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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

6 Characteristics of Trustworthy Content (Solo Edition) May 22, 2024

Show notes

It seems like anyone and their mom can be an online voice of authority these days.

How can you sus out the jobless grifters from the expert voices? And what makes content trustworthy or not?

Join me as I go solo to break down the key tenants to creating trustworthy content and reveal how expertise, consistency, and credibility can make a major difference in how your content is perceived.

Don’t just put content out there—make it resonate with a larger audience who will look to you as a source of truth and authority time and time again.

Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.

After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth.

Less repetition, more growth. Visit https://www.wix.com/studio for more information.

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

257 - Why You Should Invest in Events as a Marketing Channel, with Julius Solaris May 21, 2024

Show notes

It’s no secret that COVID turned us all into remote work hermits. But now that the pandemmy’s over, people are starved for more human contact again. And what better way to do it than with in-person events?

Maximize the impact of your events and build meaningful connections with your audience with these incredible tips from the king of events himself, Julius Solaris.

The tech event guru breaks down the resurgence of in-person events and chats with me about the value of event content and community building. From trade shows to community meetups, Julius shares his insights on how to make the most out of your event and create a memorable experience for attendees. Discover why smaller, intimate events are a great way to build closer connections with your audience and how to turn event attendees into true raving fans of your brand.

Plus, Julius also reveals how to select the right event and maximize booth traffic. Learn how to follow up with leads effectively and avoid cheesy sales emails.

00:01:35 - Resurgence of Events in Marketing

00:07:46 - Trade Show Marketers Embrace Community-Building

00:13:10 - Creating Successful Events: Tips and Strategies

00:18:56 - Filter for Planning Successful Events

00:22:27 - Best Practices for Hosting Engaging Events

00:25:42 - Innovating Content for Engaging Events

00:28:48 - Choose Wisely: Marketing Battles Ahead

00:29:54 - Maximize Event Traffic for Success

00:35:19 - Measuring Impact of Events for Brands

00:38:39 - How to Maximize Event Spending

00:43:31 - Live Events Trump Pre-recorded Videos

Follow Julius:

Website: https://juliussolaris.com

LinkedIn: https://www.linkedin.com/in/juliussolaris

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

SPECIAL SERIES: Secret Subject Line Tips | Bathroom Break #4 May 20, 2024

Show notes

🤔 To open with an emoji or not to open with an emoji… that is the question.

Jay Schwedelson’s back in the studio with me to divulge email’s biggest secrets, starting with the ABSOLUTE best hacks that will make your subject line pop.

What are the top attention-grabbing tips for improving your open rates? And why is the first half of your subject line so important?

You won’t want to miss these super simple tips that are guaranteed to boost your open rates and make your subject line sing.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

256 - Why PR and Organic Social Work Well Together, with Milou Pietersz May 16, 2024

Show notes

Maximize your brand partnerships and create a holistic marketing strategy.

Milou Pietersz, founder and owner of Simply Multimedia, joins me to discuss the intersection between organic social media and PR. Discover the key tactics for landing paid brand partnerships, building media lists, and using social proof to pitch to brands.

How can you create a kickass social media strategy? And what are the best pitch angles for PR outlets? Milou breaks down the ultimate dos and don'ts of social media success— tune in to gain valuable tips and insights for your own marketing efforts.

00:01:34 - Maximizing Social Media and PR

00:02:48 - Combining Tactics for Success

00:07:17 - Creator's Guide to PR Outlets

00:09:09 - Scaling Social Presence: Strategy Tips

00:11:15 - Focus on Revenue Growth Strategies

00:14:02 - Social Media Do's and Don'ts

00:20:24 - Aligning Brand with Trend Tracking

00:21:39 - Building Strong Brand Partnerships for Success

00:25:03 - Crafting a Successful Social Media Strategy

00:26:33 - Data as Compass, Not a Map

Follow Milou:

LinkedIn: https://www.linkedin.com/in/miloupietersz/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

255 - How to Add Creators To Your B2B Gameplan May 15, 2024

Show notes

Unlock the power of creators for your B2B brand.

Derrick Hicks, Director of Marketing for ConvertKit, chats with me about the role of creators in marketing and the opportunities they present for B2B.

How can you capitalize on the growing creator economy to fuel your personal brand? Derrick explores the different ways to add creators to your marketing mix and reveals the best kinds of collaborations and emerging strategies to make the most of your creator-driven efforts.

Tune in as he shares his journey into marketing and divulges how he fell in love with data-driven strategies, giving valuable advice on how companies can start building their brand through better metrics and much, much more.

00:03:17 - Utilizing Creators in Marketing Strategies

00:09:34 - Testing Partnerships with Content Creators

00:18:19 - Building Personal Brands Within Companies

00:27:23 - Overcoming Consistency Challenges in Starting

00:31:13 - Take Ownership of Data for Revenue Growth

00:38:18 - Find Darek on LinkedIn! Stay Connected

Learn More About ConvertKit:

Website: https://convertkit.com

Follow Derrick:

LinkedIn: https://www.linkedin.com/in/derrickhicks/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Why Marketing Works: Jake From State Farm May 14, 2024

Show notes

Like a good neighbor…

Do you hear that in your head? That’s your brain, busy filling in the gap with those four famous words, “State Farm is there.”

But State Farm’s more than just a catchy jingle— since 2011 America’s favorite insurance agent has been sweeping prospective insurance buyers off their feet everywhere. Who is Jake from State Farm, really? And why is he suddenly showing up everywhere from Caitlin Clark’s draft pick to sitting stadium side with Travis Kelce’s mom?

Aidan unravels how the Jake from State Farm marketing campaign changed insurance commercials everywhere through its unique sense of humor and sarcasm. How are their current marketing efforts blurring the lines between reality and fiction to create a campaign unlike anything before? Sometimes the truth is stranger than fiction…

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

SPECIAL SERIES: Get People to Open Your Emails | Bathroom Break #3 May 13, 2024

Show notes

To: You@gmail.com

From: “The Person in the Stall Next to You”

Subject: ONLY Read This During Your Bathroom Break 🚽

Make people open your emails.

Email marketing master, Jay Schwedelson and I break down how to increase your open rates and grab your customer’s attention from the “From” line down to the “Subject” line.

With tips this hot, we guarantee that if you put them into action now, you’ll have people opening your emails before you even finish reaching for that toilet paper.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

254 - The Importance of Building a "Belief" in Marketing, with Jon Davids May 09, 2024

Show notes

Unless you’re a natural-born cult leader, creating a dedicated cult following might not come easy. But that certainly doesn’t mean you still can’t create a killer following. So why not learn how to create a rabid fan base the right way?

Jon Davids, author of “Marketing Superpowers” talks with me about the power of organic growth and community building. How can you build a strong brand and gain organic attention without using paid strategies?

Jon shares how you can best leverage podcasting and community-driven strategies to create a loyal, cultlike following using his special influencer formula. Learn how to create your own faith, unify people under one belief, and provide actionable steps for your audience to always want more.

Plus, how can you weaponize polarization in your brand’s direction? Stay tuned to find out Jon’s best tips for leveraging your brand’s worst fans.

00:02:04 - Unleashing Your Marketing Superpowers for Success

00:05:23 - The Power of Polarization in Branding

00:09:06 - Start Building Your Business Early

00:16:03 - Rapid Rise: Brands and Influencers

00:17:51 - Growing a Podcast Audience Consistently

00:24:14 - Early Podcasting Yields Huge Networking Benefits

00:29:36 - Building Community Through Organic Engagement

00:30:55 - Crafting a Unique Unifying Belief

00:32:03 - Harnessing the Power of Organic Marketing

Follow Jon:

Website: https://marketingsuperpowersbook.com/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Don’t ALWAYS Blame the Channel (Solo Edition) May 08, 2024

Show notes

When YouTube didn’t work—did you pack up your bags and move on to Twitter? And when Twitter didn’t pan out, did you pack up your bags and head to LinkedIn?

Well then… maybe at some point it’s time to stop asking what the channel did wrong and start looking at where you went wrong.

Daniel’s breaking down the top 6 things marketers get wrong when it comes to pointing the finger at different channels. What are the top things you should be looking at before packing up your bags and calling it quits? And how can you make sure you make your new relationship with any channel work?

Make sure that the next time you break up with a channel that it’s definitely not you—it’s them.

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Why Marketing Works: Loro Piana May 07, 2024

Show notes

If he’s wearing boat shoes to a yacht party… à la poubelle.

If he’s making marketing videos without a sense of humor… à la poubelle.

Who is Gstaad Guy and how did he make the phrase “à la poubelle” Instagram-famous?

Aidan unravels the tale behind Gstaad Guy and explains how roasting one rich friend turned this prototypical Gen Z influencer into an overnight success story. How did Gstaad Guy’s rich alter ego persona and sense of humor translate into partnership deals with Italy’s finest?

Tune in now to learn how this former six-figure Apple employee left his job behind to become one of Instagram’s most influential luxury-brand marketers for brands like Loro Piana and Audemars Piguet, turning over organic profit like nothing before.

Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.

After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth.

Less repetition, more growth. Visit https://www.wix.com/studio for more information.

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

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