Business
**The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women**

The Gutsy Podcast is for women, entrepreneurs, and go-getters who are ready to stop holding back and start making gutsy moves in their lives and businesses. Gutsy is the belief and action that happens in the split second when you’re faced with a decision—but this time you choose to go for it instead of going back.

Hosted by Keynote Speaker and Coach, LauraAura, this show is your weekly guide to owning what you actually want, shifting the mind junk that’s been holding you back, and taking bold steps toward your goals.

Each week, you’ll get powerful insights, actionable strategies, and inspiring stories designed to help you break free from overthinking and overcomplicating. Whether you’re tuning in for a full episode or a quick Powerback® session, you’ll walk away with the confidence and clarity to stop fighting yourself and start going for it.

Desire drives you, but gutsy? That’s what gets it done.

Latest Episodes:

Powerback 117: Undoing your offer Jun 16, 2022

Show notes

Your offer is a big part of your business. It is how you impart value to people and generate funds for your business. It is what you are known for.

But getting to create your offer can be a windy road.

So here’s how to undo your offer:

Create a distinct offer
Focus on one offer
Let go of offers that no longer align with you

Getting clear on what your offer is will help align you with the right clients.

RESOURCES FROM THIS EPISODE

To grab the resources mentioned inside the episode, go to: lauraaura.com/resources
Podia has everything that you need to be able to sell courses, webinars, downloads, and now even memberships. It's clean, and easy to use. Head to lauraaura.com/resources and click on the Podia link to start your free trial.

CONNECT WITH LAURA AURA

Instagram: @thatlauraaura

Facebook: @thatlauraaura

Twitter: @thatlauraaura

Website: LauraAura.com

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

https://podcasts.apple.com/us/podcast/the-gutsy-podcast.

Support the show

Leave a Review!
We love, love, love to read your comments, feedback, and reviews. It also helps other women like you know they're in the right place to get support.
https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970

117: Scale in Less time with fewer clients with Shayla Boyd Jun 14, 2022

Show notes

You’re ready to scale your business but have some reservations. If you increase your price, will people actually pay it? If you increase your financial goal, does that mean you’ll have to work even harder? Or are you going to have to take on a shit ton of clients to meet that goal?

These, along with many other reservations, are what hold a lot of entrepreneurs back from truly achieving their financial goals.

Today, we’re talking with Shayla Boyd-Gill about scaling your business in less time with fewer clients.

In this episode, you’ll learn:

How to create an offer
The common ways entrepreneurs are unclear about their offers and how to fix that
Strategies to attract highly qualified clients
The importance of having a business framework

Shayla, the Family Freedom, and Affluence Mentor and creator of the Luxe Your Business Sales System, is an EXTRAORDINARY and PROVEN business mentor and sales strategist who shows women entrepreneurs how to have it all – family, freedom, and affluence – while doing what they love.

RESOURCES FROM THIS EPISODE
To grab the resources mentioned inside the episode, go to: lauraaura.com/resources

Podia has everything that you need to be able to sell courses, webinars, downloads, and now even memberships. It's clean, and easy to use. Head to lauraaura.com/resources and click on the Podia link to start your free trial.

CONNECT WITH SHAYLA BOYD

Facebook: @shaylaboydgill

Instagram: @shayla.boydgill

Twitter: @ShaylaBoydGill

Website: shaylaboydgill.com

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

https://podcasts.apple.com/us/podcast/the-gutsy-podcast.

Support the show

Powerback 116: Undoing: Your stuffy ass bio Jun 02, 2022

Show notes

Is your bio a true reflection of how you want to show up?

With so many tips on how your bio is supposed to be, it can be so easy to lose yourself – and before you know it, goodbye authenticity.

Your bio doesn’t have to be perfect. It has to be a reflection of who you are and how you serve.

Here’s how you can undo your stuffy ass bio:

Recognize how you want to show up
Release the industry standards you have been tied to
Reclaim your bio to feel like you

Once you have that done, write your bio from the lens of your customer through your own voice.

Allow yourself to be yourself all the way down to your social media bio.
RESOURCES FROM THIS EPISODE

To grab the resources mentioned inside the episode, go to: lauraaura.com/resources
Take the Power Leak Quiz at lauraaura.com/powerleakquiz and identify where you may be unintentionally giving away your power - which is often the answer to “what am I missing?” and the biggest growth opportunity in your business.

Head on over to LauraAura.com to find out more about The BrandstarterTM Course, Brand Reviews, Powerback Sessions, and the freshly launched PowerbackTM Course.

CONNECT WITH LAURA AURA

Instagram: @thatlauraaura

Facebook: @thatlauraaura

Twitter: @thatlauraaura

Website: LauraAura.com

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

https://podcasts.apple.com/us/podcast/the-gutsy-podcast.

Support the show

116: Using LinkedIn to grow your business with Colleen McKenna May 31, 2022

Show notes

Every social media platform has its own purpose and personality. Tiktok has video. Instagram has imagery. And then there’s LinkedIn.

What is it for and how do you best use it for your business? Is it worth your time and effort?

Well, today we’re talking to Colleen McKenna, Principal of Intero Advisory, about how you can use LinkedIn to expand your reach and grow your business.

In this episode, you’ll learn:

What LinkedIn is and who it is for
How to leverage LinkedIn as a business tool
How to craft an excellent bio for LinkedIn
The best networking tips on LinkedIn
Do’s and Don’ts of LinkedIn

Colleen is a practitioner, speaker, author, blogger, trainer, and coach. Recently celebrating 10 years in business, she and her team have trained and coached thousands of professionals and over 700 companies throughout North America with a practical, personal approach that has consistently performed for her clients.

RESOURCES FROM THIS EPISODE
To grab the resources mentioned inside the episode, go to: lauraaura.com/resources

Planoly is a social media planning and scheduling tool, head to lauraaura.com/resources and click on the Planoly link to start your free trial.
CONNECT WITH COLLEEN MCKENNA
Instagram: @colleenmc_kenna

LinkedIn: @colleenmckenna

Website: interoadvisory.com

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

https://podcasts.apple.com/us/podcast/the-gutsy-podcast.

Support the show

Powerback 115: Undoing Your Social Media May 19, 2022

Show notes

The opportunities that social media provides are endless for a business owner in this era.

But with such possibilities comes an influx of social media apps requiring our attention.

As a business owner looking to grow audiences on each of these apps, it is hard to keep up, so how can you really leverage social media to its full potential?

Start by undoing your social media:

Write down all the social media accounts you are currently using
Take an emotional inventory of each of them
Select the social media apps you would love to interact on

Once you have made this analysis, think about devoting time to the social media platforms you have selected.

You don’t have to be everywhere to be successful.

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RESOURCES FROM THIS EPISODE

To grab the resources mentioned inside the episode, go to: lauraaura.com/resources

Head on over to LauraAura.com to find out more about The BrandstarterTM Course, Brand Reviews, Powerback Sessions, and the freshly launched PowerbackTM Course.

CONNECT WITH LAURAAURA
Instagram: @thatlauraaura
Facebook: @thatlauraaura
Twitter: @thatlauraaura
Website: LauraAura.com

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

https://podcasts.apple.com/us/podcast/the-gutsy-podcast.

Support the show

115: Four Strategies to Attracting More Clients with Henriette Danel May 17, 2022

Show notes

You’ve done it all… you’re posting on social, have downloaded all the freebies you can get your hands on, and have probably even invested in a course or two.
You know you’re capable of working with great clients and know that people invest in high-value coaches all the time – yet something is missing.
Today, we’re talking with Henriette Danel about the four strategies she’s created to attract more clients – which are magnetized to you and what you offer.
In this episode, you’ll learn:

What self-development means for entrepreneurs
Why it is important to figure out your ideal client
The four strategies to attract clients
Why you should be clear about who you want to attract in business

Henriette is a Strategic Business Coach working with Professional Female Entrepreneurs to help them attract high-paying clients continuously.

After working in the Interior Design Industry for almost 15 years, she decided it was time to do what she always aspired to do, become an entrepreneur. By saying yes to herself, she discovered her love for podcasting and public speaking.

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RESOURCES FROM THIS EPISODE
To grab the resources mentioned inside the episode, go to: lauraaura.com/resources

Moo is killing it in the online printing space by creating quality materials that don't break the bank. So, go to the lauraaura.com/resources and click on the Moo link to save 25% off your first order.

CONNECT WITH HENRIETTE DANEL
Facebook: @1henriettedanel

Instagram: @henriette.danel

Twitter: @DanelHenriette

Website: https://henriettedanel.com/
THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

Support the show

Powerback 114: Undoing: workout expectations May 05, 2022

Show notes

As you are growing a business, you may unintentionally put yourself aside. I know, and I’ve been there.

You’re working really hard to make ends meet, and most of the time that means neglecting your health.

But…

Your health needs just as much (if not more!) attention as your business.

So, here’s how you can make time to workout;

Give yourself a chance to try out something new
Find a workout routine that works for you

Keep in mind that working out is self-care and will improve your productivity and clarity in your work.

I challenge you to undo any workout expectations today.

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RESOURCES FROM THIS EPISODE
To grab the resources mentioned inside the episode, go to: lauraaura.com/resources

Take the Power Leak Quiz at lauraaura.com/powerleakquiz and identify where you may be unintentionally giving away your power - which is often the answer to “what am I missing?” and the biggest growth opportunity in your business.
CONNECT WITH LAURAAURA
Instagram: @thatlauraaura
Facebook: @thatlauraaura
Twitter: @thatlauraaura
Website: LauraAura.com
THANK YOU, GUTSY TRIBE!
We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

Support the show

114: Prioritizing health while running a business with Shanna Nelson May 03, 2022

Show notes

I know that you’re juggling a lot of responsibilities. You’re running a business.

You may be a spouse, mother, sister, friend, boss, or caretaker. You’re balancing a lot but there’s one very important person that often gets put on the back burner.

You.

Today, we’re talking with Shanna Misset Nelson, President of Jazzercise, Inc. about prioritizing your health while running a successful business.
In this episode, you’ll learn:

How to prioritize your health
Recommendations for individuals who want to start their health journey
Steps to help start your health journey
The connection between physical and mental health

Shanna is the President of Jazzercise, Inc., guiding the group fitness industry leader in global and local markets and managing strategic direction of the brand. Having a front-row view into how her mom, Judi Sheppard Missett, created the largest dance-fitness company in the world, Nelson began as an instructor but quickly launched her business career as an international brand consultant and franchise owner.

Additionally, her contributions to the fitness industry have been acknowledged through numerous awards, public and media recognition. She lives and works in California with her husband and two daughters.

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RESOURCES FROM THIS EPISODE
To grab the resources mentioned inside the episode, go to: lauraaura.com/resources

If you've been considering hosting a podcast and aren't sure what platform to utilize, head to lauraaura.com/resources and click on the Buzzsprout link to start your free trial.

CONNECT WITH SHANNA NELSON
Facebook: @Shanna Missett Nelson

Instagram: @shanna_jazzercise

Twitter: @ShannaNelson

Website: jazzercise.com

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

Support the show

Powerback 113: Undoing: The "data is hard" mentality Apr 21, 2022

Show notes

You don't have to be an analytical expert to utilize your data.

All the major social media channels give you the option to view analytics if you have a business account set up.

These analytics give you a snapshot of your account and here’s why you need to understand your data;

You can view your analytics for a certain period of time
Offers you information when your followers are most active
Shows you what content is trending

You do not have to have a hard time understanding your audience. Your analytics can help you with that.

I challenge you to undo the data is hard mentality today.

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RESOURCES FROM THIS EPISODE
Take the Power Leak Quiz at lauraaura.com/powerleakquiz and identify where you may be unintentionally giving away your power - which is often the answer to “what am I missing?” and the biggest growth opportunity in your business.

Head on over to LauraAura.com to find out more about The BrandstarterTM Course, Brand Reviews, Powerback Sessions, and the freshly launched PowerbackTM Course.

CONNECT WITH LAURAAURA
Instagram: @thatlauraaura
Facebook: @thatlauraaura
Twitter: @thatlauraaura
Website: LauraAura.com
THANK YOU, GUTSY TRIBE!
We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

Support the show

113: Build an ad strategy with the content you already have with Flairst Apr 19, 2022

Show notes

You’ve seen ads pop up on your Facebook and if you’re anything like me, they’ve worked a time or two(those damn shirts get me every time). You’ve considered running ads in your own business and have probably even thrown 20 bucks in to see what happens – but then felt overwhelmed by the options and questioned whether or not they work.

Today, we’re talking with the best friend duo from Flairst about creating an ad strategy that works with the data that you already have.

In this episode, you’ll learn:

What makes a business remarkable to scale
Common signs a business is ready to scale
The concept of funnel optimization
The difference between paid ads vs organic marketing
How to build an ad strategy that converts

BFFs and business soul sisters, Jessica and Amy are authentic, all-in marketing masterminds and moms who are passionate about supporting business owners.

Jess and Amy spent their careers working with a variety of brands, companies, entrepreneurs, and numerous business owners looking for help to scale their brands. They’ve been learning and growing, ever aware of the constantly changing digital world so their clients can leverage the know-how and take their business to the next level.

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RESOURCES FROM THIS EPISODE
To grab the resources mentioned inside the episode, go to: lauraaura.com/resources

Planoly is a social media planning and scheduling tool, head to lauraaura.com/resources and click on the Planoly link to start your free trial.
CONNECT WITH FLAIRST
Facebook: @FlairstCo

Instagram: @flairstco

LinkedIn: Flairst

Website: flairst.com
THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

https://podcasts.apple.com/us/podcast/the-gutsy-podcast.

Support the show

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