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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

212 - The Future of B2B Marketing, with Steve Armenti Nov 16, 2023

Show notes

Struggling to improve your marketing and sales alignment game? You’re not alone.

In today’s pod, Daniel sits down with Steve Armenti, the Demand Gen Global Marketing Manager for Google, to discuss the importance of readiness in leads and the future of B2B marketing.

Steve shares his in-depth insights on personalization, data-driven strategies, and experiential buying journeys. Why is it vital for marketers to invest in brand and storytelling? And why does he believe that creativity and differentiation in B2B marketing are the keys to formulating a winning strategy?

Tune in to learn how to personalize your marketing efforts, create unique experiences for your buyers, and stay ahead in the ever-evolving world of B2B marketing!

00:00:03 - Google's Steve Armenti Shares Marketing Journey

00:03:39 - The Human Side of B2B Marketing

00:06:12 - The Evolution of B2B Personalization

00:09:18 - The Importance of Account Personalization in ABM

00:14:47 - The Key to Personalized Marketing

00:23:30 - The Broad Power of Generative AI

00:28:14 - Investing in Brand to Capture Your Market

00:30:08 - The Power of Storytelling in Marketing

00:31:21 - The Art of Marketing Creativity

00:34:17 - Personalizing Experiences with Experiential Marketing

00:36:24 - The Importance of Marketing and Sales Alignment

00:38:47 - The Evolution of B2B Marketing

Follow Steve:

LinkedIn: https://www.linkedin.com/in/stephenarmenti/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

The Marketing Hill Mash: Finding Order in the Marketing Madness Nov 15, 2023

Show notes

Finding marketing tactics that stick out in a sea full of expert influencers, disrupters, marketers, and more can feel like madness. Creating order from the chaos of the consumer mind? Even more impossible to unpack.

Consider these four marketers the Dr. Strange of our times, bringing clarity to the marketing multiverse of madness.

KT McBratney (CMO of Bosa), Anthony Yepez (Social Media Direct of Orange Theory), JT Barnett (CEO of BarnettX), and Nancy Harhut (Chief Creative Officer of HBT Marketing) are unleashing their top marketing takes to reach the minds of the audiences who matter most to your brand.

From getting past your preconceived notions on attribution to unlocking the key to winning over TikTok users everywhere, tune in for these expert insights you won’t wanna miss!

Audio is the most efficient and effective media. Audacy’s State of Audio provides a practical playbook - planning tips, creative how-to’s, innovative trends - all to help our advertisers level up their Audio game.

Visit stateofaudio.com to learn more.

Follow KT:

LinkedIn: https://www.linkedin.com/in/ktmcbratney/

Follow Anthony:

LinkedIn: https://www.linkedin.com/in/anthonyyepez/

Follow JT:

LinkedIn: https://www.linkedin.com/in/jtbarnett/

Follow Nancy:

LinkedIn: https://www.linkedin.com/in/nancyharhut/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

211 - Creating Brand Experiences That Matter, with Kim Trieu Nov 14, 2023

Show notes

Experiential marketing is pure vibes.

And Expedia’s Global Events and Experiences Manager, Kim Trieu, is dropping by the pod to explain what it is and how it can transform your brand’s audience by harnessing the power of raw emotion.

Kim chats to Daniel about the importance of the end experience for the consumer—and how brand activations can create inspiration, joy, and moments of real connection. She illuminates how to go beyond buzzy social media moments and create true, meaningful experiences for the consumer.

And later, Kim reveals the power behind fostering a team mentality of unbridled creativity and why it enables any experiential marketing department to thrive.

Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Follow Kim:

LinkedIn: https://www.linkedin.com/in/trieukim/

Website: https://kimtrieu.com

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

210 - Understanding Omnichannel E-Commerce Marketing, with Andrew Maff Nov 09, 2023

Show notes

Are you struggling with tracking attribution in e-commerce?

Andrew Maff, founder of Blue Tusker, joins Daniel to discuss the challenges of tracking the customer journey and the importance of conversion rate optimization (CRO) in e-commerce.

He and Daniel delve into the benefits of selling on Amazon and the concept of omnichannel marketing. Andrew shares where marketers should focus their efforts and the best methods to maximize your e-commerce site’s potential.

Plus, discover Andrew's tips for successful customer acquisition and the key elements every e-commerce site should have.

00:00:22 - Meet the Founder of Blue Tusker: Andrew Math

00:00:49 - Mastering Omnichannel Marketing for E-commerce

00:08:37 - Effective Strategies to Drive Website Traffic

00:10:04 - Boost Your E-commerce Conversion Rate

00:10:58 - When to Consider Selling on Amazon

00:13:18 - Start on Amazon for Better Conversion Rates

00:27:25 - The Challenge of Attribution in E-commerce Marketing

Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Learn More About Blue Tuskr:

Website: https://www.bluetuskr.com

Follow Andrew:

LinkedIn: https://www.linkedin.com/in/andrewmaff/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

The Marketing Hill Mash: Marketing Mind Games Nov 08, 2023

Show notes

Dare to take a dive into the headspace of some of marketing’s best minds?

Daniel does—and he’s traveling back to relive some of his guests’ hottest takes to find out the #1 marketing hill they’d be willing to die on.

This week, we’re unleashing some of the most psychologically unnerving takes we could find—and these guests aren’t afraid to hold back their thoughts on exactly what motivates people to buy.

Melina Palmer from “The Brainy Business,” Mark Jung, the VP of Nextiva’s Marketing department, and the CEO and Co-Founder of TACK, Mark Kilens are here to dish their deepest, darkest secrets about the inner depths of the consumer psyche.

Ready to know exactly what motivates people to buy? Then we dare you to hit play!

Audio is the most efficient and effective media. Audacy’s State of Audio provides a practical playbook - planning tips, creative how-to’s, innovative trends - all to help our advertisers level up their Audio game.

Visit stateofaudio.com to learn more.

Follow Melina:

Podcast: https://podcasts.apple.com/us/podcast/the-brainy-business-understanding-the-psychology/id1404578385

Follow Mark Jung:

LinkedIn: https://www.linkedin.com/in/markpjung/

Follow Mark Kilens:

LinkedIn: https://www.linkedin.com/in/markkilens/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

209: Why Audio is One of the Most Powerful Tools in Marketing, with Paul Suchman Nov 07, 2023

Show notes

Audio is the most trusted medium out there— so why aren’t more marketers utilizing it to boost their brand strategy?

Paul Suchman, CMO at Audacy, Inc., drops the studio to chat with Daniel about the power of audio media consumption and discloses how marketers can leverage it as a holistic part of their native advertising strategy.

With multiple ways to measure traffic and attribution rates, audio advertising still remains one of the most scientifically trackable mediums out there. Paul explains how to leverage those statistics and the best ways to invest your time and resources into podcasting. Later, he also breaks down why organic and authentic advertising efforts are the best strategy for any creator.

So whether you’re curious about the impact of audio or looking to start your own audio channel, you won’t want to miss this unique glimpse into the industry from one of its foremost experts!

Audio is the most efficient and effective media. Audacy’s State of Audio provides a practical playbook - planning tips, creative how-to’s, innovative trends - all to help our advertisers level up their Audio game.

Visit stateofaudio.com to learn more.

Learn More About Audacy, Inc.:

Website: https://www.audacyinc.com

Follow Paul:

LinkedIn: https://www.linkedin.com/in/paul-suchman-4310601/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

208: How to Create an Ideal Customer Profile, with Samantha Rideout Nov 02, 2023

Show notes

Are you struggling with defining your ideal customer profile (ICP)?

In this ep, Samantha Rideout, a product marketer, shares her insights on the importance of ICP and how it can help you optimize your marketing efforts.

Samantha discusses the benefits of having a clear ICP, including how it helps allocate your marketing budget more efficiently, allowing marketers to curate more personalized sales journeys. She also reveals why consistent messaging and frequency, both internally and externally, are critical for brands to create a more cohesive voice.

Tune in to this episode to discover how defining your ideal customer profile can lead to more targeted and successful marketing strategies.

00:00:03 - The Importance of Marketing in Business

00:00:50 - Finding Your Ideal Customer Profiles

00:04:49 - Finding Success in Niche Markets

00:15:37 - Strategic Marketing with a Defined Target

00:20:52 - The Importance of Planning ICP

00:24:46 - Harnessing Internal Voices for Effective Marketing

00:28:25 - Connect with Samantha on LinkedIn

Follow Samantha:

LinkedIn: https://www.linkedin.com/in/samantharideout/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

The Marketing Hill Mash: Ghosts of Copywriters Past Nov 01, 2023

Show notes

Brace yourselves fellow marketers because in this special mashup, we're diving deep into the world of content marketing, and bringing you some of the hottest takes from industry experts that you won't want to miss.

Writer’s block is the specter that’s been haunting writers since the dawn of time, plaguing their souls with terror—but does it exist or has it been a figment of their imagination this entire time? Ann Handley gives her hottest take on the matter.

And later, Dakota Robertson, the founder of Growth Ghost is on a mission to exorcise the demons of complexity in marketing—and unpacks his special hatred for overly complex copy.

So whether you're an aspiring copywriter or a marketing enthusiast remember, in the world of marketing, the only thing scarier than a ghost is bad content—so tune in now to learn how to keep that content forever young!

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

207: Live from Marketingland: The Power of Creativity in Marketing Oct 31, 2023

Show notes

Join Daniel in this live recording from Marketingland 2023 as he dives into the world of DTC brand Waterboy, a company focused on hydrating the world, one person at a time. Learn about their core principles, the importance of staying true to your brand, and the power of creativity in problem-solving.

Founders Connor Saeli and Mike Xhaxho share their insights on using social media platforms like TikTok to create interesting and relatable content and discuss the role of influencers in their marketing strategy. Discover how Waterboy's unique approach to selling supplements through humor and relatability has resonated with its audience.

And later, the Waterboys touch on their journey of scaling their brand, overcoming supply constraints, and finding new growth levers. From testing new channels to optimizing Facebook ad spend, they explain their experiences and strategies for ultimate marketing success.

00:00:00 - The Journey of Building Waterboy

00:02:49 - The Strategy Behind Choosing TikTok

00:04:07 - TikTok Success Without Showing Face

00:08:14 - Scaling Up Waterboy with Facebook Ads

00:09:15 - Maximizing Influencer Partnerships for Success

00:11:15 - Creating a Brand with Humor

00:14:18 - Approaching Problems with Creativity

00:18:24 - Water Boy's New Marketing Strategies for Black Friday and Cyber Monday

00:20:12 - Overcoming Supply Constraints

00:23:06 - Why Brands Shouldn't Outsource Messaging

00:25:20 - Waterboy: The Ultimate Social Media Platform

Follow Waterboy:

Website: https://www.waterboy.com

Instagram: https://www.instagram.com/waterboycan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

The Marketing Hill Mash Oct 27, 2023

Show notes

We were working in our lab late one night, when our eyes beheld an eerie sight. For a marketing hill began to rise… and suddenly to our surprise. He did the Marketing Mash (the Marketing Hill Mash).

Join Daniel as he relives some of the most iconic marketing hills of all time—what are the hills that marketing’s top names would absolutely die on?

We guarantee this flashback to the past will be a graveyard smash!

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

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