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    Business

    The Marketing Millennials

    Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
    We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

    From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

    If you want to be part of The Marketing Millennials community, join in the conversation.

    Linkedin: https://www.linkedin.com/company/the-marketing-millennials
    Instagram: https://www.instagram.com/the_marketing_millennials

    And if you love the show, tell a friend.
    Follow Daniel on Twitter: twitter.com/Dmurr68
    LinkedIn: linkedin.com/in/daniel-murray-marketing
    Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

    Advertise

    Copyright: © Daniel Murray

    • Apple Podcasts
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    Latest Episodes:
    191 - How to Build a Brand on TikTok, with Jen Ruiz Sep 07, 2023
    Show notes

    Ever dream about traveling for a living? Of course you have— let’s be real, who hasn’t?

    Jen Ruiz makes a living doing just that. And she’s here to tell Daniel exactly how she made it happen.

    Jen and Daniel talk about how Jen built her personal brand using Instagram and TikTok and what types of content will help you to cut through the clutter and dive straight into the heart of the almighty algorithm.

    Then, Jen unveils her best tactics for monetizing your travel blog and networking with affiliates and paid sponsors before she reveals the reason why you should never rely on one platform.

    0:00 Intro/Background

    1:42 More Than a Passion

    9:20 Building a Personal Brand on TikTok

    16:23 Increasing Your SEO Friendliness

    21:43 Monetizing Your TikTok Channel

    31:30 A Marketing Hill to Die On

    Follow Jen:

    Website: https://jenonajetplane.com/start/

    Instagram: https://www.instagram.com/jenonajetplane

    Follow Daniel:

    Twitter: https://www.twitter.com/Dmurr68

    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

    Sign up for The Marketing Millennials newsletter:

    www.workweek.com/brand/the-marketing-millennials

    And if you haven’t already, don’t forget to check out my YouTube Channel here:

    https://www.youtube.com/@themarketingmillennials

    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

    www.workweek.com


    190 - Why Marketers Need to Slow Down, with Meg Coffey Sep 07, 2023
    Show notes

    Get ready as Daniel goes head-to-head with Meg Coffey, the mastermind behind Coffey & Tea, as they dissect the world of modern marketing.

    Meg discusses the sway of "shiny object syndrome," and why now, in the time of new social media app after new social media app, marketers need to slash through the clutter to realign clients' social media strategies with surgical precision.

    Meg also unveils her battle-tested tactics for dominating social media from within the hospitality industry. Listen in as she divulges three invaluable strategies for effective digital branding, and stay tuned as she takes her gloves off to square up against the "grifters,” fiercely defending small businesses from the clutches of exploitation.

    0:00 Intro/Background

    1:19 Shiny Object Syndrome

    8:14 Back to Marketing Basics

    13:05 Onboarding New Clients

    15:00 Aligning Business with Social Media Sales

    20:08 Approaching Social Media in Hospitality

    25:34 3 Things You Should Be Doing Right Now

    30:10 A Marketing Hill to Die On

    Follow Meg:

    Website: https://meg.social

    Instagram: https://www.instagram.com/megcoffey/?hl=en

    LinkedIn: https://www.linkedin.com/in/megcoffey/

    Follow Daniel:

    Twitter: https://www.twitter.com/Dmurr68

    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

    Sign up for The Marketing Millennials newsletter:

    www.workweek.com/brand/the-marketing-millennials

    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

    www.workweek.com


    What’s Trending: Buffalo Wild Wings, LinkedIn’s Sponsored Partnerships, and Gen Alpha’s Favorite Brand Sep 06, 2023
    Show notes

    This week on “What’s Trending,” Daniel’s joined by his wifey and Aidan Brannigan to break down the latest and greatest in advertising news.

    They’re covering Buffalo Wild Wings’ latest ad campaign and make the case for why mascots are often overlooked but great for marketing efforts. Then, Daniel, Ari, and Aidan jump into LinkedIn’s latest move tagging sponsored brand posts— is this the height of microinfluencer power?

    Plus, stay tuned for fashion giant Chanel’s latest restaurant venture, Logan Roy’s modeling moves, and Gen Alpha’s #1 favorite brand.


    Follow Ari:

    LinkedIn: https://www.linkedin.com/in/arimurray/

    Newsletter:https://linktr.ee/gotomillions


    Follow Aidan:

    LinkedIn: https://www.linkedin.com/in/aidanbrannigan/


    Follow Daniel:

    Twitter: https://www.twitter.com/Dmurr68

    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

    Sign up for The Marketing Millennials newsletter:

    www.workweek.com/brand/the-marketing-millennials

    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

    www.workweek.com


    Create a Seamless Customer Experience Aug 31, 2023
    Show notes

    Starting from his initial role conducting tours of correctional facilities to emerging as one of the most accomplished marketers currently in operation, delving into Jay Baer's mind is akin to possessing a personalized collection of marketing strategies.

    Jay immersed himself in the realm of the internet prior to its true inception and has consistently maintained a proactive stance. Accompany Daniel and Jay as they delve into the reasons behind the increasing necessity of speed in both customer experience and marketing, the optimal approach to content generation, and the significance of engaging in conversations with clients.

    Furthermore, you will also gain insights into Jay's belief regarding the substantial emphasis marketers should place on customer retention, extending beyond the scope of mere customer acquisition.


    189 - How to Create Great Memes, with Aidan Brannigan Aug 30, 2023
    Show notes

    A meme can say 1,000 words. Are you leveraging memes properly in your social media strategy?

    Aidan Brannigan, the behind-the-scenes social media expert here at The Marketing Millennials, explains why memes are a powerful tool for brand awareness and engagement. Aidan shares his process for creating timely and relatable memes and explains the importance of understanding your audience to ensure you’re using the right templates.

    In addition to discussing memes, Aidan and Daniel dive into managing multiple social media accounts, the battle between quantity and quality on social media, and the significance of authenticity in marketing.

    Tune in to this episode to gain valuable insights and learn how to effectively incorporate memes into your branding strategy.

    00:00:07 A No-BS Marketing Podcast

    00:01:48 From Intern to Marketing Millennials Frontman

    00:04:32 Why Memes Are Great for Branding

    00:08:16 How to Make Memes

    00:09:54 The Millennial Mindset

    00:14:43 How To Manage Multiple Social Media Accounts

    00:23:41 How to Write Content Well (For Gen Zers)

    00:28:49 A Marketing Hill to Die On

    Follow Aidan:

    Twitter: https://www.twitter.com/branniganaidan

    LinkedIn: https://www.linkedin.com/in/aidan-brannigan-b28900193/

    Follow Daniel:

    Twitter: https://www.twitter.com/Dmurr68

    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

    Sign up for The Marketing Millennials newsletter:

    www.workweek.com/brand/the-marketing-millennials

    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

    www.workweek.com


    What’s Trending: F1 & Content Marketing | Alix Earle | Conference Season Aug 29, 2023
    Show notes

    Want to know how personality matters for your brand? Daniel sits down with Gen Z creator, Aidan Brannigan, to discuss the power of content marketing and how you can leverage it for your brand. They also dive into the Alix Earle partnership and the impact of creator-first brands, as well as a conference season sneak-peak.

    00:01:03 - F1 Race Week / The Power of Content Marketing

    00:06:10 - Alix Earle and Benefit Partnership

    00:09:54 - Conference Season


    Follow Daniel:

    Twitter: https://www.twitter.com/Dmurr68

    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

    Sign up for The Marketing Millennials newsletter:

    www.workweek.com/brand/the-marketing-millennials

    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

    www.workweek.com


    188 - Social Media’s Best Strategy Secrets, with Ish Verduzco Aug 24, 2023
    Show notes

    In this week’s ep, Daniel’s taking an in-depth look into the social media universe with Ish Verduzco, the whiz behind a16z crypto's online prowess.

    Wondering how to carve out your space in the vast social media realm? Ish gets real on building a social presence from A-Z by setting goals, finding your brand's voice, and understanding your audience in 4K clarity, divulging his real-life playbook on the secrets to a slam-dunk brand style guide.

    Plus, what are the do's and don'ts of hopping onto a new social platform? And what’s the secret sauce to crafting that one viral post that's gonna blow up and get everyone talking?

    Tune in to find out why the algorithm is your audience and the ultimate marketing hill Ish would die on.

    Follow Daniel:

    Twitter: https://www.twitter.com/Dmurr68

    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

    Sign up for The Marketing Millennials newsletter:

    www.workweek.com/brand/the-marketing-millennials

    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

    www.workweek.com


    The Seven Deadly Sins of Marketing (Solo Edition) Aug 23, 2023
    Show notes

    Are you guilty of committing one of the seven deadly sins of marketing? In this episode, Daniel addresses the common mistakes that marketers make and how to avoid them. From not knowing your audience to ignoring your brand, these sins can hinder your marketing efforts. Tune in to learn how to be more authentic, patient, and customer-focused in your marketing strategies.


    Follow Daniel:

    Twitter: https://www.twitter.com/Dmurr68

    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

    Sign up for The Marketing Millennials newsletter:

    www.workweek.com/brand/the-marketing-millennials

    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

    www.workweek.com


    What’s Trending: Snoop Dog | OOH Advertising | Marketing Humor Aug 22, 2023
    Show notes

    Looking to add some humor to your marketing campaigns? In this episode, Daniel sits down with Gen Z creator, Aidan Brannigan, to discuss the power of humor in advertising and why it's often underutilized. They also dive into Snoop Dogg's recent move to join LinkedIn and the potential for out-of-home advertising to go viral on social media.


    00:01:40 - Snoop Dogg Joins LinkedIn

    00:07:02 - Out of Home Ad Spend Forecast to Increase 7%

    00:10:46 - Only 20% of Business Leaders Use Humor in Their Campaigns

    00:15:10 - Episode 4: Gen Z


    Follow Daniel:

    Twitter: https://www.twitter.com/Dmurr68

    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/


    Sign up for The Marketing Millennials newsletter:

    www.workweek.com/brand/the-marketing-millennials


    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

    www.workweek.com


    187 - How to Create a Rock-Solid Organic Content Strategy, with Savannah Jordan Aug 17, 2023
    Show notes

    Join Daniel as he chats with Savannah Jordan, founder of Alpha Creative Agency, about the magic of organic marketing.

    Savannah unpacks what it means to reach an audience and how to connect with them in a way that will place your product front and center in their minds. She clears up the misconceptions surrounding selling in the digital age and explains why simply pushing content out there doesn't cut it.

    Then, stay tuned as Savannah unravels the differences in organic advertising on platforms like TikTok and Instagram, explaining exactly why an organic foundation is vital before splurging on those tempting paid ads.

    0:00 Intro/Background

    1:43 What Makes Great Organic Marketing

    5:08 Defining Selling

    16:18 Why You Should Invest in Organic Advertising

    20:47 Creating an Organic Strategy

    24:24 Formats That Work Well For TikTok

    28:26 A Hill to Die On

    Follow Savannah:

    TikTok: https://www.tiktok.com/@itssavannahjordan?lang=en

    Instagram: https://www.instagram.com/savannahjordan

    Follow Daniel:

    Twitter: https://www.twitter.com/Dmurr68

    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

    Sign up for The Marketing Millennials newsletter:

    www.workweek.com/brand/the-marketing-millennials

    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

    www.workweek.com



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