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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

The 5 Musts of Brand Positioning (Solo Edition) Aug 14, 2024

Show notes

Sure you’ve heard of brand positioning— and it’s one thing in marketing theory, but how is it in real-life applications?

Today, I’m uncovering the basics of brand positioning. What are the top five things you need to succeed at it?

Find out why understanding your audience, knowing your competition, and finding your unique value prop are some of the best ways to improve your brand.

What else is on my list? Just push play to find out!

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

SPECIAL SERIES: You DON’T Always Need Original Content | Bathroom Break #16 Aug 12, 2024

Show notes

Creating your personal brand isn’t as hard as you might think.

Are you caught up worrying about how you’re going to come up with that endless original content? Well knock it off because TBH, you’re not going to need as much of it as you might think.

In this Bathroom Break, I’m chatting with Jay about how I built Marketing Millennials to over 1M+ followers and revealing the secret sauce to Marketing Millennials’ success. What role did content curation play in my rise to the top? Honestly… it’s way more than you might think.

Seriously, these secrets shouldn’t be gatekept any longer– I want all of my Marketing Besties to replicate my success. Now, get out there and start posting because I seriously can’t wait to see you at the top of the algorithm one day. 😉

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

274 - How to Market to the Youth, with Moksha Fitzgibbons, President of Complex Aug 09, 2024

Show notes

He’s one of the geniuses behind Complex's many viral successes including Hot Ones, Sneaker Shopping and GOAT Talk. Meet Moksha Fitzgibbons, President of Complex and overall master of media.

Discover the secrets behind successful media partnerships and content development as Moksha shares his insights on aligning personal passion with business, leveraging new technologies, and designing content for viral moments. How has Complex remained the consistent platform for discovering talent and engaging with Millennial and Gen Z?

Plus, find out the one marketing hill that Moksha would never, EVER compromise on and why maintaining credibility and authenticity is crucial for any brand.

00:00:02 - Developing Passionate Media Shows with Moksha

00:08:52 - Designing Viral Vertical Video Content

00:14:13 - Focus on Marketing to Millennials and Gen Z

00:18:28 - AI Partnership with Dodge: Creative Brilliance

00:29:17 - Protecting Consumer Relationships in Marketing

Follow Moksha:

LinkedIn: https://www.linkedin.com/in/moksha-fitzgibbons-a096bb5/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

5 LinkedIn Tricks That Helped Me Get to 1 Million Followers (Solo Edition) Aug 07, 2024

Show notes

So you’re trying to grow your LinkedIn page but don’t know how to get to that 1 million follower mark?

Don’t worry— with these five simple tricks that helped me gain my first million, you can get there too! Learn how timing, content optimization, and compelling images can drive your follower count and land you the reach you need to succeed.

Tune in now!

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

SPECIAL SERIES: This Episode is ⭐ Out Of ⭐⭐⭐⭐ | Bathroom Break #15 Aug 05, 2024

Show notes

If no one’s left a review on your product, will anyone be there to buy it?

Social proof is everything. After all, you wouldn’t choose an Uber driver with zero ratings, would you?

Jay and I break down the importance of social proof and explain how you can get more of it. How should you be using social proof to your advantage?

NGL, but… these tips might actually surprise you!

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Master the Art of Meme Marketing, with Aidan Brannigan Aug 02, 2024

Show notes

Tired of your social media being a ghost town?

Then it's time to unleash the power of the meme. Join us as we dive deep into the world of meme marketing with Aidan Brannigan, the social media wizard behind The Marketing Millennials.

What are his secrets to turning viral jokes into serious points of engagement that drive brand awareness? Aidan’s spilling the tea on everything from meme creation to managing multiple social media platforms and tackling the age-old question of quantity vs. quality.

Get ready to level up your social media game.

00:00:07 A No-BS Marketing Podcast

00:01:48 From Intern to Marketing Millennials Frontman

00:04:32 Why Memes Are Great for Branding

00:08:16 How to Make Memes

00:09:54 The Millennial Mindset

00:14:43 How To Manage Multiple Social Media Accounts

00:23:41 How to Write Content Well (For Gen Zers)

00:28:49 A Marketing Hill to Die On

Follow Aidan:

Twitter: https://www.twitter.com/branniganaidan

LinkedIn: https://www.linkedin.com/in/aidan-brannigan-b28900193/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

273 - How to NOT to Ruin Your Email Marketing, with Brian Minick Jul 31, 2024

Show notes

Tired of your emails hitting the spam bin?

It’s time to clean up your email list then.

In this ep, I’m chatting with Brian Minick, COO of ZeroBounce, as he reveals the secrets to skyrocketing your email marketing success.

Why does quality trump quantity? And what are the metrics that truly matter most? Brian unravels the importance of having a high-quality email list, the risks of using unmarketable or spam trap emails, and the benefits of utilizing double opt-in.

Learn how to avoid the BIGGEST email landmines and get ready to boost your open rates and conversions with these actionable tips from an absolute pro.

00:00:36 - Transitioning from Tech to Marketing

00:01:43 - Focusing on Quality Email Lists

00:07:20 - Ensuring Valid Emails for Marketing

00:12:41 - Email Marketing: Best Practices Unveiled

00:17:46 - Email Deliverability: The Good and Bad

00:24:52 - Scaling Email Lists for Marketing

00:29:07 - Predicting the Future of Email

00:34:16 - Focus on Quality in Email Marketing

Follow Brian:

LinkedIn: https://www.linkedin.com/in/brian-minick/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

SPECIAL SERIES: Dealing with Haters | Bathroom Break #14 Jul 29, 2024

Show notes

So you just got your first official hater… Congratulations!

Seriously, it’s not as bad as you think. Sometimes, negative feedback is a good thing— it means you’ve reached enough people for some of them to have an opinion about you. Without any haters, you’re never going to have stark raving fans.

But how much should you care about what your haters are saying?

Jay and I chat about our experiences with negative feedback and explain how to reframe that negativity and channel it into something positive.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

272 -How to do A/B Testing, with Alex Nazarevich, VP of Growth at Unbounce Jul 26, 2024

Show notes

Looking to improve your marketing strategies and drive more conversions?

Then take a listen to what Alex Nazarevich, the VP of Growth at Unbounce, has to say about the importance of testing and optimization in marketing.

How can embracing unpredictability lead to innovative marketing ideas? Alex explains why marketers need to stop getting caught up in the minor details and start focusing on the customer’s perspective to prioritize what drives the most conversions.

What elements should you start testing first? And how can A/B testing help businesses to navigate oversaturated industries and rising customer acquisition costs? Alex also provides his perspective on when to consider a test statistically significant and explains why you should be testing across the marketing funnel, from ads to landing pages.

Drive better results and enhance your marketing strategies today with this top-tier advice from one of marketing’s brightest minds.

00:01:50 - Importance of Data and A/B Testing

00:03:37 - Focus on Customer Conversion Counts

00:05:50 - Optimize Landing Pages with A/B Testing

00:09:08 - Testing and Openness is Key for Marketers

00:12:47 - Using A/B Testing for Conversion Optimization

00:16:07 - Optimizing Landing Pages for Marketing Success

00:18:20 - Test Marketing Funnel for Best Results

00:23:33 - Document Every Marketing Test Hypothesis

00:30:49 - Marketing to People, Not Businesses

Follow Alex:

LinkedIn: https://www.linkedin.com/in/alexnazarevich/?originalSubdomain=ca

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

271 - How To Create a Viral Social Media Campaign, with Mike Chambers, CEO of SMASHD (formerly Mixoloshe) Jul 24, 2024

Show notes

She’s the intern who blew up Mixoloshe (literally) and the internet. He’s the CEO who came up with the genius idea behind the viral rebranding campaign.

Meet Mike Chambers, the man behind one of the internet’s biggest marketing rebrands. Seriously, this brand didn’t just crush the art of rebranding they absolutely SMASHD it. We’re talking an 800% jump in revenue in under 60 days with 0 ad dollars. That’s right, ZERO ad dollars.

Mike breaks down exactly why Mixoloshe chose to ditch the name and rebrand into SMASHD and explains how their unique, community-driven approach built any army of rabid followers.

How did the journey of Nicole the intern captive the internet’s attention by trying to prove that smashing cans was more effective than her boss’s entire marketing strategy? And what tips does Mike have when it comes to going viral?

Plus, find out why Mike believes organic social media is the most powerful marketing tool and how it can be leveraged for brand success.

00:02:24 - Struggles with Name Lead to Viral Campaign

00:10:16 - Video Planning: Quality vs. Views

00:12:42 - How to Make Content Go Viral

00:15:12 - Social Teams Need Dedicated Content Creators

00:19:00 - Rebranding Success: From Mixoloshe to SMASHD

00:24:12 - Full Funnel Campaign Drives Website Traffic

00:28:20 - Adaptive Mindset is the Key for Marketers

00:32:25 - Rebranding Journey: Building the Brand

00:36:25 - Harnessing the Power of Organic Social

00:37:57 - Celebrity Brands Face Challenges

00:42:01 - Non-Alcoholic Cocktail Company Expands Distribution

Follow SMASHD:

Instagram: https://www.instagram.com/thebestmarketingstrategyever/

Website: https://smashd.com/

Follow Mike:

LinkedIn: https://www.linkedin.com/in/chambers-mike/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

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