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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

179 - How to Create Industry-Leading Content, with Tommy Walker Jul 20, 2023

Show notes

Having worked for businesses like Shopify, Quickbooks, LinkedIn, Vimeo, Twitch, and GoDaddy, Tommy Walker knows a thing or two about content marketing.

He sits down with Daniel to discuss the top three principles of marketing he considers paramount to any great content, including the value of a great value proposition, how content is a form of social currency, and why Slack is where decisions are made.

Find out what you can do with your marketing plan once technology gets out of the way and how you can better differentiate your brand against other software companies with the same features.

0:00 Intro/Background

2:39 The Three Axioms of Content Marketing

20:29 How to Think About Content Marketing

25:00 Mid Funnel Advertising

30:30 Lead Generation

34:30 A Premise in Action

37:18 A Hill to Die On

Follow Tommy:

YouTube: https://www.youtube.com/@thecontentstudioofficial

Website: https://www.thecontentstudio.com

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

178 - How Olipop Became a Household Brand, with Steven Vigilante Jul 19, 2023

Show notes

From Ice Spice and Nicki Minaj’s Barbie Girl cover to Camilla Cabello, Gywyneth Paltrow, and just about everywhere you look on TikTok, Olipop is one of the largest-growing beverage brands in the nation.

Steven Vigilante, the Head of Growth & Talent for Olipop, is here to explain exactly how the brand managed to do it. From 8 to 20,000 stores within a six-month time period, find out how Olipop is harnessing the power of multiple channels, including organic social, celebrity influencers, and in-store marketing, to become the next big challenger to brands like Coke and Pepsi.

And don’t miss out on hearing the one marketing hill Steven swears he would die on.

0:00 Intro/Background

4:30 Marketing at Olipop

9:10 Inspiration from Big Soda

11:48 Utilizing TikTok

14:40 Advice for TikTok Marketing

18:20 Omnichannel Marketing

24:33 In-Store Marketing

28:40 A Hill to Die On

31:23 Follow Us

Follow Steven:

LinkedIn: https://www.linkedin.com/in/🥤steven-vigilante-06b64633/

Twitter: https://twitter.com/savigilante

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

177 - Creating Great Media, with HubSpot’s CMO, Kipp Bodnar Jul 18, 2023

Show notes

How does one of the world’s most influential companies think about marketing?

HubSpot’s CMO, Kipp Bodnar, is in the studio to unpack all of the lessons he’s learned in marketing. He’s talking to Daniel about why you should always create content that prioritizes helping and entertaining your audience above all else, why podcasting remains one of the hardest channels to grow an audience in, and how HubSpot thinks about hiring content creators.

Plus, Kipp also divulges how he thinks about the media funnel and explains why distribution is everything.

0:00 Intro/Background

1:30 Creating Great Media

4:20 Considering Creators

9:46 Podcasting is Hard

13:30 The Media Funnel Parts

16:35 Qualitative Data Tracking

22:00 HubSpot Marketing

22:20 Words of Advice

25:20 The Hiring Criteria

30:46 A Hill to Die On

33:23 Follow Us

Discount code to attend Inbound: TMMINBOUND (15% off discount code on General Admission passes – expires on July 31, 2023) inbound.com/agenda

Follow Kipp:

Marketing Against the Grain Podcast

Twitter: https://www.twitter.com/Kippbodnar

LinkedIn: https://www.linkedin.com/in/kippbodnar

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

The Behavioral Psychology of Buying, with Melina Palmer Jul 13, 2023

Show notes

Which product makes you more likely to buy it? A bag of chips that says, “90% Fat-Free” or a bag of chips that says, “Made With 10% Fat”? Sure, the answer seems like it’s obviously the first option, but can you explain the reasons why?

Melina Palmer can, and as a behavioral economist, she’s here to explain why we buy the things we buy in this episode from the archives. As the podcast host of “The Brainy Business; Understanding the Psychology of Why People Buy,” Melina discusses the ways science can be used to unlock the consumer decision-making process and unleash the key to your business’ success.

She and Daniel talk about how behavioral science utilizes economics, psychology, and neuroscience to reveal the secrets behind the subconscious decisions we make on an everyday basis.

Follow Melina:

Website: https://www.thebrainybusiness.com

Podcast: https://thebrainybusiness.com/why-behavioral-economics/#

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

How to Think About Content (Solo Edition) Jul 12, 2023

Show notes

In this solo episode, Daniel’s taking the time to hash out his best advice for marketing, and this time he’s explaining the best ways to think about producing content.

Why should you think of content as a product? And why is it important to invest in the content you produce?

For that and more advice, tune in.

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

176 - Why Hip Hop Shapes Marketing, with Charlotte Mair Jul 11, 2023

Show notes

Hustling since she was 15 and obsessed with pop culture from a young age, Charlotte Mair knew she wanted to create cool shit and tell great stories. So she built her own agency, The Fitting Room, that harnessed the power of subculture and creativity to drive brand loyalty.

Her personal motto? Create hype, demand, and legacy.

Charlotte opens up to Daniel about her unique take on marketing, including why she believes that hip-hop shapes everything and why understanding sub-communities is crucial to building brand strategy.

Plus, hear why she thinks taking risks is vital to great marketing (*spoiler alert* because perfect is really, really boring).

0:00 Intro/Background

3:35 Approach to Marketing

6:30 Launching a Brand

11:10 What Good Looks Like

16:20 Taking Risks

22:17 Favorite Past Campaigns

30:41 A Hill to Die On

32:55 Follow Us

Follow Charlotte:

Website: https://tfr.agency

LinkedIn: https://www.linkedin.com/in/charlotte-mair/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Creating a Celebrity Cult Following, with Sharma Brands’ VP of Growth, Ari Murray Jul 07, 2023

Show notes

Call us biased, but this might just be our favorite episode of Marketing Millenials ever. And it’s not just because this one’s with Daniel’s wife, Ari Murray.

It’s because Ari’s a growth marketing mastermind for Sharma Brands, who’s helped manage e-commerce for celebrity brands like Kourtney Kardashian’s Poosh and Halsey’s Aboutface Beauty. And she’s got a lot of great advice about how to run a successful D2C e-commerce brand.

Ari talks about the ins and outs of performance marketing, why channel diversification is important, and how to leverage a legacy audience.

And you didn’t think she’d really leave without spilling the tea and how she and Daniel met, did you?

Follow Ari:

Podcast: https://podcasts.apple.com/us/podcast/go-to-millions/id1666992294

LinkedIn: linkedin.com/in/arimurray

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

175 - How to Align Marketing and Sales, with Vin Matano Jul 06, 2023

Show notes

What are the biggest challenges marketers face, and how can they better align with sales to improve their outcomes?

Vin Matano, Senior Account Executive at Demandbase, chats with Daniel about all things sales. Find out his four-part cold e-mail strategy to increase pipeline, what he identifies as marketing’s biggest pain points, and the best tactics you can use today to approach sellers.

Plus, why does Vin think of sales as a copy-and-paste business? And what’s the one marketing hill he would die on?

0:00 Intro/Background

5:01 Cold vs. Warm Emailing

8:00 Cold Email Process

12:23 Using Marketing as a Salesperson

16:30 Marketing Pain Points

20:10 Defining ABM

26:30 Building Marketing Relationships

31:25 A Hill to Die On

Follow Vin:

LinkedIn: https://www.linkedin.com/in/vinmatano/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

174 - How to Scale in Your Niche, with David Tao Jul 03, 2023

Show notes

Should you be concerned if your content doesn’t appeal to everyone?

According to BarBend’s Head of Brand, David Tao, you should embrace it because it’s actually one of your greatest strengths as a marketer. David and Daniel discuss the ways in which niche content gives you a competitive advantage and how to use it to gain a broader audience.

David also unveils his three biggest tips for scaling a company organically, including optimizing SEO strategy, using good design principles, and being consistent in your work, and explains the one marketing hill he would die on.

0:00 Intro/Background

4:07 Scaling Niche Companies

11:39 Scaling Organically

21:00 Growth Levers for Scaling BarBend

29:14 A Hill to Die On

Learn More About BarBend:

https://www.barbend.com

https://www.breakingmuscle.com

Follow David:

Instagram: https://www.instagram.com/davidthomastao

Twitter: https://www.twitter.com/d_tao

LinkedIn: https://www.linkedin.com/in/datao/

Email: david@barbend.com

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Always Do Your User Research— How to Use Buyer Personas Correctly, with Adrienne Barnes Jun 29, 2023

Show notes

95% of companies use buyer personas, but over 77% of those companies never look at them again. But don’t let that fool you into believing they’re useless.

Adrienne Barnes, the founder of Best Buyer Persona, is here to unpack the value of user personas in this episode rewind. She’s delving into the reasons why most companies suck at using buyer personas correctly, how to get it right, and why talking to users and stakeholders is vital to your brand’s success.

She and Daniel also discuss the value of proprietary data and why too many marketers are worried about failing to actually start trying.

0:00 Intro/Background

3:50 User Research

8:00 Challenges to Research

10:00 Is User Research Useless?

15:01 A Hill to Die On

17:00 Words of Advice

24:00 Freelancing

28:39 Who Inspires You?

Follow Adrienne:

LinkedIn:

linkedin.com/in/adrienne-barnes-2001

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

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