The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women

Latest Episodes:

Powerback 97: Eliminating the Shit You Hate Sep 02, 2021

Show notes

Today’s Powerback® is all about eliminating shit… because let’s be honest, it feels good to purge.

Now I know as business owners we absorb a lot of roles; between payroll, accounting, marketing, sales, maybe even cleaning the freaking toilets, we wear many ‘hats’.

And I think there's an important time and season for that in order to learn, grow and truly understand the ins and outs of your business from a very first-person perspective.

But today’s Powerback® is all about eliminating because you’re at a point in your business where you're doing too damn much and you need to let it go!

So how do you know when it's time to get rid of shit? And how do you know what you need to eliminate?

The easiest indicator to answer this question is, ‘Well, what do you procrastinate on?’

The things that you are putting off until the 11th hour, this is the stuff that needs to be eliminated.

And when I say eliminated, that could be various things:

It could be delegated to someone,
It could be contracted out to someone,
It could just be a part of your business that no longer serves you that you can just stop.

By eliminating all this bullshit that you hate doing, when that stuff goes, you open up energetic capacity.

And when your energy is open and ready to receive, opportunities will show up and, I can promise you, will start to blow your mind.

---
RESOURCES FROM THIS EPISODE
Head to lauraaura.com to learn more about the newly launched Intuitive Masterclass Series, designed for intuitive female business owners who are eager to combine their passion for energy work with practical, grounded tools and guidance to learn how to grow your business.

You can also find out more about The BrandstarterTM Course, Brand Reviews, Powerback Sessions, and the Powerback Course.

CONNECT WITH LAURAAURA
Instagram: @thatlauraaura

Facebook: @thatlauraaura

Twitter: @thatlauraaura

Website: LauraAura.com
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97: How to Write And Publish a Book With Marti Statler Aug 31, 2021

Show notes

You’ve been feeling the tug to write a book. You’re excited about your idea and the idea of people around the world reading your words… but then the ‘overwhelm truck’ hits you.

How do you start? What if it sucks? How the hell do I get published?

Have no fear – I’ve brought in Marti Statler, the book queen herself, to share her knowledge and tips on how to write and publish your book.

In this episode, you’ll learn:

Why Marti feels like ‘there is a book inside of everyone’
What are the biggest obstacles stopping people from writing a book?
Advice to aspiring authors who have the fear that ‘it’s already been done before’
How your book can be repurposed into eight different pieces of content
What is the value of a business owner writing a book?
The process of writing a book when you have no fucking clue where to start
Is ‘writer's block’ a real thing?
The publishing process and the different types of publishing options out there
What’s the deal with royalties?
Some benefits of going the traditional publishing route
Tips on how to market your book?

Marti Statler, Owner and Founder of Rebel Queen, has 12 years of publishing experience (over 200 books!), and a major entrepreneurial spirit.

She works primarily with women entrepreneurs to write, publish, and market their books at any stage of their process. Her "no BS" approach to publishing and problem-solving—along with her tenacity to make things happen—is exactly why you want her in your corner to bring your message to the world.
---
RESOURCES FROM THIS EPISODE
Big Magic by Elizabeth Gilbert

To schedule a call with Marti click HERE

CONNECT WITH MARTI STATLER
Facebook: @rebelqueenbooks

Instagram: @rebelqueenbooks

Website: rebelqueen.co

CONNECT WITH LAURAAURA

Instagram: @thatlauraaura
Facebook: @thatlauraaura
Twitter: @thatlauraaura
Website: LauraAura.com

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

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A Gutsy Exclusive: Tori Dunlap (Her First $100K) Aug 25, 2021

Show notes

Today we're seriously bringing back ‘female badassery’ -- this Gutsy Exclusive features Tori Dunlap from Her First $100K.

Tori exudes confidence. She exudes power. She embodies everything that we talk about here on The Gutsy Podcast: owning who you are, asking for the money that you want, and then going after and doing the things that your heart and soul call you to do.

In this episode, you’ll learn:

Tori’s entrepreneurial journey -- how she got started and how her parents really helped to set her up for success
Why confidence and self-worth are the same thing
Advice to women who want to build their worthiness muscle
Why you should do the things you want to do and NOT wait for them to be perfect!
How working through your money story is such an important part of owning a business
Why is it so important to talk about money freely and openly
Tori’s very sophisticated method on pricing (I think that you'll be pleasantly surprised!)
Foundational tools and resources for female entrepreneurs as they grow and expand their business

Tori Dunlap is an internationally-recognized money and career expert. After saving $100,000 at age 25, Tori quit her corporate job in marketing and founded Her First $100K to fight financial inequality by giving women actionable resources to better their money. She has helped over one million women negotiate salary, pay off debt, build savings, and invest.

Host of the #1 Business Podcast, Financial Feminist; she is the author of the upcoming book “Financial Feminist” (Harper Collins); and Adweek's "Finance Creator of the Year". Tori's work has been featured on Good Morning America, The Today Show, the New York Times, TIME, PEOPLE, New York Magazine, Forbes, BuzzFeed, CNN, CNBC, and more.

---
RESOURCES FROM THIS EPISODE
Listen to the Financial Feminist

Episode: Overcome Your Psychological Bullsh*t Around Money
Episode: Practicing Financial Self-Care

To learn more about the Get Your Sheet Together mini-course with Mallory Rowan click HERE

Click HERE for Tori’s favorite money tools

CONNECT WITH TORI DUNLAP
Instagram: @herfirst100k

Twitter: @herfirst100K

Facebook: @herfirst100K

Facebook Group: The $100K Club — Personal Finance Advice for Women

Website: herfirst100k.com
CONNECT WITH LAURAAURA

Instagram: @thatlauraaura

Facebook: @thatlauraaura

Twitter: @thatlauraaura

Website: LauraAura.com

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below!

Support the show

Powerback 96: Map Out Your Content Strategy Aug 19, 2021

Show notes

This week's Powerback™️ episode is all about mapping out a content strategy.

Well, first of all, what the hell does that even mean?

I know sometimes the word ‘strategy’ can be a little yucky; but really, all that it boils down to, ‘is setting yourself up for success.’

And here’s a couple of ways you can do it:
1) First and foremost, I want you to be planning for the month ahead. I want you to look at your calendar (I recommend printing one out), look at any major milestones and write those down;
2) From there, I want you to block in any consistencies and/or speciality days;
3) Then I want you to start building in your content pillars -- the topics that you often share or educate people about.

Once you have your full month filled in, first, I want you to applaud yourself because it's liberating as fuck to have a plan. It's also going to allow you to start intentionally growing your business because there is a plan in place.

You're taking yourself out of reactive mode and putting yourself in proactive mode.
4) The final step is to then go back and write all the content!

I can promise you after one or two months of doing this, you'll never want to go back to shotgunning content ever again!
---
RESOURCES FROM THIS EPISODE
Head to lauraaura.com to learn more about the newly launched Intuitive Masterclass Series, designed for intuitive female business owners who are eager to combine their passion for energy work with practical, grounded tools and guidance to learn how to grow your business.

You can also find out more about The BrandstarterTM Course, Brand Reviews, Powerback Sessions, and the Powerback Course.

CONNECT WITH LAURAAURA
Instagram: @thatlauraaura

Facebook: @thatlauraaura

Twitter: @thatlauraaura

Support the show

96: How to Repurpose Your Content With Rosa Sarmento Aug 17, 2021

Show notes

You have a shit ton of content. If you look back at all the videos, posts, website content, and marketing materials you’ve created over the years, you’d quickly realize that you’re not short on content – you’re short on time.

I know you’d love to do more with it, but how can you efficiently repurpose content to grow your business?

I brought in content specialist and digital nomad, Rosa Sarmento, to explain how you can repurpose your content, save time, and grow your reach.

In this episode, you’ll learn:

Rosa talks about how she nestled into her niche of podcast management and content repurposing
What is content repurposing and how does it help working entrepreneurs show up more consistently, but also work less?
What is typically the point in an entrepreneur's journey when it's time to outsource someone like you and your team?
Advice to people who want to outsource but are worried about their content not sounding like them or feeling like them
Can you still repurpose content if you don’t have audio or video content?
How many online platforms are recommended for small business owners? Do you really need to be on them all?
What are some of the biggest issues that you see female entrepreneurs facing when they want to launch a podcast?
A brief overview of the process involved in launching a podcast

Rosa is a podcast manager and content strategist who has been living the work from home dream, visiting 16 countries and counting.

Ideablossoms is a small agency that focuses on making podcasting simple. No more hours of planning, recording, and editing. Rosa and her team work with coaches and course creators who already have tons of content and are ready to scale their business but don’t have the time or capacity to.

---
RESOURCES FROM THIS EPISODE
To learn more about the online course, 90 Day VA, watch this masterclass

Download Rosa’s freebie HERE
CONNECT WITH ROSA SARMENTO
Pinterest: @ideablossoms

Instagram: @idea.blossoms

Website: ideablossoms.com
CONNECT WITH LAURAAURA

Instagram: @thatlauraaura
Facebook: @thatlauraaura
Twitter: @thatlauraaura
Website: LauraAura.com

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

Support the show

Powerback 95: Reliving Your Why Aug 06, 2021

Show notes

Look, you and I both know that we tend to put being a mom first. But sometimes we tend to get a little lost in ourselves along the way.

So, if you're feeling uninspired, if you're just feeling kind of like a blob version of yourself, this week, I want you to take your Powerback™️ by looking at where the power leak is within your own soul.

Now you might be thinking, ‘Laura that’s really fucking deep. How in the hell do you want me to do that?’

First, evaluate what makes you really happy.
Then evaluate what makes you really unhappy.

Are you doing enough of the things that make you happy?

And are you asking for help on the things that are completely draining your energy? Because so much of taking your Powerback™️ lies in simply asking for help.

My hope for you today is that you start to realize how much of the power really is in your hands! You are a magnificent human being. And you can run a business, be a mom, be a spouse and be a friend.
And it doesn't have to be in a perfectly sliced pie.

You can also find out more about The BrandstarterTM Course, Brand Reviews, Powerback Sessions, and the Powerback Course.

CONNECT WITH LAURAAURA
Instagram: @thatlauraaura

Facebook: @thatlauraaura

Twitter: @thatlauraaura

Support the show

95: Life as a Mompreneur with Dr. Avital Beck Aug 03, 2021

Show notes

You’re a mom but you’re also an entrepreneur at heart.

You want to be the best mother that you can be but don’t want to give up your dreams.

Running a business and being a great mother doesn’t have to be a decision, they can reside next to one another. And I have the amazing Dr Avital Beck to speak about just this -- being a mompreneur!

In this episode, you’ll learn:

Where did the idea for MilkStrip come from?
Knowing when it's time to leave the security of your day job and go full force into your business
Dr Beck talks about the obstacles she faced when transitioning into entrepreneurship
The importance of the representation of women in STEM
Advice for women or young girls wanting to go into STEM
Stepping into entrepreneurship with toddlers and releasing the expectations that moms ‘have’ to do
The reality of mom-shaming
How to practice being present in your company and at home
Advice for mamas who may be struggling with running a business and also raising a family at the same time

Dr Avital Beck is the CEO, Chief Science Officer, and co-founder of MilkStrip. While working in Israel's biotech industry, she was looking for her next challenge and took a leap of faith to create a startup focusing on problems many mothers faced while breastfeeding - including knowing if their breast milk has expired and if it met their babies’ nutritional needs.

With over 7 years of experience in the biotech industry, she co-created the first company in the world to offer these at-home self-diagnostic tests for breastmilk.

Did I mention she has a PhD in Molecular Biology?

She’s a mama of six and an advocate and mentor for women, encouraging them to reach for their goals.
---
RESOURCES FROM THIS EPISODE

To learn more about Dr Avital Beck’s kits click HERE. Use coupon code: MS50GIFT and get a 50% discount!
CONNECT WITH DR AVITAL BECK
Instagram: @avitalbeck

Linkedin: Avital Beck

Website: milkstrip.com

CONNECT WITH LAURAAURA

Instagram: @thatlauraaura
Facebook: @thatlauraaura
Twitter: @thatlauraaura
Website: LauraAura.com

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

Support the show

Powerback 94: Brainstorm Your High Ticket Offer Jul 22, 2021

Show notes

Today, I want to encourage you to take your Powerback™ by playing in the space of ‘what if!’

What if I charged what I truly wanted?
What if I started to attract dream clients from around the globe that were eager, happy and over the moon excited to work with me?

Now we're not worried about, ‘HOW this is going to happen’.

What we are solely and unapologetically focused on is, ‘WHAT would your high ticket offer be?’ $2,000? $10,000? $50,000? $100,000?

Whether you're ready to take the next step and implement this or not, is irrelevant. But what I'd like you to do is to get a sticky note and write that dollar amount down.

Put that shit on your computer, on your mirror, on your refrigerator, on your wine bottle, on your coffee pot… wherever you see it and look at these posts every single day!

Really start to embody the energy that this money is calling for you; embody the abundance because, my friend, if you're seeing it, and you're feeling it, it's already yours!
---
RESOURCES FROM THIS EPISODE

Head on over to LauraAura.com to find out more about The Powerback Course, The Brandstarter Course, Brand Reviews, and Powerback Sessions.
CONNECT WITH LAURAAURA
Instagram: @thatlauraaura

Facebook: @thatlauraaura

Twitter: @thatlauraaura

Support the show

94: Creating High Ticket Offers With Desiree Stafford Jul 20, 2021

Show notes

You’re a powerhouse!

You know that you have what it takes, but the fear of truly stepping into your power and charging a premium scares the hell out of you.

Yet you see women doing it ALL THE TIME. What the hell is going on?

Today, we’re talking about doing the inner work that’s necessary to be able to step into your power and create high ticket offers that sell with ease. I brought in the master herself, my business coach, Desiree Stafford.

In this episode, you’ll learn:

The top beliefs, characteristics, and circumstances holding women back in business
Why you cannot try to succeed and try to please everyone at the same time
What does inner work mean and why is it more powerful than action?
Why there are more benefits in making the choice to ‘go for what you want’ than ‘staying the same’
What are high ticket offers?
How you can overcome the mental block of ‘I can’t charge that much!’
The ability to teach others and guide others no matter what you’re healing in your own life
Common fears around performance and ability, and how to overcome them
How to attract clients that are willing and ready to pay high ticket offers

Desiree is a high-performance coach and high ticket mentor who helps ambitious coaches unleash their 6/7 figure potential and enjoy the freedom of being more of who they really are. She specializes in helping her clients command fees that reflect the massive value they deliver and accelerate their sales with simplicity and ease.

She is on a mission to help powerhouses make the level of income and impact they know they are capable of with simplicity and ease and her purpose is to help high powered women free themselves so they can create the lifestyle they desire and deserve.

---
RESOURCES FROM THIS EPISODE
Click HERE to watch Desiree’s FREE masterclass!

Book a consultation call with Desiree

Join Desiree’s FREE Facebook group, Powerhouse Rising

CONNECT WITH DESIREE STAFFORD
Instagram: @lovemyoneskin

Website: oneskinderm.com
CONNECT WITH LAURAAURA

Instagram: @thatlauraaura
Facebook: @thatlauraaura
Twitter: @thatlauraaura
Website: LauraAura.com

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

Support the show

Powerback 93: Spending Time With Your Mission Jul 10, 2021

Show notes

What is your mission?

Your mission is all about who you are, and the sole core purpose that you serve on this earth.

This week I want you to take in your Powerback™ in your life’s mission, and here’s how I want you to do it:

I want you to spend just a few moments, and I want you to answer these questions to yourself:

What do I feel called to do?
What do I love to do?
What am I doing that no longer serves me?
What are the things that you deeply appreciate and value in your life?

Now it’s important to be real and honest with yourself when answering these questions. You see your core mission, who you are and your purpose, all get wrapped up in these questions and answers

So, it's really important to be real with yourself and NOT go into the ‘I can’ and ‘I should’, but rather the ‘I am’ and ‘I feel’.
---
RESOURCES FROM THIS EPISODE

Head on over to LauraAura.com to find out more about The Powerback Course, The Brandstarter Course, Brand Reviews, and Powerback Sessions.
CONNECT WITH LAURAAURA
Instagram: @thatlauraaura

Facebook: @thatlauraaura

Twitter: @thatlauraaura

Support the show

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