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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

198 - Mastering Social Media Satire, with Jack Raines Oct 03, 2023

Show notes

Want to learn how to create viral content and grow your audience on LinkedIn?

Daniel’s sitting down with the King of Funny Crap, a.k.a. Jack Raines, better known for his satirical posts on LinkedIn, to discuss his strategies for creating attention-grabbing content.

Jack shares his best tips for writing satirically, explains the importance of authenticity in marketing, and unpacks the best ways to structure your posts for maximizing engagement on LinkedIn.

Tune in to learn from Jack's unique approach and take your content game to the next level.

00:00:04 - Creating Funny LinkedIn Posts for Growth

00:01:30 - Using LinkedIn for Effective Content Marketing

00:06:23 - Organizing Notes for Fresh Writing Ideas

00:09:40 - How to Structure LinkedIn Posts for Maximum Attention

00:15:16 - Using LinkedIn to Drive Newsletter Subscribers

00:19:50 - Mastering the Art of Satirical Writing

00:23:35 - Creating Viral Social Media Content

00:28:45 - The Power of Authentic Content Marketing

00:32:46 - Learn Marketing Tips from Jack Reigns

Follow Jack:

LinkedIn: https://www.linkedin.com/in/jackraines/

Twitter: https://twitter.com/Jack_Raines

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

197 - How to Stand Out in B2B, with Will Allred Sep 28, 2023

Show notes

Looking for innovative ways to stand out in your content marketing?

In this ep, Daniel sits down with Will Allred, co-founder of Lavender, to discuss the power of community and unique content strategies for LinkedIn. With a powerhouse marketing strategy, Will opens his playbook to explain exactly how Lavender is dominating social media.

Discover how Lavender is revolutionizing B2B content marketing and building a rabid base of loyal followers through consistency and founder involvement. Plus, learn why Will believes in avoiding gated content and the importance of playing to your strengths.

00:00:05 - Co-founder of Lavender Talks Email Marketing and Community

00:03:49 - Building a Community-Driven Tech Company

00:05:31 - Building Community on LinkedIn: Tips and Tricks

00:15:05 - Playing to Your Strength: The Key to Successful Events

00:18:20 - Innovate Your Content with Familiarity

00:26:47 - Standing Out in a Commodified Content Market

00:33:39 - The Annoyance of Gated Content

00:38:20 - Connect with Lavender on LinkedIn

00:39:51 - How to Stand Out in Marketing

Follow Will:

LinkedIn: https://www.linkedin.com/in/williamallred/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

196 - How to Gain Impressions and Grow Your Followers, with Matthew Kobach Sep 27, 2023

Show notes

How does a food delivery app compete with behemoths like UberEats and Favor?

Hint: It doesn’t try to.

Matthew Kobach, the VP of marketing at Slice, chats with Daniel about how his app Slice is poised to work in conjunction with other food delivery apps by offering companies a lower service fee charge than the competition.

Then, Matthew and Daniel dive into the different ways customers interact with apps and how location is a prime factor that motivates consumer behavior. Matthew also reveals some of his top tips for gaining social media influence and why he thinks that a lot of marketers are wasting their time on making content.

Plus, stay tuned to find out why one of Matthew’s top tips is to repeat content!

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

195 - Creating Content that Resonates, with Tyler, EJ and Daniel from Beehiiv Sep 26, 2023

Show notes

Struggling to understand what content really resonates with your audience? In this episode, Daniel is joined by the team from Beehiiv to discuss the importance of experimentation and customer discovery to create engaging content for your audience.

Join Daniel and company as they sit down to discuss the key elements of good content, various growth mechanisms for newsletters, and how Beehiiv is helping content creators and businesses monetize and scale their newsletters.

Guests: Tyler Denk, EJ White, and Daniel from Beehiiv

00:00:06 - Beehive: The Ultimate Newsletter Platform

00:01:54 - The Elements of a Great Newsletter

00:04:34 - The Key to Growing Social Media Following: Content

00:06:44 - Overcoming the Challenges of Newsletters

00:07:34 - The Key to Good Newsletter Content

00:08:46 - Get Real-Time Feedback on Newsletters

00:10:01 - Utilize Existing Channels to Grow Your Newsletter

00:12:42 - Effective Growth Mechanisms for Newsletters

00:13:37 - The Evolution of Newsletters: Content Empires and Omnichannel Marketing

00:23:11 - Determining the Cost of Monetization for Newsletters

00:29:26 - Beehive Ranked Best Newsletter Platform

00:37:36 - The Marketing Hill Worth Dying On

00:41:37 - Boost Newsletter Growth with Effective Copywriting

00:44:34 - Where to Find Us on Social Media

Follow Tyler on LinkedIn: https://www.linkedin.com/in/tyler-denk

Follow EJ on LinkedIn: https://www.linkedin.com/in/edwardjwhiteiii

Follow Daniel on LinkedIn: https://www.linkedin.com/in/danielberk

Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-mu...

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

194 - Building a Community that Thrives, with Sophie [aka Pretty Little Marketer] Sep 21, 2023

Show notes

Looking for strategies to grow your social media following and build a thriving community for your brand?

In this episode of The Marketing Millennials Podcast, Daniel sits down with Sophie, aka the Pretty Little Marketer, to discuss her strategies for simplifying social media while still growing your following and creating content that adds value to your audience.

Daniel and Sophie also dig into the importance of building a lasting feeling with your audience, stealing inspiration, and why focusing on quality over quantity matters when it comes to your social media presence.

00:02:20 - From Social Media to Full-Time Marketer

00:06:21 - Building a Community Around Shared Values

00:17:00 - Tips for Growing a Social Media Community

00:21:25 - Creating Lasting Value with Community Content

00:23:55 - Simple Strategies for Social Media Growth

00:32:30 - Why Marketers Should Steal Creatively

Follow Pretty Little Marketer: https://www.linkedin.com/in/prettylittlemarketer

https://www.prettylittlemarketer.com

Follow Daniel: Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-mu...

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

193 - Marketingland Sneak Peek: How to Plan Your Marketing Budget for 2024, with Kyle Lacy Sep 20, 2023

Show notes

Join Daniel in this insightful episode as he sits down with Kyle Lacy, the Chief Marketing Officer at Jellyfish. They dive deep into the intricacies of prepping for 2024 and the essential aspects of budgeting and planning for marketing success.

Discover why working with three budgets (good, better, best) is a game-changer and how allocating your budget with a 70/30 split between pipeline and brand placement can yield remarkable results.

Kyle also sheds light on the significance of swag in today's marketing landscape and gives a glimpse into his predicted marketing future as he and Daniel discuss the impact of AI, the remote work environment, and the resurgence of events in the ever-evolving marketing landscape.

Follow Kyle:

LinkedIn: https://www.linkedin.com/in/kylelacy/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

192 - Marketingland Sneak Peek: How to Master TikTok Ads, with Savannah Sanchez Sep 19, 2023

Show notes

Are you interested in scaling your brand on TikTok?

In this episode, TikTok strategist Savannah Sanchez shares her expertise on how to create successful TikTok ads. From using the Cap Cut app for editing to proving ROI to clients, Savannah covers it all.

Discover the best practices for creating engaging TikTok ads, targeting your audience effectively, and optimizing your campaigns for success. Whether you're a beginner or looking to scale your TikTok advertising, this episode has valuable insights for you.

Tune in now to learn from one of the top experts in the field.

00:05:53 - TikTok's Impact on Black Friday Advertising

00:12:28 - Capturing Attention with TikTok Ads

00:19:52 - Designing Effective Ads for TikTok

00:21:15 - Using Fake Podcast Ads to Boost Brand Visibility on TikTok

00:26:26 - Easy Editing Tools for TikTok Ads

00:32:38 - Proving TikTok's ROI to Clients

00:35:38 - Brands Crushing It on TikTok

00:39:12 - Beginner's Guide to Starting TikTok Ads

Follow Savannah:

Website: https://thesocialsavannah.com

LinkedIn: https://www.linkedin.com/in/savannahsanchez/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Why Perfectionism Will Be the Death of Marketing, with Elfried Samba Sep 14, 2023

Show notes

We’re taking a flashback to the past to rehash another episode from the archives.

In this ep, Daniel’s joined by none other than Elfried Samba, the mastermind behind Gym Shark's meteoric rise from 1 million to a staggering 20 million followers.

Elfried takes us on a captivating journey through his unconventional approach to marketing, where authenticity and brand diversity reign supreme. He and Daniel explore how the marketing landscape is evolving in an age of increasing homogeneity and why embracing imperfection is an absolute game-changer.

Discover the secrets behind building unbreakable brand trust and the common threads that weave through companies consistently delivering excellence.

Follow Elfried:

LinkedIn: https://www.linkedin.com/in/elfriedsamba/

Twitter: https://twitter.com/ElfriedSamba

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

What’s Trending: The Creator Movie | Coco Gauff x New Balance | Steve-O x Liquid Death | Linkedin removing bots | Coach Prime x Colorado Sep 13, 2023

Show notes

What’s creepier than Chat GPT? How about IRL AI-powered robots hanging out at the Chargers stadium?

Daniel and Aidan break down the strange and new promotion for the movie, “The Creator,” and go over some of the latest news headlines.

How brilliant was the New Balance and Coco Gauff marketing campaign? Why is Steve-O’s hair being put into voodoo dolls? And what kind of effect will LinkedIn removing inactive followers have on creators?

Tune in for that and much, much, more!

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Unreleased Episode: 'Do This, NOT That' Podcast - Social Media Edition with Jay Schwedelson and Daniel Murray Sep 12, 2023

Show notes

In this special bonus ep from the “Do This, NOT That” podcast, Daniel sits down in the hot seat with Jay Schwedelson to answer a few of Jay’s best questions.

Daniel reveals his marketing origin story and explains how The Marketing Millennials grew to be the success it’s now known for. He talks with Jay about some of his most useful LinkedIn and social media tactics, including the best times for posting, the politics of liking your own posts, and how often is too often to repurpose the same content.

Plus, Daniel reveals his real thoughts about pickleball and divulges his one guilty TV pleasure.

0:00 The Daniel Murray Origin Story

7:00 Tactics to Grow Your LinkedIn Page

13:56 Liking Your Own Post

15:22 The Best Times to Post

16:30 Growing a Newsletter

19:00 Repurposing Content

22:50 Since You Didn't Ask

Follow Jay:

Podcast: Do This, Not That: Marketing Tips with Jay Scwedelson

LinkedIn: https://www.linkedin.com/in/schwedelson/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

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