The Game with Alex Hormozi

Latest Episodes:

Leveraging Your "Dark Side" | Ep 465 Nov 29, 2022

Show notes

The road to hell is paved with good intentions. Today, Alex (@AlexHormozi) talks about why it’s okay to accept the negative feelings or situations we have and leverage on these emotions instead of improving on them. Sometimes, negative fuel can drive you to do better.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:03) - Utilize life's challenges as energy for motivation.

(3:49) - Connect poverty to insufficient rich-creating activities; leverage motivation sources.

(5:06) - Learn from painful past; guide for future choices.

(6:43) - Turn pain into a fuel for motivation, accept overflowing energy.

(10:22) - Gap between perceived and actual best; understand your capability.

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Having an Exceptional Customer Service (w/ Billy Rickman) Pt. 2 - Apr ‘19 | Ep 464 Nov 26, 2022

Show notes

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)

“If you have to be an amazing salesman to make the business work, the business is broken.” Today, join Alex (@AlexHormozi) as he guests on Billy Rickman’s YouTube to talk about having an exceptional customer experience and how to blend that in a way to sell more expensive stuff over time. This interview was done all the way back in 2019 but still holds incredible value today. This is part 2 of the interview.

Check out the episode on Billy Rickman’s YouTube Channel!

Timestamps:

(1:06) - 5-step customer journey framework explained by Alex.

(5:47) - Strategies for selling high-ticket offers without initial industry knowledge.

(9:53) - Overcoming limiting beliefs on industry-specific effectiveness.

(12:16) - Three immediate actions for business growth

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Ways To Make $1 Million | Ep 463 Nov 22, 2022

Show notes

All paths can lead to one million. Today, Alex (@AlexHormozi) shares with us the many ways a person can make 1 Million dollars. You’d be surprised by some of the ways he suggests and you’ll never know if one of these is for you.

Timestamps:

(0:50) 1st-5th: Sell high, borrow, leverage contracts, earn commissions.

(4:56) 6th-9th: Tap into scarce resources, sell units, no-money-down deals, arbitrage.

(11:42) 10th-12th: Identify undervalued assets, sell high without ownership, sell high-ticket items.

(20:26) 13th-15th: Combine profitable elements, facilitate loans, promote others' products.

(24:40) Last method: Arbitrage between two entities for earnings.

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Not Breaking the Bank & An Individual's Hard Work (w/ Billy Rickman) Pt. 1 - Apr ‘19 | Ep 462 Nov 19, 2022

Show notes

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)

You have to be self-disciplined and self-motivated to stay in the game. Today, join Alex (@AlexHormozi) as he guests on Billy Rickman’s YouTube to talk about how to do business without breaking the bank and how to leverage hard work within the context of a small business (during the time he was doing Gym Launch). This is part 1 of the interview.

Check out the episode on Billy Rickman’s YouTube Channel!

Timestamps:

(0:57) - Rapid growth: How without bankruptcy or losing sanity?

(3:55) - Success factors: Hard work, strategy, knowledge, individual contributions.

(5:46) - Embrace failure; change perspective for industry resilience.

(8:15) - Is "self-discipline" a unique advantage in the gym industry?

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"New Distractions Kill" - Keynote Speech at Future Flipper (Pt. 2) | Ep 461 Nov 17, 2022

Show notes

You have to learn how to say no to the woman in the red dress and focus on what’s really important ahead. Today, join Alex (@AlexHormozi) as he presents his keynote at Future Flipper to talk about his definition of “work”, the importance of creating volume and leverage when it comes to output, and the other three ways you will not get leverage. This is part 2 of the keynote speech.

Timestamps:

(0:45) - Choose one, focus; any can succeed with dedication.

(3:35) - Resist distractions; be the one saying no.

(6:51) - Patience is behavioral, not just about feelings.

(15:35) - Unreasonable focus makes failure unlikely; stack the deck.

(19:59) - Invest time in enhancing lead magnet, offer; key to success.

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Attention is the New Oil | Ep 460 Nov 15, 2022

Show notes

Get them hooked, get their attention. Today, Alex (@AlexHormozi) talks about how his multiple beliefs about personal branding and creating content were thrown out the window after seeing highly influential figures do it, how “attention” is the new “oil” in business, and the factors you need to get that attention from your audience.

Timestamps:

(3:10) - Reality shift: Personal branding's power seen through influencers' success.

(8:29) - Attention, today's scarce resource; audience is the real output.

(16:07) - Long-term success requires significant patience in the game.

(34:12) - Huge success needs compounding, multiple leverage forms, time efficiency.

(39:23) - Personal branding: Offer value, not just self-focus; audience-centric.

(42:56) - Building personal brand: Sell values, ideals, not just products.

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Flow before Friction & Excellent Customer Experience (with Ryan Daniel Moran) Pt.2 - July '21 | Ep 459 Nov 12, 2022

Show notes

The business is the backbone, not the front. Today, join Alex (@AlexHormozi) as he guests on Ryan Daniel Moran’s YouTube to talk about creating flow, adding friction, how much friction to create and when to improve the customer experience. He also answers the question of reconciling the difference between an MVP and a grand slam offer. This is part 2 of the interview.

Check out the episode on Ryan Daniel Moran’s YouTube Channel!

Timestamps:

(0:53) - Structure offers for exceptional customer experience.

(7:17) - Comparison: Pickup lines vs. marketing confidence and conviction.

(10:30) - Offer's role, anti-MVP, "flow before friction" explanation.

(18:42) - Alex's ventures grow fast—focus on flow or primary lever?

(22:35) - Demand strategy: Meet capacity or create scarcity for growth.

(32:44) - $100M Offers book sections: Market, product, enhancers detailed.

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"No One Can Outwork Me" - Keynote Speech at Future Flipper (Pt. 1) | Ep 458 Nov 10, 2022

Show notes

If you teach something new and they’re not able to tell you about it, that means they didn’t truly learn. Today, join Alex (@AlexHormozi) as he presents his keynote at Future Flipper to talk about his definition of “work”, the importance of creating volume and leverage when it comes to output, and the ways you will not get leverage. This is part 1 of the keynote speech.

Timestamps:

(3:38) - "Outwork me" misconceived; Alex defines work as output.

(6:52) - Volume and leverage key: Move lever, maximize output.

(10:26) - Money's link to time, leverage crucial for earnings.

(12:49) - Leverage pitfalls: Uninformed optimism, divided focus explained.

(19:14) - Epic tasks require sustained effort, avoiding overestimation of abilities.

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13 Things I Wished I Learned | Ep 457 Nov 08, 2022

Show notes

The path to entrepreneurship is much more complex than you realize. Today, Alex (@AlexHormozi) talks about the different lessons he wished he had learned after college regarding business, life, and himself. Sometimes, it’s all about shedding false truths in order to see the world more clearly.

Timestamps:

(0:38) - Decisions: Assume humility, self-respect, mindful selling language.

(6:52) - Reading impact, unique traits, goodwill's rapid growth.

(11:28) - Life truths: Embrace death, ordinary actions yield greatness, diligence.

(16:43) - Core values non-negotiable, humility crucial, happiness perspective.

(24:19) - Cycle of success: Failure, learning, success, complacency, failure.

(26:31) - Bonus Lesson 14: Invest in making truths tangible.

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Ethics on High-Ticket Offers, Marketing Promises, & More... (with Ryan Daniel Moran) Pt.1 - July '21 | Ep 456 Nov 05, 2022

Show notes

People want to buy, expensive things. People will become more convicted. The more they invested, they become. Today, join Alex (@AlexHormozi) as he guests on Ryan Daniel Moran’s YouTube to talk about marketing promises, the ethics behind delivering high ticket offers, and more. This is part 1 of the interview.

Check out the episode on Ryan Daniel Moran’s YouTube Channel!

Timestamps:

(1:41) - Alex's emphasis on quality products and his process for ensuring it.

(6:34) - Contrasting the "Magician" (who emphasizes effort) with the "Mule" (who works all day) and addressing customer expectations.

(8:55) - Alex's perspective on earning the CEOs of publicly traded companies and understanding the average income of your target client.

(18:03) - Exploring the ethics behind charging high prices and the importance of conviction and certainty in selling.

(26:24) - Alex's mindset and methodology when it comes to physical products.

(37:07) - The three fundamental tests and the value equation in business.

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