The Game with Alex Hormozi

Latest Episodes:

Accepting the Truth: The Reality of Success (with Andy Frisella) Pt.3 - Mar. ‘23 | Ep 563 Jul 15, 2023

Show notes

“You have to gain leverage over other people because of how much better you are at the thing.” Today, join Alex (@AlexHormozi) as he guests on Andy Frisella’s Podcast REAL AF to talk about how to succeed in business by becoming so good that people can't ignore you, gaining leverage over others through superior skills, and accepting critical feedback as a means for personal and professional growth. They also touch on the importance of disassociating personal identity from business outcomes, developing a skillset that adds value to the market, and the role of implementation in achieving success. This is part 3 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Andy Frisella’s YouTube Channel!

Timestamps:

(1:16) - The market can be harsh, slapping you with reality. Learn and adapt.

(8:54) - Meeting players who exceed your standards reveals new levels of performance.

(14:12) - Accepting reality is the first step towards becoming who you want to be.

(21:43) - Learn from the lessons poverty teaches and take responsibility.

(31:07) - Gratitude arises when you realize success is not deserved.

(46:30) - Appreciate the present, as they may be your last moments.

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The M.A.G.I.C Offer Formula | Ep 562 Jul 13, 2023

Show notes

“Make it as short as possible, but no shorter." Today, Alex (@AlexHormozi) shares with us his MAGIC Offer headline formula, an acronym to help businesses create irresistible offers that convert in local markets. He breaks down the meaning behind each letter in the magic acronym and explains how to use it to create punchy headlines that get around banner blindness.

Timestamps:

(1:51) - M.A.G.I.C Formula: Magnetic, Avatar, Goal, Indicate, Container

(3:52) - Use the M.A.G.I.C formula to make quick headline variations

(6:04) - Local B2C marketing requires changing headlines frequently

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(This episode is a re-run. Original airdate was October 16, 2020)

3 Questions To Ask Yourself For Product And Service | Ep 561 Jul 11, 2023

Show notes

"If it's not going to grow on its own over time, it's not worth doing." Today, Alex (@AlexHormozi) talks about the importance of creating a product or service that is valuable enough to generate word-of-mouth referrals and compound growth over time. He suggests three questions to ask oneself when evaluating a product or service in order to improve its value, profitability, and customer experience.

Timestamps:

(1:11) - Small entrepreneurs get customers to make sales

(2:44) - Q1: How to create the most value in the product itself?

(4:13) - Q2: If it were one-tenth the cost, what else to make it better?

(4:26) - Q3: What experience makes the customer a raving fan?

(6:40) - Word of mouth is the most powerful and compounds

(8:13) - The ultra-wealthy compounding everything they do

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(This episode is a re-run. Original airdate was August 19, 2021)

The Value of Pain In The Pursuit of Success (with Andy Frisella) Pt.2 - Mar. ‘23 | Ep 560 Jul 08, 2023

Show notes

"Every time you do get f*cked over, you actually end up being the person that won." Today, join Alex (@AlexHormozi) as he guests on Andy Frisella’s Podcast REAL AF to share his theory on doing the right thing and how it can lead to long-term success, despite the pain that may come with it. He also discusses the importance of understanding user needs in research and the practicality of giving to more people to increase the likelihood of success. This is part 2 of the interview.

Check out the episode on Andy Frisella’s YouTube Channel!

Timestamps:

(2:38) - Treating people right leads to personal growth and winning

(7:51) - Long-term success comes from being a giver and creating opportunities

(25:08) - Losing and learning are part of the journey to success

(36:20) - Word of mouth remains the most powerful form of marketing

(47:24) - Brand building is a slower process but the right way to do it

(56:15) - Exceptional products and experiences are prerequisites for success

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How The World’s RICHEST Man Made His Money | Spotify Video Exclusive Jul 07, 2023

Show notes

"The easiest way to appeal to the rich is just do the same thing in half the time." Today, Alex (@AlexHormozi) shares with us how Bernard Arnault became the richest man in the world by understanding the psychology of the rich and creating luxury products that specifically serve them. He also shares tips on increasing the quality of customers and delivering a better experience.

Timestamps:

(1:35) - Study luxury brands for products serving the rich.

(3:15) - Deliver big dream outcome with minimal effort.

(4:40) - Convenience is the easiest way to appeal to the rich.

(5:13) - Higher prices lead to better emotional investment and results.

(6:23) - Higher prices attract less demanding customers and increase value.

How To Never Feel Stressed Again | Spotify Video Exclusive Jul 07, 2023

Show notes

"The reason something affects you is because you have deemed it meaningful. You've said it matters." Today, Alex (@AlexHormozi) talks about managing stress and mindset in business and life by changing the meaning we ascribe to circumstances and using tools like time and volume to recalibrate our perspectives. He also shares personal examples of how these techniques have helped him decrease anxiety and increase gratitude.

Timestamps:

(0:18) - Choose perspective of events as good or bad. (1:16) - Circumstances are like weather, no inherent value. (2:35) - Gain perspective of long-term impact of situation. (3:32) - Contextualize circumstances to decrease anxiety and sadness. (4:18) - Be aware of levers of meaning to control emotions.

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More, Better, New: The Order of Strategic Leverage (GymCon Day 1) - Pt. 2 | Ep 559 Jul 06, 2023

Show notes

"If it doesn't map to that, forget about it. Just cut it." Today, join Alex (@AlexHormozi) as he guest speaks during Day 1 of GymCon to talk about the importance of focusing on the highest leverage activities in a business and how to prioritize tasks based on impact and ease. He emphasizes the need to solve the root issues in a business, rather than relying on new marketing tricks or hacks. This is part 2 of the talk.

Timestamps:

(1:16) - Strategy frameworks to get more customers and scale business

(8:41) - Make the right decision with impact and ease

(11:34) - Obsession with product leads to compounding success

(18:44) - Rate of learning: same condition, new behavior

(21:31) - 8 ways to get more customers

(26:46) - Make it efficient with little operational drag and capital

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The Power of Prioritization: Making Every Move Count (GymCon Day 1) - Pt. 1 | Ep 558 Jul 04, 2023

Show notes

"If it has stayed the same and you are spending all your time working on it, you're not gonna get more hours." Today, join Alex (@AlexHormozi) as he guest speaks during Day 1 of GymCon to talk about strategies for maximizing profits in a gym business and emphasizes the importance of identifying the constraint of the business to properly allocate resources. He also touches on the topic of branding and reputation, providing insights on how to cultivate associations with intangible ideas that customers want. This is part 1 of the talk.

Timestamps:

(3:51) - Maintaining brand and reputation is difficult

(8:52) - Anxiety = don't know what to pick

(10:01) - Strategy = prioritizing for the most bang for your buck

(13:29) - Better priorities = most money

(18:40) - Identify constraints of business to grow

(23:42) - Small businesses need more A players

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Reps, Sales, and Pounding the Meat (with Andy Frisella) Pt.1 - Mar. ‘23 | Ep 557 Jul 01, 2023

Show notes

"If you truly want to be an effective leader and salesperson, the best thing that you can do (…) is to make them understand how it's in their best interest to do those things." Today, join Alex (@AlexHormozi) as he guests on Andy Frisella’s Podcast REAL AF to share his journey from a 22-year-old gym owner to a successful entrepreneur. He discusses his innovative approach to sales and marketing that helped him launch five gyms without any capital. He also emphasizes the importance of gaining experience through repetition and the value of effective leadership and sales skills in running a successful business. This is part 1 of the interview.

Check out the episode on Andy Frisella’s YouTube Channel!

Timestamps:

(1:47) - How Alex started his entrepreneurial journey

(12:24) - Sales skills learned through experience and on-the-job education

(26:42) - Betrayal from close ones can happen with good intentions

(42:00) - Pressure and pain can bring out brilliance and lead to success

(50:01) - Opposition fuels determination to succeed

(53:05) - Risks lead to success; handle betrayal gracefully for success

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Get RICH in 2023- Live like you’re BROKE | Spotify Video Exclusive Jun 30, 2023

Show notes

"If you wanna be financially disciplined, just f*cking be disciplined." Today, Alex (@AlexHormozi) shares his tips on how to live cheap, save money, and invest in the skills and experiences that will make you money. He emphasizes the importance of maximizing both sides of the income-to-spending ratio in order to achieve financial success.

Timestamps:

(0:54) - Three big cost centers: transport, living, food.

(5:48) - Find people with similar goals.

(8:59) - Invest in long-term relationships for future payoffs.

(10:17) - Low living costs = higher risk tolerance.

(11:55) - Hack: check bank account every morning, track everything.

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