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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

Why Marketing Works: How Dollar Shave Club Dominated DTC Feb 01, 2024

Show notes

Dollar Shave Club, the disruptor of the grooming industry, didn't just take on the giants; it redefined the game. In 2012, armed with a modest budget of $4,500, the company launched a viral YouTube video that crashed their website to an overwhelming response.

How?

By brilliantly touching on customer pain points and shifting from selling a product to selling a lifestyle brand. In this solo pod, co-host Aidan Brannigan reveals how Dollar Shave Club captured its market with the power of humor and a foolproof marketing strategy backed by behavioral science.

Tune in to find out what turned Dollar Shave Club from a marketing underdog to an industry titan.

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

The Marketing Hill Mash: Quick and Dirty Tricks for Upping Your Marketing A-Game Jan 31, 2024

Show notes

Looking for some quick and dirty marketing hacks to boost your marketing A-game?

Daniel’s diving back into the archives to find some of the best, most game-changing tricks from an all-star roster of marketing experts who give their hottest, juiciest takes on the one marketing stance they would die on.

From getting creative with your SEO plan to getting down in the weeds with customer research, in this marketing hill mashup, we’ve got some of the best tips and tricks around to elevate your marketing strategy.

Don’t miss out on these vital marketing hacks!

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/

Follow Connor:

Twitter: https://www.twitter.com/c_gro

Follow Cody:

LinkedIn: https://www.linkedin.com/in/cody-plofker-47a29b120/

Follow Aaron:

LinkedIn: https://www.linkedin.com/in/aaronorendorff/

Follow Katie:

LinkedIn: https://www.linkedin.com/in/katiemomo/

Follow Ojiaku:

LinkedIn: https://www.linkedin.com/in/rejoiceojiaku/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

226 - How to Build an Authentic Personal Brand, with Amelia Sordell Jan 30, 2024

Show notes

How can you build a strong personal brand that resonates with your audience?

Amelia Sordell, founder of Klowt, joins Daniel to discuss the importance of empathy and authenticity in personal branding. She reveals the true power of storytelling and human connection in B2B marketing and breaks down the steps you can take to start building your personal brand today.

Plus, Amelia also shares her best tactics for crafting a killer content strategy and shares why having followers isn’t the same thing as building a community.

To learn the true secret to creating a personal brand that stands out and drives meaningful engagement, don’t miss out on this one!

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/

00:00:02 - Personal Branding Tips from Amelia Sordell

00:01:54 - The Power of Personal Branding for Executives

00:09:22 - The Importance of Building a Personal Brand

00:15:37 - The Importance of Setting Content Goals

00:22:02 - Building a Personal Brand Strategy

00:30:47 - Building a Loyal Audience with Depth

00:35:33 - Building a Community vs. Gaining Followers

00:38:34 - The Power of Depth in Content Creation

00:39:47 - The Importance of Human-Centric Marketing

Follow Amelia:

LinkedIn: https://www.linkedin.com/in/ameliasordell/?originalSubdomain=uk

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Why Marketing Works: From Sim Racing to the Streets (Gran Turismo’s Marketing Genius) Jan 25, 2024

Show notes

What separates the Mad Men from the boys?

Sit down and listen up, and let our good friend Aidan Brannigan tell you a marketing tale in this storytellers series which dives headfirst into some of marketing’s biggest hustlers, game-changers, and money-makers.

From sim racing to the streets—you’ve seen the flashy movie trailers, but what’s the real deal behind the GT Academy, Nissan, and Sony’s genius marketing move that brought the story of Gran Turismo to the big screen?

Aidan breaks down this insane marketing ploy and discusses how you can use a similar "sawdust approach" to content marketing to ensure your distribution efforts maximize your content's reach.

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

The Marketing Hill Mash: If At First You Don’t Succeed, Dust Yourself Off and Test Again Jan 24, 2024

Show notes

If it ain’t broke, don’t fix it.

But when it does break, test it. At least that’s the advice according to these next 6 marketing rock stars.

In this mashup compilation from the episode vault, Daniel’s taking you back in time to hear the answer to the one question he asks all of his guests,

“What’s the one marketing hill you would die on?”

Tune in to find out why testing things is the holy grail of marketing, why assuming things is a marketer’s kryptonite, and why, if your sales team isn’t hitting their goals, you need to reevaluate your marketing strategy.

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/

Follow Chenelle:

LinkedIn: https://www.linkedin.com/in/chenellco/

Follow Tara:

LinkedIn: https://www.linkedin.com/in/taraarobertson/

Follow Connor:

LinkedIn: https://www.linkedin.com/in/connor-fyfe-films/

Follow Tyler:

LinkedIn: https://www.linkedin.com/in/tyler-fyfe/

Jason Bradwell:

LinkedIn: https://www.linkedin.com/in/jasonbradwell/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

The Best Tactics to Increase Your Conversion Rates (Solo Edition) Jan 23, 2024

Show notes

It’s time for another solo pod, so you know what that means—Daniel’s breaking down some of the key strategies you can use to drive your marketing success to the next level. And this time around, he’s breaking down the best methods to boost your conversion rates.

Daniel explains why understanding your audience, creating compelling content, optimizing the user experience, and implementing effective lead conversion tactics are the keys to increasing your funnel and driving home more conversions.

Tune in now to improve your B2B marketing funnel.

00:00:00 - Driving Success in Marketing: Increase Leads, Improve Conversion

00:01:30 - Efficiently Funneling Leads with Audience Understanding

00:04:40 - Creating Compelling Content: The Key to Success

00:06:15 - Optimizing User Experience for Conversions

00:11:28 - Share Your Feedback on Podcast Episodes

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

225 - How to Make B2B Content More Engaging, with James Carbary Jan 18, 2024

Show notes

Struggling to create engaging B2B content that resonates with your audience?

Then maybe it’s time to make it more human.

Tune in as Daniel chats with James Carbary, founder of Sweet Fish Media, about the power of human connection in content marketing. James shares why he believes that genuine insight is more effective than brand messaging when it comes to B2B, the importance of hiring creators over traditional marketers, and the benefits of building multiple personal brands within your team.

Plus, learn the reasons why James thinks audience building is critical to launching any podcast and why co-hosted content is king.

00:00:00 - The Evolution of Marketing Millennials

00:00:51 - From Blog Writing to Media Brand: The Evolution of a Marketing Agency

00:03:22 - Creating Engaging B2B Content with Personality

00:07:15 - Building an Audience Before Podcasting

00:14:29 - Solving the Lack of Podcasting Expertise

00:21:14 - How to Make B2B Content Engaging

00:27:32 - Aligning Incentives for Growing Podcasts

00:29:27 - Innovative Brands Partnering with Creators

00:37:46 - Why Companies Should Hire Creators

00:43:04 - Navigating Today's Media Landscape: Expert Tips

Follow James:

LinkedIn: https://www.linkedin.com/in/jamescarbary/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

The Marketing Hill Mash: The Key to Great Marketing is Simpler Than You Think Jan 17, 2024

Show notes

Let’s be real—as marketers, we like to overcomplicate things, giving metrics, statistics, and information overload to try and explain what makes up great marketing.

But what if the answer is simpler than we think?

In this compilation of marketing hills past, Daniel asks five all-star marketers what their one rid-or-die marketing stan is. And it’s clear all roads lead to Rome.

Tune in to find out what the #1 key to great marketing really is.

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/

Follow Kasim:

LinkedIn: https://www.linkedin.com/in/kasimaslam/

Follow Pete:

LinkedIn: https://www.linkedin.com/in/peter-housley-a3653012/

Follow Sean:

LinkedIn: https://www.linkedin.com/in/seanholladay/

Follow Ross:

LinkedIn: https://www.linkedin.com/in/rosssimmonds/

Follow Jack:

LinkedIn: https://www.linkedin.com/in/jackraines/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Channeling Desire in Marketing, with Aaron Orendorff Jan 16, 2024

Show notes

Meet Aaron Orendorff, the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus.

In this episode rewind, Daniel and Aaron dissect Aaron's radical shift from pastor to marketer, unraveling the unexpected lessons marketers can learn from religion. Aaron reveals why a marketer’s role isn't about creating desire, but about expertly channeling it instead.

Plus, why is organic traffic the true powerhouse elevating every venture? Aaron explains why slow and steady is the key to organic growth, and how to win the social media race.

Follow Aaron:

LinkedIn: https://www.linkedin.com/in/aaronorendorff/

Twitter: https://twitter.com/AaronOrendorff

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

224 - How to Build a Thriving Community, with David Spinks Jan 11, 2024

Show notes

What are the key qualities of a successful community, and how can businesses effectively build and nurture them?

In this episode, Daniel interviews David Spinks, a community-building expert, to explore the world of community management. They discuss the importance of organic growth, the qualities to look for in a community manager, and the competitive advantage a strong community can provide for a brand.

How can in-person experiences complement online interactions? David shares his thoughts on the significance of online and offline engagement and explains the different types of communities that are vital to your brand game plan.

And later, he and Daniel explore how focusing on joy and genuine connection when building a community is more valuable than any metric measurement.

00:00:04 - Expert David Discusses Community Building

00:00:27 - Building Digital Communities: A Personal Journey

00:03:16 - Defining Community in the Marketing World

00:04:38 - The Key Traits of a Successful Community

00:06:05 - The Process of Building Business Community

00:09:31 - The Power of In-Person Experiences

00:13:21 - Building and Growing a Community

00:17:54 - Qualities to Look for in a Community Manager

00:21:40 - The Power of Building Community

00:29:08 - Building Healthy Communities with Intuition

00:33:05 - Refreshing Views on Building Community

Follow David:

Website: https://davidspinks.com

LinkedIn: https://www.linkedin.com/in/davidspinks/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

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