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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

233 - Crafting Great Performance-Driven Creative, with John Solomon, CMO of Therabody Feb 27, 2024

Show notes

Creative is great, but… If it doesn’t drive performance, what are you doing?

Take it from Therabody CMO, John Solomon, the mastermind pioneering Theragun from a one-product wonder into a multi-pronged company intent on expanding its product offerings, when he says, all creative must push performance.

He dives into the complexities of driving business as a company with a high ticket, infrequently purchased item, and explains how expanding into new verticals is key to sustained growth. He and Daniel also discuss all the dirty deets about the value of great packaging design, the trap of over-targeting your audience, how to integrate brand awareness, and the best tactics for driving bottom-of-the-funnel campaigns.

And later, John shares the unique challenges of creating products for different consumer types and reveals his unique perspective on the role of creative in selling product.

Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.

00:00:22 - From Political Science to Marketing Chief

00:03:26 - Marketing's Role in Driving Business Goals

00:09:21 - Incorporating Customer Voice in Marketing

00:15:32 - Budget Split: Awareness vs. Consideration vs. Funnel

00:22:05 - Products Built for Consumers

00:27:37 - Importance of Internal Marketing Strategies

00:28:37 - Marketing Products to New Audiences

00:32:17 - Valentine's Day Campaign Planning Timeline

00:39:00 - Always Think About Marketing Performance

Check Out Therabody:

Website: https://www.therabody.com

Follow John:

LinkedIn: https://www.linkedin.com/in/johnsolo/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

232 - Ecommerce Trends for 2024 and Beyond, with Eric Dyck Feb 22, 2024

Show notes

Are you looking for strategies to improve your brand's storytelling and marketing efforts?

Eric Dyck, President of the DTC Newsletter, shares his insights on the importance of storytelling and how it can be integrated into every aspect of your brand, dissecting the evolving landscape of social media platforms and the opportunities they present for marketers.

Eric also shares his journey into marketing and his perspective as a millennial in the industry. He and Daniel unpack strategies employed by challenger brands and agencies to create long-term value and drive profitability. What are some of the best brand strategies they’ve seen in 2024?

If you're interested in learning about effective storytelling, the role of social media platforms, and the future of marketing, this episode is a must-listen. Tune in now to gain valuable insights from these industry experts.

00:00:02 - Marketing Millennials Podcast: Eric's Journey

00:04:32 - Brands Seek Alternatives in Saturated Market

00:09:49 - Efficiency in Funnels Key for 2024

00:20:20 - Aggressive Amazon Ads: Winning Strategies Revealed

00:27:56 - Kanye West's Scrappy Marketing Strategy

00:34:52 - Profit-Driven Marketing Trends on Google

00:36:25 - Constantly Storytelling: Building Your Brand

Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.

Follow Eric:

LinkedIn: https://www.linkedin.com/in/ericdyck/

Website: https://www.directtoconsumer.co

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

231 - Influencer Marketing Trends to Pay Attention to, with Dikla Bengio Feb 21, 2024

Show notes

Influencer marketing is all about one thing: relationships.

If you don’t start treating your creators more like long-term partnerships and friends, then you’re doing a disservice to both them and your business. So how can you ensure you’re on the path to building the most successful influencer relationships possible?

Dikla Bengio, Partnerships Team Leader at Artlist, shares her insights and tips for working with influencers. Discover why long-term partnerships are key, why niche creators are the ideal target for marketers, and how to give influencers creative freedom to engage their audience authentically.

Plus, learn about the top trends in influencer marketing for 2024 and why localization and integrating creators into your product are crucial strategies. Tune in to gain valuable knowledge and take your influencer marketing to the next level!

Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.

00:00:04 - Insights on Influencer Marketing from Israel

00:02:16 - Top Trends in Influencer Marketing

00:06:58 - Maximizing Success with Nano Influencers

00:10:36 - Building Strong Partnerships with Creators

00:17:26 - Choosing the Perfect Influencer Checklist

00:18:50 - The Importance of Emotional Connection in Influencer Marketing

00:33:44 - The Key to Successful Influencer Partnerships

Learn More About Artlist:

Website: https://artlist.io

Follow Dikla:

LinkedIn: https://www.linkedin.com/in/dikla-bengio-047813109/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

230 - The Marketing Genius Behind One of E-Commerce's Top-Selling Supplements, with Albert Matheny Feb 20, 2024

Show notes

How did Promix rise to the top of the supplement food chain to become one of the buzziest, most popular health brands around?

Founder Albert Matheny stops by to chat with Daniel about how the brand managed to stand out in an oversaturated health food market, revealing his personal journey into the supplement world and divulging his best insights into how to build a successful brand.

Learn how Promix disrupted the supplement industry through the power of simplicity, storytelling, and design, and what challenges they faced when it came to scaling and diversifying marketing channels. How did they manage to successfully capitalize on the grass-fed protein and clean eating trend? And how did their early adoption of Amazon cement their place in an ever-evolving landscape?

Don't miss out on Albert's thoughts on the blend of quantitative and qualitative aspects in marketing and the impact of social media on growth.

00:00:02 - The Story Behind Promix Protein

00:02:25 - Scaling a Grass-Fed Protein Company

00:09:08 - Exploring Growth Levers in Marketing

00:18:18 - Lessons Learned: Marketing Strategies Evolved

00:23:31 - The Power of Simple Packaging

00:27:40 - Sustainable Growth: Diversify and Strategize

00:35:03 - The Secrets Athletes Know Now

Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.

Learn More About Promix:

Website: https://promixnutrition.com

Follow Albert:

LinkedIn: https://www.linkedin.com/company/promix-nutrition/jobs/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Why Marketing Works: How The Eyewear Industry is Lying to You Feb 15, 2024

Show notes

You can’t think of eyewear now without the brand Warby Parker coming to mind.

But it wasn’t always that way.

Before Warby Parker reigned supreme, Luxottica owned a monopoly over the eyewear industry. So how did Warby Parker manage to defy the odds and capture the loyalty of a nation?

Aidan’s revealing Warby Parker’s masterclass playbook in undercutting the competition, aligning internal values with public perception, and creating a frictionless funnel that enforces brand loyalty.

Tune in to find out how Warby Parker went total beast mode to disrupt an entire industry. Dare we say… you might even look at eyewear marketing through a new lens?

Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.

After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth.

Less repetition, more growth. Visit https://www.wix.com/studio for more information

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

229 - How to Create a Go-to-Market Strategy, with David Malpass Feb 14, 2024

Show notes

Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn how to set up a strong go-to-market foundation, avoid vanity metrics, and find excellent product-market fit.

Plus, David discusses the importance of expertise in content creation, the role of product marketing, and the value of investing in demand generation. Don't miss out on this valuable conversation with a marketing expert who's been there and done it all.

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit here.

00:04:05 - Reinventing the Wheel: From Engineering to Content Strategy

00:12:22 - The Art of Building a Go-to-Market Strategy

00:13:01 - Finding Product Market Fit and Go-to-Market Strategy

00:15:46 - The Challenges of Implementing a Product

00:18:33 - Scaling Your Product: Foundation First

00:24:32 - The Power of Content Marketing

00:29:57 - Expertise Drives the Best Content

00:33:57 - Paid Advertising: Testing Messaging Strategies

00:38:21 - Invest in Demand Generation for Marketing Success

00:40:34 - Apollo IO: Making World-Class Go-to-Market Accessible

Follow David:

LinkedIn: https://www.linkedin.com/in/davidmalpass/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

228 - How to Build Authority on LinkedIn, with Mark Jung Feb 13, 2024

Show notes

Consistency is 80% of the battle when it comes to making it to the top of LinkedIn.

So aside from showing up day in and day out, how else can you build authority and become a top voice on the platform?

Daniel and Mark Jung, founder of Authority, discuss the strategies and tactics to grow your following and establish yourself as an authentic creator on LinkedIn. From optimizing your profile to creating engaging content, they share valuable insights on how to stand out and connect with your target audience.

Plus, learn why being polarizing and authentic is key to building a strong personal brand on LinkedIn.

If you’re looking for how to cut through the LinkedIn noise and rise to the top, you won’t wanna miss this ep!

Artlist is an all-in-one platform for video creators, providing you with the highest quality digital assets made by leading artists worldwide. We offer royalty-free music for videos, sound effects, stock footage, video templates, plugins, as well as video editing software. For more information, visit artlist.io

00:00:03 - Building Authority on LinkedIn with Mark Young

00:02:24 - The Power of LinkedIn for B2B Companies

00:12:39 - How to Succeed on LinkedIn

00:15:16 - Be Bold on LinkedIn: Embrace Polarizing Content

00:17:11 - Authentic Writing Tips for LinkedIn

00:21:42 - Optimizing Your LinkedIn Profile Picture

00:28:37 - The Power of a Good Hook in Content Marketing

00:36:49 - Mastering Engagement on LinkedIn: Key Strategies

00:42:32 - The Power of Images in Marketing

00:45:11 - How to Grow Your LinkedIn Network

00:45:46 - The Power of LinkedIn for Career Transformation

Follow Mark:

LinkedIn: https://www.linkedin.com/in/markpjung/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Why Marketing Works: How This Brand Became the #1 Arctic Apparel Brand Around World Feb 08, 2024

Show notes

It may not be Versace, Balenciaga, or Gucci, but that doesn’t mean it’s still not one of the world’s most coveted brands around.

Who is it?

Canada Goose. And it’s the choice apparel of dog sledders, Arctic Circle explorers, and heli-skiers alike.

In this solo pod, Aidan reveals the marketing genius behind the Canadian outwear brand that rebranded itself into a high-class, luxury apparel brand and convinced the world its jacket was worth that extra $1700. Find how -27° try-on rooms, outdoor movie premieres in the dead of winter, and a lifetime guarantee skyrocketed this company into a lifetime of high-class luxury.

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

The Marketing Hill Mash: The Customer is King Feb 07, 2024

Show notes

People’s perspective on what great customer service looks like is shifting. So how can you keep up?

In this week’s marketing hill mash, we’ve amassed some of the industry’s best and brightest minds who are giving their takes on the one rule they’d live or die by when it comes to marketing. And this time around, they’ve got some juicy things to say about customer retention.

Tune in to find out why curiosity clicks just don’t cut it anymore, why LTV to CAC is a useless metric, and why demand gen is just a fancy term for brand marketing.

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/

Follow Alexa:

LinkedIn: https://www.linkedin.com/in/alexakilroy/

Follow Corey:

LinkedIn: https://www.linkedin.com/in/corey-haines/

Follow Beverly:

LinkedIn: https://www.linkedin.com/in/bevpamenskymurray/

Follow Shannon:

LinkedIn: https://www.linkedin.com/in/shannonoboylesmartrr

Follow Gabriella:

LinkedIn: https://www.linkedin.com/in/gabriella-yitzhaek

Follow Eli:

LinkedIn: https://www.linkedin.com/in/elirubel/

Twitter: https://twitter.com/eli_rubel

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

227 - 7 Deadly Sins of Websites, with Sam Dunning Feb 06, 2024

Show notes

Are you making these deadly sins in your marketing strategy?

In this episode of the Marketing Millennials, Daniel sits down with Sam Dunning to discuss some of the biggest mistakes marketers make and how to avoid them. From hiding pricing to designing for ego, Sam shares his insights on what not to do in your marketing efforts.

Tune in to learn why transparency and social proof are crucial, how to optimize your website for speed, and why research is the key to success in marketing. Plus, discover Sam's tips for creating a frictionless customer experience and driving more inbound leads.

Don't miss out on this valuable conversation with one of marketing's coolest operators.

00:00:07 - Avoid the Ego in Website Design

00:01:25 - From Retail to Marketing Guru: Deadly Sins of Website SEO

00:02:48 - Avoid the Deadly Sin of Website Design

00:05:06 - Building a Rock Solid Website

00:07:23 - Tailor Your Homepage for Success

00:10:29 - Fix Your Slow Website Speed

00:13:18 - The Importance of Transparent Pricing

00:16:54 - The Deadly Sins of Pricing

00:19:11 - Why You Should Offer Free Demos

00:22:23 - Don't Neglect Organic Search Traffic

00:28:04 - The Power of Social Proof

00:30:21 - Drive Sales Leads with Clear Call to Actions

00:32:58 - Marketing's Coolest Operators Share Insights

Follow Sam:

LinkedIn: https://www.linkedin.com/in/samdunning/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

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