Business
**The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women**

The Gutsy Podcast is for women, entrepreneurs, and go-getters who are ready to stop holding back and start making gutsy moves in their lives and businesses. Gutsy is the belief and action that happens in the split second when you’re faced with a decision—but this time you choose to go for it instead of going back.

Hosted by Keynote Speaker and Coach, LauraAura, this show is your weekly guide to owning what you actually want, shifting the mind junk that’s been holding you back, and taking bold steps toward your goals.

Each week, you’ll get powerful insights, actionable strategies, and inspiring stories designed to help you break free from overthinking and overcomplicating. Whether you’re tuning in for a full episode or a quick Powerback® session, you’ll walk away with the confidence and clarity to stop fighting yourself and start going for it.

Desire drives you, but gutsy? That’s what gets it done.

Latest Episodes:

Powerback 107: How to adjust your pricing Jan 27, 2022

Show notes

There is so much value and growth that comes with time, but it’s important to know when it’s time to raise your rates.

The thought of raising your prices is scary because you are sceptical about who will pay for your services /products at that rate. If you stick to that thought, you will feel overwhelmed.

You’ll quickly realize your growth is limited yet you are booked out.

So how do you adjust your pricing?

Look at your current rates
Ask yourself is this where I want to be
Get fully aware of your costs, your market and your desire

Undercharging is nothing more than your fear trying to keep you safe.

However you do not have to let your fear control you. When you step out of it, you can then charge your worth. Don’t let fear allow you to undercharge. Be confident in your value and you will attract the right clients.

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RESOURCES FROM THIS EPISODE
Head on over to LauraAura.com to find out more about The BrandstarterTM Course, Brand Reviews, Powerback Sessions, and the freshly launched PowerbackTM Course.

CONNECT WITH LAURAAURA
Instagram: @thatlauraaura
Facebook: @thatlauraaura
Twitter: @thatlauraaura
Website: LauraAura.com
THANK YOU, GUTSY TRIBE!
We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.
https://podcasts.apple.com/us/podcast/the-gutsy-podcast

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Leave a Review!
We love, love, love to read your comments, feedback, and reviews. It also helps other women like you know they're in the right place to get support.
https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970

107: How to DIY your bookkeeping with Sara Verheyen Jan 25, 2022

Show notes

Whether you’re just starting out or have been in business for a few years, knowing your numbers is one of the most valuable tools you’ll have as a business owner.

But what numbers should you know?
What’s important to look at?
What tools should you use?
If you’re handling your own books (or let’s be honest, NOT handling them), then this episode is going to be a game changer for your finances.

Today, we’re talking about DIYing your own bookkeeping so you can understand what the hell you’re doing with Licensed CPA, Sarah Verheyen.

In this episode, you’ll learn:

The foundational tools you need to help with bookkeeping when starting out
Bookkeeping basics you should know
How to pay yourself
Why you should get a personal and separate business account
The difference between an LLC and S Corporation

Sara is a professional bookkeeper for ambitious entrepreneurs who want to grow their business into a sustainable one that serves their quality-of-life goals, by allowing them to focus on the parts of business that bring them joy. She has helped clients get organised and understand their financial standing and cash flow to make informed business decisions and identify strategies for growth. She lives in Texas with her husband and two boys under the age of 3.

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RESOURCES FROM THIS EPISODE

Small Biz Starter Kit
CONNECT WITH SARA VERHEYEN
Facebook: @saraverheyen

Instagram: @mareishbooks

Website: mareishbooks.com

CONNECT WITH LAURA AURA

Instagram: @thatlauraaura

Facebook: @thatlauraaura

Twitter: @thatlauraaura

Website: LauraAura.com

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

https://podcasts.apple.com/us/podcast/the-gutsy-podcast

Support the show

Powerback 106: Take a love inventory of your business Jan 13, 2022

Show notes

Look, loving what you do is everything.

I mean, you spend a good portion of your life investing your time, your money, your energy into the work that you do. And may I also remind you, that you started a business for a reason, perhaps to have more time, to have more money, to have more flexibility, to have more freedom.

To have whatever you want.

So when is the last time that you've sat and evaluated those things?

We all have fallen into this trap. You get weighed down by the expectations, by the pressure, by the deadlines, by the yeses, by all of these things that are happening around you. And unfortunately, what happens is you end up with a diluted version of what you came here to do.

You lose sight of the vision.

That time that you wanted back, now you have less of it.

That money that you wanted, now seems to be kind of only coming in little spurts.

You want it to be with your friends and family more often. But you're seeing them less.
This is what this week's PowerbackTM is about. It's about undoing the expectation of what everyone else expects you to do with your business. And get back to the core of why you're doing it in the first place.

Are you truly in love with what you're doing?

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RESOURCES FROM THIS EPISODE
To catch the playback of the Love, Make and Manage Your Money Masterclass, head over to LauraAura.com where you can sign up for the on demand classes.

Head on over to LauraAura.com to find out more about The BrandstarterTM Course, Brand Reviews, Powerback Sessions, and the freshly launched PowerbackTM Course.
CONNECT WITH LAURAAURA
Instagram: @thatlauraaura
Facebook: @thatlauraaura
Twitter: @thatlauraaura
Website: LauraAura.com
THANK YOU, GUTSY TRIBE!
We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.
https://podcasts.apple.com/us/podcast/the-gutsy-podcast.

Support the show

106: How to sell with love with Finka Jerkovic Jan 11, 2022

Show notes

Selling can feel like such a yucky word – but what if I told you it could be exciting? What if doing the thing you love with the people you love to work with made selling easy, simple, and full of joy and excitement?

Today, we’re talking to Finka Jerkovic about selling with love and how having the right offer with the right audience makes a huge difference.
In this episode, you’ll learn:

How to enjoy selling
How to show up authentically to your target audience
How to embrace your brilliance and make a difference
How to love yourself and your clients
How to love your offer

Finka is an author, international speaker, workshop leader and coach. As President of FINKA Communications Inc., she consults with clients in areas of personal branding, leadership, sales, client experience and employee engagement.

Her book, Sell From Love: Love Yourself, Love your Client, Love your Offer, was released November 2020, hit Amazon’s #1 Best Seller List and was listed as a Hot New Release.

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RESOURCES FROM THIS EPISODE

Sell From Love: Love Yourself, Love your Client, Love your Offer

CONNECT WITH FINKA JERKOVIC
Facebook: @Finka

Instagram: @finka_jerkovic

Twitter: @FinkaJerkovic

Website: https://www.finka.ca/

CONNECT WITH LAURA AURA

Instagram: @thatlauraaura

Facebook: @thatlauraaura

Twitter: @thatlauraaura

Website: LauraAura.com

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

https://podcasts.apple.com/us/podcast/the-gutsy-podcast.

Support the show

Powerback 105: Releasing the bottleneck in your business Dec 23, 2021

Show notes

The bottleneck in your business is you. It is what you procrastinate, the services you cannot stand offering,the things people are continuously asking for.
And when you are the bottleneck, things stop - or drastically slow down.

So how do you overcome this bottleneck?

Recognize what you keep putting off
Learn to delegate tasks to your team. This will allow you to work on other aspects of your business
Ask for help for particular tasks you are not interested in doing and take your time back!

You don’t have to do everything in your business. Learning how to work with others will create a big impact in your business and give you a sigh of relief.

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RESOURCES FROM THIS EPISODE
Follow me on TikTok for daily advice on how to underdo your business: taking your Powerback®, how to trust yourself, and how to grow your business to the level that you see and you feel so deeply and clearly.

Get free access to my mini-class on Undoing Your Business at LauraAura.com

Head on over to LauraAura.com to find out more about The BrandstarterTM Course, Brand Reviews, Powerback Sessions, and the freshly launched PowerbackTM Course.

CONNECT WITH LAURAAURA

Instagram: @thatlauraaura

Facebook: @thatlauraaura

Twitter: @thatlauraaura

Website: LauraAura.com

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

Support the show

105: Liberate yourself and grow your business with Annie Schuessler Dec 21, 2021

Show notes

When you started your business, I bet that you were excited, nervous, and all around obsessed with the idea. Day in and day out you thought about it and put the pieces of the puzzle together one by one.

But time has gone on, and perhaps now you feel like a prisoner to the very thing you created.
It’s so easy to get stuck in the trenches of the ins and outs of business, ultimately leading to burnout, anxiety, depression,
And even to close the business.

Today, we’re talking with Annie Schuessler about liberating yourself to do more of the things you love all while your business grows and that spark of excitement returns.

In this episode, you’ll learn:

How to transition boldly in business
How to know the right time to transition
Where to find business inspiration as an entrepreneur
Why it is important to create a balance between your life and work
How to settle on one or two offers

Annie is a business coach and the host of the podcast Rebel Therapist® Podcast. She helps therapists and healers create the program that will launch the next phase of their business. She helps people make a bigger impact with her Rebel Therapist programs so they can generate more profit, create more free time, and have more fulfillment.

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RESOURCES FROM THIS EPISODE

Rebel Therapist Podcast

CONNECT WITH ANNIE SCHUESSLER

Facebook: @annieschuessler

Instagram: @annieschuessler

Twitter: @AnnieS_Therapy

Website:rebeltherapist.me/

CONNECT WITH LAURA AURA

Instagram: @thatlauraaura

Facebook: @thatlauraaura

Twitter: @thatlauraaura

Website: LauraAura.com

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

Support the show

Powerback 104: Review and perfect your sales process Dec 09, 2021

Show notes

Like the majority of business owners, the thought of sales puts hair on their asses because they perceive the sales process as gross, bad and wrong.

That should not be the case because your sales process is intended to serve your clients hence why this week’s Powerback is to let you know that sales can actually be fun.

Here is how to make it possible because;

Start looking at sales through a different lense. Be positive about your sales process and talk about your service/product with passion
Create intentional time to look at what your sales process is. Are you using social media to let potential clients know about your services/offer?
Start to create the sales process. This will be your guide on how to get shit done

Always keep in mind that your service/product will be of benefit to your potential clients so realign it.

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RESOURCES FROM THIS EPISODE

Follow me on TikTok for daily advice on how to underdo your business: taking your Powerback®, how to trust yourself, and how to grow your business to the level that you see and you feel so deeply and clearly.

Get free access to my mini-class on Undoing Your Business at LauraAura.com

Head on over to LauraAura.com to find out more about The BrandstarterTM Course, Brand Reviews, Powerback Sessions, and the freshly launched PowerbackTM Course.

CONNECT WITH LAURAAURA

Instagram: @thatlauraaura

Facebook: @thatlauraaura

Twitter: @thatlauraaura

Website: LauraAura.com

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

Support the show

104: How to build a sales process that consistently converts with Dr. Nadia Brown Dec 07, 2021

Show notes

What’s the first thing that comes to mind when you think about a sales person? A pushy car guy? Those people that follow you around the mall trying to get you to try their perfume? Half a day stuck in a timeshare?

The concept of sales has long been coined for being pushy and uncomfortable – yet we can’t grow a business if there are no sales. Selling gets to be easy and fun, and it all starts with the undoing.

Today we’re talking with Dr. Nadia Brown about how to build a sales process that consistently converts – and how to feel comfortable and confident doing it.

In this episode, you’ll learn:

How to overcome your fear of sales
What a sales process is
Why you should create an awesome customer journey
What to do when you are showing up consistently and the sales are not coming in.
How to continue selling after getting a NO

Dr. Nadia is a sales strategist, consultant, trainer, and founder of The Doyenne Agency - a sales agency that works with business owners, companies, and corporations to multiply revenue.
She helps women break through the glass ceilings they encounter in business by assisting them in building profitable and sustainable businesses.

When it comes to sales, women come to her timid and shaky about going after the money – they leave her strategic, strong, emboldened and most importantly, paid.

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RESOURCES FROM THIS EPISODE

Courageous Conversations That Convert Checklist

CONNECT WITH DR.NADIA BROWN

Facebook: @TheDrNadia

Instagram: @iamdrnadia

Twitter: @iamdrnadia

Website: https://thedoyenneagency.com/

CONNECT WITH LAURA AURA

Instagram: @thatlauraaura

Facebook: @thatlauraaura

Twitter: @thatlauraaura

Website: LauraAura.com

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

Support the show

Powerback 103: 20 min to work on your vision Nov 25, 2021

Show notes

If you're showing up today, something tells me that you’ve had your head down in the trenches and business for quite some time.

And you know what? That's okay.

That's why this week's Powerback® is about creating intentional time to work on your business - not just in it

So a couple of tips:

First and foremost, block in time for yourself in your own calendar
Secondly, get out of your office - it is essential for you to change your atmosphere go somewhere that inspires you, somewhere where you feel creative
And last but not least, no rules, this is not the time to figure out the hows the whens and all the nitty-gritty details

Look, your business is relying on you to grow to the level that you see and feel; and let’s be honest if you're not working on the business, the business is not going to grow to where you know that it could be!

Head on over to LauraAura.com to find out more about The BrandstarterTM Course, Brand Reviews, Powerback Sessions, and the freshly launched PowerbackTM Course.

CONNECT WITH LAURAAURA
Instagram: @thatlauraaura

Facebook: @thatlauraaura

Twitter: @thatlauraaura

Website: LauraAura.com
THANK YOU, GUTSY TRIBE!
We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

Support the show

103: Messaging that will make you millions with Dr. Darnyelle Harmon Nov 23, 2021

Show notes

The idea of being a millionaire or multimillionaire used to be such a stretch of the mind – and let’s be honest, for the few and far between female business owners.

But the tables have shifted. Women all around the world are stepping up to say, this is possible.

Being a millionaire starts with believing that you are worthy to receive it and then backing it up with systems and messaging to support your soul.

Today, we’re talking with Dr Darnyelle Harmon about messaging that will make you millions – get your pen and paper ready!

In this episode, you’ll learn:

Grace and ease vs. hustle and grind
What was Darnyelle’s previous money mindset and what shifted for her?
Advice to people who are currently facing bankruptcy
Embracing your CEO mindset
Darnyelle talks about ‘messaging to make you millions’
Why you sometimes need to ‘go against the grain’ and ‘ruffle a few feathers’ in business
Some suggestions to someone who are currently feeling a little lost in their messaging
What do you find is typically the missing factor when someone is doing all the things, putting out all the content, but not seeing it convert to sales?

Darnyelle is the award-winning CEO of Incredible One Enterprises, LLC, a multi-million dollar coaching and consulting brand.

Best known for transforming audiences from the moment she opens her mouth, Darnyelle equips her audiences with strategies to leverage and scale their businesses with grace and ease instead of hustle and grind.

Committed to growing companies financially and spiritually, Darnyelle shares her MOVE to Millions framework so others increase their income and impact to and beyond the million-dollar mark.

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RESOURCES FROM THIS EPISODE
Listen to the Move to Millions Podcast

Apply Now to Darnyelle’s Move to Millions Mastermind

CONNECT WITH DR DARNYELLE HARMON
LinkedIn: Dr Darnyelle Jervey Harmon

Instagram: @darnyellejerveyharmon

Website: partnerwithdanyelle.com

CONNECT WITH LAURAAURA

Instagram: @thatlauraaura
Facebook: @thatlauraaura
Twitter: @thatlauraaura
Website: LauraAura.com

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

Support the show

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