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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

219 - The Power of Great Brand-Building, with Chubbies Co-Founder, Preston Rutherford Dec 12, 2023

Show notes

How did Preston Rutherford take Chubbies from $0 to a 10-figure IPO? By believing in the power of great brand-building, of course.

Preston joins Daniel to discuss the importance of brand building and breaks down why it’s the #1 factor in distinguishing your brand from the rest of the pack. Preston also unpacks how metrics and feedback loops can help measure the success of brand-building efforts and shares insights on how Chubbies consistently creates shareable content.

And later, Preston shares the story of how Chubbies started as a nights and weekends project and grew into a household brand, before revealing the one marketing hill he would die on.

00:00:04 - Building a Great Brand with Chubbies Co-founder

00:00:48 - How Four Friends Revolutionized Men's Fashion

00:02:24 - From Direct Response to Building a Brand: The Chubbies Success Story

00:06:54 - The Power of Organic Growth in Marketing

00:08:03 - Connecting Brand Building to Metrics

00:16:54 - The Power of Brand Building

00:23:41 - Chubbies: Challenging the Status Quo

00:26:43 - Creating Consistently Shareable Content for Chubbies

00:33:44 - The Beauty of Brand Building

00:34:40 - The Importance of Great People and Process in Branding

00:36:42 - The Transition from Brand Building to Financial Outcomes

Find Out More About Chubbies:

Website: https://www.chubbiesshorts.com

Follow Preston:

LinkedIn: https://www.linkedin.com/in/prestonr/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

218 - Do Growth Loops Actually Work? Dec 07, 2023

Show notes

Ready to pump up your marketing game? Then sit back and unwind as Daniel chats with Eva Thouvenot, VP of Marketing at Bonsai, about how to take advantage of growth loops and levers in your everyday marketing strategy.

Eva unravels the concept of growth loops, diving into the ways in which they impact SEO, content, traffic, and revenue streams. Eva shares her thoughts on balancing the speed of a growth loop and the long-term payoff of SEO efforts—how can looking at metrics such as blended CAC and CAC payback help you to evaluate the success of a growth loop?

Plus, Eva reveals why optimizing and focusing on growth is so important, and why aligning with teams is crucial to overcoming growth constraints.

00:00:05 - Exploring Growth Loops and Levers

00:00:43 - From Finance to Marketing: Finding the Story in Numbers

00:02:15 - The Power of Compounding Growth Loops

00:04:12 - The Power of an SEO Loop

00:05:35 - Choosing Between Existing and New Growth Loops in Marketing Strategy

00:16:15 - Taking a Holistic Approach to Marketing

00:21:46 - Prioritizing Growth Constraints: A Strategic Approach

00:26:32 - Data-Driven Decision-Making for Success

00:32:23 - Balancing Speed and Long-Term SEO Success

00:37:35 - Aligning Teams for Maximum Growth

00:40:20 - Connect with Daniel and Reforge on LinkedIn

Follow Eva:

LinkedIn: https://www.linkedin.com/in/evathouvenot/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-mu...

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Follow Eva:

LinkedIn: https://www.linkedin.com/in/evathouvenot/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Marketing Hill Mash: Content Market Fit Dec 06, 2023

Show notes

Content is king AND queen. Yes, that’s how important it is and us marketers have a lot of opinions about how to do it right.

How much content should you produce? What kind of content? What platforms to use?

You’re asking the right questions, so let’s rehash some of the best marketing hot takes from the pod.

And in this ep, I compiled five of the best content marketers in the game to find out the one marketing hill they’d be willing to die on.

Grab your headphones and learn why it’s time to throw away that content marketing playbook, pump up the volume, and find the content that’s best fit for your unique strengths.

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Follow Thomas:

LinkedIn: https://www.linkedin.com/in/tomwshields/

Follow Ben:

LinkedIn: https://www.linkedin.com/in/benjshap/

Follow Alex:

LinkedIn: https://www.linkedin.com/in/alexalleyne/

Podcast: https://podcasts.apple.com/us/podcast/on-target-sales-leaders/id1605158509

Follow Brooklin:

LinkedIn: https://www.linkedin.com/in/brooklin-nash/

Follow Sam:

LinkedIn: https://www.linkedin.com/in/samanthahembree/

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

217 - Why Brand Positioning Matters, with Oana Leonte Dec 05, 2023

Show notes

Join Daniel on this week’s episode as he chats with Oana Leonte, a marketing expert with a passion for brand positioning. Currently the Head of BU Marketing for PUMA, Oana explains why brands need to take a step back from analytics and start adding a bit more magic back into their creative.

Discover how Oana got into marketing and her unique approach to creating authentic partnerships with other brands. Plus, why are the best marketers the ones who follow their intuition? And why is having a consumer-first approach so vital?

Learn about the importance of storytelling and creativity in marketing, and how to tap into your brand's unique strengths.

00:00:01 - Oana's Journey into Marketing Success

00:03:01 - Mastering Brand Positioning for Success

00:05:45 - The Power of Tapping into Your Brand's Story

00:16:19 - Bringing Magic Back into Marketing

00:20:43 - Brand Positioning at a Heritage Brand

00:23:24 - Puma's Authentic Partnerships and Licensing

00:25:07 - The Power of Authentic Collaborations

00:31:16 - Creativity on a Limited Marketing Budget

00:34:07 - Connect with Me on LinkedIn

Follow Oana:

LinkedIn: https://www.linkedin.com/in/oana-leonte/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

216 - The Best Go-To-Market Strategies for Launching Your Product, with Rebecca Shaddix Nov 30, 2023

Show notes

How can marketers ensure transparency and accountability in their data reporting?

Rebecca Shaddix, Senior Director of Product Marketing for 15Five, joins Daniel to chat about why finding a go-to-market strategy that aligns with team goals is critical and why a more collaborative, accountable process is necessary when it comes to marketing. She discusses the importance of having a centralized dashboard and using metrics that can't be easily manipulated by other factors.

Rebecca shares her insights on risk management and the balance between savings and potential growth, highlighting the necessity for greater data transparency.

Tune in to learn more about Rebecca's approach to marketing and how to set effective KPIs for your go-to-market strategy.

00:00:58 - The Importance of Effective KPIs in Go-to-Market Strategy

00:03:28 - How to Align Company Goals

00:09:22 - The Importance of Aligning KPIs

00:11:45 - Effective Marketing Strategies for Product Launches

00:14:14 - Effective Planning for Go-to-Market Strategies

00:16:06 - The Problem with Data Transparency

00:18:25 - Effective Retro: Alignments, Data, Action

00:26:22 - The Science of Determining Effective Marketing KPIs

00:34:13 - The Importance of Risk Management in Pricing Decisions

00:37:50 - The Power of Incremental Product Launches

Follow Rebecca:

LinkedIn: https://www.linkedin.com/in/rebeccashaddix/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

The Marketing Hill Mash: Severing the Old School Marketing Mindset (Omnichannel Marketing 101) Nov 29, 2023

Show notes

Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels?

In this special series, we’re playing some of the hottest tips and tricks from marketing’s brightest and best minds so that you can level up your marketing A-game. Learn how to harness the power of influencer marketing, why alignment between messaging and marketing is crucial, and why omnichannel marketing rules supreme.

Plus, is product marketing actually marketing or should it sit outside of both product and marketing?

Tune in to hear the ultimate marketing stands these five marketers are willing to stake their lives on!

Follow Brendan:

LinkedIn: https://www.linkedin.com/in/brendangahan/

Follow Josh:

LinkedIn: https://www.linkedin.com/in/thatjoshspector/

Follow Robin:

LinkedIn: https://www.linkedin.com/in/robingdaniels/

Follow Dani:

LinkedIn: https://www.linkedin.com/in/daniellectrevino/

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

215 - How Do I Stand Out in a Crowded Market? Nov 28, 2023

Show notes

How can universities stand out in a crowded market?

Ethan Braden, former head of marketing at Purdue University, shares his insights on creating a strong brand identity and fostering a sense of community within the university. He and Daniel discuss the importance of storytelling and explain how to create captivating content that resonates with your audience.

Ethan also discusses the role of social media and personal branding in growing a university's brand and how to engage with a target audience more effectively. How can great marketing rouse audiences and compel users to take specific actions?

Tune in now to learn more about Purdue's battle-tested marketing strategies and why their persistent drive for innovation paid off dividends.

00:00:05 - Standing Out in a Crowded University Market

00:03:42 - Purdue's Transformation: From University to Prestigious Brand

00:10:10 - Purdue's Marketing Strategy: Captivating Storytelling

00:12:06 - Building an Active and Engaged Marketing Team

00:15:54 - Using Personalities to Grow a Brand

00:23:40 - Curiosity and Empathy: Keys to Great Brand Marketing

00:31:48 - Creating a Timeless and Memorable Brand

00:32:23 - The Lifelong Pursuit of Perfecting Marketing

00:37:23 - Marketing Director Shares Success Stories

Follow Ethan:

LinkedIn: https://www.linkedin.com/in/robertethanbraden/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

The Marketing Hill Mash: Don't Swim in the Sea of Sameness Nov 23, 2023

Show notes

Are you trying too hard to fit in?

Quit trying to conform to the marketing masses and start finding ways to differentiate yourself from the sheeple.

In this master mash-up of Marketing Hills past, we’re taking a look back at some of the best advice that Daniel’s guests have had to give. And this week, we’re replaying the marketers who are just plain sick and tired of fitting in with the marketing mainstream.

From learning a rule or two from your own playbook to throwing out the rules on attribution, listen on to find out why to throw caution to the wind and network like you've got nothing left to lose.

Follow Peter Mahoney:

LinkedIn: https://www.linkedin.com/in/pemahoney/

Podcast: The Next CMO

Book: The Next CMO

Follow Gigi Robinson:

LinkedIn: linkedin.com/in/gigirobinson

Twitter: https://twitter.com/itsgigirobinson

Follow Adam Robinson:

LinkedIn: https://www.linkedin.com/in/retentionadam/

Follow Val Geisler:

LinkedIn: https://www.linkedin.com/in/lovevalgeisler/

Twitter: https://twitter.com/lovevalgeisler

Follow Kyle Lacy:

LinkedIn: linkedin.com/in/kylelacy

Twitter: https://twitter.com/kyleplacy

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

214 - Evergreen Marketing Strategies, with Kari Keating Nov 22, 2023

Show notes

How do you create a campaign worthy of breaking the internet?

Well, for starters, working with Matthew McConaughey certainly helps. But then again, so does a calculated and intentional marketing strategy.

Kari Keating, Director of Evergreen Marketing for Mastermind.com, explains how she harnesses the power of lead generation, evergreen marketing, and branding to create some of the most sought-after GTM strategies.

Kari shares her expertise on how to tap into your audience’s main emotions to drive action, and divulges how she helps major brands, startup companies, and solopreneurs achieve their marketing goals through nurturing leads and finding the best channels for reaching their ideal audience.

From branding to messaging and everything in between, Kari’s breaking down the best ways to optimize your evergreen campaigns and build trust with your audience.

Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

00:00:22 - From Corporate to Entrepreneur: Mastering Branding and Messaging

00:04:21 - The Power of Evergreen Marketing

00:05:44 - Maximizing Email for Direct Response Marketing

00:09:39 - Launching Matthew McConaughey's Evergreen Product

00:12:13 - Mastermind Membership: Personal Development and Business Tactics

00:20:43 - Overcoming Mental Blocks in Marketing

00:24:45 - Breaking Down Marketing: Attention and Nurturing

00:26:28 - Discovering the Best Marketing Channels

00:33:25 - The Power of Email Marketing

Follow Kari:

LinkedIn: https://www.linkedin.com/in/karikeating111/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

213 - Becoming a More Authentic Leader, with Hana Jacover Nov 21, 2023

Show notes

How can marketers become better leaders and avoid burnout?

Hana Jacover’s sitting down with Daniel to help you uncover your true leadership superpower. The Leadership and Executive Coach shares her insights on personal growth and leadership development, explaining how heightened self-awareness can help build more impactful relationships. Hana also discusses the value of embracing neurodiversity and being authentic in the workplace.

Plus, is imposter syndrome real or fake? Hana has some strong thoughts on why we need to do away with this outdated term along with how marketers should embrace the skills and challenges they face today. Tune in to find out what she really thinks!

00:00:02 - Pivoting Careers: A Podcast Journey

00:00:47 - From Marketing to Leadership Development

00:03:05 - The Key to Effective Leadership

00:05:12 - Avoiding Burnout: The Importance of Self-Awareness for Leaders

00:08:16 - Authentic Leadership: Remembering Who You Are

00:13:40 - Regulating Emotions: Feel, Don't Judge

00:23:40 - Building Relationships with Other Leaders

00:27:00 - Overcoming Imposter Syndrome and Fear

00:32:13 - Embrace Your Unique Leadership Style

00:35:05 - Showing Up Authentically

Follow Hana:

LinkedIn: https://www.linkedin.com/in/hanajacover/details/experience/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

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