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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

266: Steal This Product Positioning Framework, with Jen Gray Jul 04, 2024

Show notes

In today’s social media market, brand knockoffs are a constant threat. So what can you do if it happens to you? And what’s the best way to differentiate your brand in an oversaturated market?

SVP of Marketing at Recharge, Jen Gray, hops on the pod to chat with me about how to create a unique brand story that sets you apart from your competitors and resonates with your target audience.

Jen reveals why understanding the rhythm and uniqueness of each company is the most crucial aspect of product positioning. Why create a category if you can own it? Jen breaks down the importance of owning the market and creating a product with a value prop unlike anything else in the market.

Plus, who should be your first marketing hire? Not that she’s biased or anything, but… Jen *definitely* has a few thoughts.

00:00:02 - Discovering the Rhythm of Marketing

00:03:27 - Sustaining Brands in the Routine Economy

00:08:03 - Diversifying Products for Growth

00:11:28 - Creating a Category for Success

00:15:59 - Product Positioning Over Category Creation

00:28:50 - Leveraging Existing Arsenal for Subscriptions

00:30:46 - Crafting a Unique Brand Story

00:38:08 - Elevate Buyer to Drive Revenue

00:41:13 - Hire a Product Marketer First

Follow Jen:

LinkedIn: https://linkedin.com/in/jen-l-gray/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

265: How to Build a Strong Brand, with Alina Vandenberghe Jul 02, 2024

Show notes

How can you build a strong brand while also focusing on efficiency and revenue growth?

Alina Vandenberg, co-founder and co-CEO of Chili Piper, shares her insights with me about Chili Piper’s journey and how to build a strong brand with the right team.

Alina breaks down the true importance of investing in company pages and social media. She explains why building the right team and culture is critical to the success of any SaaS company.

Plus, why should you invest in in-person events? And how can you use the expertise of your key operators to propel your marketing content forward? Check out the full pod to hear from one of marketing’s most impactful voices.

00:00:06 - Brand Evolution: Chili Piper's Journey

00:01:03 - Building Engaging Products at Chili Piper

00:09:21 - Building a Strong Brand with the Right Team

00:13:57 - Leverage Expertise for Boosting Sales

00:16:13 - Creating a Positive Internal Culture

00:19:55 - Investing in Social Media Pays Off

00:28:49 - Efficiency in SaaS Brands Scrutinized

00:33:30 - Loneliness in Marketing: A Common Challenge

00:38:29 - Alina's LinkedIn Marketing Insights

Follow Alina:

LinkedIn: https://www.linkedin.com/in/alinav/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

SPECIAL SERIES: How to Grow Your Personal Brand | Bathroom Break #10 Jul 01, 2024

Show notes

Learn the basics of growing your personal brand from the networking master himself, Jay Schwedelson.

Jay and I reveal why it’s not enough to just have a brand— you need to own it too.. How can podcasts and newsletters make or break your personal brand’s game? And why shouldn’t you rely on the almighty algorithm gods when it comes to your personal brand assets?

And if you’re considering dabbling in the dark arts of podcasting, Jay and I explain exactly what it takes to start one and how the networking benefits pay dividends in the long run.

Just remember, there’s no better day to start owning your brand than today.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Instagram Bio Ideas That Grab Attention, with Ari Murray Jun 27, 2024

Show notes

Turns out, your Bumble bio may not be the most important byline around.

That’s right— your Instagram bio matters more, ESPECIALLY when it comes to boosting your brand’s sales.

The best content marketer I know (but I might be biased since she’s my wife) joins me to dissect what makes an Instagram bio great. She explains why no one’s too cool to have highlights and why your bio should never feel unchangeable.

Have you been ignoring your Instagram bio? Then you won’t want to miss this ep!

Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.

After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth.

Less repetition, more growth. Visit https://www.wix.com/studio for more information.

Follow Ari:

Newsletter: https://gotomillions.co/

LinkedIn: https://www.linkedin.com/in/arimurray/

Twitter: https://x.com/arihappywick

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

How to Utilize Psychological Biases in Marketing, with Sarah Levinger Jun 26, 2024

Show notes

Burger King and McDonalds. Pepsi and Coca-Cola. Apple and Samsung.

Sometimes, the best way to get users to buy your product is to anchor your image to another brand.

In this episode from the vault, Sarah Levinger chats with me about how anchoring is an invaluable tool to build trust in consumers. How can you harness the power of psychology, emotions, and social proof to turbo-charge your ad appeal?

Sarah explains how to utilize psychological biases and incorporate them into ad creative to make a campaign that truly pops. From pricing psychology to social proof and emotional appeal, Sarah’s giving away the ultimate strategies to help your brand absolutely crush it in the competitive marketing landscape.

00:00:02 - Psychology and Ads: A Creative Integration

00:02:17 - Harnessing Psychology for Effective Advertising

00:03:45 - The Power of Psychology in Advertising

00:05:37 - Understanding the Psychology of Impulse Buys

00:09:05 - The Power of Pricing Psychology in Ads

00:15:10 - Boost Sales with Emotional Advertising

00:23:29 - Harness the Power of Social Proof for Increased Sales

00:28:14 - Building Trust in Authority Proof

00:31:24 - Optimize Your Landing Page Buttons

00:34:27 - The Power of Emotion in Advertising

Follow Sarah:

LinkedIn: https://www.linkedin.com/in/sarahlevinger/

Website: https://sarahlevinger.co

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

SPECIAL SERIES: How to Grow on LInkedIn (Pt. 2) | Bathroom Break #9 Jun 24, 2024

Show notes

Growing your LinkedIn page doesn’t have to be hard, so Jay Schwedelson and I are making your organic growth strategy easy.

When’s the magic hour to post? How can you gain traction through reposting and commenting strategies? And why is networking the #1 thing you can do to expand your connections?

Plus, every creator likes a good ego stroke now and then. So how can you leverage the art of good old-fashioned flattery to make more high-level connections? We’re breaking down some sneaky good ways to get those DMs seen by the experts.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

2 Metrics Every Marketer Should Track (Solo Edition) Jun 20, 2024

Show notes

Plain and simple? Metrics matter. And the two most important metrics to any marketer may not be what you think they are.

I’m revealing why all marketers need to start paying attention to Blended CAC and CAC by Channel and explaining exactly how it can be a game-changing strategy for any brand.

What do these metrics measure? And how can they help you gauge the effectiveness of your marketing campaigns?

Tune in now.

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

264 - B2B Growth Marketing Strategy and Tactics, with Liz Spektor (Head of Growth @ Apollo) Jun 18, 2024

Show notes

What’s the secret to successful revenue generation?

Learn to create a foolproof marketing strategy with special guest Liz Spektor, Head of Growth at Apollo. Liz breaks down the best ways to build a product-led company, including how to create lists, connect with your audience and create captivating hooks for your short-form videos.

Why do sales and marketing need to align? And how can you find new ways to improve the effectiveness of your marketing efforts? Don’t miss out on Liz’s top insights to take your revenue generation to the next level.

00:00:23 - Revenue Growth

00:02:09 - Apollo's Growth Strategy

00:09:26 - Nail Down Your Messaging and Format

00:12:39 - Importance of Testing Channel Formats

00:15:28 - Creating Successful Short Form Videos

00:18:52 - Competing for the Same Audience

00:20:32 - For Narrow Audiences, Build Targeted Lists

00:22:56 - Integrating Sales for Revenue Success

00:31:43 - Budgeting Tip: Limit Paid Search

00:35:08 - Key Metrics for Campaign Success

00:40:38 - Importance of Demand Creation in Marketing

Follow Liz:

LinkedIn: https://linkedin.com/in/elizabeth-spektor/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

SPECIAL SERIES: How to Grow on LinkedIn | Bathroom Break #8 Jun 17, 2024

Show notes

LinkedIn’s been called many things… but before you straight up dismiss it, did you know it’s actually one of the best platforms to grow your personal channel on? And not to brag or anything, but I do know a thing or two about growing your brand on LinkedIn…

That’s right— Jay and are giving away the top secrets to cracking the LinkedIn algorithm. Learn why memes are one of the most valuable assets in your toolbox, why your newsletter NEEDS to be on LinkedIn stat, and how the rules for repurposing your content don’t necessarily apply to the platform.

If you haven’t figured out LinkedIn just yet or have been putting off testing it out— now’s the time. You don’t wanna miss these simple tricks!

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Why Marketing Works: Buc-ee’s Jun 13, 2024

Show notes

Jerky. Beer. Barbeque. Bathrooms. Need we say more?

Yes, we’re talking about Texas’ biggest beaver— the man, the myth, the marketing legend himself, Buc-ee’s gas station.

How did this larger-than-life gas station create a $2.5 billion marketing strategy that garnered a rabid fan base and flocks of curious spectators to the so-called “cleanest bathrooms in America”?

Aidan Brannigan breaks down Buc-ee’s claim to fame and explains how, through four clever and simple marketing tactics, the beav managed to create the ultimate gas station destination.

Now if you don’t mind us, we have GOT to go grab those famous Beaver Nuggets and some brisket before they fly off the shelf. And the Buc-ee’s lawn chair, and the Buc-ee’s jerky, and the Buc-ee’s intertube, and the Buc-ee’s cheese dip, and the Buc-ee’s fudge, and the Buc-ee’s popcorn, and basically one of everything.

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

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