The Obvious Choice

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189 | Troubleshooting 3 Common Niche Mistakes Mar 04, 2024

Show notes

If you get frustrated when you're told to niche down - we hear you. You feel like you have and feel like it isn't working.

What we've found is that when people get frustrated about going more niche, there are three core problems that are messing with the effectiveness of choosing a niche.

Choosing a superficial niche
Choosing a niche that can't afford you
Choosing a niche that you aren't connected to

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188 | (HOT SEAT) Growing A Hybrid Coaching Business Mar 01, 2024

Show notes

Not every coach who wants to grow their coaching business wants to go fully online. Most want to have the best of both worlds.

How you grow and balance a hybrid coaching business looks a little different than if you're online only.

The mistake people make when bringing new coaches on
How to trim your in-person client list and reset your schedule
The big excuse you're using not to hire

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187 | Gloria Mark - Boosting Productivity With Wellbeing Feb 28, 2024

Show notes

It's tempting to run away to the forest sometimes. We are hammered with messages to focus and produce more. If we struggle, we take it as a moral failing.

Running away to the forest isn't a bad idea - but not for the reason you think.

Snacking on Candy Crush
Running away to the forest for divergent thinking (and other options)
Spontaneous watercooler time influences focus, productivity, and well-being

This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all revenue goes to charity).

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186 | Help Everyone Without Going Broke Feb 26, 2024

Show notes

As a coach, you love to help those who need it most. But in your effort to be accessible, you scramble to make ends meet.

You can help everyone and not be broke. The problem is - you have your business model backward.

Turning sinking spirals into functional flywheels
The binary decision everyone avoids
The passive income fallacy and small sale addiction

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185 | (HOT SEAT) Creating Space For Growth Feb 23, 2024

Show notes

When you add new coaches to your team, it may make sense to transfer some of your clients to them. How do you do it, and when you do, what do you do with your new free time?

Managing the fear of shifting clients to a new coach
Figuring out how many clients to delegate
Leveraging your new freed-up time to scale your business

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184 | Brian Pirrip - Making Play Profitable Feb 21, 2024

Show notes

As we get older, we sometimes become embarrassed of the things that we geek out about.

If you learn to embrace the things you geek out on, you'll not only find your people to geek out with, but you'll grow your business faster than you ever thought possible.

It's not just about what you're geeking out about, but with who
Creating your Rolodex of connections without a funnel
Giving people a reason to trust (and buy from) you

This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all revenue goes to charity).

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183 | In Defense of Burnout Feb 19, 2024

Show notes

When you've been running on all cylinders for an extended period of time, you may run face first into the metaphorical wall.

But is burnout necessarily a bad thing?

The third arm
Balancing staying relevant versus being omnipresent
Bad for the ego, good for the wallet

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182 | (HOT SEAT) Scaling Your Business Without Drowning Feb 16, 2024

Show notes

We're often winging it when we first start our businesses.

This works great for a while, but when you reach the point where you want to scale, you have to turn your business into a well-oiled, fine-tuned machine.

The heuristic to use to help you focus on the right clients
Identifying your client containers to hire help
Using If-Then statements to build a scalable process

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181 | Dr. John Berardi - Where To Place Your Bet For Success Feb 14, 2024

Show notes

Everyone knows that success is a mixture of hard work and a little bit of luck. The question becomes - how do you choose which hard work to do so that when luck does come knocking, you can capitalize on it?

Staying in your lane and what's more important than what you do
The best marketing education you can get
Where to place your bets

This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all revenue goes to charity).

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