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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

The Secrets To A Highly Effective Influencer Partnership, With Brendan Gahan May 15, 2023

Show notes

In this previously recorded podcast, we’re taking a look back at this insightful interview with Chief Social Officer at Mekanism, Brendan Gahan.

Having worked in the creator/influencer space for years, Brendan divulges his playbook for the best high-impact marketing tactics. He and Daniel chat about evolving a great connection between a brand and its influencers, along with the best ways to move creators through the marketing funnel.

Plus, find out why great relationships are at the heart of everything Brendan does.

And if you LOVE The Marketing Millennials, drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Brendan:

LinkedIn: linkedin.com/in/brendangahan

Twitter: https://twitter.com/brendangahan

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

0:00 Intro

01:42 The Pitch That Broke The Internet

06:06 How to Treat a Brand Partnership

12:00 Activating Your Brand

16:03 Starting With a Blank Slate

17:07 The Marketing Hill I Would Die On

19:23 Landing Page Power

23:04 Building on Rented Land

27:13 Follow The Smart People

28:45 Remember Relationships

Why Product Marketing is a Brand Superpower with Alexandria Snow May 11, 2023

Show notes

We’re dipping our toes back into the archives to rehash this interview with Alexandria Snow, the customer-first marketer who knows exactly what you need.

With more than nine years of SaaS experience in sales/marketing consulting, Alexandria brings a lot of wisdom about effective product marketing.

She and Daniel sit down to chat about her unconventional path to marketing, why you should always know your business optics as well as your customers do, and the challenges product marketers face on an organizational level.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far.

Visit Retention.com to book a demo today.

Follow Alexandria:

LinkedIn: linkedin.com/in/snow-from-marketing

Keep up to date with the latest news from The Marketing Millennials:

Follow Daniel:

Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

01:43 Not The School For Marketers

02:53 How I Think About Product Marketing

05:58 The First 30 Days

09:10 Product Marketing: Bridging The Gap

10:27 The Identity Of A Product Marketer

12:36 Don’t Wait To Hit The Go Button

17:17 The Marketing Hill I Would Die On

19:48 Choosing The Right Words

22:45 The Importance of Personal Brand

How To Think About Content Creation (The Art of Entrepreneurship Podcast) May 10, 2023

Show notes

In this special crossover episode, Jackie Hermes, with “The Art of Entrepreneurship” podcast, sits down to interview Daniel about growing an audience organically on various social media platforms.

Daniel explains why it’s important to go all in on one platform before expanding to other social media outlets, why the best content producers are also content consumers, and why memes are the language of the internet.

Follow the Art of Entrepreneurship Podcast:

https://podcasts.apple.com/us/podcast/the-art-of-entrepreneurship/id1585828105

Follow Jackie:

LinkedIn: https://www.linkedin.com/in/thejackiehermes/

Instagram: https://www.instagram.com/thejackiehermes/

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

160 - How Marketing and Sales Can Work Together, with Leslie Venetz May 04, 2023

Show notes

As the founder of Sales Team Builder LLC., Leslie Venetz spends her time helping commercial teams build repeatable processes and winning playbooks that produce revenue.

She chats with Daniel about the things that encourage marketing success, like ensuring consistency in messaging, reassuring prospects that sales and marketing have their best interests at heart, and avoiding overly flowery language in sales copy.

Plus, if you aren’t using cold-calling as a channel, find out why Leslie thinks you may not have what it takes to win in a sales environment.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

0:00 Background

1:49 Embracing a Sales-Led Approach

3:18 Outbound vs. Inbound Sales

13:57 Marketing Success

19:30 Improving Efficiency

32:50 A Hill to Die On

Follow Leslie:

LinkedIn: https://www.linkedin.com/in/leslievenetz/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

159 - Why Customer Loyalty is a Myth May 03, 2023

Show notes

What does a firm believer in branding and social usefulness think about enhancing the customer experience?

In this episode, John Sills, author of the “Human Experience,” chats with Daniel about using unpredictable moments to enhance the customer journey and how brand loyalty isn’t based on pure emotion but rather on brand usefulness.

John breaks down his insights into the increasing levels of customer dissatisfaction despite growing technological advancements and how the best antidote is spending time engaging in customer feedback surveys.

Plus, how can empathy training programs in businesses increase the customer experience? Tune in to find out!

0:00 Intro

3:38 Customer Loyalty

9:18 Creating a Great Customer Experience

11:36 Being Authentic

13:52 Unpredictability in CX

17:30 Customer Feedback

23:26 Observing Customer Behavior

27:41 Brand Loyalty

29:54 Words of Advice

Follow John:

LinkedIn: https://www.linkedin.com/in/john-sills/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

How to Develop a Content Strategy with Devin Reed (Content Legends Virtual Series) May 02, 2023

Show notes

Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.

As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week.

Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing.

And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.

Visit northbeam.io to request a demo now.

Follow Devin:

LinkedIn: linkedin.com/in/devinreed

Twitter: https://twitter.com/TheReederCo

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

0:00 Intro

05:19 Balance Planning With Action

10:23 Mind Share Before Market Share

14:36 Planning Starts With The CEO

17:25 Funnels VS Buckets

18:41 Spheres of Influence

22:46 Not Settling

29:08 Life’s Too Short

37:58 When Media Companies Aren’t Media Companies

47:07 The Wrong Expectation

158 - Scrappy Marketing Tactics, with Thomas Shields Apr 27, 2023

Show notes

How did Thomas Shields go from writing a small pickleball newsletter with nothing more than a MailChimp account, a “shitty” website, and a few Facebook subscribers to creating a comprehensive sports channel where 50% of its partners are inbound advertisers?

By getting scrappy.

Thomas talks with Daniel about the importance of just getting out there and doing it rather than worrying about your brand’s initial traction, how to grow a newsletter audience, and why content volume is more critical to your success than anything else.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

0:00 Intro

3:02 Getting Into Newsletters

4:35 Growing an Audience

10:38 Monetizing

12:07 Cold Calling Brands

13:06 Creating Content

17:02 Recycling Content

19:09 Packaging Sponsorship

21:17 A Hill to Die On

28:30 Predicting What Posts Well

Follow Thomas:

Twitter: https://twitter.com/readmynewslettr

Follow The Dink Pickleball:

Twitter: https://twitter.com/Pickleball

Instagram: https://www.instagram.com/thedinkpb/

Website: https://www.thedinkpickleball.com

Follow Daniel on Twitter https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Why Simplicity is the Key to Great Copywriting Apr 26, 2023

Show notes

Content is king. That’s why we’re hitting the rewind button on an interview with Growth Ghost copywriter Dakota Robertson.

Find out how Dakota helps other eager entrepreneurs and influencers increase their social media presence by creating more meaningful content.

Plus, hear what tips he has to share for all of the aspiring writers out there, including why simplicity is the market hill he’d die on and why you’re better off saying nothing at all if you don’t have anything interesting to say.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Dakota:

LinkedIn: linkedin.com/in/dakota-robertson-a00bba133

Keep up to date with the latest news from The Marketing Millennials:

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

157 - Creating Moments That Matter in Marketing, with Alex Olley Apr 25, 2023

Show notes

Want to start generating meaningful pipeline? Then quit meeting the expectations of your clients and start exceeding them.

Alex Olley, the co-founder of Reachdesk, needed a way to cut through the noise of mindless demand generation, so he started sending custom swag to C-Suite executives. While others initially mocked his idea, that laughter turned into shock at the 30% increase in response rates.

He chats with Daniel about creating moments that matter with clients and how to turn potential customers into stark, raving, mad fans of your product. Then, he and Daniel discuss the best ways to remove friction in the buying process and explain why A/B testing is a marketer’s best friend.

0:00 Intro

4:05 Moments That Matter

9:45 Account-Based Marketing

13:25 Removing Friction

24:04 A Hill to Die On

24:48 Getting on the Same Page

27:40 Test It

30:11 Words of Advice

33:12 Contact Us

Follow Alex:

LinkedIn: https://www.linkedin.com/in/alexolley/

https://reachdesk.com

Follow Daniel on Twitter https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

156 - Why Social Media is NOT easy, with Dani Trevino Apr 20, 2023

Show notes

How does a social media strategist who worked for top brands like Whataburger, Crayola, and Twitter think about overcoming some of today’s biggest challenges facing social media advertising?

This week, Dani Trevino chats with Daniel about the transition from macro-influencers to micro-influencers, why finding people who genuinely love your product is the best way to promote brand loyalty, and how to determine if you should bother hopping on the latest social media trend or not.

Then, stay tuned to find out why case studies and hands-on internships are the best way to learn whether agency or in-house life is right for you.

And thanks to our episode sponsor, Retention.

What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Danielle: Twitter: https://www.twitter.com/d_trev

Follow Daniel on Twitter https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

0:00 Intro

3:40 Working for Major Brands

5:20 Biggest Changes in Social Media

8:37 Starting a New Role

10:29 Coolest Brand Strategies

16:13 When to Hop on the Trend Bandwagon

18:21 Short-Form Content

27:05 A Hill to Die On

33:38 Words of Advice

35:54 Find Us on Social

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