The Obvious Choice

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179 | (HOT SEAT) Catching Clients In The Buying Mood Feb 09, 2024

Show notes

When your ideal client has an outcome with a deadline, such as getting ready for a wedding, how you connect with them is very different.

Deadline transformation clients are like avocados
Meeting your ideal client at exactly the right moment
Marketing lessons from a play couch company

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178 | Ben Patrick - Stack The Odds In Your Favor Feb 07, 2024

Show notes

Success is hard work with a hefty dose of luck. You can't control the luck part but you can certainly stack the odds in your favor.

Creating more success with satisficer clients
The behind-the-scenes work that no one tells you
Using glorious inefficiency to your advantage

This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all revenue goes to charity).

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Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

177 | 5 Lessons in Surviving Long Term Projects Feb 05, 2024

Show notes

Projects that won't reap a reward for a long time are the hardest to stay consistent with. Sticking with it won't ever be easy, but there are ways to make it a little less hard.

What to tie into your project milestones to keep you motivated
How to solve your specific, nuanced problems
How to know if you should tackle a project or not

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176 | (HOT SEAT) Turning Lurkers Into Clients Feb 02, 2024

Show notes

Most of your clients will come from lurkers - people who have rarely, if ever, engaged with your content. Getting those lurkers to come out of hiding can seem tricky, but it's absurdly simple.

Balancing lurkers vs. likers content
Analyzing outlier content to drive conversion
Rotating nails, to be specific, while catching a wider net of clients

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175 | Alex Cattoni - How Customers Are Buying Today Jan 31, 2024

Show notes

It feels like everyone else has the secret code when it comes to creating content that makes people buy. There's no secret, but there is a key component you might be missing.

Using The Wine Test to help people remember you
Testing the forest before the leaves
One marketing lesson from The Bachelor you can hook your audience with

This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all revenue goes to charity).

Hosts:

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

174 | Marketing Like A Human Jan 29, 2024

Show notes

Marketing feels so inhuman these days. What's worse? It doesn't feel like it moves the needle much.

The HOMS approach will both feel more natural and be far more effective.

Finding your family circle and The Mirage of Immediacy
Growth hacking "The Best of Etobicoke"
Bringing the metaphorical coffee

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173 | (HOT SEAT) Fix Your Funnel Bottleneck Jan 26, 2024

Show notes

How you talk to your audience when they're at the top of your funnel is very different than how you talk to them in later stages. A mismatch here can create a big bottleneck in your business.

What potential clients want to hear versus what you want to share
A big question to answer to help drive content direction
How to determine the big concerns of your ideal client

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172 | Andrew Coates - Building Career Capital Jan 24, 2024

Show notes

A strong, long-lasting career takes patience and forethought. Our guest, Andrew Coates, is one of the fitness industry's best examples of earning long-term career capital by leveraging social media.

Answering the question, "What should I do next?"
How to be prepared for when opportunity strikes
Dealing with content performance whiplash

This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all revenue goes to charity).

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