The Marketing Millennials

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

240 - What Most Marketers Don’t Know About the Cialdini Principles, with Bas Wouters, CEO of Cialdini Institute Mar 19, 2024

Show notes

There are only a few episodes of The Marketing Millennials left, and you seriously cannot afford to miss the incredible surprises I have in store for these jam-packed last few episodes. Seriously, EVERYONE I’ve talked to has said that these next eps are some of the ABSOLUTE BEST they’ve heard.

Well err—full disclosure— this is nowhere near the end of the Marketing Millennials, and the above paragraph is a complete lie BUT… did it make you feel more compelled to tune in? Wanna know why you might have felt more intrigued?

Master of psychology and current CEO of the Cialdini Institute, Bas Wouters is here to unravel some of his best-kept secrets for conquering the human psyche. Bas is a globally recognized expert in influence, persuasion, and behavior design. With his online lead generator, he disrupted the Dutch kitchen industry and generated millions in sales. After he sold his company and founded the Online Influence Institute, Dr. Robert Cialdini – the ‘Godfather of Influence’ – asked him to co-found the prestigious Cialdini Institute and serve as its CEO. In this role, Bas helps thousands of influence enthusiasts globally get a YES more often, both offline and online.

He talks to me about how you can master the principles of persuasion for your own marketing toolset, uncovering some simple tips into the value of reciprocity, scarcity, liking, and social proof.

Learn how to ethically apply these principles to connect with your audience and drive results. Plus, find out why understanding human behavior is essential for marketers and how it can take your marketing strategy to the next level.

Eager to learn more about the Cialdini methodology? Then don’t forget to check out their 100% FREE Persuasion Power Training for Marketing course.

Digital marketers, meet Wix Studio, THE web platform for agencies and enterprises.

With Wix Studio you get best-in-class defaults and automations, native integrations, automated emails that track KPIs and more!

Less repetition, more growth. Visit wix.com/studio for more information.

00:00:33 - Exploring Marketing, Human Behavior, Psychology

00:03:11 - Uncovering the Secrets of Marketing Principles

00:05:38 - Harnessing the Power of Social Proof

00:10:45 - Boost Conversions Ethically with Principles

00:16:15 - Trigger Reciprocity in Marketing Copy

00:25:20 - Harnessing Scarcity for Effective Marketing

00:29:02 - Using Behavioral Science for Marketing Success

Learn More About the Cialdini Institute:

Website: https://cialdini.com

Follow Bas:

LinkedIn: https://www.linkedin.com/in/baswouters-cmct/?originalSubdomain=nl

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

Why Marketing Works: A True American Origin Story Mar 14, 2024

Show notes

Ah, America. Some might say there’s nothing more patriotic than flags, fireworks, and country music, but for Nathan’s Famous Hot Dogs, nothing spells “American Patriot” harder than the man who can shove the most weiners into his mouth.

In this solo pod, my BFF, Aidan Brannigan, reveals the story of how four Polish immigrants created one of America’s most beloved 4th of July traditions by just doing what dudes do best—challenging each other to ridiculous contests to prove their masculinity... or in this case, their patriotism.

How did Nathan’s Famous Hot Dogs go from zero to hero with the help of a little virtue signaling and one, well-constructed white lie?

From marketing stunt to national icon, Nathan’s proves that sometimes, a little myth-making can go a long way in building brand hype. So grab a bun and join the celebration—it’s time to relish in the story behind the legend.

Digital marketers, meet Wix Studio, THE web platform for agencies and enterprises.

With Wix Studio you get best-in-class defaults and automations, native integrations, automated emails that track KPIs and more!

Less repetition, more growth. Visit wix.com/studio for more information.

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

239 - How to Use AI to Level Up Your Content Distribution, with Ross Simmonds Mar 13, 2024

Show notes

As marketers, it’s easy to think AI is our #1 enemy. But what if I told you, it’s actually your secret superpower?

Stop thinking about AI as your arch-nemesis and start thinking of it as your new best friend. Ross Simmonds, the mastermind digital strategist behind some of the biggest SaaS and cloud companies in the world and the current founder of his digital marketing firm, Foundation, chats with me about the future of AI and content creation.

Can AI turn a bad writer into a great one (first of all, let’s hope not; second of all, have you read what Chat GPT writes lately)? And, what are the best AI hacks to repurpose your content for maximum distribution? Ross spills his deepest thoughts on how marketers should be optimizing AI usage before breaking down some of his top hacks for building trust and authority within your community.

Isn’t it time to bust out of obscurity and build your brand into a household name? Then Ross is ready to dish his playbook on exactly how. Tune in now.

Follow Ross:

LinkedIn: https://www.linkedin.com/in/rosssimmonds/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

238 - How to Capture and Keep Your Audience’s Attention Using Neuroscience, with Ted Harrison Mar 12, 2024

Show notes

What does a former Twitter insider believe about the future of capturing the short-form attention span?

Sorry. What was that first sentence? I was writing this on my mobile.

When it comes to short-form content, you’re competing with everyone on their phone all the time—and platforms who capture your attention the fastest possess all the power.

Today we’re learning from Ted Harrison, former Head of Production at one of the biggest short-form platforms out there, Twitter.

Ted shares why, no matter how hard you might try, you simply can’t resist the urge to click on clickbait (spoiler alert: it always works), how to think outside the box on the rules of content creation (which he does every day at his new venture, Neue Motion), and what a multi-channel approach can teach us about finding inspiration where you least expect it.

Want to captivate your audience’s attention in 5 seconds or less? This is the episode for you.

00:00:40 - Transition from Film to Marketing Success

00:02:39 - Encouraging Innovation at Twitter's Content Strategy

00:05:51 - Biggest Lessons From Working at Twitter

00:14:52 - Capturing Attention in Social Media Video Content

00:25:03 - E-commerce's Growth in Multiple Channels

00:30:26 - Creating Engaging Twitter and Short-Form Content with Depth

00:33:19 - Understanding the Rules of Marketing

00:38:08 - Listen to Content Creators for Marketing Success

Follow Ted:

LinkedIn: https://www.linkedin.com/in/tedaharrison/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

237 - Rare Beauty’s Marketing, with CMO Katie Welch Mar 07, 2024

Show notes

Discover the secrets behind the success of Selena Gomez’s Rare Beauty, as Ari Murray talks with Katie Welch, the CMO of Rare Beauty in this live recording from Marketingland.

Learn how Rare Beauty leveraged social media, particularly TikTok, to fuel the popularity of their products and engage with their superfan community. How has Rare Beauty managed to overcome the challenges of balancing distribution at a massive scale while still maintaining a direct relationship with customers?

Katie also explores the advantages of in-house marketing and reveals how Rare Beauty’s mission to tear down perfection in the beauty industry has led to their rampant success. Learn about Rare Beauty's commitment to destigmatizing mental health through their Rare Impact Fund, which donates a percentage of sales to support mental health initiatives.

If you’re looking to glean insights into the career path of a beauty marketer and gain valuable advice on how to break into the industry, this one’s a must-listen.

Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.

00:00:40 - Entering Beauty Marketing

00:02:48 - Navigating the Career Path in Marketing

00:03:33 - Rare Beauty's In-House Marketing Strategy

00:06:36 - Destigmatizing Mental Health Through Beauty

00:12:25 - Rare Beauty Blush Goes Viral

00:14:22 - Understand Your Brand's Unique Selling Proposition

00:17:36 - Key to Successful Marketing: Point of Difference

00:20:34 - Balancing Brand Growth and Customer Ownership

Follow Katie:

LinkedIn: https://www.linkedin.com/in/welchkatie/

Follow Ari:

LinkedIn: https://www.linkedin.com/in/arimurray/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

Why Marketing Works: Ryan Reynolds Built a $350M Fortune off the Back of Stellar Marketing Mar 06, 2024

Show notes

Pedro Pascal might be America’s favorite Daddy, but that didn’t stop Ryan Reynolds from becoming the world’s biggest marketing Zaddy with his wit, charm, and killer entrepreneurial instincts that managed to dominate pop culture over the last ten years.

How did this once B-list comedian manage to rise to the top of the pop culture game? Aidan breaks down Ryan’s scrappy climb to the top, starting with his ingenious grassroots campaign to fund the release of a little-known film called, “Deadpool” which brought his name to the top of the list of Hollywood’s A-Game.

But Reynolds didn’t stop there. From Aviation Gin, Mint Mobile, and Wrexham AFC, what made him so successful at brand marketing where other celebrity influencers have failed? Aidan explains how Ryan’s honesty, wit, and personal appeal captured the adoration of audiences everywhere and why he deserves to go down in history as one of the greatest marketers of all time.

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

236 - Deep Dive into How to Think About Your Marketing Metrics, with Jordan Narducci, Head of Ecommerce, Momentous Mar 05, 2024

Show notes

This week, Daniel’s chatting with Jordan Narducci, Head of E-Commerce and Digital Marketing for Momentous about the metrics that can take your marketing game to the next level. Jordan shares his insights on attribution models, retention strategies, and the power of data-driven decision-making.

Discover how Momentous, a nutritional brand intent on democratizing high-performance supplements, has leveraged traditional funnel marketing to tap into its target audience and drive growth. What metrics would Jordan ride or die by? And why does he believe that testing is the number one thing you can do to ensure the longevity of your brand?

Stay tuned as he and Daniel chat about the importance of post-purchase surveys, email segmentation, and much, much more.

00:00:46 - How I Fell into E-commerce Marketing

00:04:19 - Spreadsheets and Data Tracking

00:10:00 - Blending Amazon and Podcast Business

00:11:08 - Understanding MER: Revenue vs. Spend

00:21:57 - Prioritize Marketing with GA4

00:24:09 - Transitioning from Partner Growth to Traditional Funnel Marketing

00:30:31 - Analyzing Retention Rates for Long-Term Success

00:35:48 - Test Everything: Data-Driven Marketing Strategies

00:39:14 - Connect with Jordan Narducci on LinkedIn

Follow Jordan:

LinkedIn: https://www.linkedin.com/in/jordan-narducci/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

235 - Why Storytelling is a Powerful Marketing Strategy, With Jake Karls, Founder of Mid-Day Squares Feb 29, 2024

Show notes

Your brand means nothing if it can’t stand out from the competition. So quit trying to blend in and start telling your audience a great story.

Daniel sits down with Jake Karls, co-founder of Mid-Day Squares, to discuss the power of storytelling in marketing. Discover how Mid-Day Squares built its brand with storytelling at the forefront, allowing it to thrive in the otherwise over-saturated health food marketplace.

Jake divulges how Mid-Day Squares started with a homemade recipe, a dream, and a plan and skyrocketed into an overnight social media sensation. What makes their content creation process so unique? He reveals how through authenticity, customer relationship-building, and Grade-A content, Mid-Day Squares managed to conquer brick-and-mortar stores and DTC.

Tune in to gain insights on how to add value to your audience and make a lasting impact with your brand.

00:00:02 - The Constant Power of Storytelling

00:00:58 - Revolutionizing Chocolate Bars with Clean Ingredients

00:06:25 - Crafting Authentic Brand Stories for Trust

00:13:58 - Differentiating Midday Squares Through Storytelling

00:20:16 - Authentic Storytelling: The Key to Business Success

00:28:43 - Discover Midday Squares' Marketing Strategy

Learn More About Mid-Day Squares:

Website: https://www.middaysquares.com

Follow Jake:

LinkedIn: https://www.linkedin.com/in/jake-karls-653106ba/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: