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The Marketing Millennials — Business
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We’ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you’ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We’ll give you ALL of their actionable insights.

From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn’t happen.

If you want to be part of The Marketing Millennials community, join in the conversation.

Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Copyright: © Daniel Murray

Latest Episodes:

206: Why Project Managers Are Essential to Marketing Success, with Kayla Sadwick Oct 26, 2023

Show notes

How can marketing teams improve their efficiency and organization?

In this episode of the Marketing Millennials Podcast, Kayla Sadwick, Program Manager at SaaS unicorn company, GoGuardian, shares her insights on project management and its importance in marketing organizations. She discusses the best project management structures and formats that make teams more efficient, the role of a program manager in unlocking a team's full potential, and the significance of prioritization and focus in marketing.

Kayla also addresses the stigma around working with project managers and offers advice on how leaders and project managers can establish a positive working relationship.

Plus, how can culture fit and external communication foster a more productive and understanding team environment? Tune in to find out!

00:00:05 - Mastering Prioritization in Marketing Projects

00:00:33 - The Importance of Project Management in Marketing

00:01:53 - How to Prioritize and Focus Marketing Efforts

00:03:35 - The Key to Great Marketing Teams

00:12:26 - Building Trust for Efficient Project Management

00:14:04 - The Strategic Aspect of Project Management

00:23:19 - Breaking the Stigma of Project Managers

00:26:16 - Setting Clear Expectations for Team Success

00:32:01 - The Importance of Externally Sharing Team Work

00:34:26 - The Importance of Early Project Management

Follow Kayla:

LinkedIn: https://www.linkedin.com/in/kaylasadwick/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

205: Live from Marketingland: How to Dominate Social Media and Community, with Elfried Samba Oct 24, 2023

Show notes

Join Daniel as he sits down with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, to discuss the importance of building relationships with customers and the power of storytelling in marketing.

In this special live episode straight from the Marketingland stomping grounds, Daniel and Elfried are unpacking the ins and outs of successful content creation, revealing how creative constraints can lead to some of the best ideas.

They also dive into the value of niche content and the role of authenticity in brand messaging. Don't miss out on this insightful conversation with a marketing expert who has achieved remarkable success in a short period of time.

00:00:26 - From 1 Million to 30 Million: Gym Shark's Social Media Success

00:06:45 - The Role of Marketing in Content Creation

00:08:39 - The Power of Listening on Social Media

00:15:25 - Adapting to Changing Marketing Platforms

00:19:40 - How to Be a Content Expert

00:25:24 - The Power of Community Content

00:44:51 - Using Creative Constraints for Growth

Follow Elfried:

LinkedIn: https://www.linkedin.com/in/elfriedsamba/

Twitter: https://twitter.com/ElfriedSamba

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Why AI is a Marketer’s Best Friend, with Meghan Keaney Anderson of Jasper AI Oct 19, 2023

Show notes

Unless you've been living under a rock for the past year, you've likely heard an endless barrage of news about the rise of AI. Perhaps you’ve even started to experiment with it yourself for your own marketing purposes. But are you using AI the right way?

Meghan Keaney Anderson, VP of Marketing at Jasper, the AI content platform that's revolutionizing creativity, chats with Daniel about how to make the most of AI to reach your marketing goals.

Daniel and Meghan dive deep into the AI universe, revealing its true potential and why it's your ally, not your adversary, in the world of content creation.

Discover Meghan's unique introvert marketing strategies, her unwavering commitment to the marketing cause, and how storytelling shaped her path to success!

00:00 Intro

02:11 The Pain Point AI Is Solving

03:53 Two Extreme Reactions

06:01 Why AI Can’t Replace Great Writers

07:07 A Photography Parallel

09:30 Solving The Time Drain Of Long Form Content

12:30 Meghan’s Favorite Use Case

15:38 The Marketing Hill I Would Die On

20:13 Marketing As An Introvert

24:00 An Early Education In Storytelling

Follow Meghan:

LinkedIn: https://www.linkedin.com/in/meghankeaney/

Twitter: https://twitter.com/meghkeaney

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

The Secret Sauce to Making Good Brands Great (Live from SXSW) Oct 18, 2023

Show notes

In this ep, we’re slowing it down and taking a step back into the past to replay this live panel from SXSW featuring Daniel, along with powerhouse marketers Ari Murray (of Sharma Brands), Mark Jung (of Nextiva), and Anthony Kennada (Co-Founder and CEO of AudiencePlus).

They’re breaking down exactly what makes a good media company great, why staying top of mind is essential for any brand’s success, and how to increase your ROI on celebrity brand endorsements.

Plus, stay tuned for a special audience Q&A.

Follow Ari:

LinkedIn: https://www.linkedin.com/in/arimurray/

Follow Mark:

LinkedIn: https://www.linkedin.com/in/markpjung/

Follow Anthony:

LinkedIn: https://www.linkedin.com/in/akennada/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

204 - Using AI to Level Up Your Social Media Game, with Kate Kenner Archibald of Dash Hudson Oct 17, 2023

Show notes

Discover how AI and social media can help marketers stay relevant and drive engagement in this episode of the Marketing Millennials Podcast.

Kate Kenner Archibald, Chief Marketing Officer at Dash Hudson, shares insights on using Vision AI to predict top-performing content, leveraging short-form videos, and inserting your brand into relevant conversations.

Plus, find out how Dash Hudson can benefit marketers with a demo or a 14-day free trial. Tune in now to stay ahead of the marketing game!

00:00:02 - CMO of Dash Hudson Shares Marketing Insights

00:01:43 - Predicting Top Performing Content with AI

00:10:36 - Using AI to Identify Trending Content

00:15:01 - Using Vision AI to Optimize Content Marketing

00:18:28 - Analyze Competitor Content for Success

00:25:29 - The Importance of Relevancy in Marketing

00:27:33 - How Marketers Get Attention and Stay Relevant

00:30:17 - Connect with Kate Kenner Archibald, Marketing Expert

Learn More About Dash Hudson:

Website: https://www.dashhudson.com

Follow Kate:

LinkedIn: https://www.linkedin.com/in/kate-kenner-archibald-43b1716/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

203 - The power audience & competitor insights, with Charlie Grinnell Oct 12, 2023

Show notes

Are you making strategic decisions based on information or inspiration?

In this episode, Charlie Grinnell, a former NFL player turned marketer, shares his insights on the importance of understanding the game, the players, and the rules before developing a marketing strategy.

Charlie discusses the value of knowing your audience and how it can make your internal processes much easier. He also emphasizes the need to take a holistic approach by considering both customers and competitors when making strategic decisions.

Additionally, Charlie shares his thoughts on finding inspiration within and outside of your industry, including the use of meme culture in branding.

Plus, what does it mean to transfer expectations in marketing? And how can it be a game-changer for digital strategies? Tune in to find out!

00:00:02 - From Offensive Line to Marketing: A Millennial's Journey

00:02:13 - The Importance of Audience Analysis for Brands

00:04:36 - Effective Strategies for Gathering Market Research

00:11:28 - How to Ten X Your Digital Strategy with Audience Insights

00:15:50 - Know Your Audience: Brief Agencies Correctly

00:20:07 - Using Data to Inform Marketing Strategy

00:27:37 - Finding Inspiration Inside and Outside

00:28:55 - The Importance of Knowing the Game

00:29:55 - The Gold Mine of Transferring in Marketing

00:34:59 - Why You Should Look at Competitors in Marketing

Follow Charlie:

LinkedIn: https://www.linkedin.com/in/charliegrinnell/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

200 - LIVE at Harvard Business School: Startup Marketing Strategies Oct 11, 2023

Show notes

Join Daniel and his guests, Ari Murray (VP of Growth at Sharma Brands), and Tamara Grominsky (Founder of PMM Camp), as they dive into a wide range of marketing topics on this live 200th recording of the Marketing Millennials filmed at the Harvard Business School Marketing Club.

From copywriting tricks to finding product-market fit, they share valuable insights and strategies for marketers at every stage.

Discover the importance of adapting fast, talking to customers, and dominating one platform first. Plus, learn how to hire the right marketing talent for your company and how to make content that converts.

Follow Ari:

LinkedIn: https://www.linkedin.com/in/arimurray/

Newsletter: https://linktr.ee/gotomillions

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/?originalSubdomain=ca

Newsletter: https://newsletter.pmmcamp.com/subscribe

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

202 - What Does a Career in Marketing Ops Look Like? Oct 10, 2023

Show notes

Are you interested in a career in Marketing Ops?

In this episode, Daniel sits down with Darrell Alfonso, a seasoned marketing operations professional, to discuss the ins and outs of the field. Darrell shares his insights on the different aspects of marketing ops, the common mistakes marketers make, and the importance of aligning goals and incentives within the organization.

This is a must-listen if you’ve ever thought about pursuing a career in marketing ops or are interested in learning the evolving role of marketing ops and how it can help drive success in your marketing efforts.

00:00:04 - Insights on Marketing Operations with Daryl

00:00:32 - From Sales to Marketing Operations

00:01:52 - The Art and Science of Marketing Operations

00:05:47 - Why Marketing Ops is the Next Big Career

00:07:33 - The Marketing Ops Maturity Model

00:14:58 - The Role of Marketing Ops in a Marketer's Responsibilities

00:21:20 - Improving Marketing Function with Marketing Ops

00:26:57 - Solving Friction in Marketing Campaigns

00:30:50 - Avoid Using Technology Just Because

Buy “The Martech Handbook” on Amazon

Follow Darrell:

LinkedIn: https://www.linkedin.com/in/darrellalfonso/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

201 - Mastering the Psychology of Buying, with Sarah Levinger Oct 05, 2023

Show notes

Sometimes, the best way to encourage users to buy is to associate yourself with another brand.

While it seems counterintuitive, Sarah Levinger is here to unpack the reasons why anchoring is such a valuable tool to build trust in consumers. Discover the power of psychology, emotions, and social proof and how you can utilize it to turbo-charge your ad appeal.

Sarah shares her insights on leveraging psychology biases and incorporating them into ad creative to make your campaigns more successful. From pricing psychology to social proof and emotional appeal, Sarah reveals the key strategies that can help brands win in the competitive marketing landscape and create more compelling ads.

00:00:02 - Psychology and Ads: A Creative Integration

00:02:17 - Harnessing Psychology for Effective Advertising

00:03:45 - The Power of Psychology in Advertising

00:05:37 - Understanding the Psychology of Impulse Buys

00:09:05 - The Power of Pricing Psychology in Ads

00:15:10 - Boost Sales with Emotional Advertising

00:23:29 - Harness the Power of Social Proof for Increased Sales

00:28:14 - Building Trust in Authority Proof

00:31:24 - Optimize Your Landing Page Buttons

00:34:27 - The Power of Emotion in Advertising

Follow Sarah:

LinkedIn: https://www.linkedin.com/in/sarahlevinger/

Website: https://sarahlevinger.co

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

199 - How Do You Make Money Marketing to Broke@$$ Millennials? Oct 04, 2023

Show notes

What’s the #1 way to market to millennials in the personal finance space?

Daniel chats with Douglas Boneparth, a marketing expert who has been targeting millennials for over a decade, to discuss the challenges of balancing humor and trust in the finance industry, the evolving needs of millennial consumers, and the importance of relatability in marketing efforts.

Douglas also shares insights into his current project, a newsletter called The Joint Account, which focuses on helping couples have better conversations about money. Plus, he reveals how being an internet personality has helped him stand out in the crowded online space.

Tune in to gain valuable marketing tips and learn how to effectively reach and engage millennial audiences in the personal finance industry.

00:00:04 - Marketing to Millennials in Personal Finance

00:03:53 - The Evolution of Millennials in Marketing

00:07:58 - Millennials Striving for Wealth Accumulation

00:10:25 - The Evolution of Marketing to Millennials

00:16:22 - How to Stand Out in Personal Finance Marketing

00:22:45 - Balancing Humor and Expertise in Finance

00:28:28 - The Power of Memes in Marketing

00:33:12 - Improve Your Finances as a Couple

Follow Douglas:

LinkedIn: https://www.linkedin.com/in/douglasboneparth/

Website: www.bonefidewealth.com

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

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