The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women

Latest Episodes:

Powerback 122: Undoing Complicated Email Campaigns Jul 28, 2022

Show notes

Email marketing may sound big and audacious, but honestly, it can be simple.

Your email list is probably the most valuable aspect of your business – these are people who decided they wanted to hear more from you.

So, how do we get more people to raise their hands and join our email lists?

Here’s how:

Be clear on your goal
Offer a quick win to your email list
Choose an email marketing tool that works for you

Once you are confident in the above, you can start attracting leads to your business using email marketing.

RESOURCES FROM THIS EPISODE
The Gutsy Collective

CONNECT WITH LAURA AURA
Instagram: @thatlauraaura
Facebook: @thatlauraaura
Twitter: @thatlauraaura
Website: LauraAura.com

THANK YOU, GUTSY TRIBE!
We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.
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122: Building Relationships with Email Marketing with Kendra Swalls Jul 26, 2022

Show notes

You’ve heard a million times that growing an email list is important. You’ve probably toggled back and forth between creating an email campaign and not looking at it for months.

Besides, how the hell do you get people to sign up for them in the first place?

Today, we’re talking with Business Coach Kendra Swalls about building relationships with email marketing and getting people to raise their hands and sign up.

In this episode, you’ll learn:

Why having an email list is important
How to get people to sign up for your email list
How to use an email list to build relationships
Email marketing tools you should consider using
Strategies to shift from survival mode to success mode as an entrepreneur

In 2012, Kendra started her first business, Paisley Layne Photography, and everything changed. What started as a hobby alongside her teaching career quickly turned into a successful business. In 2017 she left her teaching career to run her photography business full time and start the Girl Means Business coaching program + podcast. Now she helps women, like you, take their business from survival mode to success mode using the same relationship marketing strategies that have been the foundations for her business success.

RESOURCES FROM THIS EPISODE
Podia has everything that you need to be able to sell courses, webinars, downloads, and now even memberships. It's clean and easy to use. Head to lauraaura.com/resources and click on the Podia link to start your free trial.

CONNECT WITH KENDRA SWALLS
Facebook: @kendraswalls

Instagram: @girlmeansbusiness

Website: girlmeansbusiness.com

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

https://podcasts.apple.com/us/podcast/the-gutsy-podcast.

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Powerback 121: Undoing: Comparing yourself to others Jul 21, 2022

Show notes

The Comparison Game. You know what I’m talking about. You get on social media and every business is killing it, and you feel like you are being left behind.

You end up validating someone else's success before validating yourself. Then, you go on a downward spiral because you feel like you are not good enough.

This is comparison, and it is dimming your light.

So today, we will undo the comparison game by asking ourselves these questions:

What is this bringing up inside of me?
What do I need right now?
What possibility is this showing me?

Once you have the answers, keep in mind that you can hold space for someone to have a celebratory moment while you are still building yours.

RESOURCES FROM THIS EPISODE
The Gutsy Collective

CONNECT WITH LAURA AURA
Instagram: @thatlauraaura

Facebook: @thatlauraaura

Twitter: @thatlauraaura

Website: LauraAura.com

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

https://podcasts.apple.com/us/podcast/the-gutsy-podcast.

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121: Creating and maintaining a profitable business with Simone Craig Jul 19, 2022

Show notes

I’m going to guess that you started a business for three reasons…

1. To have more flexibility and freedom in your life.

2. To do something you love every day.

3. To have more control over your finances.

I’m also guessing you’re tuning in because you’re ready to take that third one to another level. Today, we’re talking about not only creating profit but maintaining a profitable business, and I have Simone Craig here to share her knowledge with you.

In this episode, you’ll learn:

How to use manifestation in your business and finances
What it actually means to be profitable
How to evaluate if a service or product is profitable
Foundational steps you can take to create a profitable business

Simone Craig is a Law of Attraction and manifestation expert. She combined her accounting skills and unique insights into the Law of Attraction to create a thriving accounting and wealth consulting business. Simone is a wealth expert on a mission to close the wealth gap one woman at a time. Known as the “Angel CFO,” Simone advises women business owners in making savvy and wise financial decisions for maximized business profitability, increased personal wealth, and joyful living.
RESOURCES FROM THIS EPISODE
Take the Power Leak Quiz at lauraaura.com/powerleakquiz and identify where you may be unintentionally giving away your power - which is often the answer to “what am I missing?” and the biggest growth opportunity in your business.

CONNECT WITH SIMONE CRAIG
Facebook: @simone.craig

Instagram: @dynamicsimone

Twitter: @simonecraig

Website: simonecraig.com

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

https://podcasts.apple.com/us/podcast/the-gutsy-podcast.

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Powerback 120: Undoing: Hiding from your money Jul 14, 2022

Show notes

“Where you are today – knowing the numbers for your business – is okay because you are capable of more.”

Maybe you rarely track your expenses and income. Maybe you ain’t aware of how much money your business makes or what services are performing well or not so well.

Well, today is the day. Let’s learn how to undo hiding from your money. This kind of mindset needs to be undone because assessing your business is POWER.

So here’s how to undo hiding your money:

Create a money day
Demarcate a folder in your emails for invoices/receipts

These two techniques will put so much knowledge and power back in your hands, so you can continue to grow your business.

RESOURCES FROM THIS EPISODE
Take the Power Leak Quiz at lauraaura.com/powerleakquiz and identify where you may be unintentionally giving away your power - which is often the answer to “what am I missing?” and the biggest growth opportunity in your business.
CONNECT WITH LAURA AURA
Instagram: @thatlauraaura
Facebook: @thatlauraaura
Twitter: @thatlauraaura
Website: LauraAura.com

THANK YOU, GUTSY TRIBE!
We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.
https://podcasts.apple.com/us/podcast/the-gutsy-podcast

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120: Planning for the growth phase with Connie Vanderzanden Jul 12, 2022

Show notes

The startup phase is exciting, full of energy and planning. You're taking a really big leap and have probably mapped out all of your goals, your plan, and your strategy.

After a while, that newness starts to wear off but you're still growing and expanding. Have you put that same new energy into your growth plan? Are you paying yourself? Or are your numbers kind of all over the place?

First of all, take a deep breath. It's okay. No judgment zone here. That's why we're here together.

Today, we're talking with Connie Vanderzanden about planning for the growth phase so you can start paying yourself, and have a cash-positive business.

In this episode, you’ll learn:

The importance of assessing your finances as an entrepreneur
Why it is important to pay yourself
How to implement planning in the growth phase
Common mistakes for entrepreneurs in growth mode

Connie is a cashflow and business mentor on a mission to help female entrepreneurs live the lifestyles they desire by learning the simple steps structure and discipline to create and save money. With 34 years of accounting and bookkeeping experience, a variety of industry knowledge, and her own real-life growth journey since 2001. Connie developed the going beyond revenue cash handling system focused on Cash Flow Planning and creating profitable and sustainable businesses.

CONNECT WITH CONNIE VANDERZANDEN
Instagram: @connie.vanderzanden

LinkedIn: Connie Vanderzanden

Website: profitwithconnie.com

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

https://podcasts.apple.com/us/podcast/the-gutsy-podcast

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Powerback 119: Undoing The "Have To's" Jul 07, 2022

Show notes

The things that drain you, the things that you procrastinate, the things you have to do in your business however you continuously put them off.

These are the things you need to undo because they are not the best use of your time – and will not help in expanding your business.

So are you willing to let go of them and focus on the “get-to’s” in order to create capacity for something more alive and exciting?

If you are, here’s how to undo the have-to’s:

Evaluate where you are spending your time
Intentionally analyze the offerings in your business

Once you are certain of this, you are then in alignment in your business and can work efficiently to get stuff done.

CONNECT WITH LAURA AURA
Instagram: @thatlauraaura

Facebook: @thatlauraaura

Twitter: @thatlauraaura

Website: LauraAura.com

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

https://podcasts.apple.com/us/podcast/the-gutsy-podcast.

Support the show

119: 3 steps to work 5 hours and make 6 figures with Kelsey Kerslake Jul 05, 2022

Show notes

If there's one word that I'd like to light on fire and roll down a hill it would be HUSTLE.

If you're in your 30s or 40s, chances are you grew up in the "hustle hard or fail” era and that became your association with success. If you're not burning yourself out, you're failing, right?

WRONG. I'm relieved to see the business industry as a whole Undoing this mentality because the truth is, while there are periods of focused, heavier work – there are also periods of simplicity, ease, and grace.

Today, we're talking with Kelsey Kerslake about three foolproof steps you can take to work 5 hours per week AND make 6+ figures doing it.

In this episode, you’ll learn:

3 big steps to start working less and earning more
How to create a work-life alignment
The value in focusing on one aspect as an entrepreneur
What is holding back entrepreneurs from soaring high in business

Kelsey is a multi-passionate CEO of two companies: Pinegate Road, and the Aligned Business. Kelsey has been helping entrepreneurs and businesses build their brands and market their online presence for over a decade. She is a business strategist, coach, and mentor for service providers, coaches, and educators looking to scale their online businesses in complete alignment with the lives they want to live and the values they hold.
RESOURCES FROM THIS EPISODE
To grab the resources mentioned inside the episode, go to: lauraaura.com/resources

Moo is killing it in the online printing space by creating quality materials that don't break the bank. So, go to lauraaura.com/resources and click on the Moo link to save 25% off your first order.

CONNECT WITH KELSEY KERSHAKE
Facebook: @kelseyaligned

Instagram: @kelseykerslake

Podcast: The Aligned Business™ Podcast

Website: https://pinegateroad.com/

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

https://podcasts.apple.com/us/podcast/the-gutsy-podcast.

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Powerback 118: Undoing Your Content Strategy Jun 30, 2022

Show notes

Do you also feel like there are a thousand of things to write about however when you sit down to start creating content, all you hear is crickets?

Not to mention the overwhelm from staying on top of all the social media platforms.

You are not alone and you don’t have to to stay stuck.

You get to undo your content strategy by getting an understanding of why you are having a content block.

Here a couple of tactics to follow inorder to undo your content strategy:

Build an intentional time in your calendar
Choose content buckets
Understand which platforms will help you

Creating content doesn’t have to be hard, it can be enjoyable when you flip the perspective to “I get to show up and provide value to my followers.”

RESOURCES FROM THIS EPISODE

To grab the resources mentioned inside the episode, go to: lauraaura.com/resources
Take the Power Leak Quiz at lauraaura.com/powerleakquiz and identify where you may be unintentionally giving away your power - which is often the answer to “what am I missing?” and the biggest growth opportunity in your business.
Head on over to LauraAura.com to find out more about The BrandstarterTM Course, Brand Reviews, Powerback Sessions, and the freshly launched PowerbackTM Course.
CONNECT WITH LAURA AURA
Instagram: @thatlauraaura
Facebook: @thatlauraaura
Twitter: @thatlauraaura
Website: LauraAura.com
THANK YOU, GUTSY TRIBE!
We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.
https://podcasts.apple.com/us/podcast/the-gutsy-podcast.

Support the show

118: How to Grow an Engaged and Profitable Facebook Group with Christina Jandali Jun 28, 2022

Show notes

There certainly isn’t a shortage of social media accounts to choose from. Each have their own purpose and personality, and deciding which platforms to be on is a big decision.

If you’ve considered running a Facebook Group, or perhaps you already do, today’s topic is about growing an engaged and profitable Facebook group – one that creates raving fans without wasting time on strategies that don’t work.

To go over the ins and outs with you, I have growth strategist Christina Jandali.
In this episode, you’ll learn:

The different types of Facebook groups
Ideal categories of people Facebook groups work for
The three types of posts you should be using
Do’s and Don’ts of growing an engaged Facebook group

Christina is a confidence-boosting, cash-creating Business Growth Strategist who helps coaches and course creators build a raving fan base and produce scalable profits by hosting a free Facebook group.
She is a self-made millionaire who started her business from ground zero during maternity leave from her corporate job when she decided it was time to build her own dreams, not someone else's. She's since worked with thousands of entrepreneurs across the globe to create their own predictable cash flow machines and has been featured in Forbes, The Huffington Post, and Evercoach.

RESOURCES FROM THIS EPISODE
To grab the resources mentioned inside the episode, go to: lauraaura.com/resources
Planoly is a social media planning and scheduling tool, head to lauraaura.com/resources and click on the Planoly link to start your free trial.
CONNECT WITH CHRISTINA JANDALI
Instagram: @christina.jandali

Facebook: @DeliverYourGenius

LinkedIn: @Christina Jandali

Website: deliveryourgenius.com

Gift: deliveryourgenius.com/

THANK YOU, GUTSY TRIBE!

We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.

https://podcasts.apple.com/us/podcast/the-gutsy-podcast.

Support the show

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