The Game with Alex Hormozi

Latest Episodes:

Getting Bad Advice from Good People | Ep 668 Mar 20, 2024

Show notes

"When you have an opportunity or you have made the decision to capitalize on a new thing that you're going to do, to go all in on that thing.” Today, Alex (@AlexHormozi) discusses the struggle of determining who to listen to for advice as an entrepreneur, and shares personal experiences with making non-ideal decisions that ended up being the right ones. He encourages listeners to weigh decisions based on opportunity cost and to go all in once the decision is made.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:48) - The power of going all in

(2:52) - Opportunity cost: The key to making big moves

(4:01) - The importance of speed in decision making

(8:04) - The delta between short and long term gains

(9:03) - Choosing your mentors wisely

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(This episode is a re-run. Original airdate was on September 26, 2019)

Why LTV's Are Important In Business | Ep 667 Mar 18, 2024

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Watch the YouTube video of this episode HERE

"You will know and understand what your cap rate or your hypothetical max is for your business simply by doing the math." Today, Alex (@AlexHormozi) breaks down three primary methods for calculating customer Lifetime Value (LTV) — lifetime earnings, churn rate, and sales velocity — and their impact on strategic business decisions. The discussion emphasizes the importance of LTV in projecting business growth, enhancing customer acquisition strategies, and improving profitability, making it a must-listen for businesses aiming to optimize their growth trajectory.

Timestamps:

(0:54) - Three different ways to calculate LTV

(1:21) - The significance of LTV in business growth

(2:19) - Calculating LTV based on churn

(4:23) - Calculating LTV based on sales velocity

(6:19) - The impact of LTV on business decisions

(10:18) - Strategic business decisions based on LTV

(12:23) - Conclusion: The power of LTV in business scaling

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(This episode is a re-run. Original airdate was on May 19, 2022)

The Power of Brand: From Millions to Billions Pt.1 (on The Matt Gray Show) | Ep 666 Mar 15, 2024

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"Privacy is the cost of fame. For some people, that cost is always too much.” Today, join Alex (@AlexHormozi) as he guests on The Matt Gray Show to share the importance of understanding the concept of private equity, leveraging personal brand, and utilizing smart business strategies to grow companies rapidly. He breaks down the costs and benefits of building a personal brand, which comprises talent attraction, trust building, quick problem solving, audience testing, and community connection. The discussion sheds light on different aspects of entrepreneurship, such as decision-making, understanding market dynamics, identifying key business opportunities, and scaling businesses to achieve financial success. This is part 1 of the interview.

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➤ Instagram | Spotify | Apple | LinkedIn

➤ Check out full episode on YouTube!

Timestamps:

(2:20) - The billion dollar goal

(4:02) - The journey of entrepreneurship

(6:38) - The art of opportunity selection

(15:04) - The power of media and building an audience

(19:35) - Attracting talent and building trust

(21:11) - The pros and cons of fame

(24:39) - The strategy behind keeping portfolio companies private

(27:12) - The ideal founder and company characteristics for investment

(29:34) - The impact of personal branding on business valuation

(34:14) - The investment in content creation

(37:36) - The importance of branding over growth hacks

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Negative Emotional Motivation | Ep 665 Mar 13, 2024

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"Right thing for the wrong reasons rather than the wrong things for the right reason.” Today, Alex (@AlexHormozi) discusses the importance of envy as a driver for success and self-improvement. He identifies envy and jealousy as distinct emotions, with the former being a desire for something someone else has while the latter is the fear of losing something one already possesses to someone else. Alex argues that understanding and acknowledging envy can be empowering and beneficial towards achieving business and personal goals.

Timestamps:

(0:36) - Understanding envy and jealousy

(1:36) - Personal experiences with envy and jealousy

(2:31) - The adaptive nature of envy

(3:22) - The power of naming emotions

(4:23) - The impact of motivations on actions

(6:02) - The importance of emotion in decision making

(6:57) - The freedom of accepting desires

(7:57) - Embracing emotions and desires

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(This episode is a re-run. Original airdate was on December 4, 2020)

How to Get Rich (Full Interview with Dave Ramsey) - Sept. ‘23 | Ep 664 Mar 11, 2024

Show notes

Watch the YouTube video of the episode HERE

“Put money in stuff you love and you understand.” Today, Alex (@AlexHormozi) interviews Dave Ramsey, founder and CEO of the company Ramsey Solutions, as he discusses key strategies for business growth, investment wisdom, and the importance of avoiding business debt. The episode delves into the operations of Ramsey Solutions, and the success of initiatives like the 'Every Dollar' app and 'Financial Peace University.' Highlighting the role of strategic decision-making, brand associations, and effective content strategies, this comprehensive discussion offers invaluable lessons for aspiring entrepreneurs and those interested in media experimentation.

Timestamps:

(0:52) - The power of appreciation and dealing with critics

(2:13) - The importance of financial education for business owners

(6:56) - The importance of trust in business

(10:37) - The growth and challenges of Ramsey Solutions

(14:09) - The role of trust in branding and business growth

(18:46) - The future of Ramsey Solutions: digital expansion

(35:29) - Understanding Ramsey Trusted and its revenue contribution

(38:41) - The impact of personalized investment advice

(40:29) - The importance of investing in what you understand

(48:11) - The role of debt in business and investment

(58:52) - The power of incremental progress in business

(1:01:05) - Navigating different platforms for business growth

(1:05:48) - Final thoughts and advice for business owners

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The Road to Becoming a Billionaire Pt.2 (on Iced Coffee Hour) | Ep 663 Mar 08, 2024

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"If you're in business or really just in life in general, you're bound to have expectations that are not met.” Today, join Alex (@AlexHormozi) as he guests on Iced Coffee Hour to share valuable insights on life and business strategies, focusing on stress management, personal finance, and the importance of passion-driven living. Key topics include the power of expectation reframing, the necessity of responsible spending habits, and the significance of perception in overcoming adversities. This engaging discussion provides listeners with actionable advice on enhancing their worth, developing a content creation system, and leading a life that dismisses external criticism. This is part 2 of the interview.

Follow Iced Coffee Hour on:

➤ Instagram | Apple | Spotify

➤ Check out the video episode on YouTube!

Timestamps:

(2:20) - Advice for employees: tying your job to revenue

(6:47) - The role of social media in life

(14:33) - The philosophy of life and business

(17:11) - The dynamics of relationships and business

(28:18) - The importance of individual experiences in relationships

(32:50) - The grand plan for content creation

(36:29) - The new office space and its impact on work culture

(51:07) - Perspectives on life, work, and dealing with stress

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I Solved Three $100,000,000 Business Problems | Spotify Video Exclusive Mar 07, 2024

Show notes

“Sometimes you got to take a half step back, so you can take 20 steps forward.” Today, Alex (@AlexHormozi) applies the theory of constraints to solve major issues in three different businesses: an appointment setting company, a HVAC marketing agency, and an influencer's business. He provides valuable insights on identifying and rectifying important constraints, rather than just increasing customer base, to increase business earnings significantly.

Timestamps:

(0:10) - Case study 1: appointment setting business

(0:49) - Understanding business constraints

(1:28) - Identifying and addressing the real problem

(3:08) - Case study 2: HVAC marketing agency

(4:17) - Building a strong business foundation

(5:00) - Case study 3: influencer business

(5:44) - Monetization strategies for influencers

(6:26) - Choosing the right business path

(8:33) - Applying the framework to your business

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Why Your Feelings Are Killing Your Finances | Ep 662 Mar 06, 2024

Show notes

It’s important to stay consistent and to make decisions logically and not based on feelings. Today, Alex (@AlexHormozi) discusses the importance of making business decisions without being swayed by emotion, and emphasizes the need for entrepreneurs to stay neutral and make decisions logically. He provides examples of successful business owners who have developed a thick skin and are able to manage their emotions to make difficult decisions.

Timestamps:

(1:46) - The impact of emotion on business decisions

(2:24) - The journey to emotional neutrality

(3:20) - The unexpected surprises in business

(4:24) - The power of consistency and routine

(5:43) - The role of math in decision making

(8:30) - The importance of making hard choices

(9:51) - The power of basics in business

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(This episode is a re-run. Original airdate was on April 23, 2019)

More Brutally Honest Advice to My Poorer Younger Self | Ep 661 Mar 04, 2024

Show notes

“Business and the level of detail that it takes to go from good to great- it's so much wider than people think it is.” Today, Alex (@AlexHormozi) shares more brutally honest advice on topics like achieving success through personal growth, developing strong work ethics, and building a unique brand. He shares his unique perspective on building a brand, creating a product, and understanding the importance of leveraging people's perception and reputation, using personal stories and examples to anchor his points. He also highlights the importance of having a clear vision, debunking the concept of rigid morning routines, dismissing perceived limitations imposed by age, and being wary of toxic elements in one's environment.

Timestamps:

(0:27) - #1: The work needs doing

(1:42) - #2: Actions create the result

(3:00) - #3: Spend your 20’s growing

(6:56) - #4: Seasons of learning and earning

(9:43) - #5: The cost of not knowing

(11:24) - #6: Playing the right game

(14:05) - #7: What hard work really is

(16:49) - #8: The value of brand

(20:56) - Bonus: Cutting off relationships that don’t serve you

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The Road to Becoming a Billionaire Pt.1 (on Iced Coffee Hour) | Ep 660 Mar 01, 2024

Show notes

“You can work smarter not harder, but you have to work hard in order to work smarter.” Today, join Alex (@AlexHormozi) as he guests on Iced Coffee Hour to his unconventional perspectives on entrepreneurship, success, and achievement. He sheds light on his unique strategies that transformed struggling gyms into prosperous businesses and his journey towards building a billion-dollar brand. Alex challenges widespread beliefs around personal development, emphasizing the role of consistent action and mindset over mood. He also exposes the intricate relationships between doing, being, and having, stressing the importance of action irrespective of one's current mood. This is part 1 of the interview.

Follow Iced Coffee Hour on:

➤ Instagram | Apple | Spotify

➤ Check out the video episode on YouTube!

Timestamps:

(2:00) - Dealing with insults and negative perceptions

(5:54) - The journey of entrepreneurship and business success

(7:57) - The art of acquisition and business growth

(21:12) - The power of branding and perception

(31:27) - The importance of taking action in business

(33:28) - The role of deprivation and motivation in success

(36:51) - Billionaire ambitions and impactful content

(42:57) - The concept of future self and motivation