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    Business

    The Go-Giver Podcast

    Would you like your business — and your life — to be a lot more fun, a lot less stressful, and a lot more profitable? Do you want to sell more, lead better, be more influential, and live a life of significance? In this show, based around the Five Laws of Stratospheric Success from the international bestseller, “The Go-Giver”, you’ll learn how to naturally create a life of joy and prosperity. Your host, Bob Burg, coauthor of “The Go-Giver” will share his insights and interview notables including today’s top entrepreneurs, business and thought leaders.

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    Latest Episodes:
    161 Expert Positioning - David Newman Nov 24, 2020
    Show notes

    Marketing, Business, Sales, Relationships, Prospects

    Summary

    How important is it to really embrace the value of your product or service? We'll look at that in our Thought of the Day. And in our interview segment, one of the truly outstanding marketers of today's entrepreneurial world, David Newman, will share some of his top tips on Thought Leadership Marketing. That and more on today's show.

    Bob's Thought of the Day

    We'll explore:

    • A powerful example of valuing your product to be legitimately worthy of a higher price.
    • Why we must believe in the value of our product or service if we expect our customers or clients to believe in it.
    • A key principle of sales: we should not be selling on low price, but rather on high value.

    Interview with David Newman

    You'll discover:

    • That if you want to stand out, you have to say things differently, you have to do things differently, and you have to be more helpful than the average salesperson.
    • Some of the how-to's of thought leadership marketing.
    • Three key questions: 1) What business are you in? 2) What business are you REALLY in? 3) What business do your prospects need you to be in?
    • The importance of connecting first as a friendly expert or trusted authority.
    • The value of doing 15 minutes of research on a company you want to do business with.
    • Why a true salesperson is a catalyst for new thinking.
    • The value of knowing how Covid-19 has affected your prospects, and why you must adjust your sales language.
    • A powerful David Newman-ism.

    Click to Tweet

    • "If you want to stand out, you have to stand out." ~@dnewman #business
    • "Research before reach out." ~@dnewman #research
    • "Marketing comes down to four words: Offer value, Invite engagement." ~@dnewman #marketing

    Interview Links

    DoItMarketing.com

    Do It! Marketing by David Newman

    Do It! Speaking by David Newman

    Free Do It! Marketing Manifesto by David Newman

    Free Masterclass Training

    David's Podcast: The Speaking Show

    David's Blog

    Expert Profit Formula

    Connect with David on Facebook

    Connect with David on LinkedIn

    Follow David on Twitter

    Follow David on Instagram

    David's YouTube channel

    ResourcesTR-4=P[

    CAN WE ADD A LINK TO Around The Corner to Around the World: A Dozen Lessons I Learned Running Dunkin' Donuts by Robert Rosenberg https://amzn.to/3nAx68X

    Endless Referrals: The Go-Giver Way

    Order The Go-Giver

    Order The Go-Giver Leader

    Order The Go-Giver Influencer

    GoGiverSalesAcademy.com

    Endless Referrals: The Go-Giver Way 2-Day Workshop

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    160 Pouring Into Your People, Part 2 - April Shprintz Nov 17, 2020
    Show notes

    Culture, Leadership, Generosity, Giving, Business

    Summary

    Respecting and valuing one's employees and team members--or not doing so--is one of the most consistent aspects of a company's culture. We'll look at that in our Thought of the Day. And in our interview segment, we are back with the wonderful April Shprintz to revisit pouring into your people! That and more on today's show.

    Bob's Thought of the Day

    We'll explore:

    • A negative (albeit very important) leadership lesson learned from a plant supervisor in my much younger days.
    • The fact that a company's culture -- positive or negative -- begins with top leadership.

    Interview with April Shprintz

    You'll discover:

    • What it means to "pour into your people" and how it relates to generosity.
    • A powerful story of a trucking company that increased its profitability by leveling up its service to a key client.
    • A great way to pour into your people: understand who they are, their life goals, and how those intertwine with the company.
    • The importance of the vital question: "How can I help?"
    • Steps to begin pouring into your people.
    • Why pouring into your people is a wonderful way to impact not only your business but also the whole world.

    Click to Tweet

    • "Generosity is a mindset. How can I help, how can I give you my time, how can I invest in what you want as an employee, as a client, as a community, to help make you successful?" ~@AprilShprintz #leadership
    • "The first thing about building a generosity culture is pouring into your employees. There are hidden gems all over your organization." ~@AprilShprintz #success
    • "Look at everyone who works for you and ask the question, 'How can I help?'" ~@AprilShprintz #culture

    Interview Links

    DrivenOutcomes.com

    April's Resources

    Connect with April on Facebook

    Connect with April on LinkedIn

    Follow April on Twitter

    Follow April on Instagram

    April's YouTube channel

    Resources

    Burg.com

    Endless Referrals: The Go-Giver Way

    Order The Go-Giver

    Order The Go-Giver Leader

    Order The Go-Giver Influencer

    GoGiverSalesAcademy.com

    Endless Referrals: The Go-Giver Way 2-Day Workshop

    TheGoGiver.com

    GoGiverSpeaker.com

    How to Post a Review


    159 Pouring Into Your People, Part 1 - April Shprintz Nov 10, 2020
    Show notes

    Culture, Leadership, Generosity, Giving, Business

    Summary

    Despite what we've learned about leadership, there are still far too many leaders who don't place a high value on developing an empowering company culture. We'll look at that in our Thought of the Day. And in our interview segment, April Shprintz will talk about the immense value of pouring into your people. That and more on today's show.

    Bob's Thought of the Day

    We'll explore:

    • The main difference between company leaders who empower and those who don't.
    • Why companies with toxic cultures are teetering on the brink of disaster every day.
    • The similar quality of so many successful company leaders.

    Interview with April Shprintz

    You'll discover:

    • What it means to "pour into your people."
    • How someone generously poured into April's life at a young age.
    • Why problem-solving is so very key to sales success.
    • The day first-grader April discovered that she was "poor" and what she did about it.
    • How April got her big break as a result of bringing immense value and...pouring in!
    • Why people don't leave companies--they leave a culture.

    Click to Tweet

    • What does it mean to "pour into your people?" Find out from the amazing @AprilShprintz in this episode of The Go-Giver Podcast. #leadership
    • "Approach everyone as if they matter, because they do." ~@AprilShprintz #success
    • Powerful leadership principles shared by @AprilShprintz on this episode of The Go-Giver Podcast titled, "Pouring Into Your People" #success #leadership

    Interview Links

    DrivenOutcomes.com

    April's Resources

    Connect with April on Facebook

    Connect with April on LinkedIn

    Follow April on Twitter

    Follow April on Instagram

    April's YouTube channel

    Resources

    Endless Referrals: The Go-Giver Way

    Order The Go-Giver

    Order The Go-Giver Leader

    Order The Go-Giver Influencer

    GoGiverSalesAcademy.com

    Endless Referrals: The Go-Giver Way 2-Day Workshop

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    158 Power Couple - Heath Oakes & Jenny Anchondo Dec 10, 2019
    Show notes

    Success, Business, Relationships, Podcasting, Sales

    Summary

    Success depends far less on luck than it does on doing the correct things in the success process. We'll look at that in our Thought of the Day. And in our interview segment, we'll hear from two of my favorite people in the world. They are truly a power couple with some POWERFUL principles for success! That and more on today's show.

    Bob's Thought of the Day

    We'll explore:

    • Why success--financial or otherwise--based on luck is not sustainable.
    • Some "clues" to long-term success.

    Interview with Heath Oakes & Jenny Anchondo

    You'll discover:

    • Behind the scenes of their podcast, Second Shot.
    • How Heath and Jenny became so successful at such young ages.
    • How both of them were so immensely persistent and absolutely refused to be denied.
    • The importance of showing up in person--it's harder to say "no" to somebody in person.
    • The value of reframing "no" to help you be more successful.
    • Examples of headlines they've used for riffs on their podcast and the great life's lessons.
    • Some highlights from guests on Jenny's follow-up show, Second Shot Sit-Downs.
    • A few "Heath-isms" … courtesy of Jenny.

    Click to Tweet

    • Powerful success principles shared by @HeathOakes & @JennyAnchondoTV on this episode of The Go-Giver Podcast titled, "Power Couple." #success
    • "It's always harder to say no to someone in person." @JennyAnchondoTV #success
    • Learn how Richard Fenton's and Andrea Waltz's (@GoforNo) book, "Go for No" impacted @HeathOakes' sales career on this episode of The Go-Giver Podcast. #sales

    Interview Links

    SecondShotPodcast.com

    JennyAnchondo.com

    Ignorance on Fire: A Journey of Failing Your Way to Success by Heath Oakes

    Go for No! Yes is the Destination, No is How You Get There by Richard Fenton and Andrea Waltz

    Second Shot Podcast

    Jenny's Blog

    Hire Jenny to speak

    Jenny Anchondo's Social Media

    Connect with Jenny on Facebook

    Connect with Jenny on LinkedIn

    Follow Jenny on Twitter

    Follow Jenny on Instagram

    Jenny's YouTube channel

    Heath Oakes's Social Media

    Connect with Heath on Facebook

    Connect with Heath on LinkedIn

    Follow Heath on Twitter

    Follow Heath on Instagram

    Heath's YouTube channel

    Resources

    Endless Referrals: The Go-Giver Way 2-Day Workshop

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    157 Radical Relevance - Bill Cates Dec 03, 2019
    Show notes

    Relevance, Marketing, Business, Value, Messaging

    Summary

    Value is always in the eyes of the beholder. We'll look at that in our Thought of the Day. And in our interview segment, Bill Cates reveals the immense importance of relevance--or as he calls it, "radical relevance"--in today's marketplace. That and more on today's show.

    Bob's Thought of the Day

    We'll explore:

    • Value: "the relative worth or desirability of a thing to the end-user or beholder."
    • Why value is not what WE find to be valuable about our product or service but rather what THEY (the consumer) finds to be of value.
    • The need for what we sell to be relevant. Actually, it must be..."radically relevant."

    Interview with Bill Cates

    You'll discover:

    • What radical relevance is, and why it's so important.
    • Two of the biggest challenges we face attracting and winning new clients: 1) marketing message overload, and 2) inertia.
    • Why radical relevance is the business equivalent of "love at first sight."
    • The importance of empathy in marketing.
    • The neuroscience of relevance.
    • How Bill developed the concept of radical relevance by changing the name of one of his publishing companies.
    • The difference between a brand and a value proposition.
    • The three-phase approach to building your value proposition.

    Click to Tweet

    • The only way for your business to compete with marketing-message overload is to find ways to be super relevant to just the right prospects. @Bill_Cates #relevance #marketing
    • Radical Relevance is the business equivalent of love at first sight. @Bill_Cates #relevance #business
    • Seeing the world through the eyes of your prospects and clients is at the heart of relevance. @Bill_Cates @relevance @sales

    Interview Links

    TheReferralCoach.com

    Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients by Bill Cates

    Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates

    The Cates Academy

    Bill's Blog

    Bill's Speaking page

    Connect with Bill on Facebook

    Connect with Bill on LinkedIn

    Follow Bill on Twitter

    Bill's YouTube channel

    Resources

    Endless Referrals: The Go-Giver Way 2-Day Workshop

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    156 Freedom Lifestyle - Curt Mercadante Nov 26, 2019
    Show notes

    Business, Freedom, Relationships, Vision, Alignment

    Summary

    Why is freedom so important? We'll look at in our Thought of the Day. And in our interview segment, we'll explore what it means to have a "Freedom Lifestyle," as well as the keys to having one. We'll discuss that with the author of a book on that very topic. That and more on today's show.

    Bob's Thought of the Day

    We'll explore:

    • Two definitions of "freedom."
    • Why 75% of employees feel disengaged at work.
    • The importance of autonomy and "intrinsic motivation" vis a vis employee performance.

    Interview with Curt Mercadante

    You'll discover:

    • How Curt defines "entrepreneurial freedom."
    • Curt's story of feeling overwhelmed but then gaining time freedom and financial freedom.
    • The difference between growing a business and scaling a business.
    • How Curt's Father impacted how he viewed success and relationships.
    • The five key areas that must be firing on all cylinders for you to be living out The Freedom Five: Superpowers, Vision, Alignment, Outcomes, Goals.
    • Why the key to freedom and fulfillment isn't balance; it's alignment.
    • The importance of reverse-engineering your vision by establishing short-term goals.
    • How companies and teams can apply the principles of The Freedom Five.

    Click to Tweet

    • What are "The Freedom Five?" Author and Entrepreneur, @CurtMercadante shares this and more from his terrific book, "Five Pillars of The Freedom Lifestyle" in this episode of The Go-Giver Podcast.
    • True #entrepreneurial freedom means growing your business while growing your freedom & fulfillment. @CurtMercadante
    • The key to freedom and fulfillment isn't balance; it's alignment: aligning the three facets in your life—work, family, and self. @CurtMercadante

    Interview Links

    CurtMercadante.com

    Five Pillars of the Freedom Lifestyle: How to Escape Your Comfort Zone of Misery by Curt Mercadante (Amazon link)

    Curt's Podcast

    Connect with Curt on Facebook

    Connect with Curt on LinkedIn

    Follow Curt on Twitter

    Follow Curt on Instagram

    Curt's YouTube channel

    Resources

    Endless Referrals: The Go-Giver Way 2-Day Workshop

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    155 Manage Attention … Unleash Genius - Maura Nevel Thomas Oct 15, 2019
    Show notes

    Attention, Distraction, Time Management, Productivity, Technology

    Summary

    Just how important is our attention when it comes to our achieving that which we desire? We'll look at that in our Thought of the Day. And in our interview segment: It used to be that TIME Management was suggested to help us be more productive. However, today's guest says the key is actually ATTENTION management. Maura Nevel Thomas will share some very helpful information from her terrific new book on that very topic. That and more on today's show.

    Bob's Thought of the Day

    We'll explore:

    • Why desire is so important to accomplishing a specific goal.
    • A powerful quote from The Master Key System by Charles F. Hannel: "Creative thought requires attention, and the power of attention is, as we have found, the weapon of the Super-man" [today we would use the term "Super-person"].

    Interview with Maura Nevel Thomas

    You'll discover:

    • Why "time management" is a myth.
    • Maura's definition of "productivity": Achieving or producing a significant amount or result.
    • The Productivity Paradox, and how to manage it.
    • A key insight about our modern technology: it is created to be habit-forming.
    • Steps that can help you manage your attention and become more productive.
    • The four quadrants of attention management.
    • The importance of recognizing how often you allow your attention to be stolen by technology.

    Click to Tweet

    • How you manage your time only matters if you manage your #attention. @mnthomas
    • Since #distraction is our problem, "time-management" is not the solution. The antidote to distraction is #attention. @mnthomas
    • #Distraction creates distractability. The more distracted we are, the more distracted we will be. @mnthomas #attention

    Interview Links

    MauraThomas.com

    Attention Management: How To Create Success And Gain Productivity — Every Day by Maura Nevel Thomas

    Personal Productivity Secrets by Maura Nevel Thomas

    Work Without Walls by Maura Nevel Thomas

    All of Maura's books

    Maura's Blog

    Maura's Speaking page

    Connect with Maura on Facebook

    Connect with Maura on LinkedIn

    Follow Maura on Twitter

    Maura's YouTube channel

    Resources

    The Go-Giver Influencers Facebook LIVE Show

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    154 The Gift of Struggle - Bobby Herrera Oct 08, 2019
    Show notes

    Kindness, Struggle, Humility, Leadership, Pain

    Summary

    It's often said that struggle is a positive thing. But is it really a GIFT? We'll look at that through a fascinating discussion with Bobby Herrera on today's episode. That and more on today's show.

    Interview with Bobby Herrera

    You'll discover:

    • Bobby's journey of struggle as a child.
    • The life-changing "bus story" that would serve as a sort of North Star for the rest of Bobby's life.
    • Why pain, struggle, and suffering are the pathways to wisdom.
    • The importance of viewing leadership as an "inside job," and how it builds trust with your team members.
    • How Bobby used the "bus story" to transform his company into a community.
    • A powerful story about choosing the hardest right over the easiest wrong.
    • How to reframe the way you view struggle in your life.

    Click to Tweet

    • #Leadership amounts to wanting more FOR our people than we want FROM them. @BobbyHerreraPG
    • #Struggle is the most honest and revealing measure of progress toward becoming the leader you desire to be." @BobbyHerreraPG
    • #Humility is the secret of the wise. @BobbyHerreraPG

    Interview Links

    Bobby-Herrera.com

    PopulusGroup.com

    The Gift of Struggle: Life-Changing Lessons About Leading by Bobby Herrera

    Bobby's Blog

    Bobby's Speaking page

    Connect with Bobby on Facebook

    Connect with Bobby on LinkedIn

    Follow Bobby on Twitter

    Follow Bobby on Instagram

    Bobby's YouTube channel

    Resources

    The Go-Giver Influencers Facebook LIVE Show

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    153 The Art of the "Heart" Sell - Christine Schlonski Sep 24, 2019
    Show notes

    Sales, Heart, Conversations, Success, Business

    Summary

    Do you look at selling in a way that is counterproductive to your success? We'll look at that in our Thought of the Day. And in our interview segment, we'll explore why Christine Schlonski doesn't believe in a hard sell, but rather a "heart" sell. But what exactly is a "heart" sell? We'll certainly find out. That and more on today's show.

    Bob's Thought of the Day

    We'll explore:

    • The reason why - if you think of selling as "yucky"...it's most likely hurting your business.
    • What sales truly is: discovering what the other person wants, needs, and desires, and helping them to get it.
    • What you're really giving to your prospective customer when you are selling.

    Interview with Christine Schlonski

    You'll discover:

    • Christine's sales journey, and why she had to come to grips with loving sales.
    • How Christine overcame the fear of selling.
    • Christine's advice to salespeople who don't enjoy selling.
    • The importance of conversations in the sales process.
    • How to connect your head and heart when selling.
    • Christine's credo: Stop JUST dreaming. Act NOW!

    Click to Tweet

    • #Sales is all about coming from a place of love. @newsalesmindset
    • Stop JUST Dreaming. Act NOW. @newsalesmindset #sales #success
    • On this episode, the great @newsalesmindset reveals how to #sell from the #heart.

    Interview Links

    ChristineSchlonski.com

    Heart Sells! Podcast

    Christine's Blog

    Christine's Empowerment Notes

    Connect with Christine on Facebook

    Connect with Christine on LinkedIn

    Follow Christine on Twitter

    Follow Christine on Instagram

    Christine's YouTube channel

    Resources

    The Go-Giver Influencers Facebook LIVE Show

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


    152 Happy Money - Ken Honda Sep 17, 2019
    Show notes

    Money, Gratitude, Relationships, Business, Happiness

    Summary

    How do *feel* about money? We'll look at that in our Thought of the Day. And in our interview segment, money and happiness expert Ken Honda shares with us why--not the money itself, but our emotions around money--have so much to do with the degree of happiness we experience. That and more on today's show.

    Bob's Thought of the Day

    We'll explore:

    • The beauty of a free-market: a place where people can choose to buy and pay for what they wish based on their own values.
    • Why money tends to be one of the most emotional concepts there is, and why most people's reactions to money have a negative ring.
    • Several prosperity-based authors who can help you override the constant messages of lack we receive from so many sources.

    Interview with Ken Honda

    You'll discover:

    • The story that opens Ken's book--a rather strange story by Western standards.
    • The difference between Happy Money and Unhappy Money.
    • Why most of us are already in a deeply committed, unhappy relationship with our money.
    • The tragedy that began Ken's quest to learn and understand the meaning of money.
    • Two powerful words that will help you to start to transform your relationship with money.
    • Two kinds of money knowledge: IQ and EQ.
    • The myth of scarcity and why it is so pervasive.
    • What parents must teach their children about money.

    Five Steps to Happy Money:

    1. Shift out of the scarcity mindset.
    2. Forgive and heal your money wounds.
    3. Discover your gifts and get into the flow of Happy Money.
    4. Trust life.
    5. Say "arigato" all the time.

    Click to Tweet

    • It is not how much you make or have that results in Happy Money or Unhappy Money; it is the energy in which your #money is given and received that determines your flow. @KenHondaHappy
    • Winning the #money game is not how well you do financially. It is how good you FEEL ABOUT PLAYING. @KenHondaHappy
    • A healthy relationship with #money can bring you a deep sense of peace. @KenHondaHappy

    Interview Links

    KenHonda.com

    Happy Money: The Japanese Art of Making Peace with Your Money by Ken Honda

    Connect with Ken on Facebook

    Follow Ken on Twitter

    Follow Ken on Instagram

    Resources

    The Go-Giver Influencers Facebook LIVE Show

    Order The Go-Giver Influencer

    Sell The Go-Giver Way Audio Program

    GoGiverSalesAcademy.com

    The Go-Giver Leader

    TheGoGiver.com

    GoGiverSpeaker.com

    Burg.com

    How to Post a Review


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