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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

5 Tips for Becoming a Content Creator (Solo Edition) Jun 06, 2023

Show notes

In this solo pod, Daniel’s sharing his top five best tips for first-time creators and how to produce content that’s sure to gain followers.

Is it better to create a few curated high-quality pieces of content or to generate content more consistently? Should you hedge your bets by posting on multiple social media platforms, or is it better to focus on just one?

For the answers to these questions and more grade-A tips, take a listen!

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

165 - Proven Tactics on How to Grow Your Audience, with Chenell Basilio Jun 01, 2023

Show notes

What’s the best way to build your email list without the help of paid advertising?

Like any good Christopher Nolan plot twist, Chenell Basilio, writer of the “Growth in Reverse” newsletter, thinks moving backward through time is the most effective strategy to grow your audience.

She sits down to chat with Daniel about the art of reverse engineering, her top takeaways for organically growing a newsletter audience, and why you really need to stop planning and just start doing when it comes to marketing.

0:00 Intro/Background

2:15 Tactics for Growing an Audience

7:22 Things Top Creators are Doing

16:40 Podcast Promotion

20:40 Things I’ve Learned

22:56 Paid Advertising Lessons

28:56 A Hill to Die On

29:07 Find Us

Follow Chenell:

Website and Newsletter: https://www.growthinreverse.com

LinkedIn: https://www.linkedin.com/in/chenellco/

Twitter: https://www.twitter.com/Chenellco

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

164 - Everything SEO, with Barrett O’ Neil May 31, 2023

Show notes

On today’s pod, Daniel’s chatting with SEO specialist, Barrett O’Neill about everything SEO-related.

What are the biggest things you can do to boost your page’s SEO ranking today? How will SEO change with the rapid development of AI technology? And what’s the best way to grow your audience?

Barrett’s dishing his hottest tips for staying ahead of the game to produce quality content that will boost your SEO strategy and grow your audience organically.

Plus, stay tuned to find out why paid ads are vastly overrated.

0:00 Intro/Background

1:20 Is SEO Dead?

2:50 SEO Tactics

5:51 Staying Ahead of the Curve

9:21 Generating Exceptional Content

17:00 Creating SEO Content

20:03 Becoming an Entrepreneur

22:07 Growing an Audience

24:38 A Hill to Die On

27:14 Contact Us

Follow Barrett:

Twitter: https://twitter.com/barrettjoneill/

LinkedIn: https://www.linkedin.com/in/barrettoneill/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

A Gem of a Marketing Campaign (Storytime) May 30, 2023

Show notes

How did diamonds become a girl’s best friend?

In this special segment, Daniel’s flying solo to take an in-depth look at some of advertising’s greatest wins, and this week, he’s revealing how DeBeers turned a fledgling mining company into a diamond empire.

Find out how DeBeers utilized clever copywriting and influencer seeding to revolutionize the world of advertising in the mid-19th century and what lessons we can learn from this remarkable campaign.

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

163 - How AI Will Affect Ads, with Kasim Aslam May 25, 2023

Show notes

Is AI a marketer’s best friend or worst foe?

Well, according to Kasim Aslam, owner of the number one ranked Google ads agency, Solutions 8, it’s maybe a little bit of both?

Kasim and Daniel talk about all things AI— how it poses a threat to marketing job security, how it will affect the state of SEO as we currently know it, and what can be done to ensure marketers adapt to AI trends in order to improve efficiency rates.

Then, find out what marketing hill Kasim would die on and why you should go ahead girl, go 'head niche down.

0:00 Intro/Background

1:18 AI for Search

6:37 AI & Job Security

14:11 AI & Ads

19:17 AI & Supply Chain Efficiency

22:27 The State of SEO

29:15 A Hill to Die On

33:08 Words of Advice

Follow Solutions 8:

Website: https://sol8.com

YouTube: https://www.youtube.com/user/solutionseight

Follow Kasim:

Email: googleads@sol8.com

Twitter: https://www.twitter.com/casamuslim

LinkedIn: https://www.linkedin.com/in/kasimaslam/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Creating Memorable Memes (Solo Edition) May 24, 2023

Show notes

Hello there.

Looking for a meme that hits the right spot?

Daniel’s taking a solo spin for this week’s pod to cover the basics of creating a viral meme. Should you capitalize on what’s trending? And how do you increase engagement with a meme?

Tune in for that and more!

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

162 - Strategies From Scaling Gymshark's Social Presence From 1M to 20M Followers, with Elfried Samba May 23, 2023

Show notes

How does the man who scaled Gym Shark from 1 million to 20 million followers think about marketing?

Elfried Samba is in the studio to share his views with Daniel on building an audience through genuine brand diversity and to reflect on the ultimate goals of marketing in today’s increasing economy of homogeneity.

He shares the liberating effects of embracing imperfection in advertising and how it makes companies a little more human.

Plus, find out his thoughts on building brand trust and what characteristic brands who consistently deliver share in common.

0:00 Intro/Scaling Gym Shark

3:40 Cultural Evolution

13:31 Homogeneity in Advertising

17:50 The Goal of Marketing

21:56 The Nuances of Marketing

25:11 The Role of AI

29:04 Why Trust is Vital

36:04 Customers are Your Best Ambassadors

40:18 A Hill to Die On

Follow Elfried:

LinkedIn: https://www.linkedin.com/in/elfriedsamba/

Twitter: https://twitter.com/ElfriedSamba

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

How to Write Personalized Emails, with Morgan Ingram May 18, 2023

Show notes

We’re rehashing this oldie cause it’s a goodie.

Quit using so many words.

Morgan J Ingram is a marketer at the top of his B2B game, and he’s opening up his email playbook. Having trouble understanding why your email is converting? Then this is one you won’t wanna skip.

Join Daniel Murray and Morgan for this AirMeet virtual event, where Morgan unpacks the secrets to email success – less stuff, no fluff.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far.

Visit Retention.com to book a demo today.

Follow Morgan:

LinkedIn: linkedin.com/in/morganjingram

Twitter: https://twitter.com/morganjingram

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Why Great Media and Great Content Marketing Aren’t That Different, with Adam Ryan May 17, 2023

Show notes

Today we’re rewinding the clock and diving back into this fantastic chat with Workweek CEO Adam Ryan as he unveils his secrets to unlocking the creator economy.

Adam shares his journey from leaving his job as the President of the Hustle to build a media company within a business at Workweek and spilling the deets on the intriguing dynamics between media and content marketing.

Then, Adam drops some hard truths to Daniel on why you should always keep your media budget separate from your marketing budget.

You won’t want to miss this episode that will revolutionize the way you approach marketing.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Adam:

https://wwww.workweek.com

LinkedIn: linkedin.com/in/adamtryan

Twitter: twitter.com/AdamRy_n

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

161 - Why You Should Forget the Marketing Funnel, with Claire Sullentrop May 16, 2023

Show notes

Why should businesses forget the funnel? And is the funnel really just an oversimplification of what drives revenue?

Claire Sullentrop, author of “Forget the Funnel,” certainly thinks so, and she’s here to discuss the reasons why businesses need to focus on the larger, qualitative data driving customer growth.

She and Daniel chat about the importance of identifying and mapping out the ideal customer journey, the right questions to ask when conducting customer research, and how to operationalize customer motivation.

0:00 Intro

1:40 Forget the Funnel

6:55 Mapping the Ideal Customer

9:17 Adopting Customer-Led Growth

17:36 Customer Retention

22:05 Improving Conversion Rates

25:28 A Hill to Die On

27:34 Contact Us

www.forgetthefunnel.com

Follow Claire:

LinkedIn: https://www.linkedin.com/in/clairesuellentrop/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

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