The Obvious Choice

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169 | Becoming The MS Home Renovation Guy (Case Study) Jan 17, 2024

Show notes

What does it look like when you follow The Obvious Choice philosophy?

Jonathan walks us through his conversation with a construction scientist who is building a consultancy business but needs guidance on what direction to go in.

Researching the perfect, profitable niche market that also allows for expansion
Building the marketing plan for getting clients (without social media)
Discovering additional income stream opportunities

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168 | Find Better Solutions By Asking The Right Questions Jan 15, 2024

Show notes

The more complicated the solution, the better it will work - right? Not quite.

The trick is asking the right questions to find the far more simple (and effective) solution.

Why your potential clients are like the 85% of people who didn't use seatbelts in 1983
Problem: You're selling cassettes to people without a cassette player
Building a multi-million dollar referral machine without social media

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167 | (HOT SEAT) Building A High End Brand Jan 12, 2024

Show notes

When your business offers a premium service, matching your content and branding becomes more important than ever.

Bridging the gap of clients wanting to lose weight versus needing deep health
5-part framework for creating content that connects with high-end clients
When you don't want to show your face on camera

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166 | 20 Mindset Shifts To Become The Obvious Choice (Part 1) Jan 10, 2024

Show notes

Jonathan and Michael Kurkowski from The Strength Connection podcast discuss 20 mindset shifts that need to happen if you're going to become The Obvious Choice.

Why we are all amateurs, and why some excel while others flail
Irrational passions and why authenticity isn't enough on its own
Avoiding being an accidental entertainer instead of a coach

Be sure to check out The Strength Connection podcast.

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165 | Managing the "You're Too Expensive" Objection Jan 08, 2024

Show notes

When you're already questioning your prices, it's soul-crushing to hear "you're too expensive" objections from a potential client.

Luckily, this is a great objection to get when you know how to manage it.

Your 3-part response to a potential client saying, "You're too expensive"
Two questions and one phrase to help you get ahead of "You're too expensive"
Better identify if they're your perfect client with your Golden Question

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164 | (HOT SEAT) Create More Opportunities With Your Packages Jan 05, 2024

Show notes

If you feel like you've accidentally pigeonholed yourself with your packages, there's a way to fix it so you can serve your target market in more than one way.

Create a repeatable marketing rhythm by creating containers
Becoming a champion for your community
Building a marketing plan outside of social media

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163 | Managing Life While Traveling Long Term Jan 03, 2024

Show notes

If you fantasize about traveling the world for several months, especially with kids, you probably feel overwhelmed at how to even approach it. There are a lot of things to consider, but it's not as complicated as you may think.

Not getting royally ripped off when exchanging currency (and the best place to hide your cash)
The weird way to figure out where to live
How to handle school when you have kids

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