The Game with Alex Hormozi

Latest Episodes:

Selling High-ticket Offers (with Emmanuel Abolo) Pt. 1 - Sept. '21 | Ep 445 Oct 08, 2022

Show notes

(Disclaimer: This interview was recorded over a livestream. We apologize in advance for the quality of the audio.)

It's more about embracing change and about being flexible in terms of the goals that we set. Today, join Alex (@AlexHormozi) as he guests on Emmanuel Abolo’s YouTube to talk about convincing people to say yes to your high-ticket offers, how the grand slam formula can be applied to any kind of business, and trying to solve every perceived problem of your market. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Emmanuel Abolo’s YouTube Channel!

Timestamps:

(1:11) - Niche switching doesn't solve client acquisition; focus is key.

(5:17) - Overcoming challenges convincing clients to pay substantial fees.

(9:31) - Guaranteeing results in relationship marketing; transferring to other markets.

(11:58) - Qualifying avatars for grand slam offers; adaptable strategy.

(18:27) - Market efficiency and offer planning to avoid regression.

(21:28) - Addressing multiple problems; impact on overall market strategy.

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What I Realized About Mentorships | Ep 444 Oct 06, 2022

Show notes

A great mentor will make sure you’ll move ahead in the path, even if he gets left behind. Today, Alex (@AlexHormozi) shares with us an eye-opening perspective about mentors and mentees, what the purpose of mentors are in our lives, and the true meaning of “passing it on”. Is there a mentor in your life that comes to mind?

Timestamps:

(0:46) - Respect all mentors; each prepares you for the next.

(2:13) - Gratitude to mentors for providing a head start.

(8:06) - Mentor success: Mentees surpassing is a sign of good teaching.

(10:12) - "Give away the secret, sell the implementation" explained.

(12:20) - Alex's motivation: Helping others succeed, making a difference.

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3 Steps That Will Double Your Profits in 8 Weeks | Ep 443 Oct 04, 2022

Show notes

When something becomes more expensive, people perceive its value in a higher way. Today, Alex (@AlexHormozi) talks about the steps he did in order to make over $5 Million in 8 weeks, why doubling your price is the best option to choose, and explains these steps using a hypothetical scenario at the end of the episode.

Timestamps:

(2:04) - Business growth wish: Double customers, double price, or extend retention?

(3:37) - Best profit strategy: Double the price; Alex's successful example.

(6:19) - Increase pricing by 50%, maintain product, boost sales.

(7:52) - Pricing tied to emotions; fear of breaking established prices.

(9:38) - Three steps to double profits: Pricing Survey, internal communication, customer communication.

(21:21) - Alex's hypothetical business: Walkthrough of doubling the price.

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The Business Formula: Acquiring Customers Profitably, Goal-hitting Offers, & More…(with Tanner Chidester) Pt.2 - Aug '21 | Ep 442 Oct 01, 2022

Show notes

If you never quit, then you won't fail. That's the prerequisite of entrepreneurship. Today, join Alex (@AlexHormozi) as he guests on Tanner Chidester’s YouTube to talk about how to acquire customers profitably, the formula, mindset, and models that he uses to achieve this success, and touches on topics about seeking family approval, etc. This is part 2 of the interview.

Check out the episode on Tanner Chidester’s YouTube Channel!

Timestamps:

(1:17) - Alex's business approach: Organic leads without paying; no pre-existing formula.

(6:54) - Strategies for easier marketing; significance of consistent growth.

(9:50) - Addressing lack of support from family; advice for those struggling.

(15:00) - Leila Hormozi's impact, Alex's daily life, and future plans.

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The Millionaire Morning Routine | Ep 441 Sep 29, 2022

Show notes

Is your routine really productive for you? Today, Alex (@AlexHormozi) talks about the question that many people keep asking him: his “Millionaire Morning Routine”. He talks about how this routine should actually be done in reverse, the implications of having this kind of morning routine, and why understanding productivity and leverage is important when creating your own routine.

Timestamps:

(0:59) - Define productivity; focus on least effective routines, avoid perfection.

(2:51) - Critique of "Millionaire Morning Routine"; commitment over routine specifics.

(5:10) - Emphasize outcome thinking; leverage tasks based on effectiveness.

(7:26) - Entrepreneurship: Consistently trading time; prioritize high-leverage tasks.

(10:38) - Remember to assess task productivity, evaluate leverage, and do the work.

(14:23) - Maximize personal work time; ensure focus on the right tasks.

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This is Why No One Believes Your "Authority" in the Industry | Ep 440 Sep 27, 2022

Show notes

Do you walk your talk? Or are you just saying that? Today, Alex (@AlexHormozi) talks about how there are so many people who about things they haven’t even done themselves which results in painting a false image of authority, and why being completely honest with your intentions from the get-go and documenting your process is better in the long run when you’re trying to leave your mark in the industry.

Timestamps:

(1:34) - Common growth hindrance: Misalignment of brand and authority focus.

(2:46) - Difficulty delivering theoretical business knowledge without evidence. Be transparent.

(4:58) - Shift to depth and specificity in language for valid insights.

(7:06) - Speak with authority based on experience, document your journey.

(9:26) - Consider audience intention; authenticity is crucial.

(11:29) - Service value lies in implementation, accountability, troubleshooting, and problem-solving perspective.

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Fear of Losing, Finding High-Level Employees, and Simplifying Offers (with Tanner Chidester) Pt.1 - Aug '21 | Ep 439 Sep 24, 2022

Show notes

The only games worth playing are games that you can continue to play. Today, join Alex (@AlexHormozi) as he guests on Tanner Chidester’s YouTube to talk about how the role of having general business acumen can contribute to general business success, how pain can be used to feel success, and how to simplify your offers in such a way that they're both compelling, easy, valuable, and get people to buy them. This is part 1 of the interview.

Check out the episode on Tanner Chidester’s YouTube Channel!

Timestamps:

(1:40) - Book inspiration from years of knowledge, hiring high-level talent.

(4:32) - Asking experts right questions, millionaire efficiency with 2-day workweek.

(8:22) - Strong business background's impact on success, scariest entrepreneurial moment.

(10:56) - Trend of successful people avoiding failure, Alex's perspective evolution.

(14:01) - Simplicity challenge; litmus test to gauge offer complexity.

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Cold Outbound Sales Magic | Ep 438 Sep 22, 2022

Show notes

You're letting people know one-on-one about the stuff that you sell. Today, Alex (@AlexHormozi) talks about how you can possibly leverage referrals and affiliates, an interesting story about cold outbound sales, and how you can profitably grow, even if you're capital constrained.

Timestamps:

(1:28) - Cold outbound strategy: Affiliates to customers, cost-effectiveness emphasized.

(2:52) - Math breakdown of two girls selling energy drinks at the beach.

(3:58) - Vital role of a good product; giveaway strategy for virality.

(6:51) - Marketing efficiency key; benchmarks like LTV, CAC ratio crucial.

(8:43) - Cold outbound applicable to various businesses; direct communication methods.

(9:44) - Consider ideal cash flow of acquisition; aim for quick returns.

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How to Sell "Ghost" Products Strategically | Ep 437 Sep 20, 2022

Show notes

Gain their trust by selling what you (don’t) have. Today, Alex (@AlexHormozi) talks about one of the most powerful sales tactics he’s been using: Ghost Products. He dives into how he was able to discover this idea, how to apply it, and how it’s a concept on diming imaging admission that you can do as a salesperson to gain the trust of your customers.

Timestamps:

(2:07) - Sold product out of stock by offering alternatives, giving instructions.

(3:59) - "Ghost Products" build trust; distinguish help from manipulation with intention.

(5:38) - Trust gained by offering low-margin items generously; present vision.

(8:14) - Upsell using prescriptive closes; associate product use with existing habits.

(10:35) - Emphasize the problem-solving aspect if the customer doesn't buy immediately.

(13:11) - Sales goal: Move to the customer's side of the table.

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“Tiny Market, Big Money” & Common Entrepreneur Mistakes (on Foundr Stories) Pt. 2 - Feb '22 | Ep 436 Sep 17, 2022

Show notes

And if you give more than you take, the marketplace will always reward you... Today, join Alex (@AlexHormozi) as he guests on Foundr Stories’ YouTube to talk about some of the common mistakes that are happening in the entrepreneurial space, break down the concept of “tiny market, big money”, and how you speak, think, & approach scenarios and situations are going to predicate how successful you are in any endeavor you do. This is part 2 of the interview.

Check out the episode on Foundr Stories’ YouTube Channel!

Timestamps:

(1:04) - "Tiny market, big money" process: Find lucrative niche markets.

(4:22) - Manage 100x price increases and attract more clients.

(6:13) - Key takeaway from educational efforts?

(9:24) - Entrepreneurial mindset: Acquired or innate skills?

(15:03) - Common 2021 entrepreneur mistakes.

(17:51) - Rapid-fire: Money, 10-year vision, and more.

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