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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

173 - How to Build Raving Fans with Tik Tok, with Ryan Boswell Jun 28, 2023

Show notes

What insights could a college dropout turned growth marketer have to give about marketing?

Turns out, quite a lot.

Ryan Boswell drops by the studio to talk to Daniel about the lessons he’s learned when it comes to marketing short-form content for startups on platforms like LinkedIn and TikTok. His overarching theme?

If you want to build an actual connection with a loyal base of customers, then your content has to provide something of value for them— it can’t just be noise or mindless noise. Always strive to create content that adds some type of value which will be enhanced when people eventually convert to your product.

To hear that and more of Ryan’s insights, check out the pod.

0:00 Intro/Background

2:30 Using TikTok to Drive Offline Events

6:24 Short Form Content

17:00 B2B Content Strategy

28:40 Quality vs. Quantity

33:30 A Hill to Die On

37:11 Find Us

Follow Cold Plunge Studios:

https://www.coldplungestudios.com

Follow Ryan:

LinkedIn: https://www.linkedin.com/in/ryanjboswell/

Email: ryan@bozxdigital.com

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

172 - How to Run Successful Facebook (Meta) Ads, with Torii Rowe Jun 27, 2023

Show notes

What’s the secret sauce to scaling and growing companies?

According to former cop-turned-performance marketer Torii Rowe, it’s all about discipline and knowing just how far you can push and pull in your ad campaigns.

Torii’s uncovering his tried-and-true methodology for scaling companies like Upsaint, Manssion, and MVMT, and you can bet that it involves rigorous A/B testing, broad targeting, and high-converting landing pages.

Then, find out why the best testing ads are the ones you least expect— and capturing cold traffic is the key to fueling your company’s growth.

If you’re looking to scale, you won’t wanna miss this one.

0:00 Intro/Background

1:45 From Cop to Growth Marketer

3:20 Scaling Businesses

7:00 Great Facebook Ads

10:55 Ad Targeting

13:40 AOV

16:00 High Converting Land Pages

20:32 Predicting What Works

22:50 A Hill to Die On

27:15 Word of Advice

Follow Torii:

Website: https://www.dreamlabsagency.com

LinkedIn: https://www.linkedin.com/in/torii-rowe-782a0a161/

Twitter: https://www.twitter.com/toriirowe

Check Out Manssion Jewelry:

https://manssion.com

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Why the Need for Speed is a Marketer’s Greatest Weapon, with Jay Baer Jun 22, 2023

Show notes

We’re rewinding the clock on this week’s podcast to replay an interview with business growth and customer experience strategist Jay Baer.

Jay gives his thoughts on why speed and customer experience go hand-in-hand, how you should think about creating content, and the importance of meaningful customer interactions. Jay breaks down his marketing playbook and unveils his personal branding philosophy.

Plus— why do so many marketers spend so much time on customer acquisition when they should really be channeling their focus into customer retention? Boy, does Jay have some thoughts on this one!

00:00 Intro/ Background

03:47 The Two Smart Things Jay Baer Did

09:36 Opposite of Logical

18:00 Customers in the Wild

26:27 Tequila/Insta Dissection

31:37 One Thing Jay Baer Would Tell You

34:30 Who to Pay Attention To

35:16 How to Create Great Content

Follow Jay:

LinkedIn: linkedin.com/in/jaybaer

Twitter: twitter.com/jaybaer

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

How to Bootstrap an Ecommerce Brand w/Yellow Beauty Founders (LIVE NYC Recording) Jun 21, 2023

Show notes

In this recorded live event, Daniel and Ari (host of the “Go-To Millions” podcast) interview Yellow Beauty founders Jamil Bhuya and Jaz Fenton about how the lessons they’ve learned in scaling a startup business.

From mixing spices on their kitchen table to fulfill orders for their startup turmeric-based skincare brand to being picked up by major manufacturers like Anthropologie and Urban Outfitters, Jamil and Jaz share how developing a solid e-commerce website, investing in clear and concise copywriting, and utilizing influencer-based advertising helped scale their business to 40,000+ regular customers.

Plus, what’s the one marketing hill Jazz and Jamil would die on?

Tune in to find out!

0:00 Intro

5:24 Expanding Yellow Beauty

7:00 Creating the Website

12:30 Lessons from Shopify

15:00 Entrepreneurship Lessons

28:00 Aligning with Business Partners

39:40 A Hill to Die On

42:36 Find Us

Follow Yellow Beauty:

https://www.yellowbeauty.com

Follow Jamil:

LinkedIn: https://www.linkedin.com/in/jamilbhuya/

Website: https://www.burgersnfriesforever.com

Follow Jaz:

LinkedIn: https://www.linkedin.com/in/jazfenton/

Twitter: https://www.twitter.com/Jazyfent

Follow Ari:

Podcast: https://podcasts.apple.com/us/podcast/go-to-millions/id1666992294

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

171 - How to Deal with Budget Cuts, with Jackie Hermes Jun 20, 2023

Show notes

On this week’s pod, Daniel and special guest Jackie Hermes, CEO of Accelity, chat about the difficult aspects of building an audience, generating leads, and investing in paid advertising.

What should a marketing plan look like when you’re dealing with budget cuts? What are the most effective behaviors when it comes to building an audience? And why is it important not to put your marketing eggs all in the same basket?

Then, Jackie and Daniel discuss the more annoying aspects of lead generation, including why bickering over attribution is so common within marketing and how marketers can step outside of that singular and self-destructive mindset and start taking ownership over pipeline generation.

0:00 Intro/Background

3:20 Working with Budget Cuts

6:20 Setting Up a Marketing Plan

10:07 Paid Advertising

22:23 The Role of Marketing

28:50 A Hill to Die On

Follow Jackie:

LinkedIn: https://www.linkedin.com/in/thejackiehermes/

Instagram: https://www.instagram.com/thejackiehermes/

Website: https://accelitymarketing.com/contact/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

170 - How to Build a Marketing Plan, with Peter Mahoney Jun 15, 2023

Show notes

How does a self-proclaimed science nerd approach marketing? By using the scientific method, of course!

Peter Mahoney, author of “The Next CMO,” sits down to talk with Daniel about his unique and incredibly analytical approach to marketing tactics. Learn why constant testing is the glue holding a marketer’s success in the balance and why you should always come equipped with a concrete set of goals for your marketing plan, including metrics, targets, and milestones.

Then, Peter unveils his top tip for aspiring marketers— and why talking to your finance department should be your top priority.

0:00 Intro/Background

3:51 Testing Your Hypothesis

6:05 Setting Up a Plan

13:43 Understanding Data

19:15 Selling a Marketing Plan

24:10 Justifying Brand Campaigns

31:42 A Hill to Die On

36:11 Where to Find Us

Find Peter:

LinkedIn: https://www.linkedin.com/in/pemahoney/

Podcast: The Next CMO

Book: The Next CMO

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

169 - How to Stand Out From Other Marketing Job Candidates, with Oz Rashid Jun 14, 2023

Show notes

Receiving a job offer in the land of 1,000+ job applicants on LinkedIn feels like an impossible feat. So what can you be doing right now to stand out?

Founder and CEO of MSH recruiting software, Oz Rashid, joins the pod to chat with Daniel about the best ways for job candidates to market themselves, including building a personal brand, targeting HR recruiters directly, tailoring your resume to match specific aspects of the job description, and much, much more.

Plus, Oz explains why marketing and HR initiatives go hand-in-hand and why investing in talent acquisition is a worthy pursuit.

If you’ve found yourself on the eternal job search struggle bus, this is one episode you can’t afford to miss!

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

168 - The Ultimate Digital Marketing Playbook, with Pete Housley Jun 13, 2023

Show notes

Dying to understand how to effortlessly increase your sales and conversion rates?

Then this episode’s for you.

Pete Housley, CMO at the intelligence conversion platform, Unbounce, opens up his playbook for capturing leads at all stages of the funnel and retaining them. He and Daniel discuss striking the perfect balance between organic traffic and paid channels, whether or not you should buy your branded keywords, and how to properly employ retargeting tactics.

Plus, find out why Pete’s a diehard stan for multi-channel marketing and why any great marketer needs to start beefing up their data chops, stat.

0:00 Intro/Background

3:12 The Digital Marketing Playbook

6:26 Breaking Down Ad Channels

16:15 Distinguishing Purchasing Intent

20:42 Moving the Point of Conversion

25:03 Retaining Customers

30:34 A Hill to Die On

32:56 Words of Advice

Follow Pete:

LinkedIn: https://www.linkedin.com/in/peter-housley-a3653012/

Unbounce: http://unbounce.com/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

167 - How to Think About Paid Advertising, with Yoann Pavy Jun 08, 2023

Show notes

Let’s be real— a lot has changed in marketing over the past five years, especially with the advent of platforms like TikTok and Instagram Reels. Yoann Pavy’s here to unpack all the ways to utilize those changes to fuel your organic growth.

As the CMO of the fintech app Nude, and the former Head of Social and Growth to major UK brands Deliveroo and Depop, Yoann loves how the internet drives culture and has directly managed several eight-figure marketing accounts over the past decade.

He and Daniel discuss the shift in advertising to authenticity, what kind of content creators make the best business partners, and why listening to your customers’ feedback is the key to a winning strategy.

0:00 Intro/Background

3:24 Paid Advertising Landscape

14:55 Using Creators

18:48 Finding the Right Creators

24:25 A Hill to Die On

28:06 Words of Advice

Follow Yoann:

LinkedIn: https://www.linkedin.com/in/yoannpavy/?originalSubdomain=uk

Twitter: https://twitter.com/yoannpavy

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

166 - Quantity vs. Quality Content, with Blake Emal Jun 07, 2023

Show notes

How does a strategic marketing advisor think about building a social media audience?

Blake Emal stops by the studio to chat with Daniel about the lessons he’s learned from faking it until he actually made it in the world of SEO marketing.

From his early career accidentally stumbling into the world of SEO to becoming the CMO of Copy AI, Blake’s dispensing his playbook on navigating audience growth using various social media platforms.

Tune in as Blake discloses his hottest tips for building a following, including the importance of quantity over quality, adapting quickly to technological change, and the differences between building a brand vs. a personal account.

0:00 Intro/Background

1:52 Building an Audience

8:28 Brand vs. Personal Accounts

10:51 Creating Account Content

14:12 Future Growth

17:56 A Hill to Die On

23:30 Words of Advice

Follow Blake:

Twitter: https://www.twitter.com/heyblake

LinkedIn: https://www.linkedin.com/in/uxblake/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

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