The Go-Giver Podcast

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150 Building a Powerhouse - Kristine Lilly Aug 20, 2019

Show notes

Culture, Teamwork, Soccer, Leadership, Success

Summary

Is it true that there really is no "I" in team? We'll look at that in our Thought of the Day. And in our interview segment, Hall of Fame soccer icon Kristine Lilly talk about building a Powerhouse with wisdom from her recently-released book that she co-authored by that very name. That and more on today's show.

Bob's Thought of the Day

We'll explore:

That a team is simply a group of individuals who've come together in order to achieve a common goal.
A powerful quote from legendary NFL Champion Coach, Vince Lombardi.
How putting one's interests ahead of the team or organization also hurts the individual.

Interview with Kristine Lilly

You'll discover:

Kristine's perspective on the recent World Cup.
Why the United States Women's National Team is a dynasty.
What it means to be a "powerhouse."
Four actions teams must take in order to become a Powerhouse: Transform, Empower, Achieve, Motivate.
A powerful story about Tracey Bates (a real hero) helping Kristine with her fitness test.
How immense preparation created the environment for Kristine's most famous play.
What is meant by a "culture of extra."
The purpose of Kristine's TeamFirst Soccer Academy (tri-founded with Mia Hamm and Trisha Venturini-Hoch)

Click to Tweet

A "powerhouse" #team is one that has great energy, strength, and potential for success. @KristineLilly
Want to learn about "Building a Powerhouse?" Hall of Fame #Soccer Icon, @KristineLilly shows us how on this episode of The Go-Giver Podcast.
"We had a 'culture of extra.'" ~ @MichelleAkers10 via @KristineLilly in her book, "Powerhouse"

Interview Links

KristineLilly13.com

Powerhouse: 13 Teamwork Tactics that Build Excellence and Unrivaled Success by Kristine Lilly and Dr. John Gillis, Jr. with Dr. Lynette Gillis

TeamFirst Soccer Academy

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149 SalesTruth (And Some Myths) - Mike Weinberg Jul 30, 2019

Show notes

Sales, Business, Relationships, Myths, Truth

Summary

Three types of advice are good advice, bad advice, and false advice. We'll look at that in our Thought of the Day. And in our interview segment, sales icon Mike Weinberg busts some false advice when it comes to sales, and also shares with us the #SalesTruth, which just happens to be the title of his fantastic new book. That and more on today's show.

Bob's Thought of the Day

We'll explore:

The difference between good advice, bad advice, and false advice.
Why counsel based on incomplete information is dangerous.
An example of false advice that is commonly accepted as true.

Interview with Mike Weinberg

You'll discover:

Several sales myths, and why they are just that...myths.
Why we should question the influencers who say outbound marketing doesn't work.
The value of traditional sales methods such as using the phone.
7 powerful sales lessons from the 2016 U.S. presidential election.
The reason most companies don't have more new sales.
The three most important jobs of a salesperson.
A powerful story of two different salespeople--one Mike didn't buy from...the other he did.

7 Powerful Sales Lessons from the 2016 U.S. Presidential Election:

People (buyers) act in their own self-interest, and your messaging matters.
Don't take your longtime loyal customers for granted.
Prospects and customers do not always tell the truth.
The deal is won before and after the big presentation, not in the boardroom or convention center.
Don't make false promises or name your product something it is not.
Trashing your competitor's supporters will come back to haunt you.
Don't count your chickens before they hatch (or pre-celebrate victory).

Click to Tweet

You don't have more new #sales because your people don't spend time working on it. @mike_weinberg
The job of a salesperson is to create, advance, and close #sales opportunities. @mike_weinberg
The great @mike_weinberg shares 7 powerful #sales lessons from the 2016 US Presidential election.

Interview Links

MikeWeinberg.com

#SalesTruth: Debunk the Myths. Apply Powerful Principles. Win More New Sales by Mike Weinberg

New Sales. Simplified by Mike Weinberg

Sales Management. Simplified by Mike Weinberg

Mike's Blog

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Mike's YouTube channel

Resources

MeridithElliottPowell.com

148 The Empathy Edge - Meridith Elliott Powell Jul 23, 2019

Show notes

Empathy, Relationships, Sales, Relationships, Business

Summary

There are two major benefits to listening -- really listening -- to your prospective customers and clients. We'll look at that in our Thought of the Day. And in our interview segment, Meridith Elliott Powell shares an amazing story regarding how being laser-focused on the customer and truly empathetic created a sale for one sales person, while a lack of such had the exact opposite effect for his competitor. That and more on today's show.

Bob's Thought of the Day

We'll explore:

The two-step process for understanding what your customer wants, needs, and desires.
What it means to "listen with the back of your neck."
Two beautiful results of this type of listening.

Interview with Meridith Elliott Powell

You'll discover:

A powerful story about a salesperson who showed amazing empathy to a doctor … and earned a six-figure sale as a result.
Why there has never been a time when empathy was more important than it is right now.
A story from Meridith's days in the banking industry that illustrates why it's critical to understand the customer and what they need.
Wisdom from Simon Sinek's book Leaders Eat Last: "Trust is a biological reaction to the belief that someone has your best interests at heart."
The real meaning of empathy: Sending the message "I heard you, I'm interested, I care."
The connection between empathy and successfully working with objections.
The power of asking open-ended questions: you remain in control of the conversation, you get a little time to breathe, and you show empathy.

Click to Tweet

Why is #empathy REALLY such a difference-maker when it comes to sales? Perhaps the best example ever is shared by @meridithpowell in this episode of The Go-Giver Podcast.
The great @meridithpowell shares a story about a sale … based totally on #empathy. It's become one of Bob's all-time favorites.
#Empathy in sales is a gamechanger! We want to be listened to. We want to be heard. @meridithpowell

Interview Links

Own It: Redefining Responsibility by Meridith Elliott Powell

Winning in The Trust & Value Economy by Meridith Elliott Powell

The Best Sales Book Ever: Cut Through The Obstacles and Send Sales Through The Roof by Meridith Elliott Powell

Meridith's Books

Previous The Go-Giver Podcast Interview with Meridith

Meridith's Online Courses

Meridith's Blog

Meridith's Speaking Page

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Resources

Feature Story on Mark in Forbes.com

147 Transformation - Mark Metry Jul 02, 2019

Show notes

Transformation, Habits, Entrepreneurship, Business, Success

Summary

What comes to your mind when you think of transformation? We'll look at that in our Thought of the Day. And in our interview segment, we'll hear the inspiring story of a very successful young man who overcame, transformed, and now through his very successful Humans 2.0 podcast, helps all of us do the same. That and more on today's show.

Bob's Thought of the Day

We'll explore:

A great definition of the "transformation" as it applies to organizations.
Words of wisdom from Wallace D. Wattles' 1910 classes The Science of Getting Rich.

Interview with Mark Metry

You'll discover:

How Mark's family immigrated from Egypt and settled in the Boston area.
Mark's various entrepreneurial ventures, which began at age 7.
The story of Mark's company, VU Dream, and how it helps virtual reality companies.
How Mark dealt with low self-esteem and tried running away from the responsibility of being his true self.
The role of meditation, healthy eating, journaling, and other positive habits on his amazing success.
The story behind Mark's successful podcast and unique approach to his upcoming book.

Click to Tweet

What does "Transformation" mean to you? We discuss that very topic on this episode of The Go-Giver Podcast.
@markmetry shares his fascinating story of various #entrepreneurial ventures, which began at age 7.
Discover why @markmetry believes in the power of #habits to #transform your life.

Interview Links

MarkMetry.com

Humans 2.0: Create Your Own Mindset by Mark Metry (not yet released)

Humans 2.0 Podcast

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Resources

NeuroscienceMarketing.com

146 Friction-Less - Roger Dooley Jun 25, 2019

Show notes

Friction, Business, Customers, Amazon, Trust

Summary

Have you ever tried to buy from a company … and couldn't? We'll look at that in our Thought of the Day. And in our interview segment, Roger Dooley will take that issue to a much, much deeper level and share wisdom based on his fantastic new book! That and more on today's show.

Bob's Thought of the Day

We'll explore:

A time when difficulty in the buying process … led to an unnecessary non-sale.
Why companies should be more concerned about serving their customers than serving their bureaucracy.

Interview with Roger Dooley

You'll discover:

Roger's approach of applying brain and behavioral science to real-world problems.
The definition of friction: "the unnecessary expenditure of effort to perform a task."
Why friction has a much higher price than people realize.
That $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts.
Two examples of Amazon's efforts to reduce friction.
The strategy of finding a part of your market that has difficulty doing business with your competitors, and attacking there first.
What inhibits innovation and why it almost always comes from outside an industry.
How CarMax made the process of buying a used car easier for the customer and why they can charge higher prices than their competitors.
When friction can be positive.
The relationship between trust and friction.

Click to Tweet

The more #friction you see, the more you will continue to see because your brain is attuned to it. @rogerdooley #business
When you can make things easier, people will pay more. #business #friction
What is the relationship between trust and #friction? @rogerdooley reveals the answer in this episode.

Interview Links

RogerDooley.com

Brainy Marketing (Roger's Forbes Column)

FRICTION: The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley

Roger's Podcast

Roger's Blog

Hire Roger to Speak

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Roger's YouTube channel

Resources

Connect with Joe on Facebook

145 Your Next Success - Joe Calloway May 14, 2019

Show notes

Coaching, Success, Business, Relationships, Change

Summary

When it comes to your career, have you ever wondered if it's just too late to either up your game or shift gears completely? We'll look at that in our Thought of the Day. And in our interview segment, Joe Calloway will answer both questions with a resounding NO, it's not too late. AND he helps guide us to our next success.

Bob's Thought of the Day

We'll explore:

Why one of the world's top non-celebrity speakers is no longer speaking at conferences.
Two powerful examples of people who - later in their lives - either made a major business progression, or switched careers...and experienced great success.

Interview with Joe Calloway

You'll discover:

The background behind Joe's next success.
How to know if you are experiencing a "success plateau."
Various reasons why one would want to make a big change
How the "comfort of the familiar" can get in the way and keep you stuck.
Why fear often prevents you from moving where you are to where you want to be.
The danger of getting stuck doing something you are good at.
Joe's take regarding the oft-cited career advice, "follow your passion."
The importance of looking at your career through both a business and a personal lens and finding the place where those two match up.
Joe's personal motivation for always moving to the "next thing."

Click to Tweet

Discover how to know if you are experiencing a "success plateau." @joecalloway is our special guest in this powerful episode. #coaching
Something is going to put you out of #business. It can either be somebody else or it can be you. @joecalloway
Don't get stuck doing something you're good at (when it holds you back from doing more). @joecalloway #success

Interview Links

JoeCalloway.com

The Leadership Mindset: How Today's Successful Business Leaders Think by Joe Calloway

Becoming A Category Of One: How Extraordinary Companies Transcend Commodity and Defy Comparison, 2nd Edition by Joe Calloway

Magnetic: The Art of Attracting Business by Joe Calloway

Be the Best at What Matters Most: The Only Strategy You will Ever Need by Joe Calloway

Connect with Joe on LinkedIn

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Joe's YouTube channel

Resources

Article: 10 People Who Switched Careers after 50 and Thrived

GoGiverEntrepreneursAcademy.com

144 Limitless Possibilities - Laura Gassner Otting May 07, 2019

Show notes

Calling, Success, Business, Purpose, Relationships

Summary

Success is best defined by what success means to YOU. That's what we'll explore in today's interview with the author of a wonderful new book that takes a deep dive into how to accomplish exactly that type of success. The discussion is a little bit longer than normal, so rather than the usual thought of the day, let's go right to this fascinating discussion with the equally fascinating Laura Gassner Otting.

Interview with Laura Gassner Otting

You'll discover:

The issue of defining success through someone else's terms.
The four areas of consonance: Calling, Connection, Contribution, Control.
Laura's inspiring story of leaving her job and creating her own firm.
The danger of believing the "purpose fallacy."
Why you are the only one who gets to define your purpose.
How running coach Rick Muhr aligned what he did with who he was.
Practical questions to help you define your calling.
Engaging stories about Tom Webster and Alison Levine.
Three powerful questions to help you become limitless.

Click to Tweet

The problem isn't how we achieve #success but how we define success. @heylgo
Consonance = when what you do matches who you are. @heylgo #identity
Once I realized that I wasn't part of the #solution, the only option left was that I was part of the problem. And I couldn't live as part of the problem. @heylgo

Interview Links

LauraGassnerOtting.com

Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life by Laura Gassner Otting

Hire Laura to Speak

Connect with Laura on Facebook

Connect with Laura on LinkedIn

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Resources

TheGoGiverEntrepreneursAcademy.com

143 Marketing Rebellion - Mark Schaefer Apr 16, 2019

Show notes

Customers, Business, Emotions, Relationships, Marketing

Summary

A marketing rebellion has occurred, and it's still occurring. We'll learn about that from one of the icons of marketing, Mark Schaeffer. That and more on today's show.

Interview with Mark Schaefer

You'll discover:

Mark's gift for discovering trends in marketing.
The core ideas behind Mark's new book Marketing Rebellion.
Why marketing is no longer about changing customers' minds, but is more about coming alongside them and respecting them.
A powerful story about Ivory soap vs. local soap.
Why technology has become the enemy of great marketing.
Mark's story of being "hugged by a brand"
The constant human truth: people want to be acknowledged and loved.
Why we must make the customer the hero of the story.

Click to Tweet

The practice of #marketing is the intersection of all things human. @markwschaefer
Deep down, we've always know that #business is about emotions and relationships. @markwschaefer
The best companies on earth don't 'own' #customers. They own a space and help customers belong there. @markwschaefer

Interview Links

BusinessesGrow.com

Marketing Rebellion: The Most Human Company Wins by Mark Schaefer

KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer

The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business by Mark Schaefer

The Tao of Twitter: The World's Bestselling Guide to Changing Your Life and Your Business One Connection at a Time by Mark Schaefer

Get a free chapter of Marketing Rebellion

Mark's Blog

Marketing Companion Podcast

Hire Mark to speak

Press Inquiries

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Resources