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    Business

    The Go-Giver Podcast

    Would you like your business — and your life — to be a lot more fun, a lot less stressful, and a lot more profitable? Do you want to sell more, lead better, be more influential, and live a life of significance? In this show, based around the Five Laws of Stratospheric Success from the international bestseller, “The Go-Giver”, you’ll learn how to naturally create a life of joy and prosperity. Your host, Bob Burg, coauthor of “The Go-Giver” will share his insights and interview notables including today’s top entrepreneurs, business and thought leaders.

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    Latest Episodes:
    141 Successful Selling Online - Kendrick Shope Apr 02, 2019
    Show notes

    Sales, Benefits, Business, Features, Why

    Summary

    Selling is cool … if you look at it correctly. We'll briefly explore that in our Thought of the Day. And in our interview segment, Kendrick Shope, a master of selling online, is going to share some immense wisdom on that very topic. That and more on today's show.

    Bob's Thought of the Day

    We'll explore:

    • Why some people's negative reaction to selling isn't about selling itself, but rather about how one personally perceives, understands, or defines selling, even if unconsciously.
    • What makes selling wonderful: a service you provide FOR another human being, discovering what the other person wants, needs, or desires, and helping them to get it.

    Interview with Kendrick Shope

    You'll discover:

    • Why Kendrick transitioned from traditional sales to mastering and teaching online selling.
    • Kendrick's mission to take the "yuckiness" out of selling.
    • The sales map: pain points + features = benefits.
    • The "five why" tool to benefits and how it can improve your sales process.
    • A brief look at the 5 Colors email and social media strategy.

    Click to Tweet

    • Fantastic teaching on Online Selling from @kendrickshope on this episode of The Go-Giver Podcast.
    • The "five why" tool allows you to self-check your benefits and make sure you are getting to the emotional connection that allows people to take action. @kendrickshope #sales
    • Discover how to use the "5 Colors" email and social media strategy to improve your online #marketing. @kendrickshope

    Interview Links

    KendrickShope.com

    FREE Sales School Mini-Term: How To Host A Discovery Call That Converts

    Checklist: 10 Keys to Double Your Sales

    FB LIVE Episode #21 Influential "Ick" Removal

    FB LIVE Episode #33 Influential Online Sales

    Authentic Selling Podcast

    Connect with Kendrick on Facebook

    Connect with Kendrick on LinkedIn

    Connect with Kendrick on Twitter

    Kendrick's YouTube channel

    Resources

    The Go-Giver Influencers Facebook LIVE Show

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    140 Self-Care… at Work - Jeanette Bronée Mar 26, 2019
    Show notes

    Health, Self-Care, Hydration, Culture, Food

    Summary

    Taking care of yourself will make you more valuable to everyone around you at work. We'll look at that in our Thought of the Day. And in our interview segment, Jeanette Bronee shares her mission to make self-care an ongoing part of today's business culture. That and more on today's show.

    Bob's Thought of the Day

    We'll explore:

    • The health crisis, and the importance of committing to be healthy.
    • Why both our work and health suffer when we allow work to get in the way of health.
    • How being healthy can make you more valuable to your clients and/or to your employer.

    Interview with Jeanette Bronée

    You'll discover:

    • How and why Jeanette got started on her mission regarding business and self-care.
    • Why people tend to burn themselves out.
    • The role that a company's leadership plays in developing a culture of self-care.
    • The (really!) surprising reason why so many people don't hydrate at work.
    • The value of integrating all our human needs at work, including physical, emotional, mental, and social needs.
    • Jeanette's experience as part of a U.N. panel.

    Click to Tweet

    • A key #self-care question to ask yourself: "What do I need right now so that I can…? {feel more focused, or have more energy, etc.}" @jeanettebronee #health
    • We are strong when we are in touch with what we need mentally and emotionally to be at our best. @jeanettebronee #health
    • We don't go to #work just to collect a paycheck. We go to work because we want to matter and contribute in the world. @jeanettebronee #health

    Interview Links

    JeanetteBronee.com

    PathForLife.com

    Online Health Program (both for individuals and as a company health benefit program)

    EAT TO FEEL FULL and Nourish Yourself for Good by Jeanette Bronée

    Jeanette's blog

    Hire Jeanette to speak

    Connect with Jeanette on Facebook

    Connect with Jeanette on LinkedIn

    Follow Jeanette on Twitter

    Follow Jeanette on Instagram

    Jeanette's YouTube channel

    Resources

    The Go-Giver Influencers Facebook LIVE Show

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    139 Jaime Masters - Level Up Your Business Journey Mar 19, 2019
    Show notes

    Business, Mastery, Owner, Systems, Team

    Summary

    Is discipline actually … freeing? We'll look at that in our Thought of the Day. And in our interview segment, Jamie Masters brings some on-point thoughts and suggestions regarding being on top of the business you're growing successfully. That and more on today's show.

    Bob's Thought of the Day

    We'll explore:

    • "Discipline is freedom." It sounds "Orwellian"...but it's not.
    • Two examples of business areas where discipline equals freedom: networking and giving a presentation.
    • How the discipline and good, positive habits we impose on ourselves today will allow us to act with a confidence and sense of freedom, born from that very discipline.

    Interview with Jaime Masters

    You'll discover:

    • Why Jaime has her clients do a detailed time audit, and the surprising insights it brings.
    • The importance of designating an "operator" who pays attention to the details.
    • Why you should delegate but not abdicate.
    • What it means to "80/20" your systems so you aren't making systems you never use.
    • How Jaime's Ownerbox process uses systems and workflows to helps owners be better leaders and managers.

    Click to Tweet

    • On this episode, learn the wisdom behind "delegate, don't abdicate." @Eventualmillion
    • It's very lonely at the top as an #owner, and when we don't look at something, nobody calls us out on it. @Eventualmillion
    • The more awareness, the easier it will be. @Eventualmillion #business

    Interview Links

    EventualMillionaire.com

    Jaime's resources mentioned on this episode

    Eventual Millionaire Podcast

    The Eventual Millionaire by Jaime Tardy

    Connect with Jaime on Facebook

    Connect with Jaime on LinkedIn

    Follow Jaime on Twitter

    Follow Jaime on Instagram

    Jaime's YouTube channel

    Resources

    The Go-Giver Influencers Facebook LIVE Show

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    138 Sales in a NY Minute - Jennifer Gluckow Mar 05, 2019
    Show notes

    Sales, Attitude, Relationships, Networking, Leads

    Summary

    Do you have a bias toward action? We'll look at that in our Thought of the Day. And in our interview segment, Jennifer Gluckow teaches us how to sell in a New York Minute. That and more on today's show.

    Bob's Thought of the Day

    We'll explore:

    • What it means to have a "bias toward action."
    • Zig Ziglar's advice about what to say when someone asks how you are.
    • Why action is the key to success in any endeavor.

    Interview with Jennifer Gluckow

    You'll discover:

    • What it means to have sales in a "New York Minute."
    • How living in New York shaped Jennifer's sales philosophy.
    • The value of being easy to work with and creating a seamless customer experience.
    • A journey through the NY Minute personal checkup.
    • The importance of being creative in the sales process.
    • Why every sales professional must HAVE a mentor.
    • The power of moving from excuses to creating your future.
    • A terrific example from Jennifer regarding building a relationship via different platforms.
    • How a local business can use podcasting to spotlight people in the community and increase its customer base.
    • How to use New York Minute principles to break out of a sales slump.

    Click to Tweet

    • Your #attitude is going to impact every sale you make … or don't make. @JENinaNYminute
    • When you take responsibility instead of blaming or making #excuses, all of sudden you own your power and you become able to create your future. @JENinaNYminute
    • If you're in a sales slump, you likely have a negative attitude about why you're not getting the sales you need. @JENinaNYminute

    Interview Links

    SalesInANYMinute.com

    Sales in a NY Minute by Jennifer Gluckow

    FREE eBook: 27 Winning Strategies That Will Take You From Sales Slump to Sales Streak by Jennifer GluckowFREE eBook: Top 10 For Sales ZenSell or Die PodcastJennifer's BlogHire Jennifer to SpeakConnect with Jennifer on Facebook

    Connect with Jennifer on LinkedIn

    Follow Jennifer on Twitter

    Follow Jennifer on Instagram

    Jennifer's YouTube channel

    Resources

    The Go-Giver Influencers Facebook LIVE Show

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    137 Competing on the Creative Plane - Anthony Iannarino Feb 12, 2019
    Show notes

    Sales, Competition, Creative, Leadership, Accountability

    Summary

    Does the creative plane deny there being such a thing as competition? We'll look at that in our Thought of the Day. And in our interview segment, Anthony Iannarino looks at operating on the creative plane of sales when it comes to competition. That and more on today's show.

    Bob's Thought of the Day

    We'll explore:

    • A powerful reminder from Wallace D. Wattles' 1910 classic, The Science of Getting Rich, to operate on the "creative plane" rather than on the "competitive plane."
    • Why it is indeed important to understand your competition.
    • The difference between focusing on your competition and being aware of them.

    Interview with Anthony Iannarino

    You'll discover:

    • What it means to create compelling differentiated value.
    • Practical ways to develop a competitive advantage.
    • The difference between a red ocean strategy and a blue ocean strategy.
    • The biggest obstacles to competitive displacement.
    • The biggest mistake salespeople make when pursuing a new account.
    • How to offer value to your potential client in your first meeting.
    • The difference between the CEO of the problem and the CEO of the company.
    • How Anthony's OutBound 2019 event can help salespeople and sales managers.
    • The link between leadership and accountability.

    Click to Tweet

    • #Competition is healthy. It means that it's a contest to see who can innovate, who can create the greatest value, and who can take better care of the customer. Everyone benefits from it. @iannarino #sales
    • The CEO of the problem is the highest-level person who actually cares about the results you can help them produce. @iannarino #leadership
    • Leadership is taking #accountability for producing a result. @iannarino

    Interview Links

    TheSalesBlog.com

    OutBound 2019 (If you register for the Main Event on April 24-25, be sure and use coupon code: GoGiver100 to get $100 off the registration fee.)Eat Their Lunch: Winning Customers Away from Your Competition by Anthony IannarinoThe Lost Art of Closing by Anthony Iannarino

    The Only Sales Guide You'll Ever Need by Anthony Iannarino

    Anthony's BlogHire Anthony to Speak"In The Arena" PodcastCourse: B2B Sales Toolkit Course: Sales AcceleratorFree ResourcesConnect with Anthony on Facebook

    Connect with Anthony on LinkedIn

    Follow Anthony on Twitter

    Follow Anthony on Instagram

    Anthony's YouTube channel

    Resources

    The Go-Giver Influencers Facebook LIVE Show

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    136 Social Media Mastery - Mitch Jackson Feb 05, 2019
    Show notes

    Relationships, Marketing, Social Media, Communication, Business

    Summary

    How do you use the tools at your disposal? We'll look at that in our Thought of the Day. And in our interview segment, Mitch Jackson shares some powerful tips on utilizing social media to help build our businesses. That and more on today's show.

    Bob's Thought of the Day

    We'll explore:

    • Why a TelePrompTer is similar to social media in that both are tools that can help you communicate more effectively.
    • The importance of positioning yourself...correctly on social media.

    Interview with Mitch Jackson

    You'll discover:

    • What makes Mitch so successful both as a litigator and as a "rainmaker."
    • The importance of showing your human side, and treating people like family.
    • Why it's vital to develop the right mindset for success on social media; in life in general.
    • Four keys to developing the right mindset of social media success: Watching, looking, observing, and helping.
    • What it means to embrace Bryan Kramer's H2H (human to human) side on social media.
    • Why it's necessary to understand and use each major social media platform effectively.
    • The value of social media in sharing your passions and building your relationships.

    Three parts to the social media success equation:

    1. Having the Right Mindset
    2. Understanding the Personality of the Platforms
    3. Communication on Social Media

    Click to Tweet

    • On this episode, @mitchjackson shares 4 keys to developing the right mindset of social media #success: watching, looking, observing, and helping. #communication
    • You've got to practice and you've got to perfect your art, so that when you do sing your song, it comes across exactly the way you want it to. @mitchjackson #socialmedia
    • Why should every professional show their human side on social media? Tune in to hear @mitchjackson reveal the answers. #communication

    Interview Links

    The Ultimate Guide to Social Media: For Business Owners, Professionals, and Entrepreneurs by Mitch JacksonGo-Giver Influencers Facebook LIVE interviewLegalMinds MastermindMitch's BlogFacebook Connect with Mitch on LinkedInFollow Mitch on TwitterFollow Mitch on InstagramThe Mitch Jackson PodcastMitch's YouTube channel

    Resources

    The Go-Giver Influencers Facebook LIVE Show

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    135 Never-Ending Wisdom - Robert Glazer Jan 29, 2019
    Show notes

    Culture, Values, Wisdom, Appreciation, Leadership

    Summary

    I remember the great business philosopher, Jim Rohn, saying, "There are no new fundamentals." He went on to say, "You've got to be a little suspicious of someone who says, 'I've got a new fundamental.' That's like someone inviting you to tour a factory where they are manufacturing antiques." It's such a wise saying since fundamentals--by their very nature--cannot be new. And new can be highly overrated anyway. In our upcoming interview, we'll hear from Robert Glazer, an immensely successful entrepreneur who writes and publishes one of my favorite ezines. Every week he shares his personal experiences, always based on wisdom that is proven, tried, and true. We'll explore that, along with his personal leadership philosophy.

    Interview with Robert Glazer

    You'll discover:

    • Robert's leadership philosophy.
    • How he created the Friday Forward email, now impacting people around the world.
    • The importance of creating something that adds value, and sticking with it long-term.
    • Why you should stop doing activities that drain your energy or take you away from reaching long-term goals and objectives.
    • The power of showing your gratitude and appreciation to others.
    • How to disagree respectfully with others.
    • Why he emphasizes core values rather than rules in his company and family.

    Click to Tweet

    • Why should you create something that adds #value and stick with it over the long term? @robert_glazer shares the answer.
    • How can I give value or make something that is valuable to people? @robert_glazer
    • On this episode, @robert_glazer shares why core #values are more important than rules.

    Interview Links

    RobertGlazer.comFridayFwd.comPerformance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing by Robert Glazer

    ELEVATE: Push Beyond Your Limits and Unlock Success in Yourself by Robert Glazer (Releases September 2019)

    Robert's Speaking PageRobert's Podcasts Connect with Robert on Facebook Connect with Robert on LinkedInFollow Robert on TwitterResources

    The Go-Giver Influencers Facebook LIVE Show

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    134 Record-Breaking Sales - Ali Reda Jan 15, 2019
    Show notes

    Sales, Relationships, Automotive, Credibility, Community

    Summary

    Do relationships in business still matter? More than ever! We'll look at that in our Thought of the Day. And in our interview segment, we'll hear from Ali Reda, a record-breaking, amazing sales-professional who will tell you how he did it. Hint … relationships! That and more on today's show.

    Bob's Thought of the Day

    We'll explore:

    • Why I disagree with one author's premise that in selling, relationship builders are too concerned with the relationship to bring up something that is uncomfortable.
    • The connection between a deep relationship and credibility.
    • Why there is no natural correlation between a relationship-building salesperson and one who will challenge the client if it's in the client's best interest.

    Interview with Ali Reda

    You'll discover:

    • How Ali went from a warehouse, to automotive sales, to automotive sales superstardom.
    • Why everyone in sales must ask themselves, "Why do customers buy from you?"
    • The importance of believing in yourself and what is possible.
    • Why you must focus on helping people rather than making money. Money is the result.
    • Why Ali doesn't focus on social media, but on building relationships in his community.
    • The power of showing up with good intentions, and being a proactive resource.
    • Ali's process for finding the gaps of productivity in his day to become more efficient.
    • How Ali engages with people and makes his presence felt wherever he goes.

    Click to Tweet

    • Money is a byproduct of your success. --Ali Reda
    • You can sell a certain amount of cars being focused on the numbers, but to get to the ultra high sales, it can't be ABOUT the numbers but about the people you are serving. -- Ali Reda
    • Think about (focus on) the customers and the numbers will take care of themselves. --Ali Reda

    Interview Links

    100CarsClub.com

    How to Sell 100 Cars a Month by Ali Reda and Damian Boudreaux

    Connect with Ali on FacebookResources

    The Go-Giver Influencers Facebook LIVE Show

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    133 Cognitive Dissonance Jan 08, 2019
    Show notes

    Cognitive Dissonance, Thinking, Relationships, Human Nature, Emotions

    Summary

    In today's episode, we'll look at an element of human nature to which we all fall victim from time-to-time, and just as importantly, how to successfully navigate it and manage it both for our success and the success of others. There is no interview today—just li'l ol' me. That and more on today's show.

    Bob's Thought of the Day

    You'll discover:

    • A closer look at the two parts of the term "cognitive dissonance."
    • Three ways we can respond when we hold someone in high esteem and then learn something about them which turned out to be true, which was totally contrary to what you held to be true.
    • Why we need to be able to control and master our emotions and ego.
    • The best way to help others who are experiencing cognitive dissonance.
    • An exercise to help you become more aware of any cognitive dissonance you may be experiencing.
    • Why facts don't persuade; people do.
    • The importance of becoming aware of cognitive dissonance and taking the correct steps to mitigate it and become effective despite it.

    Click to Tweet

    • On The Go-Giver Podcast, learn why "Cognitive Dissonance" is so destructive to our ability to make good decisions…and how to overcome it.
    • When faced with cognitive dissonance, there are only three possible choices (just one is positive). Which will you make? ~from The Go-Giver Podcast.
    • On The Go-Giver Podcast, learn an exercise to help you become more aware that you are suffering from cognitive dissonance.

    Resources

    "What is Cognitive Dissonance?" by Kendra Cherry in "Very Well Mind"

    The Go-Giver Influencers Facebook LIVE Show

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    132 Playing the Long Game - Carol Roth Jan 01, 2019
    Show notes

    Entrepreneur, Planning, Business, Thinking, Consequences

    Summary

    Good intentions are terrific, but what are the consequences when they're not thought through? We'll look at that in our Thought of the Day. And in our interview segment, the always wise and entertaining entrepreneur and media personality, Carol Roth, shares the benefits of playing the long game … and why most of us fail to do so. That and more on today's show.

    Bob's Thought of the Day

    We'll explore:

    • A powerful passage about unintended consequences from Robert Greene's book, The Laws of Human Nature.
    • Steps to take when about to make a quick decision to solve an immediate problem.
    • The importance of making a "conscious decision" based on the most amount of information possible.

    Interview with Carol Roth

    You'll discover:

    • How long-term thinking and delayed gratification can improve all areas of society.
    • Carol's story of going from 40k in student debt to making her first million by age 30.
    • Why investors and board members of publicly traded companies must think long-term.
    • The value of term limits for politicians.
    • How playing the long game can make you more prepared for short-term opportunities.
    • The value of the legacy planning system Future File® when planning end-of-life wishes.

    Click to Tweet

    • On this episode, @caroljsroth shares how the power of long-term thinking and delayed gratification can improve all areas of society. #planning
    • When you play the long game, you are more prepared to take advantage of short-term #opportunities. @caroljsroth
    • What makes a successful #entrepreneur? 1) A need in the market. 2) You are the right person to solve it. 3) It's the right time for you and for the market. @caroljsroth

    Interview Links

    CarolRoth.com

    Read Carol's blog

    Hire Carol to speakThe Laws of Human Nature by Robert GreeneFuture FileThe Entrepreneur Equation by Carol Roth

    The Roth Effect Podcast

    Follow Carol on Twitter

    Resources

    The Go-Giver Influencers Facebook LIVE Show

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


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