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    Business

    The Go-Giver Podcast

    Would you like your business — and your life — to be a lot more fun, a lot less stressful, and a lot more profitable? Do you want to sell more, lead better, be more influential, and live a life of significance? In this show, based around the Five Laws of Stratospheric Success from the international bestseller, “The Go-Giver”, you’ll learn how to naturally create a life of joy and prosperity. Your host, Bob Burg, coauthor of “The Go-Giver” will share his insights and interview notables including today’s top entrepreneurs, business and thought leaders.

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    Latest Episodes:
    131 Sales Differentiation - Lee Salz Dec 11, 2018
    Show notes

    Sales, Differentiation, Relationships, Business, Marketing

    Summary

    Just how much influence does the salesperson have in terms of how the value of his or her product is perceived by their prospective buyer? Actually … quite a lot. And with that in mind, we'll discuss the importance of sales differentiation with a true expert, Lee Salz. In fact, that's the very title of his terrific new book. That and more on today's show.

    Interview with Lee Salz

    You'll discover:

    • Why you should avoid using the word "best" when describing your product or service.
    • The power of this opening statement: "Today, I'll share with you some differences in what we offer that our clients find beneficial, and you can decide for yourself if those are meaningful to you."
    • How to align your differentiators with the right opportunities.
    • The difference between marketing differentiation and sales differentiation.
    • Why we must give context to sales differentiators to help prospects understand them.
    • A powerful story about a locally owned and operated waste management company in Minnesota that discovered its differentiator and became even more successful.
    • How to use the customer's objection to proactively differentiate your product or service.

    Click to Tweet

    • Sales #Differentiation is a key to communicating exceptional value and selling at the price you want. Learn how from @SalesArchitects
    • #Sales differentiation drives buyer action. @SalesArchitects
    • On this episode, learn how to use the customer's objection to proactively differentiate your product or service. @SalesArchitects #sales

    Interview Links

    SalesArchitects.comSales Differentiation: 19 Powerful Strategies to Win More Deals at The Prices You Want by Lee Salz (also available on Amazon)Hire Lee to speak The Sales Architects E-NewsletterConnect with Lee on Facebook

    Connect with Lee on LinkedInFollow Lee on TwitterResources

    The Go-Giver Influencers Facebook LIVE Show

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    130 Listen Analytically & Don't Be Fooled - Dianna Booher Dec 04, 2018
    Show notes

    Communication, Listening, Relationships, Business, Persuasion

    Summary

    Don't allow yourself to make decisions out of another person's frame. We'll look at that in our Thought of the Day. And in our interview segment, award-winning author and master communicator Dianna Booher shares how to listen analytically to persuasive appeals … and NOT be tricked. That and more on today's show.

    Bob's Thought of the Day

    We'll explore:

    • The value of setting a frame of kindness, cooperation, win/win, and benevolence.
    • An example of a presenter setting a frame that was questionable.
    • A key principle: when someone states something as fact, and in such a way that you suddenly feel compelled to believe it, consider whether or not they might have an agenda.

    Interview with Dianna Booher

    You'll discover:

    • Why all our relationships in life are based on our conversations, stacked end to end.
    • Why it is harder to tell when advertisers are not being truthful with us today.
    • The difference between listening empathetically and listening analytically.
    • Examples of "word tarnishing" and labels that stick.
    • The importance of listening to the other side of an issue or argument.

    Fundamentals You Can Apply in Order to Think Analytically and Productively.

    #1 Overcome your OWN personal biases in order to gather some insight

    #2 Beware the Bandwagon

    #3 All-or-Nothing

    #4 The Generalization

    #5 Like One, Like 'Em All

    #6 Word Tarnishing

    #7 Card Stacking

    #8 Evangelism

    Click to Tweet

    • #Communication is the basic business act. @DiannaBooher
    • Anytime you see people making broad generalizations, you know there is something faulty there in their #reasoning. @DiannaBooher #communication
    • Only when you hear both sides, are you going to be able to reason and come to a #logical conclusion. @DiannaBooher #communication

    Interview Links

    BooherResearch.com

    Communicate Like a Leader: Connecting Strategically to Coach, Inspire, and Get Things Done by Dianna BooherWhat MORE Can I Say? Why Communication Fails and What to Do About It by Dianna BooherCreating Personal Presence: Look, Talk, Think, and Act Like a Leader by Dianna BooherCommunicate With Confidence: How to Say It Right the First Time and Every Time by Dianna BooherSpeak With Confidence: Power Presentations That Inform, Inspire, and Persuade by Dianna BooherBooher's Rules of Business Grammar: The 101 Most Common Errors and How to Correct Them by Dianna BooherHow to Listen Analytically to Persuasive Appeals –And Not Be Tricked! by Dianna BooherDianna's blog

    Dianna's speaking programs

    Connect with Dianna on LinkedIn

    Connect with Dianna on Facebook

    Follow Dianna on Twitter

    Follow Dianna on Instagram

    Dianna's YouTube channelResources

    The Go-Giver Influencers Facebook LIVE Show

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    129 Thrive This Holiday Season - Meridith Elliott Powell Nov 20, 2018
    Show notes

    Sales, Teams, Business, Customers, Prospects

    Summary

    Have you ever fallen victim to promises of something that would happen after the first of the year--mainly promises you've made to yourself. We'll look at that in our Thought of the Day. And in our interview segment, Meridith Elliott Powell helps us work through everything about the holiday season that can hold our business back, and instead take us forward. That and more on today's show.

    Bob's Thought of the Day

    We'll explore:

    • A suggestion to keep this part of the year profitable for you in a way that cannot be measured monetarily.
    • How to get six weeks ahead of schedule and build momentum by changing habits now.
    • The power of changing just one single habit.

    Interview with Meridith Elliott Powell

    You'll discover:

    • Why the holiday season is one of the best times to sell.
    • Tips for calling on your customers and prospects during the holiday season and laying the groundwork for a strong first quarter of the new year.
    • How to use Thanksgiving to say "thank you" to customers and prospects.
    • Practical steps to equip your sales team by making a list of the customers and prospects who need a touch.
    • The power of finding an accountability buddy if you don't have a sales team.
    • The inside scoop on the new book by Meridith and Connie Podesta.
    • Why sales leaders need to quit skipping coaching sessions with their team members, and instead invest regularly in developing them.

    Click to Tweet

    • What you do through the holiday season is one of the biggest indicators of how successful you are going to be in the following year. @meridithpowell #business
    • The holiday season is a great time to get out and visit the #customers you believe you are going to be doing business with in the first quarter of the year. @meridithpowell
    • The power of #selling through the holiday season is that your competitors aren't there. @meridithpowell

    Interview Links

    MeridithElliottPowell.com Own It: Redefining Responsibility by Meridith Elliott PowellWinning In The Trust & Value Economy by Meridith Elliott PowellThe MOST Amazing Sales Book Ever: Cut Through The Excuses and Send Sales Through the Roof by Meridith Elliott Powell and Connie Podesta (due out February, 2019)

    Meridith's booksMeridith's online coursesMeridith's blogHire Meridith to speakConnect with Meridith on Facebook

    Connect with Meridith on LinkedIn

    Follow Meridith on Twitter

    Meridith's YouTube channelResources

    The Go-Giver Influencers Facebook LIVE Show

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    128 Back to Human - Dan Schawbel Nov 13, 2018
    Show notes

    Technology, Relationships, Love, Business, Work

    Summary

    When it comes to utilizing technology in our daily lives, can we prioritize better than we are currently? I believe we can. We'll look at that in our Thought of the Day. And in our interview segment, Dan Schawbel shares how great leaders bring connection to the workplace in an age where technology has created what he calls, an "Age of Isolation." That and more on today's show.

    Bob's Thought of the Day

    We'll explore:

    • The reality of technology today: what was supposed to be our servant has all-too-often become our master, placing us at its beck and call rather than the other way around.
    • Our need to be aware of how technology can actually hurt our relationships.
    • Why we should love people & use technology rather than love technology & use people.

    Interview with Dan Schawbel

    You'll discover:

    • How technology has weakened relationships in the workplace.
    • What is driving the current "experience renaissance."
    • How to use technology to maximize relationships in the workplace.
    • The four employee engagement factors that can be used to foster healthier and more productive work cultures: happiness, belonging, purpose, and trust.
    • Why work-life balance is a myth, and why we should embrace integration instead.
    • A powerful story about the value of face-to-face communication versus email.
    • Why soft skills become increasingly important as technology becomes more prevalent.

    Click to Tweet

    • When we rely on devices to connect with other humans, our #relationships become weaker. @danschawbel
    • As #technology becomes more and more pervasive in our personal and work lives, interpersonal skills will become MORE important. @danschawbel
    • Doing business is all about #relationships, and relationship-building skills will never be automated. ~Dan Klamm, Nielsen. @danschawbel

    Interview Links

    DanSchawbel.comBack to Human: How Great Leaders Create Connection in the Age of Isolation by Dan SchawbelPromote Yourself by Dan SchawbelMe 2.0 by Dan SchawbelDan's blog5 Questions with Dan Schawbel PodcastConnect with Dan on Facebook

    Connect with Dan on LinkedIn

    Follow Dan on Twitter

    Follow Dan on Instagram

    Dan's YouTube channel

    Resources

    The Go-Giver Influencers Facebook LIVE Show

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    127 What Brings Greatness? - Don Yaeger Nov 06, 2018
    Show notes

    Greatness, Habits, Business, Character, Sports

    Summary

    He didn't FOCUS on winning … yet he constantly won. We'll look at that in our Thought of the Day. And in our interview segment, we'll hear from award-winning journalist Don Yager, who has met, hung out with, and interviewed many of our world's top performers--those we would consider great. Even better, he shares a number of their commonalities. Powerful! That and more on today's show.

    Bob's Thought of the Day

    We'll explore:

    • Coach John Wooden's definition of success: "Peace of mind that is a direct result of self-satisfaction in knowing you did your best to become the best that you are capable of becoming."
    • A few of Coach Wooden's qualities that stood out the most.
    • That focusing on bringing value to your customers will result in earning much more money than focusing on the money itself.

    Interview with Don Yaeger

    You'll discover:

    • What drew Don to journalism.
    • How Don defines "greatness," and what greatness is NOT.
    • The question that Don asked 2,500 people over a 25-year career, and what the answers to this question taught him about the habits that lead to greatness.
    • The four "pillars" of greatness Don identifies in his book, Greatness.
    • Why the truly great ones hate to lose more than they love to win, and why the losses are part of the fuel that drives them.
    • Why the truly great ones are always in search of a better inner circle.
    • The importance of doing your prep work.
    • Insights about the great Hall of Fame baseball player, Roberto Clemente.
    • A powerful quote from John Wooden: "You cannot live a perfect day without doing something for someone who will never be able to repay you."

    Click to Tweet

    • Focusing on bringing value to your customers will result in earning much more money than focusing on the money itself.
    • The great ones know they will never outperform their inner circle. So the great ones are always out to improve their circle. @DonYaeger #greatness
    • #Greatness is the persistent pursuit of professional and personal exceptionalism. @DonYaeger

    Interview Links

    DonYaeger.com GREATNESS: The 16 Characteristics of True Champions by Don Yaeger Don Yaeger's booksDon's blogBook Don to speak Daily Dose of Greatness NewsletterConnect with Don on Facebook

    Connect with Don on LinkedIn

    Follow Don on Twitter

    Resources

    The Go-Giver Influencers Facebook LIVE Show

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    126 Triggering Word of Mouth - Jay Baer Oct 30, 2018
    Show notes

    Advertising, Marketing, Business, Relationships, Empathy

    Summary

    Would you like a methodology for creating immense word of mouth for your business? If so, then I believe you're going to LOVE this discussion with Jay Baer. That and more on today's show.

    Interview with Jay Baer

    You'll discover:

    • What a talk trigger is, and why it's so important.
    • Why the talk triggers used by The Cheesecake Factory and Doubletree Hotels are actually what turns their customers into volunteer marketers and salespeople.
    • Why offline word of mouth is actually more persuasive than online.
    • The difference between a talk trigger and a USP (unique selling proposition).
    • The 4-5-6 system for building talk triggers.
    • Why "Surprise and Delight" does NOT make for an effective talk trigger.
    • How the magicians Penn & Teller create a memorable experience for their fans.
    • Why empathy is the easiest talk trigger to implement, and extremely powerful.
    • What you can learn from Dr. Glen Gorab, an oral surgeon who uses a simple but immensely effective talk trigger that has exploded his practice.
    • The thing about Dr. Snip and his "very special" giveaway. ;-)

    The 4 Requirements of a Talk Trigger

    • Must be remarkable
    • Must be relevant
    • Must be reasonable
    • Must be repeatable

    Click to Tweet

    • A talk trigger is a strategic operational differentiator that compels word of mouth. @jaybaer #marketing
    • Word of mouth #marketing and talk triggers are all about giving your customers a consistent story to tell about you. @jaybaer
    • #Advertising is a tax on the unremarkable.~Robert Stephens, founder of Geek Squad per @jaybaer

    Interview Links

    TalkTriggers.com ConvinceAndConvert.com Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer Youtility: Why Smart Marketing is about Help Not Hype by Jay Baer ConvinceAndConvert.com Social Pros Podcast Hire Jay to speak Free Presentation by Jay and Daniel that you can download and present to YOUR team members. You can easily customize it to talk about your own talk triggers. Connect with Jay on LinkedIn

    Follow Jay on Twitter

    Follow Jay on Instagram

    Jay's YouTube channel

    Resources

    The Go-Giver Influencers Facebook LIVE Show

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    125 Encouragement & Family Lessons - Mary Jane Mapes Oct 23, 2018
    Show notes

    Empathy, Relationships, Family, Excellence, Authenticity

    Summary

    Has someone ever stood up for you? Especially someone you would not have expected to? How did that make you feel? We'll look at that in our Thought of the Day. And in our interview segment, we'll hear encouragement and family lessons from the great Mary Jane Mapes. That and more on today's show.

    Bob's Thought of the Day

    We'll explore:

    • An encouraging story shared during a group discussion that affected all of profoundly.
    • How being stood up for can provide one with a true sense of empathy for people who are bullied, as well as simply making them feel worthy and valuable.

    Interview with Mary Jane Mapes

    You'll discover:

    • The powerful lesson Mary Jane learned from her mother about standing up for others.
    • A touching story about the power of empathy between Mary Jane and her daughter.
    • A wonderful leadership lesson regarding acting congruently with your values.
    • Why finishing well doesn't mean perfection, but the pursuit of excellence in everything.
    • An insightful quote about kindness, success, and honesty from Mother Teresa.
    • Why Mary Jane's favorite topic is authentic relationships.

    Click to Tweet

    • Finishing well means a life that has been well lived. @MaryJaneMapes #relationships
    • Being others-centered is much more powerful than being self-centered. @MaryJaneMapes #relationships
    • I'd rather end up with a life of #discipline than a life of regret. @MaryJaneMapes #relationships

    Interview Links

    MaryJaneMapes.comOnline E-Learning Crogram: Influential Leader: Rise to Real P.O.W.E.R. in Business & BeyondAlignedLeaderInstitute.comLearnToSpeakLikeAPro.com The Unstoppables: Success Strategies from 12 Top Women Leaders to Supercharge Your Career by Mary Jane Mapes

    You CAN Teach a Pig to Sing: Create Great Relationships … with Anyone, Anytime, Anywhere by Mary Jane Mapes The Art of Fielding Questions with Finesse by Mary Jane Mapes

    Mary Jane's BlogHire Mary Jane to Speak

    Connect with Mary Jane on Facebook

    Connect with Mary Jane on LinkedIn

    Follow Mary Jane on Twitter

    Mary Jane's YouTube channelResources

    The Go-Giver Influencers Facebook LIVE Show

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    124 The Anticipatory Leader - Dan Burrus Oct 16, 2018
    Show notes

    Anticipation, Future, Relationships, Certainty, Trust

    Summary

    When it comes to change, we have a choice. We'll look at that in our Thought of the Day. And in our interview segment, we'll talk about how to forecast the future--and get it right--from perhaps the top expert in the world in that field. That and more on today's show.

    Bob's Thought of the Day

    We'll explore:

    • How I paid the price for ignoring the impact of the internet earlier in my speaking career and had to adapt in order to re-build.
    • Why you don't have to like change, you just have to realize it's a thing.
    • Two ways to deal with change.

    Interview with Dan Burrus

    You'll discover:

    • Why the future is far more certain than you realize.
    • The two sides to the strategy coin.
    • The value of learning about cycles and the impact of linear/exponential changes.
    • The difference between hard and soft trends, and what it means for us.
    • Three categories of hard trends.
    • How Dan's Anticipatory Leader program can help your organization.
    • How to be anticipatory by building trust with others before launching a change.

    Click to Tweet

    • Agility is a reactive strategy. It's reacting quickly after a disruption disrupts. @danielburrus
    • The future is far more certain than you realize. @danielburrus
    • The number one certainty in this world is that the future is all about relationships. @danielburrus

    Interview Links

    Burrus.comThe Anticipatory Organization by Dan Burrus (Free--you just pay shipping)Flash Foresight: How to See the Invisible and Do the Impossible by Dan BurrusDan's BlogHire Dan to Speak

    Daniel's Anticipatory Leader ProgramConnect with Dan on Facebook

    Connect with Dan on LinkedIn

    Follow Dan on TwitterFollow Dan on Instagram

    Dan's YouTube channel

    Resources

    The Go-Giver Influencers Facebook LIVE Show

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    123 Crisis Ready! Oct 09, 2018
    Show notes

    Summary

    We all make mistakes. The question is, how do we handle them? We'll look at that in our Thought of the Day. And in our interview segment, we'll take a fascinating look--on a much larger scale--at crisis management and preparedness. While this is indeed important for large companies, it's JUST as important for ALL of us to know and understand, as well. That and more on today's show.

    Bob's Thought of the Day

    We'll explore:

    • Why it's important to learn from past mistakes (both our own and those of others).
    • The difference between mistakes we learn from, and those we don't.
    • Several steps to make things right after you make a mistake.
    Interview with Melissa Agnes

    You'll discover:

    • Why we all need to be crisis-ready.
    • The three pieces of information your team must understand in order to be crisis-ready.
    • The importance of understanding how a CRP (Crisis Response Penalty) works, and examples from United Airlines.
    • The vital difference between a crisis and an "issue."
    • Why the year 2009 changed the landscape of crisis management.
    • Why no single customer is statistically insignificant.
    • A key crisis-ready rule: People above process and bottom line, always.
    • Why successful crisis management requires simultaneous effective action and effective communication.
    • Why there is no such thing as a social media crisis.

    The Crisis-Ready Model:

    • Audit
    • Understand
    • Identify
    • Design
    • Implement
    Click to Tweet
    • The longer an organization takes to effectively respond to a negative event, the more #trust and credibility with their stakeholders they lose. @melissa_agnes
    • Successful #crisis management requires simultaneous effective action and effective #communication. @melissa_agnes
    • There is no such thing as a social media #crisis. @melissa_agnes
    Interview Links
    • Crisis Ready: Building an Invincible Brand in an Uncertain World by Melissa Agnes
    • MelissaAgnes.com
    • Melissa's Blog
    • The Invincible Brand Podcast
    • The Brand Invincibility Webinar Series
    • Free Crisis Ready Resources
    • Connect with Melissa on Facebook
    • Connect with Melissa on LinkedIn
    • Follow Melissa on Twitter
    • Follow Melissa on Instagram
    • Melissa's YouTube channel
    • United Breaks Guitars by Dave Carroll
    Resources
    • Order The Go-Giver Influencer
    • The Go-Giver Influencers Facebook LIVE Show
    • Sell The Go-Giver Way Audio Program
    • GoGiverEntrepreneursAcademy.com
    • The Go-Giver Leader
    • TheGoGiver.com
    • GoGiverSpeaker.com
    • Burg.com
    • How to Post a Review

    122 Overcome Anger Aug 21, 2018
    Show notes

    Anger, Gratitude, Emotions, Self-Control, Relationships

    Summary

    Plainly and simply, anger is one of the most destructive character traits there is. We'll look at that in our Thought of the Day. In the second segment, we'll look at a very effective method of overcoming it once and for all. I thank you for joining us.

    Bob's Thought of the Day

    We'll explore:

    • The importance of being the master of your emotions--not their servant.
    • Practical steps to dealing with the anger that has you in its control.
    • Why ignoring your weaknesses and just focusing only on your strengths is not always good advice.
    • How to retrain your brain to go from negatively reacting in anger to responding positively and constructively.
    • A mental game you can play that will increase your motivation to release anger and move right into calm and self-control.

    Segment #2

    You'll discover:

    • How to use a version of Ben's Franklin's self-improvement system to overcome anger issues in your life.
    • The positive results that come when you move from being an angry person to one who looks at life with a lot more gratitude and joy.
    • That you cannot feel angry and grateful at the same time.

    Click to Tweet

    • Your #emotions should be working for you, not you working for them. ~ @BobBurg on The Go-Giver Podcast
    • Discover how to use a version of Ben's Franklin's self-improvement system to overcome #anger issues in your life. ~ @BobBurg on The Go-Giver Podcast
    • We decide whether we're going to live in #gratitude or live in #anger. ~ @BobBurg on The Go-Giver Podcast

    Resources

    The Go-Giver Influencers Facebook LIVE Show

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


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