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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

278 - The Secret Formula to Creating a Killer GTM Strategy, with David Malpass Sep 10, 2024

Show notes

Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn how to set up a strong go-to-market foundation, avoid vanity metrics, and find excellent product-market fit.

Plus, David discusses the importance of expertise in content creation, the role of product marketing, and the value of investing in demand generation. Don't miss out on this valuable conversation with a marketing expert who's been there and done it all.

Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live

00:04:05 - Reinventing the Wheel: From Engineering to Content Strategy

00:12:22 - The Art of Building a Go-to-Market Strategy

00:13:01 - Finding Product Market Fit and Go-to-Market Strategy

00:15:46 - The Challenges of Implementing a Product

00:18:33 - Scaling Your Product: Foundation First

00:24:32 - The Power of Content Marketing

00:29:57 - Expertise Drives the Best Content

00:33:57 - Paid Advertising: Testing Messaging Strategies

00:38:21 - Invest in Demand Generation for Marketing Success

00:40:34 - Apollo IO: Making World-Class Go-to-Market Accessible

Follow David:

LinkedIn: https://www.linkedin.com/in/davidmalpass/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

SPECIAL SERIES: Reverse Engineer Your Competitors Funnels | Bathroom Break #20 Sep 09, 2024

Show notes

You see your competitors funnels, they’re crushing, but you don’t know HOW. So what do you do? Give up, of course.

Just kidding.

Reverse engineer their strategies. Today’s episode goes headfirst into tracking competitors' funnels, using free tools like SpyFu and BuiltWith, and understanding the importance of analyzing competitors without altering your core strategy.

Hit play during your bathroom break, Marketing Bestie.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

277 - Secrets to Hiring Great Talent, with Kasim Aslam Sep 06, 2024

Show notes

Hands down one of the most captivating conversations we’ve had on The Marketing Millennials Podcast TO DATE. Hiring great talent, delegation tactics, the importance of focusing on employees’ strengths, Kasim breaks it all down.

If you’re a Marketer on a small team looking to scale within your budget, THIS is the episode for you.

Oh and one more thing, Kasim also shared a tip he uses called 'fly traps' to streamline the hiring process and why an executive assistant can be a game-changer.

Let’s get into it.

00:32 Rethinking Employee Performance

02:30 Secrets to Hiring Great Talent

16:28 The Role of Executive Assistants

20:50 Delegating Access and Security

23:26 Changing Mindsets on International Hiring

25:17 Finding Specialized Roles

26:02 Effective Hiring Strategies

30:31 Hiring Philosophy: Focus on Strengths

Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live

Follow Kasim:

LinkedIn: https://www.linkedin.com/in/kasimaslam/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

276 - Can You Use Fiction In B2B Marketing? A Chat With Ian Faison. Sep 04, 2024

Show notes

Fiction is one of the most consumed forms of content and entertainment in the world, yet there isn’t much crossover into the world of B2B.

Leaning heavily on educational content, templates, and guides is the way of old B2B Marketing, the brands crushing in 2024 are striking the perfect balance between education and entertainment.

And today’s guest Ian Faison has a few HOT TAKES around taking big swings, cutting through the noise, and the role that fiction could play in B2B Marketing in the upcoming years…

So let’s hear him out.

02:24 The Concept of Edutainment in Marketing

05:03 Creating Engaging Fictional Content

11:57 B2B Marketing Done Right

17:04 The Importance of Serialized Content

33:20 Final Thoughts and Takeaways

Follow Ian:

LinkedIn: https://www.linkedin.com/in/ianfaison/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

SPECIAL SERIES: The First 20 Listeners Will WIN BIG | Bathroom Break #19 Sep 02, 2024

Show notes

Ok so… real confession…I may not have a prize for you Marketing Bestie, except for a little nugget of Marketing gold called urgency.

How do you make your messaging appear urgent, even if it’s really not? And how can you leverage the artistic powers of a good time crunch to boost user response? Jay and I break down everything you need to know about this vital tactic before things get a bit spooky and I dive into tales of the great beyond.

Yeah. Tune in to find out what that’s about.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Crush Your LinkedIn Goals, with Mark Jung Aug 28, 2024

Show notes

Consistency is 80% of the battle when it comes to making it to the top of LinkedIn.

So aside from showing up day in and day out, how else can you build authority and become a top voice on the platform?

Daniel and Mark Jung, founder of Authority, discuss the strategies and tactics to grow your following and establish yourself as an authentic creator on LinkedIn. From optimizing your profile to creating engaging content, they share valuable insights on how to stand out and connect with your target audience.

Plus, learn why being polarizing and authentic is key to building a strong personal brand on LinkedIn.

If you’re looking for how to cut through the LinkedIn noise and rise to the top, you won’t wanna miss this ep!

00:00:03 - Building Authority on LinkedIn with Mark Young

00:02:24 - The Power of LinkedIn for B2B Companies

00:12:39 - How to Succeed on LinkedIn

00:15:16 - Be Bold on LinkedIn: Embrace Polarizing Content

00:17:11 - Authentic Writing Tips for LinkedIn

00:21:42 - Optimizing Your LinkedIn Profile Picture

00:28:37 - The Power of a Good Hook in Content Marketing

00:36:49 - Mastering Engagement on LinkedIn: Key Strategies

00:42:32 - The Power of Images in Marketing

00:45:11 - How to Grow Your LinkedIn Network

00:45:46 - The Power of LinkedIn for Career Transformation

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/

Follow Mark:

LinkedIn: https://www.linkedin.com/in/markpjung/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

SPECIAL SERIES: Mastering the Art of Short Form Content | Bathroom Break #18 Aug 26, 2024

Show notes

I’m back, chatting with the King of Boca Raton himself, Jay Schwedelson, for another round of our best Marketing tricks and tips.

This week, we’re breaking down the rise of short-form content— and revealing how B2B marketers can leverage it for their gain. What’s the Costco sampler effect (…not the one that happens after you’ve eaten too many free cheese samples 😉) and how can it benefit your brand?

Plus, find out why A/B testing is your number one weapon, and stay tuned to discover the absolute best ways to repurpose your long-form content.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

3 Things You Need to Create Great Content Aug 23, 2024

Show notes

You’re a B2B Marketer? Cool.

This episode is a must-listen for you if you want your content to drive real results. The importance that expertise and passion play in successful content, a can’t-miss step BEFORE hitting publish, and the key to building trust on socials (which will shock you).

We’re turning our B2B content from forgettable to impactful within 5 minutes today. Click play or stay stale on socials.

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

275 - Mastering Brand Building with Nicole Sumner (Brand Director at Ollie) Aug 21, 2024

Show notes

Brand Marketing vs. performance Marketing, how do you find the balance??

I’m so glad you asked. This episode with Nicole Sumner, Brand Director at Ollie, gets to THE BOTTOM of this question (which we love).

Grab your coffee, get your Airpods, and tune into a convo with Nicole and I as she breaks down Ollie’s approach to brand-building in a crowded dog food market and how they’re emphasizing the importance of a distinct visual identity and consistent brand voice.

00:00 Introduction and Guest Welcome

00:17 Nicole's Journey into Marketing

02:06 Building Ollie's Brand Identity

06:04 Balancing Brand and Performance Marketing

12:46 Ollie's Ice Cream Collaboration with Van Leeuwen

23:14 Challenges in Building a Brand

Follow Nicole:

LinkedIn: https://www.linkedin.com/in/nicolemangino/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

SPECIAL SERIES: What Happens When You Run Out of Content Ideas? | Bathroom Break #17 Aug 19, 2024

Show notes

There are no more original ideas. But don’t let that stop you from creating new content.

Jay and I talk about what to do during a creative drought and how to come up with new ideas, even when you feel like you’re running on empty. Learn how to scour the internet for endless inspiration and put a new spin on old ideas.

Plus, find out why Twitter and Reddit are two of the most valuable tools in your Marketing arsenal.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

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