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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

SPECIAL SERIES: Our Secrets for Getting People to SHOW UP To Your Webinar | Bathroom Break #2 May 06, 2024

Show notes

Why isn’t there a webinar about how to market a better webinar?

Seems like a missed opportunity, no?

Jay Schwedelson and I are back—and we’ve got you covered when it comes to demystifying the long-held secrets of successful webinars. We’re breaking down the biggest mysteries about how to increase your webinar attendance rates so that you can absolutely CRUSH your webinar goals.

We’re unlocking the biggest secrets behind boosting webinar attendance. Discover why FOMO is your best weapon and how to capitalize on great copywriting to drive higher engagement rates. Plus, how can add-to-calendar event functionality and two-day sends impact your show-up rates?

00:01:40 - Increase Webinar Attendance with FOMO

00:07:28 - Creating a Consistent Webinar Series for Engagement

00:00:56 - How to Revamp Your Webinar Promotions for Success

00:02:01 - Leveraging Guests for Distribution Success

00:07:22 - Targeting with Titles in Email Marketing

00:10:32 - More Tips for Successful Marketing

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do THIS, Not THAT

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

253 - Good vs Bad Marketing w/Dave Kaufman - Head of Marketing Meta - AR/MR May 02, 2024

Show notes

Good vs Bad Marketing.

Dave Kaufman, Head of Marketing for Meta - AR/MR joins us to talk about what makes great marketing.

What are the BIGGEST mistakes he’s seen marketers make over the course of his career? And how can you separate the good marketers from the great marketers?

Dave explains why great content always boils down to one thing: being entertaining and reveals exactly how to stand out from the competition by making clear goals, understanding the market, and building a healthy marketing strategy.

Plus, how will AR/VR like Meta change marketing? Before we spill all that future tea, let’s just say you heard it here from Meta’s Head of Marketing here first!

252 - B2B Content Marketing w/Tracey Wallace | Marketing Island Apr 30, 2024

Show notes

If content makes the world go round, then meet the woman who keeps it spinning.

In this special rapid-fire segment from Marketing Island, Tracey Wallace, Director of Content for Klaviyo and the voice behind Workweek’s Contentment newsletter, chats with me about the best ways marketers can boost their content marketing game and repurpose pieces more effectively.

Learn how to increase your speed-to-market, resonate with your audience, and repurpose with more purpose. Tracey reveals her insights on the power of a good webinar and unleashes her juiciest takes on evergreen content, the most effective types of content, and the rookie mistakes companies make when planning their content calendar.

Plus, are webinars the secret weapon your company needs to start using today?

Yes. Yes. AND YES.

00:00:30 - Content Marketing KPIs and Trends

00:02:24 - Refresh Your Content Strategy Annually

00:03:17 - Revamp Webinars for Modern Audiences

00:03:56 - Balancing Evergreen and Trending Content

00:05:04 - Creating Content that Resonates with Audiences

00:06:42 - Importance of Evergreen Video Content

00:09:08 - Repurposing Content for Search Success

00:10:14 - Aligning Content Marketing Goals Strategically

00:11:40 - Integrated Marketing in Large Organizations

00:13:19 - Creating Impactful Content as a Marketer

00:14:18 - Underrated Content Marketing Tips Revealed

00:15:09 - Increase Content Speed to Market

Follow Tracey:

LinkedIn: https://www.linkedin.com/in/traceyrwallace/

Newsletter: https://workweek.com/brand/contentment/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

SPECIAL SERIES: Webinar Registration Tactics That Work | Bathroom Break #1 Apr 29, 2024

Show notes

In this bite-sized podcast, my marketing bestie, Jay Schwedelson, is talking shop and unleashing his quick and dirty tips on B2B’s hottest topics with me.

This week, we’re taking on all things webinar, and dispensing the top secrets for increasing your registration rates.

Learn how, by creating a compelling title, teasing valuable content, and being 100% transparent about the ask you’re making, you can increase registration, retention, and repeat attendance.

Plus, what’s the #1 thing you can do to boost your attendance rates IMMEDIATELY?

Hint: It always comes down to networking (sorry, introverts).

00:00:56 - How to Revamp Your Webinar Promotion for Success

00:02:01 - Leverage Guests for Distribution Success

00:07:22 - Targeting with Titles in Email Marketing

00:10:32 - More Tips for Successful Marketing

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do THIS, Not THAT

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Why Marketing Works: Stanley Tumbler Apr 25, 2024

Show notes

What’s got Karen caught in a Target tizzy of absolute madness?

Stanley Cup— that’s who.

How did a 110-year-old brand that was barely making a blip on the radar cause mass hysteria overnight?

Aidan breaks down the tumbler’s battle-hardy past and explains how, with the help of one little alum from “The Bachelor,” three women on a mission to make Stanley great again turned around the entire marketing prospectus and brought life into the fledgling flask company.

How did Stanley capitalize on influencer marketing and brand collaborations to position themselves as the top tumbler in the TikTok uinverse?

Let’s just say this limited-time edition is one download you simply can’t afford *NOT* to add to your Marketing Millennials collection…

Wistia is every marketer’s best-kept secret when it comes to video.

Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.

Try Wistia for free at https://www.wistia.com/millennials.

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

251 - Do You Need a Fractional CMO?, with John Jantsch from Duct Tape Marketing Apr 24, 2024

Show notes

Do you need a fractional chief marketing officer?

But first of all, what does a fractional officer even do?

Don’t worry—I’ve got your back as “Duct Tape Marketing” author John Jantsch joins me to break down the entire pros and cons list of fractional CMOs.

How can it help your business to grow and scale? And how can the deep marketing experience, communication skills, and deeply analytical mindset of a fractional CMO propel your business strategy to new heights?

And stay tuned as John shares his top strategies for building a cohesive marketing plan.

You definitely don’t wanna miss this episode from one of marketing’s bestselling authors.

Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.

After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth.

Less repetition, more growth. Visit https://www.wix.com/studio for more information.

00:02:10 - Advantages of Hiring a Fractional CMO

00:07:44 - Marketing Help for Small Businesses

00:09:30 - Becoming a Fractional CMO Requirements

00:11:10 - Fractional CMO Model Enhances Marketing

00:17:01 - Optimal Marketing Budget for Growing Companies

00:20:10 - Small Businesses Benefit from Fractional CMO

00:22:42 - Understanding the Evolution of Consumer Behavior

Read “Duct Tape Marketing” here.

Follow John:

LinkedIn: https://www.linkedin.com/in/ducttapemarketing

Website: https://ducttapemarketing.com

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

250 - Why You Should Start Using Video Today in Your Marketing, with Chris Savage, Co-Founder & CEO of Wistia Apr 23, 2024

Show notes

Are you using your video marketing plan to maximize your brand’s potential?

Chris Savage, co-founder and CEO of Wistia, sits down to discuss the power of video in today's marketing landscape. From the importance of storytelling to the changing expectations of B2B videos, Chris shares valuable insights and tips for creating impactful video content.

Learn why webinars are one of the best forms of content that marketers aren’t accessing—and how to successfully implement a live video plan. Are they marketing's most underrated platform?

Plus, what makes good video content great? Learn the key strategies to make your video content *pop* and what questions you should be asking about your content before hitting “post.”

Build trust, connect with your audience, and elevate your brand.

Wistia is every marketer’s best kept secret when it comes to video.

Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.

Try Wistia for free at https://www.wistia.com/millennials

00:00:42 - How Online Video Changed Everything

00:02:44 - B2B Companies and Video Marketing

00:03:46 - Businesses Increasing Video Marketing Efforts

00:09:51 - The Rise of Video Marketing

00:18:22 - Creating Engaging Long-Form Video Content

00:28:01 - Video Production Tips for B2B Marketing

00:37:00 - Creating and Marketing Successful Videos

00:39:22 - Brand Impact on B2B Marketing

Learn More About Wistia:

Website: https://wistia.com

Follow Chris:

LinkedIn: https://www.linkedin.com/in/cjsavage/

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek frie

Why Marketing Works: The Mastermind Behind Sriracha’s $2.5B Empire Apr 18, 2024

Show notes

Food wouldn’t be the same without it. In fact, fried chicken might just drop off the face of the planet forever in its absence.

What are we talking about?

Only one of the world’s most popular condiments EVER (and sorry ketchup and ranch girlies, your condiment hales in comparison to this spicy topping). With over 20 million bottles a year sold, and a staple of every Thai and Vietnamese restaurant, how did Huy Fong’s sriracha sauce become one of the most popular condiments in the world?

Aidan unpacks the tale of how David Tran escaped his life in communist-occupied Vietnam to risk everything on a hot sauce recipe and the Vietnamese community of Los Angeles.

How did David manage to outlast the competition and outmaneuver numerous knockoffs for over four decades? And what marketing lessons can we take away from his anti-marketing techniques and unique business philosophy?

Aidan explores the fascinating tale of how the OG marketer stuck to his mission statement and turned down multi-million-dollar deals to continue his legacy of making a rich man’s hot sauce at poor man’s prices.

Don’t miss out.

Wistia is every marketer’s best-kept secret when it comes to video.

Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.

Try Wistia for free at https://www.wistia.com/millennials.

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

249 - A New Way to Go-To-Market, with Jared Fuller, Founder of Nearbound Apr 17, 2024

Show notes

Learn how to work smarter, not harder, in your marketing efforts and leverage underinvested channels for maximum success.

Jared Fuller, founder of Nearbound.com, joins the conversation with me to discuss the concept of Nearbound and its impact on marketing. Discover why partnering with trusted voices is crucial for building trust with your audience and how to surround your buyers by working with the people they already trust.

Jared also shares insights on the future of marketing and the importance of events in the nearbound era along with his top strategies for building partnerships and creating a flywheel based on existing relationships.

00:00:41 - Client-Side Founder's Journey into Marketing

00:03:59 - Surround Buyers with Trusted Influencers

00:05:43 - Partnering with Trusted Voices

00:08:25 - Top Marketing Channels for B2B

00:14:33 - Buyer Relevancy Trumps Review Scores

00:17:40 - HubSpot's Journey to $100 Million

00:23:06 - Building a Successful Partner Program

00:30:13 - Leverage Your Network for Intros

00:30:53 - Simplify Marketing Collaboration for Success

00:36:42 - Under-Invested Channels: The Key to Success

00:40:03 - The Future of Marketing: Events

00:44:02 - Millennials at Near Bound Summit

00:44:52 - Establishing Thought Leadership in Marketing

Learn More About Nearbound:

Website: https://nearbound.com

Follow Jared:

LinkedIn: https://www.linkedin.com/in/jaredfuller/

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

248 - The Hourglass Marketing Funnel, with Heather Horton of Ecrubox Digital Apr 16, 2024

Show notes

No. It’s not just your imagination. Customer acquisition costs ARE rising. What can you do to maximize your marketing strategy to keep up with the cost of retention?

Heather Horton, CEO and founder of Ecrubox Digital, chats with me about all things customer retention. From optimizing your customer acquisition channels to leveraging customer service and logistics and effectively utilizing influencer marketing, Heather breaks down everything you need to know about collecting first-party data and acquiring customers in today’s challenging market.

Don’t miss out on these kickass tips and strategies for keeping and acquiring more customers.

Wistia is every marketer’s best kept secret when it comes to video.

Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.

Try Wistia for free at https://www.wistia.com/millennials

00:00:04 - Rising Customer Acquisition Costs Explained

00:02:31 - Efficiency in Marketing Amid Rising Costs

00:05:32 - Best Customer Acquisition Strategies Today

00:11:56 - Ways to Retain Customer Loyalty

00:12:35 - Elevate Customer Service in Marketing

00:19:32 - Start Collecting First-Party Data Now

00:27:48 - Common Mistakes in Influencer Marketing

00:34:24 - Avoid Out-of-Home Ads for Small Brands

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

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