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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

How to Build Raving Fans For Your Brand, with Elfried Samba Jun 12, 2024

Show notes

I adore Elfried Samba. Everything the man touches turns to gold. Hence the reason, this episode deserved to be aired twice.

In this flashback to Marketingland's past with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, we discuss the importance of building relationships with customers and the power of storytelling in marketing.

Having built a massive cult following with Gym Shark, Elfried helps me to unpack the ins and outs of successful content creation, revealing how creative constraints can lead to some of the best ideas.

Then, we also dive into the value of niche content and the role of authenticity in brand messaging. You 100% cannot afford to miss out on Elfried's golden hacks for cultivating social media success.

00:00:26 - From 1 Million to 30 Million: Gym Shark's Social Media Success

00:06:45 - The Role of Marketing in Content Creation

00:08:39 - The Power of Listening on Social Media

00:15:25 - Adapting to Changing Marketing Platforms

00:19:40 - How to Be a Content Expert

00:25:24 - The Power of Community Content

00:44:51 - Using Creative Constraints for Growth

Follow Elfried:

LinkedIn: https://www.linkedin.com/in/elfriedsamba/

Twitter: https://twitter.com/ElfriedSamba

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

5 Incredible Go-to-Market Tips (ft. Ari Murray) Jun 11, 2024

Show notes

The wifey’s back in the studio for another session of the marketing Murrays, and this time, she’s unleashing some absolutely incredible go-to-market tips.

Ari and I break down the BEST tactics to increase your revenue and boost customer loyalty so that you can spend less time worrying and more time kicking ass at your GTM plan. Learn why naming a product is make or break for your brand, why it’s okay to HBD (hide, block, delete) those Meta ad trolls, and exactly how big those media files should actually be.

Seriously— you can’t afford to miss these next-level tips.

Follow Ari:

LinkedIn: https://www.linkedin.com/in/arimurray/

Twitter: https://x.com/arihappywick

Newsletter: https://gotomillions.co/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

SPECIAL SERIES: Tips to Grow Your Email List Today | Bathroom Break #7 Jun 10, 2024

Show notes

So you’ve got your first email up and ready to go… the only problem is, who do you send it to? And what’s the best way to grow that email list?

Jay and I take on what all marketers need to know about growing their email list, including how to own your audience (and their data), why you should always be collecting information, and why paying for that *perfect* domain name is worth the extra expenditure.

Plus, find out why keeping an open mindset is the key to unlocking unlimited growth— and why refusing to test the things you detest most (*cough* pop-ups *cough*) might be preventing you from reaching new heights.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

263 - Why You Should Pay Attention To TikTok Shop, with Jake Bjorseth Jun 06, 2024

Show notes

If you aren’t on TikTok Shop, literally, what are you doing?

Whether you’re unsure about how to take advantage of the platform or still don’t know how it can benefit your Ecommerce store, don’t worry—I’m chatting with Jake Bjorseth, CEO of Trndsttrs Media, to break down everything you need to know about harnessing the power of TikTok Shop.

Discover the strategies and tactics that can help you to succeed on the platform, including the importance of creator partnerships, the role of exclusivity, and the direct connection between marketing and conversion. As the voice of Gen Z, Jake brings his unique perspective on leveraging trust and influencers for the ultimate success on TikTok.

Are brand guidelines doing more harm than good? And what marketing hill would Jake absolutely die on? Tune in now to find out!

Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. After you deliver in record time, Wix Studio’s built-ins, like automatic redirects,

help sites stay optimized for long-term growth.

Less repetition, more growth. Visit https://www.wix.com/studio for more information.

00:00:02 - Gen Z and Millennials Collide in Marketing Podcast

00:00:45 - Gen Z vs. Millennial Marketing Debate

00:05:09 - Revolutionizing Commerce with TikTok Shop

00:15:40 - Trust Factor in Affiliate Marketing

00:23:49 - Leveraging Influencers for TikTok Success

00:31:17 - Directly Connecting Marketing and Conversion on TikTok Shop

00:34:03 - The Impact of Brand Guidelines

00:41:31 - LinkedIn and TikTok Strategy Guide

Follow Jake:

LinkedIn: https://www.linkedin.com/in/trndsttr/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

SPECIAL SERIES: Don't Forget About the Pre-Header | Bathroom Break #6 Jun 03, 2024

Show notes

To: You

From: MarketingMIllenials@gmail.com

Subject: Why Isn’t Anyone Opening Your Email? Maybe you forgot about the pre-header…

Ahhh, the pre-header. Often forgotten, and terribly underused.

Did you remember it exists? If not, don’t worry, Jay Schwedelson and I have got your back! We’re breaking down everything you need to know about the pre-header and explaining the simple tricks you can implement today to improve your open rates.

It’s so easy that we swear you’ll be asking yourself why you never noticed the pre-header before!

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

260 - The Marketing Funnel is Dead, Use This Instead, with Ashley Faus of Atlassian May 30, 2024

Show notes

The funnel is dead, use the playground instead. Have I lost my mind— or has my latest guest finally convinced me to put the marketing funnel to eternal rest?

Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of numerous published articles on TIME, Forbes, Marketing Profs, and The Muse has A LOT of thoughts on how marketers can more effectively reach their target audience. She’s got plenty of actionable tips for marketers who are struggling to find the right distribution channels for their content.

She chats with me about why it’s so important to understand your audience's intentions and how, by removing content barriers and creating modular content, you can easily elevate your strategy across multiple platforms.

00:00:02 - Marketing Millennials Podcast: Content Creation

00:01:38 - Funnel is Dead, Use Playground Instead

00:08:17 - Exploring Content Depths: Conceptual, Strategic, Tactical

00:10:46 - Focus on Buy and Use Intent

00:17:44 - Treat Your Content as Product

00:22:08 - Finding the Right Content Distribution

00:23:49 - Product Consumption Across Different Platforms

00:25:13 - Deepen Your Content Strategy Narrative

00:32:01 - Mastering Problem and Solution Spaces

00:37:11 - Mapping Content Depth and Intent

00:41:41 - Ungate 99% of Your Content

Follow Ashley:

LinkedIn: https://www.linkedin.com/in/ashleyfaus/

Twitter: https://x.com/ashleyfaus?lang=en

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Why Marketing Works: Zayn Malik’s Mixoloshe May 29, 2024

Show notes

It’s about time someone tried to tackle Logan Paul’s Prime Energy empire. We just didn’t expect that a former One Direction star would be the one to do it.

Aidan reveals how Zayn Malik’s Mixoloshe is determined to reign supreme in the non-alcoholic beverage category… without Zayn Malik. Yep. You heard that right—without utilizing one of its biggest assets.

Is their strategy sane or just batsh*t insane? And how is Mixoloshe managing to market themselves if they aren’t utilizing the famous singer who has over 90 million followers?

Aidan unpacks all the dirty deets and explains whether or not this company is doomed from the start, or destined to redefine how we think about celebrity endorsements.

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

259 - Why The Little Things Matter in Marketing, with Tom Dowd, CEO of F45 Training May 28, 2024

Show notes

Ever thought about what franchise marketing is like? Well, guess what— franchises need marketing too. So if you’re considering entering the world of franchising, learn how to position your franchise for maximum marketing success.

Sit down with one of franchising’s finest minds— Tom Dowd, CEO of Mark Wahlberg’s F45 Training, to hear what he has to say about the key marketing strategies that helped F45 to become a brand name success.

Tom divulges his top tips for improving your marketing efforts and for building your franchise from the ground up. How can KPIs empower your franchise to scale? And how can you drive brand awareness through social media and guerilla marketing efforts?

Find out why staying connected to members is the ultimate key to unlocking peak satisfaction and customer loyalty, and how continuous improvement builds a strong brand presence.

00:01:39 - Investing in Marketing to Grow a Fitness Community

00:09:39 - Maintaining Consistent Branding in Franchises

00:16:36 - Improving Marketing for a Great Product

00:25:47 - Immersing Franchisees in Studio Building

00:29:46 - Focusing on KPIs

00:36:42 - Revolutionizing Health and Wellness Training

Learn More About F45:

Website: https://f45training.com/

Follow Tom:

LinkedIn: https://www.linkedin.com/in/tom-dowd-9092981/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

SPECIAL SERIES: Steal These Subject Line Secrets | Bathroom Break #5 May 27, 2024

Show notes

Sometimes, it’s ok.

To break grammar.

Especially when it comes to email subject lines.

In fact, did you know that people are more likely to open an email with poor grammar than an email with completely proper grammar?

Jay Schwedelson and I break down more of our juiciest tips for hooking your audience through your email subject line. Learn about our top attention-grabbing hacks and learn what the right amount of personalization is for any email.

With tips this hot, we sincerely hope we don’t have to compete against your emails any time soon.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Why Marketing Works: Hoka May 23, 2024

Show notes

The running shoe set to compete with Nike isn’t who you think it is.

Move over, Under Armor, because you had your chance and couldn’t cut it.

Aidan dives into the tale of trail running’s greatest brand, and unpacks how two former Saloman employees crafted one of the most comfortable shoes of all time. He explains how Hoka’s incredible product design helped them to minimize market spend and conquer the competition for trail runners.

Why did Hoka’s choose to go maximalist in a minimalist market? And what makes them so appealing to Gen Z?

Toss out those dirty Air Force 1’s and slap on the most contrarian shoe brand out there.

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

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