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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

SPECIAL SERIES: How to Create Webinar FOMO <==Jay's Masked Singer STRATEGY 🎭| Bathroom Break #27 Oct 28, 2024

Show notes

Don’t listen to everything you hear: you CAN create FOMO for your webinar.

In this Bathroom Break, Jay and I talk about fear of missing out and what that means for your webinar. Can you offer the first 100 registrations a special piece of content? What would that look like? Daniel’s given away hoodies, told people the number of attendees, and more to create that urgency.

And, Jay proposes a Masked Singer-esque tactic that would probably work for your next speaker series.

If you’re a marketer looking to get more traction around your live events, this is the short ‘n sweet episode for you.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

286 - Underrated Content Marketing Asset with Eric Jorgenson, CEO of Scribe Media and Bestselling Author Oct 25, 2024

Show notes

Buckle up, marketing besties. It’s time to hit the books.

Today’s guest, Eric Jorgenson, has sold over 1 million copies of his own book in addition to helping others publish their own. How do you get started? How long does it take? What even is a query letter? Eric tells us what he went through, what he’s seen, and how curation is actually creation.

Storytelling is the real backbone of marketing and we discuss why it’s so important for books, brands, and more to follow the hero’s journey. (Hint: Harry Potter isn’t as original as you thought.)

Plus, Eric shares why self-publishing is so important in terms of conversion and ownership—and how Scribe Media is pioneering that space.

As we near the end of 2024, it’s time to push your Marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer Marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millenial and take your marketing to the next level!

Follow Eric:

LinkedIn: https://www.linkedin.com/in/erjorgenson/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

285 - How to Take Creative Risks with Taylor Corrado, Senior Director of Brand Marketing at Wistia Oct 22, 2024

Show notes

How should you actually think about a brand budget? What should be included in it?

I sat down with Taylor Corrado, the Senior Director of Brand Marketing at Wistia. We’re talking budgeting and how thinking about the baseline things you need sets you up for success. Taylor speaks about her budgeting history and how to identify what’s going to drive the most impact for your business.

Plus, don’t believe what you hear about pre-recorded event videos. They might actually be the future of marketing events.

If you’re looking to up your money management game AND build a brand you’re proud of, this is the episode for you.

Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live

Follow Taylor:

LinkedIn: https://www.linkedin.com/in/taylorcorrado/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

SPECIAL SERIES: Thinking About 2025 | Bathroom Break #26 Oct 21, 2024

Show notes

What’s scarier than ghosts, goblins, and nightmares about missing school assignments (even though you graduated years ago)?

The future. But it doesn’t have to be.

This Bathroom Break, Jay and I are talking about the rise of micro-virtual events, the importance of video, and random live streaming on LinkedIn. Also, what’s up with Top Voice badges going away? We share our thoughts about why it COULD be a good thing.

If you’re a marketer looking at trends for 2025, this is the episode for you.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

284 - Disrupting Influencer Marketing, with James Watt, Founder of Brewdog Oct 18, 2024

Show notes

It’s the UK’s best selling craft beer, it’s sold worldwide, it has a CULT-LIKE following, it’s BrewDog.

And today I sat down with it’s Founder, James Watt. Grassroot strategies to build a loyal customer base, raw Marketing tactics, and the innovation behind their growth, we TALKED ABOUT IT ALL.

I love taking a peek inside the hood of massive brands, and that’s exactly what this episode is about.

Let’s get into it, shall we?

As we near the end of 2024, it’s time to push your Marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer Marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millenial and take your marketing to the next level!

02:26 Unconventional Marketing Tactics

08:25 Equity for Punks: A Revolutionary Idea

13:03 The Power of Community Engagement

19:19 Turning Customers into Influencers

20:42 Maximizing Marketing Budgets with Social Tech

25:23 Incentivizing Organic Content

38:40 Onboarding Partners Effectively

Follow James: https://www.linkedin.com/in/james-watt-21a5a912b/?originalSubdomain=uk

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

283 - The Ultimate Brand Strategy Playbook, with Eric Liedtke (SVP of Brand Strategy, Under Armour) Oct 15, 2024

Show notes

How Eric turned around Adidas and his plans to revive the iconic Under Armour brand, this episode is PACKED with insights from a veteran Marketing leader.

ALSO, we touch on the topics of college sports and the impact NIL has on Marketing, and it all culminates in a discussion of the importance of simplicity in Marketing.

This episode is a blueprint that offers invaluable lessons for any aspiring brand strategist looking to take over billion $$ brands.

Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live

03:16 Turning Around Adidas: The Strategy

17:38 Under Armour: A New Challenge

20:33 Future Strategy and Vision

22:29 Understanding Consumer Pain Points

28:46 The Impact of NIL on Marketing

31:30 Simplicity in Marketing

34:24 Sustainable Fashion Movement

Follow Eric: https://www.linkedin.com/in/eric-liedtke-890130115

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

SPECIAL SERIES: Snackable Marketing Insights | Bathroom Break #25 Oct 14, 2024

Show notes

How can you relay Marketing data in a more engaging, snackable format instead of long reports?

Saving yourself time, your team time, and increasing the receptiveness of your message is the GOAL.

But what performance metrics should we pull and how do you tailor content to audience interests and leverage different platforms appropriately?

Let’s get into the episode to find out.

00:50 Personal Fitness and Lifestyle

02:53 The Power of Sharing Data in Marketing

07:19 Analyzing Social Media Metrics

11:27 Travel and Personal Stories

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Marketingland Special Episode: The Role of Events in Modern Marketing, with Julius Solaris Oct 11, 2024

Show notes

A leader in the events industry, Julius jumps right into the role and impact of events in modern Marketing.

Why CMOs are currently enthusiastic about events, how the pandemic led to a renewed appreciation for measurable interactions at events, and how they’re becoming more data-driven with the aid of technology such as AI.

ALSO Julius opens our eyes to various event formats, cost-effective organizing strategies, and the significance of understanding event objectives and audience engagement.

If you’re looking to host an event in the near future, listen to this episode first, trust me.

As we near the end of 2024, it’s time to push your Marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer Marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millenial and take your marketing to the next level!

03:33 The Changing Nature of Business Events

05:21 The ROI of Events

07:55 Content Creation at Events

10:28 Cost and Planning of Events

12:35 Low-Cost Event Strategies

20:03 Marketing and Ticket Sales for Events

Follow Julius: https://www.linkedin.com/in/juliussolaris/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Marketingland Special Episode: Exploring Advertising Mental Models, with George Mack Oct 09, 2024

Show notes

The Ad Professor, George Mack, is a leader in advertising, and guess what?

He uses 10 mental models to build his ads that convert…and he breaks down EACH ONE in this special edition episode from our session at Marketingland on October 3rd.

The secret lies in the triad of art, science, and math, but you’ll have to listen to the full episode to get the 10 mental models.

Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live

01:05 Understanding the Three Components of Advertising

04:20 Bottleneck Analysis in Advertising

07:10 The Facial Expression Test for Ads

12:16 Building Products with Distribution in Mind

14:47 The Pitfalls of AB Testing

16:31 Creating Sticky Ideas

20:50 Speeding Up Iteration Cycles

Follow George Mack: https://www.linkedin.com/in/george-mack/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

For anyone who’s ready to join The Marketingland Membership with Plus membership; we have a special discount for podcast listeners -- you can use code PODBESTIE to save 25% on quarterly membership.

SPECIAL SERIES: Mastering Content Strategy | Bathroom Break #24 Oct 07, 2024

Show notes

The art of focusing content creation on specific platforms rather than spreading it thinly across multiple channels, that’s what today’s episode is about.

We’re not striving to be mediocre on multiple platforms, we want to be the LEADERS on 1 channel.

So how do you tailor content to fit the unique characteristics of each platform? How do you avoid 'negative signals' that can damage your brand's reputation?

I’m glad you’re asking those questions, because we answer them in this episode.

01:24 The Importance of Focused Content

03:17 Platform-Specific Content Strategies

07:15 Avoiding Negative Signals in Marketing

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

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