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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

Why Marketing Works: How to sell to the wealthy Apr 11, 2024

Show notes

If you thought Oppenheimer was hard to get tickets to then you clearly haven’t tried to set your hands on tickets “100 Years.” And even if you do score tix to the elusive Robert Rodriguez/John Malkovich flick, chances 99.9% certain that you’ll be dead before the film premieres.

That’s right. DEAD.

Is the movie trying to kill you in some sick real-life “Saw” game?

Well, good/news bad news, horror movie fans. The reason you won’t see the movie isn’t quite *that* exciting (sorry, but no long-haired girls climbing out of from well and into your TV screen are coming to get you after 10 days). You won’t see the coveted movie because its premiere date isn’t until 2115. Yep— 100 years from when it was first filmed.

Why? But also…. WHY?

Who’s behind this iconic campaign and more importantly, WHAT DOES IT ALL MEAN???

Aidan Brannigan’s giving you the inside scoop on what’s either a marketing stroke of absolute madness or complete genius. TBD 100 years from now.

Wistia is every marketer’s best-kept secret when it comes to video.

Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.

Try Wistia for free at https://www.wistia.com/millennials.

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

247 - How AI is Going to Change the Creative Process, with Russ Perry, CEO of Design Pickle Apr 10, 2024

Show notes

Did a bot write this or did a human? And does it really matter if you can’t tell the difference?

Discover how AI is revolutionizing the creative process and why you can’t afford *not* to jump on the latest marketing bandwagon. Russ Perry, CEO of Design Pickle, joins me to chat about the role of AI in design.

We break down the importance of understanding various digital advertising platforms before debunking the common fears that so many creatives in the industry have about AI taking over content.

Learn why AI is more friend than foe, and how it can help enhance the creative process and empower designers to create impactful and effective designs. Plus, find out how Russ got into marketing and design and his insights on the future of the industry. How does he think internal leaders can be better at directing information to their designers?

Don't miss this fascinating conversation on the intersection of AI and creativity.

Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.

After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth.

Less repetition, more growth. Visit https://www.wix.com/studio for more information.

00:00:02 - Russ Perry Talks Marketing and Design

00:03:45 - AI's Impact on Creatives and Designers

00:10:52 - Importance of Understanding Digital Advertising

00:16:30 - Enhancing Creativity with AI Integration

00:21:58 - Human Designers Remain Essential in Evolving Industry

00:28:59 - Designing for Your Client's Client

00:35:38 - Let the Market Decide Your Audience

00:38:08 - Listen to Content Creators for Marketing Success

Follow Russ:

LInkedIn: https://www.linkedin.com/in/russperry/

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

246 - Why is Influencer Marketing a Scam? with LondonLaz Apr 09, 2024

Show notes

9 out of 10 influencers don’t understand why they got famous. Was it the video about lobsters that made them a hit? Were they not posting as much as they could have? Was there not enough interaction in the comments section?

Why do so many influencers fail to comprehend the basics of the algorithm? And is it worth pursuing a view count at the cost of your sanity?

Learn how to monetize social media content more sustainably as TikTok sensation London Laz talks with me about his personal experience in the influencer industry. He reveals how he scaled from 0 to 9 million followers on TikTok and how he thinks about sustainability in an industry where an algorithm is the difference between monetization and bankruptcy.

London discusses the importance of having transferable skills, the wrong way of doing influencer marketing, and the power of building a loyal audience.

Don’t miss out on this conversation with one of social media’s biggest personalities.

Wistia is every marketer’s best kept secret when it comes to video.

Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.

Try Wistia for free at https://www.wistia.com/millennials

00:00:37 - Navigating Between Influencer and Traditional Marketing

00:05:36 - Influencer Marketing: Scam or Success?

00:12:00 - Revolutionizing Influencer Marketing Strategies

00:15:28 - Brands Seek High-Quality Influencer Content

00:22:34 - Understanding Influencer Marketing Beyond Affiliates

00:26:29 - Doubling Down on High-Quality Content

00:30:38 - Focus on Audience and Product

00:37:27 - Maximize Your Influence: Social Media Strategy

00:39:02 - Marketing Hill

Follow London:

TikTok: https://www.tiktok.com/@londonlaz?lang=en

Instagram: https://www.instagram.com/londonlaz/

LinkedIn: https://www.linkedin.com/in/londonlazerson/

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

245 - How This Brand Survives On Mostly Organic Marketing, With Lisa Bubbers, Co-Founder of Studs Apr 04, 2024

Show notes

Ear piercing isn’t just about begging for permission from your mom for weeks on end, driving by the local mall, and searching for the nearest Claire’s anymore.

Learn how Studs is revolutionizing the ear piercing and earring experience. In this ep, I’m chatting with Lisa Bubbers, Co-Founder and CEO of Studs, as she unpacks her greatest insights into her brand’s unique approach to retail and marketing.

How is Studs targeting a Gen Z and millennial customer base through organic marketing? What’s the real role of PR in building a successful business? And how has the retail game evolved to keep pace in the digital age?

Join the conversation and learn from Lisa's expertise in creating a thriving brand that resonates with today's consumers.

00:00:01 - Reimagining Ear Piercing with Studs

00:02:12 - Drive Business with Organic Marketing

00:05:29 - Choosing Store Locations for Maximum Impact

00:12:02 - Why People Choose Studs for Piercings

00:15:58 - Creating Content to Understand Ear Piercing

00:21:23 - Balancing E-commerce and Retail Strategies

00:30:08 - The Power of Strategic PR

00:31:35 - Shift in Consumer Reading Habits

00:34:43 - Find Daniel on LinkedIn Easily

Learn More About Studs:

Website: https://studs.com

Follow Lisa:

LinkedIn: https://www.linkedin.com/in/lisa-bubbers-54852721/

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Why Marketing Works: The Most Interesting Campaign in the World? Apr 03, 2024

Show notes

Wheaties ask to eat him for breakfast. Bears are warned about encountering him in the wild. Doctors rejected his organs from donation because they were too much for the average man to handle.

Who is he?

Why, the most interesting man in the world, of course.

But more importantly, how did he become a household name? Aidan takes an inside look at the woman who created the most interesting man in the world (because honestly, would you expect anything less?) and breaks down how Dos Equis managed to capture an audience through some INGENIUS lifestyle branding techniques.

What’s the one layered phrase they used to generate a remarkable degree of authority? And what marketing principles can you use to take your own campaign to the next level?

We don’t always talk about Dos Equis, but when we do, you’ll definitely want to listen.

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

How to Hype Up Your Internal Marketing Efforts (Solo Edition) Apr 02, 2024

Show notes

Marketing isn’t just for customers.

Find out the best ways to hype up your company from within.

In this solo pod, I’m giving my unfiltered thoughts on how to use internal marketing to amp up your external marketing efforts. Find out how to sell the best ideas within your organization, take new marketing initiatives to the next level, and communicate in a consistent way that will further your brand’s mission.

Plus, don’t forget to share your ideas for the podcast with me on LinkedIn! Have questions that you want answered? Or perhaps you have an idea of the types of guests you’d like to see more of? Drop me a DM!

Artlist is an all-in-one platform for video creators, providing you with the highest quality digital assets made by leading artists worldwide. We offer royalty-free music for videos, sound effects, stock footage, video templates, plugins, as well as video editing software. For more information, visit https://artlist.io/enterprise.

00:00:01 - Hype Up Internal Marketing Efforts

00:01:30 - How Marketing Leaders Sell Ideas

00:09:36 - Engage with Podcast Hosts Directly

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

243 - How to Think About Full Funnel Marketing, With Vibhor Kapoor, Chief Business Officer of NextRoll Mar 28, 2024

Show notes

How can marketers strike a balance between brand awareness and long-term thinking?

Vibhor Kapoor, Chief Business Officer of NextRoll and former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept of full-funnel marketing and the need for a holistic approach that considers the entire customer journey.

And later, Vibhor shares his thoughts on the best privacy-conscious marketing strategies out there, breaking down the tools and solutions that can help marketers to better personalize their marketing efforts without compromising consumer privacy.

Tune in to hear Vibhor's perspective on performance branding and the value of building a legacy brand.

Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.

After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth.

Less repetition, more growth. Visit https://www.wix.com/studio for more information.

00:00:18 - Marketing: A Broad and Essential Function

00:04:42 - Understanding Full Funnel Marketing Strategies

00:15:49 - Optimize Marketing with Performance Branding

00:18:19 - Balance Brand Awareness in Marketing

00:28:33 - Developing a Holistic Privacy Marketing Strategy

00:36:22 - Marketing Without Compromising User Privacy

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Why Marketing Works: The Curious Case of Scotland’s PR Plesiosaur Mar 27, 2024

Show notes

Aye!

Listen up ya eejits because Aidan here is about to tell ye a tale of a bonnie lass named Nessie, and a marketing stunt that fooled the world twice o’er.

How did the town of Inverness rise to fame? And how did a tall tale of a monster in the local loch capture the imagination of the entire world?

Aidan unpacks the myth of the Loch Ness monster, revealing how the curiosity gap principle has kept the myth alive and prosperous nearly 100 years after its creation. What can the myth of Nessie teach us about the differences between clickbaiting and capturing attention? And why do so many eager tourists flock to Scotland each year, knowing full well that Nessie is a hoax?

Hold on to your haggis because Aidan’s about to tell a wee, sleekit tale of Scotland’s greatest marketing gambit.

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com.

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

242 - Influencer Brand Hits and Misses with Stefani O'Sullivan, Head of Marketing at Staud Mar 26, 2024

Show notes

What does it take to become a successful fashion brand in today's market?

According to Stefani O'Sullivan, Head of Marketing at Staud, it's all about having a purpose-driven mission and relying on a great product and brand. In this episode, Stephanie shares her insights on building a successful brand, the importance of understanding your customers, and the power of community in the fashion and beauty industry.

How is Staud leveraging the creator community and organic content to drive growth?

Stefani chats with me about the specific challenges of launching celebrity influencer brands and the need to stay true to your mission.

Artlist is an all-in-one platform for video creators, providing you with the highest quality digital assets made by leading artists worldwide. We offer royalty-free music for videos, sound effects, stock footage, video templates, plugins, as well as video editing software. For more information, visit https://artlist.io/enterprise.

00:00:03 – Stefani’s Journey from Farm to Marketing Success

00:02:58 - Celebrity Brands Impacting Culture Positively

00:06:20 - Factors for Success in Beauty Brands

00:10:20 - Celebrity Brands Without Relying on Celebrities

00:14:24 - Utilizing Influencers to Promote Products

00:16:30 - Fashion and Beauty Industry Community Insights

00:19:23 - Launching Tastemaker Brands: Common Mistakes

00:27:11 - Building Successful Marketing Teams for Brands

00:32:05 - Think of Customers as Humans

00:35:58 - Advice for Young Marketers: Read Daily

Learn More About Staud:

Website: https://staud.clothing

Follow Stefani:

LinkedIn: https://www.linkedin.com/in/stefaniosullivan/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Why Marketing Works: How a 26 Year Old Created Cycling’s Greatest Marketing Spectacle Mar 21, 2024

Show notes

Lance Armstrong might be the first name you think of when you hear the words, “Tour de France,” and sure, he’s certainly a marketing genius in his own right, but he isn’t anywhere near the same level as the OG marketer who turned the French cycling event into the marketing sensation it became. Who is the mystery man behind France’s biggest sports tradition?

Meet Geo Lefevre, a 26-year-old writer who just wanted to promote his magazine, L’Auto. Learn how through nothing short of a stroke of genius, Geo decided to take his magazine’s fate into his own hands, creating the idea for a grand cycling tour around France that his magazine would be first on the scene to cover.

Aidan breaks down exactly how Geo’s killer marketing idea propelled L’Auto into 40 years of news excellence and how the Tour de France became a cultural staple for over 100+ years.

What lessons can marketers draw from Geo’s genius ploy? And what can it teach us about the necessity of owning an audience and streamlining communication?

Tune in to find out!

Artlist is an all-in-one platform for video creators, providing you with the highest quality digital assets made by leading artists worldwide. We offer royalty-free music for videos, sound effects, stock footage, video templates, plugins, as well as video editing software. For more information, visit https://artlist.io/enterprise.

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

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