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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

SPECIAL SERIES: Here's How Often You Should Post Content | Bathroom Break #13 Jul 22, 2024

Show notes

Get in the Goldilocks Zone.

When it comes to social media, you don’t want to post too much or too little. So what’s the golden ratio for your content posting schedule?

Jay Schwedelson and I unravel the secret formula to keeping your audience tuned in to your content and engaged. How are relevancy and frequency tied together? And should you keep posting content to maintain frequency, even if you don’t really have a lot to say?

Let’s just say the answer may surprise you…

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

270 - How to Monetize a Podcast, with George Macdonald Jul 19, 2024

Show notes

Anyone can start a podcast. But not anyone can monetize one.

I’m chatting with George Macdonald, Partnerships Lead at the High-Performance Podcast, to explore the ins and outs of podcasting. How can you create more authentic partnerships within this dynamic medium?

Discover the formats and content that resonate best with podcast audiences, and learn the most effective strategies for podcast promotion. George shares his expertise on monetizing podcasts and explains the importance of brand alignment in successful partnerships.

Learn how to create more signal, and less noise by deepening your connection with your brand partners and podcast audience.

00:01:53 - Creating High-Performance Podcasts for Partnerships

00:06:16 - UK Sees Massive Growth in Podcast Consumption

00:09:51 - Brands Utilizing Podcasts for Advertising

00:15:46 - Podcasting Boosts Client Consideration and Awareness

00:17:42 - Promote Podcasts Across Various Channels

00:22:30 - Podcast Talent: Engaging and Relatable

00:24:36 - Balancing Ads and Content in Podcasts

00:27:40 - Qualities for Successful Podcast Partnerships

00:30:55 - Questions to Ask Before Podcast Sponsorship

00:32:25 - Podcasting: The Best Medium Out

Follow George:

LinkedIn: https://www.linkedin.com/in/george-macdonald-980b96152/?originalSubdomain=uk

Podcast: https://www.thehighperformancepodcast.com/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

269 - The Future of SEO, with Abby Gleason Jul 17, 2024

Show notes

Googling anything is sooooo 2015.

If you aren’t using Reddit, then LITERALLY, what are you doing?

SEO isn’t what it used to be and Senior Product Manager of SEO and Acquisition at Scribd, Abby Gleason is here to explain exactly what’s changed. Abby reveals how you can stay relevant and optimized when it comes to search engine traffic and breaks down the best ways to optimize your traffic for platforms like Reddit and Quora.

Plus, how has TikTok shaken up the Google search landscape? Abby shares her insights into the ever-evolving search engine industry and dispenses her top predictions for the future of search— will AI change the game forever?

00:00:27 - Falling into SEO by Accident

00:03:01 - Rise of Reddit and Quora

00:05:09 - Investing in Reddit for SEO

00:06:25 - Reddit's Success and Affiliate Marketing

00:07:58 - SEO Strategies to Compete Online

00:11:31 - TikTok Trends Challenge Google Search

00:16:34 - SEO Faces Threat from AI

00:19:27 - AI as a Tool for Writers

00:28:34 - Identify Top Traffic Sources for Impact

00:31:12 - Future of SEO Beyond Google

Follow Abby:

LinkedIn: https://www.linkedin.com/in/abby-gleason/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

SPECIAL SERIES: Win-Back Campaign Strategies | Bathroom Break #12 Jul 15, 2024

Show notes

As the great Kenny Loggins once said, “You gotta know when to hold ‘em, know when to fold ‘em, know when to walk away and know when to run.”

The same advice is 100% applicable to win-back email marketing strategies. Jay and I break down everything you need to know about winning people back to your email efforts.

What’s the one marketing line you should avoid like the plague? And is it true that bots can interfere with your one-click unsubscribe button?

Tune in now to find out!

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

268 - The Ultimate Brand Strategy Playbook, with Kara Redman Jul 12, 2024

Show notes

On the struggle bus to make your brand stand out in a crowded market? Can’t quite unlock the secret formula to building a loyal community?

Then get ready for a high-energy dive into the essentials of personal branding and community building. Brand strategist Kara Redman reveals the secret sauce behind some of the most powerful personal brands within companies and shares her most actionable steps for positioning your product. If you want to build a winning brand strategy, these tips are too good to be true.

Learn why emotional intelligence is a game-changer in marketing and get Kara's top tricks for creating a vibrant community. Don't miss this chance to elevate your brand and connect with your community on a deeper level.

00:01:13 - Components of a Successful Brand Strategy

00:06:36 - Building Community Through Consistent Brand Messaging

00:12:07 - Positioning Your Product for Success

00:16:41 - Crafting a Go-To-Market Strategy

00:18:04 - Organic First, Then Amplify with Paid

00:23:01 - Aligning Personal and Corporate Brand

00:25:23 - Personal Brands vs. Creators

00:26:55 - Emotionally Intelligent Brands Succeed in Marketing

Follow Kara:

LinkedIn: https://www.linkedin.com/in/kararedman/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Game-Changing Career Tips (ft. Ari Murray) Jul 10, 2024

Show notes

Listen up kiddos, because the elder millennials are here to tell you a tale about the dos and don’ts of career growth.

Grandpa Daniel and Grandma Ari have learned a lot about moving up a rung or two on the career ladder. And we’re here to teach a lesson or two to you young’uns on how to make some serious game-changing moves in your career.

So buckle up butterbean, take notes, and don’t be surprised if you end up taking our jobs in the next few years with these career-defining tips!

Follow Ari:

Newsletter: https://gotomillions.co/

LinkedIn: https://www.linkedin.com/in/arimurray/

Twitter: https://x.com/arihappywick

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

SPECIAL SERIES: Marketing Myths | Bathroom Break #11 Jul 08, 2024

Show notes

You should never repeat the past.

At least, not IRL. But in marketing? Well… in marketing not repeating your content is practically an original sin.

I chat with Jay about some of the biggest marketing myths that need debunking and break down the ins and outs of repurposing content. Plus, are open rates meaningless?

Yes… and no. Let’s just say, it’s complicated, ok?

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

266: Steal This Product Positioning Framework, with Jen Gray Jul 04, 2024

Show notes

In today’s social media market, brand knockoffs are a constant threat. So what can you do if it happens to you? And what’s the best way to differentiate your brand in an oversaturated market?

SVP of Marketing at Recharge, Jen Gray, hops on the pod to chat with me about how to create a unique brand story that sets you apart from your competitors and resonates with your target audience.

Jen reveals why understanding the rhythm and uniqueness of each company is the most crucial aspect of product positioning. Why create a category if you can own it? Jen breaks down the importance of owning the market and creating a product with a value prop unlike anything else in the market.

Plus, who should be your first marketing hire? Not that she’s biased or anything, but… Jen *definitely* has a few thoughts.

00:00:02 - Discovering the Rhythm of Marketing

00:03:27 - Sustaining Brands in the Routine Economy

00:08:03 - Diversifying Products for Growth

00:11:28 - Creating a Category for Success

00:15:59 - Product Positioning Over Category Creation

00:28:50 - Leveraging Existing Arsenal for Subscriptions

00:30:46 - Crafting a Unique Brand Story

00:38:08 - Elevate Buyer to Drive Revenue

00:41:13 - Hire a Product Marketer First

Follow Jen:

LinkedIn: https://linkedin.com/in/jen-l-gray/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

265: How to Build a Strong Brand, with Alina Vandenberghe Jul 02, 2024

Show notes

How can you build a strong brand while also focusing on efficiency and revenue growth?

Alina Vandenberg, co-founder and co-CEO of Chili Piper, shares her insights with me about Chili Piper’s journey and how to build a strong brand with the right team.

Alina breaks down the true importance of investing in company pages and social media. She explains why building the right team and culture is critical to the success of any SaaS company.

Plus, why should you invest in in-person events? And how can you use the expertise of your key operators to propel your marketing content forward? Check out the full pod to hear from one of marketing’s most impactful voices.

00:00:06 - Brand Evolution: Chili Piper's Journey

00:01:03 - Building Engaging Products at Chili Piper

00:09:21 - Building a Strong Brand with the Right Team

00:13:57 - Leverage Expertise for Boosting Sales

00:16:13 - Creating a Positive Internal Culture

00:19:55 - Investing in Social Media Pays Off

00:28:49 - Efficiency in SaaS Brands Scrutinized

00:33:30 - Loneliness in Marketing: A Common Challenge

00:38:29 - Alina's LinkedIn Marketing Insights

Follow Alina:

LinkedIn: https://www.linkedin.com/in/alinav/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

SPECIAL SERIES: How to Grow Your Personal Brand | Bathroom Break #10 Jul 01, 2024

Show notes

Learn the basics of growing your personal brand from the networking master himself, Jay Schwedelson.

Jay and I reveal why it’s not enough to just have a brand— you need to own it too.. How can podcasts and newsletters make or break your personal brand’s game? And why shouldn’t you rely on the almighty algorithm gods when it comes to your personal brand assets?

And if you’re considering dabbling in the dark arts of podcasting, Jay and I explain exactly what it takes to start one and how the networking benefits pay dividends in the long run.

Just remember, there’s no better day to start owning your brand than today.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

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