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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

282 - The Future of Retail Media, with Sephora’s Head of Retail Media Oct 04, 2024

Show notes

Today I sat down with the Head of Retail Media at Sephora, Marco Steinsieck, to break down EVERYTHING retail media.

The significance of retail media, it’s impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships, this episode touches on it all.

See how Marco starts a retail media campaign, chooses the right products and audience, and learn the difference between endemic and non-endemic advertising.

I had a blast chatting with Marco, and you’ll have a blast learning from him.

As we near the end of 2024, it’s time to push your marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millennialand take your marketing to the next level!

02:44 Understanding Retail Media

04:44 Starting a Retail Media Campaign

07:59 Retail Media Networks and Strategies

21:38 The Power of Data in Retail Media

33:37 Future of In-Store Retail Media

Follow Marco: https://www.linkedin.com/in/marcosteinsieck/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

281 - “How Do I Build Community”, with Erika Joy Erb Oct 02, 2024

Show notes

A LIVE podcast recording with a CMO?? YESSS.

I sat down with CMO of United Way of Greater Philadelphia, Erika Joy Erb, LIVE at Digital Summit to jump right into community building.

UGC, maintaining brand integrity while scaling Marketing efforts, and practical tips on enhancing community engagement, this episode dissects it all.

Get your pumpkin spiced latte, and hit play.

18:02 Authenticity in Storytelling

25:14 Email List Management Strategies

29:38 Importance of a Brand Playbook

30:21 Simplifying Marketing Jargon

40:29 Launching a Community: Key Considerations

56:00 Consistency in Marketing

Follow Erika:

LinkedIn: https://www.linkedin.com/in/erikajoyerb/

Follow Digital Summit:

LinkedIn: https://www.linkedin.com/company/digitalsummitseries

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

SPECIAL SERIES: Public Speaking Tips & Tricks| Bathroom Break #23 Sep 30, 2024

Show notes

The anxiety, the pressure, ahhh public speaking is so stressful.

But does it have to be??

Starting strong, keeping slides simple, and presenting with energy and movement, this Bathroom Break is entirely dedicated to giving YOU the tools that Jay and I have used to speak in front of CEOs, crowds of thousands, and pitch six-figure deals.

You can’t miss this episode if you want to grow as a Marketer.

01:57 Tips for Overcoming Stage Fright

03:05 Engaging Your Audience

09:05 Effective Use of Slides

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

280 - The Path to Becoming a CMO, with Cristy Garcia Sep 27, 2024

Show notes

I sat down with one of the wisest Marketers in the industry, Cristy Garcia, CMO at impact.com.

How to climb the ladder to become a CMO, the importance of being a generalist, critical milestones for aspiring CMOs, and everything in between, this chat is for ALL of you with your eyes on the C-Suite.

Plus, the business side of Marketing and the significance that being a strong writer plays in future growth.

Forget what the “gurus” say on the timeline and learn it from someone who LIVED the journey to becoming a CMO. This is a good one.

As we near the end of 2024, it’s time to push your marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millennialand take your marketing to the next level!

02:18 Key Skills for Aspiring CMOs

05:26 Understanding Business Beyond Marketing

08:32 Differences in Marketing Roles

14:11 Advocating for Yourself in Your Career

29:51 The Importance of Experimentation in Marketing

Follow Cristy:

LinkedIn: https://www.linkedin.com/in/cristinaebert/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

7 Tips to Boost Open Rates, Solo Episode Sep 24, 2024

Show notes

Short and punchy, the strategic use of emojis, debunking spam filter myths, I am opening up the hood on EVERYTHING EMAIL in today’s solo episode.

What tools can you use to grade subject lines? How can you optimize your email strategy?

You’ll leave this 15 minute episode with zero questions unanswered.

Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live

00:43 The Importance of Email Subject Lines

01:24 Tip 1: Keep It Short and…

05:46 Tip 3: The Truth About Spam Filter Myths

09:36 Tip 5: Importance of Formatting

11:53 Tip 7: What to Test

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

SPECIAL SERIES: How to Handle the Algorithm | Bathroom Break #22 Sep 23, 2024

Show notes

There’s a new iOS update, what impact will that have on Email Marketing?

Good question.

How do you adapt to algorithm changes?

Good question.

How do you stay ahead of trends?

Good question.

Marketing Bestie, we’re answering ALL of these questions in a new episode of Bathroom Break with Jay and I. Grab your cold brew, get your headphones, and take a Bathroom Break with us - LOL.

01:31 Algorithm Changes

02:18 Adapting to Platform Updates

03:54 Impact of iOS Updates on Email Marketing

05:11 Staying Ahead of Trends

06:22 Finding Trends and Community Insights

09:19 Consistency in Strategy

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

7 Lessons From Mr. Beast’s LEAKED YouTube Doc, Solo Episode Sep 20, 2024

Show notes

Did you see it??

Mr. Beast’s internal YouTube doc was LEAKED. Yes. The very doc he would use to onboard and get his team up to speed was LEAKED.

And there are so many gems in it that can apply directly to our job as Marketers. So let’s check them out, hit playyyyy.

As we near the end of 2024, it’s time to push your marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millennialand take your marketing to the next level!

00:43 Lesson 1: Results Drive Success, Not Effort

03:06 Lesson 3: Lean Into Data Hard

04:42 Lesson 4: Creativity Beats Big Budgets

07:48 Lesson 6: Storytelling Equals Retention

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

279 - How to Create a Community-Driven Social Media Strategy, with Will Allred Sep 17, 2024

Show notes

Looking for innovative ways to stand out in your content marketing?

In this ep, Daniel sits down with Will Allred, co-founder of Lavender, to discuss the power of community and unique content strategies for LinkedIn. With a powerhouse marketing strategy, Will opens his playbook to explain exactly how Lavender is dominating social media.

Discover how Lavender is revolutionizing B2B content marketing and building a rabid base of loyal followers through consistency and founder involvement. Plus, learn why Will believes in avoiding gated content and the importance of playing to your strengths.

Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live

00:00:05 - Co-founder of Lavender Talks Email Marketing and Community

00:03:49 - Building a Community-Driven Tech Company

00:05:31 - Building Community on LinkedIn: Tips and Tricks

00:15:05 - Playing to Your Strength: The Key to Successful Events

00:18:20 - Innovate Your Content with Familiarity

00:26:47 - Standing Out in a Commodified Content Market

00:33:39 - The Annoyance of Gated Content

00:38:20 - Connect with Lavender on LinkedIn

00:39:51 - How to Stand Out in Marketing

Follow Will:

LinkedIn: https://www.linkedin.com/in/williamallred/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

SPECIAL SERIES: Failure Isn’t Everything [or is it] | Bathroom Break #21 Sep 16, 2024

Show notes

Failure is a necessary teacher.

Failing fast, documenting takeaways, and PIVOTING, in this Bathroom Break, Jay and I (Daniel Murray) break down how to embrace failure in Marketing.

From multiple failed social media attempts to new virtual event segments that flopped, learn what we did wrong so you don’t make the same mistakes LOL.

00:33 Discussing Failures and Lessons Learned

03:41 Importance of Failing Fast and Pivoting

05:56 Sharing and Documenting Mistakes

09:11 Fun Debate: Sharing Food at Dinner

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

3 Keys to Creating Impactful B2B Content, Solo Episode Sep 13, 2024

Show notes

There are 830M users on LinkedIn, but only 1% create content regularly.

Why? They do NOT know where to start.

Today’s solo episode breaks it down simply for you, the 3 keys to creating impactful B2B content. Full stop, this is all you will need to join that 1%.

Go grab your AirPods.

00:38 Expertise in Your Niche

01:35 Developing a Unique Point of View

02:29 The Importance of Consistency

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

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