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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

186 - Where the Best Marketing Ideas Come From, with Shelley Pratt Aug 16, 2023

Show notes

Ever wondered where the best marketing ideas originate from?

Join Daniel as he chats with Shelley Pratt, the driving force behind Infiniti Media's communications, about the essence of leadership, from the power of inquiry to the necessity of having a strong point of view.

Discover why your best ideas might pop up during a run, how data shapes 90% of decisions in marketing, and the delicate dance of intuition and risk in the industry.

Shelley also unveils her golden rules for emerging leaders and the non-negotiables of branding. So whether you're in marketing or just curious, this episode is packed with gems.

0:00 Intro/Background

2:02 Shelley’s Work Routine

5:36 Generating Ideas

9:06 Being in a Leadership Position

11:45 Data vs. Intuition

15:50 Leadership Skills

18:09 Standing Out From the Competition

24:31 A Hill to Die On

28:06 Words of Advice

Follow Shelley:

LinkedIn: https://www.linkedin.com/in/shelley-pratt-4922494/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

185 - Cracking the Code of Successful TV Advertising, with Angela Voss Aug 15, 2023

Show notes

How does TV advertising differ from digital ads?

In this week’s episode, Daniel chats with Angela Voss, CEO of Marketing Architects, about the intricacies of TV advertising. Angela reveals her best strategies for balancing short-term results with long-term brand building in the television world and explains why short-term thinking and cognitive bias impede marketers from doing their best work.

Plus, why should marketers think outside the narrow mindset that television advertising is just a short-term marketing play?

Angela explains how television advertising isn’t just a tactic for a quick audience grab—it’s a viable, long-term strategy when used correctly. Find out how she suggests utilizing television advertising and why the greatest risk in marketing is avoiding risk altogether.

0:00 Intro/Background

4:57 Market and Out-of-Market Consumers

8:53 Understanding Target Audience

16:40 Short-Termism

20:43 Metric Methodologies

22:43 Testing Out TV Ads

29:32 A Hill to Die On

34:38 Why You Should Test Other Channels

Follow Angela:

Website: https://www.marketingarchitects.com

LinkedIn: https://www.linkedin.com/in/angelamvoss/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

184 - How to Align Copy and Content, with Creative Director of Sharma Brands, Carly Lieberman Aug 10, 2023

Show notes

What does it mean to be a creative director?

Carly Lieberman, Creative Director at Sharma Brands, drops by the studio to chat about her experience merging copy, content, and design together to form cohesive ad campaigns.

She imparts some of the wisdom she’s learned about making great ads, including the importance of knowing your audience, distinguishing the nuances between paid and unpaid audiences, and listening to what the data tells you.

Carly also shares her insights on writing great copy and aligning landing pages to specific ad campaigns, sharing some of her favorite ads she’s led campaigns for during the course of her storied career.

0:00 Intro/Background

3:09 What Does it Mean to Be a Creative Director

5:05 Making Great Ads

10:08 Thinking About Copy

14:07 Aligning Ads to Landing Pages

19:00 Ads Carly’s Most Proud Of

21:26 Creating a Brief

26:29 A Hill to Die On

Follow Carly:

LinkedIn: https://www.linkedin.com/in/carlylieberman/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

7 Tips for Creating Engaging Content (Solo Edition) Aug 09, 2023

Show notes

In this solo pod, Daniel reveals his top 7 tips for creating content that absolutely slaps.

Hear his best advice for generating lasting social media content that’s sure to grow your audience, including advice Daniel’s applied to cultivate his own following.

And tune in to discover why he believes you shouldn’t just be focused on creating content, but on engaging directly with your audience.

Want to grow your following? Then you won’t want to miss this episode!

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

183 - How to Make Content that Converts, with Alexa Ritacco (CMO of Jenni Kayne) Aug 08, 2023

Show notes

In today’s pod, Daniel sits down with the dynamic Alexa Ritacco, CMO of the chic clothing line, Jenni Kayne. With a rock-solid focus on acquisition, retention, and e-commerce, Alexa shares how she cleverly marries the brand and performance world to create content that captures customers and conversions.

Alexa dishes on her journey with Jenni Kayne from its scrappy marketing beginnings to revamping the company into a multi-million dollar business. She emphasizes how lifestyle imagery and product placement play crucial roles in their content strategy, giving customers a glimpse into how Jenni Kayne fits seamlessly into their everyday lives.

Eager to maintain cohesion across channels? Alexa's got you covered! She's also divulging the secret sauce to balancing immersive in-store experiences with e-commerce's digital nature and sheds some light on how to pick the right influencers and determine which third-party attribution systems might not be the best fit.

0:00 Intro/Background

2:53 Creating Content That Converts

6:19 Concepting

12:00 Changing Content with Scale

15:35 What Makes Great Content

19:24 Maintaining Cohesion

22:30 Working with Influencers

25:48 A Hill to Die On

28:45 Follow Us

Check Out Jenni Kayne:

https://www.jennikayne.com

Follow Alexa:

LinkedIn: https://www.linkedin.com/in/alexaritacco

Instagram: https://www.instagram.com/alexaritacco

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

182 - Do You Really Need Influencers? Aug 03, 2023

Show notes

Ever wonder how your favorite reality TV stars make a living off of that influencer lifestyle?

Repping reality show contestants from shows like The Bachelor, MTV’s The Challenge, and Love is Blind, Courtney Bagby, CEO and founder of Little Red Management, drops by the studio to explain the strategy behind brand and reality TV partnerships.

She and Daniel break down the intersection between social media and celebrity and discuss how reality show contestants keep their engagement alive over time.

Courtney also explains why reality TV influencers must become a brand themselves in order to attract brand partnerships and why video content is vitally important to any influencer. Plus, find out what marketing hill she and Daniel both would die on.

0:00 Intro/Background

1:49 How Reality TV Partnerships Work

3:50 Keeping Influence Alive

7:50 Aligning Content to Brands

18:00 Brand Platforms

22:00 Sample Campaigns

26:15 A Hill to Die On

30:25 Follow Us

Follow Courtney:

Website: https://www.courtneybagby.com

Instagram: https://www.instagram.com/littleredmgmt/?hl=en

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

15 Things I Wish I Knew Before I Became a Marketer (Solo Edition) Aug 01, 2023

Show notes

Daniel’s back for another solo pod, and this time he’s revealing the top 15 things he wishes he knew before embarking on his marketing career.

If you’re an aspiring marketer or just beginning your marketing career, you won’t want to miss this ep.

Daniel’s unpacking his greatest insights over the course of his career, including tips like why you should invest in studying behavioral psychology, how to enlist the help of a mentor, effective ways to network, and much, much more—so that you can make the most out of your marketing career today!

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

181 - How to Increase Customer Acquisitions, with John Coyle Jul 27, 2023

Show notes

How do you grow a brand? And what should you be concerned about during various stages of company growth?

John Coyle, podcast host of “Modern Commerce,” talks to Daniel about the ins and outs of growing a media company and what considerations you should be taking into account as your brand scales. Then, later they chat about the pros and cons of creating unsponsored content and explain why growing a podcast audience is so challenging.

And, prepare to have your minds blown with the marketing hill that John would die on. It’s either a brilliant answer or a skilled attempt at cheating the system— you be the judge!

0:00 Intro/Background

5:17 What Brands Should Be Doing

13:55 When to Grow Your Brand

23:16 Unsponsored Content

30:00 Growing a Media Property

34:10 Organic Growth

39:30 Short Form Content

45:15 A Hill to Die On

Follow John:

Newsletter: https://www.thedivenewsletter.com

Podcast: Modern Commerce

LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Is Threads Worth Your Time? (Solo Edition) Jul 26, 2023

Show notes

In this week’s solo pod, Daniel’s tackling this month’s rollout of Mark Zuckerberg’s Threads app— and why you should (or should not) be— Threading? Sewing? Tweeting Xeeting?— on the app.

Tune in to find out whether or not Daniel thinks Threads is a risk worth taking and why, whatever you choose to do, you should never lose focus on your current social media channel.

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

180 - The Best Tips for Scaling Your Personal Brand, with Neal O’Grady Jul 25, 2023

Show notes

What’s the best way to organically grow your brand using platforms like LinkedIn and Twitter?

Neal O’Grady, Co-Founder of Demand Curve and Bell Curve, chats with Daniel about his personal experience growing brands across LinkedIn and Twitter and explains the ways that different stages of growth can create new obstacles and challenges to scaling an audience.

He and Daniel also unravel the secrets of the LinkedIn vs. Twitter algorithm and explain why having a high follower count is one of the best forms of social proof for showing people why they should place their trust in your brand.

0:00 Intro/Background

4:34 From Personal Brand to Multiple Brands

8:30 Leaning into Your Personal Brand

11:55 Tips to Founders

14:15 How to Start Growing Your Brand

25:10 Getting Your Name Out There

35:12 A Hill to Die On

41:25 Follow Us

Check Out Bell Curve:

https://www.bellcurve.com

https://www.demandcurve.com

Follow Neal:

LinkedIn: https://www.linkedin.com/in/nealogrady/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

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