The Game with Alex Hormozi

Latest Episodes:

I Interviewed the President of Shopify | Ep 651 Feb 09, 2024

Show notes

Get an inside look at Shopify's exponential growth and its impact on the e-commerce industry! Today, Alex (@AlexHormozi) is joined by Shopify’s President, Harley Finkelstein, as he dives deep into the philosophy and operation of the company, learning how the platform has become a cornerstone for modern entrepreneurs. He reveals the key factors behind Shopify's user-friendly design, robust support system, and its vision for the future of commerce. The conversation also highlights the role of innovation and customer focus in driving business growth.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:00) - Introduction and the excitement of entrepreneurship

(3:01) - Journey from zero to hero

(5:56) - Entrepreneurship and the t-shirt business

(8:47) - Starting my own DJ business

(11:47) - Starting a snowboard shop

(14:47) - Starting a business by solving your own problem

(17:27) - Increasing your luck surface area

(20:19) - The lowest cost of failure in starting a business

(23:28) - Shifting towards business owners

(26:36) - Focusing on SMBs and e-commerce

(29:41) - Key business principles

(32:55) - Building a long-term business with patience and generosity

(36:03) - The Build the Business competition and its impact on growth

(38:55) - Scaling and growth strategies on Shopify

(41:44) - Finding the perfect fit for your product

(44:31) - Authentic sponsorships and growth strategies

(47:30) - Building partnerships for business growth

(50:21) - Creating your own affiliate program

(53:02) - Making partners rich

(56:10) - Building generational wealth through sharing

(59:02) - The power of vulnerability

(1:02:11) - Shopify's founders mentality

(1:05:26) - The importance of employee tracks and transparency in communication

(1:08:19) - The importance of specialization and teamwork

(1:11:07) - Importance of micromanagement as a leader

(1:13:49) - Alignment and disagreement in Shopify

(1:16:53) - The changing landscape of retail

(1:20:03) - Authenticity and being yourself

(1:22:51) - Authenticity and connecting with others in entrepreneurship

(1:25:38) - Find your passion and solve a problem

(1:28:35) - A fun and valuable conversation with Alex

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“I'm Broke, What Should I Sell?” | Spotify Video Exclusive Feb 08, 2024

Show notes

“How can I enhance or make it more or less valuable or more or less profitable for me as a business owner?" Today (@AlexHormozi) discusses the different categories of products and services that can be sold, as well as the factors to consider when choosing what to sell. He also introduces the concept of the "delivery cube" and how it can enhance the value and scalability of a business.

Timestamps:

(0:00) - Introduction to entrepreneurship (0:12) - Understanding what can be sold (0:31) - Exploring the delivery cube (0:33) - Categories of things you can sell (2:49) - Choosing what to sell based on your skills and experience (4:19) - Understanding the delivery cube in detail (6:50) - The 10x to 1/10th test (7:51) - Conclusion and further learning

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How I Handle Bad Things From Happening | Ep 650 Feb 07, 2024

Show notes

“Ten thousand years from now, will this matter?” Today, Alex (@AlexHormozi) shares valuable insights on how to control emotions and stress levels, make better decisions, and redefine our interpretation of life's events. By emphasizing the significance of assigning meaning to circumstances and adopting an internal approach, Alex provides practical strategies for coping with stress and achieving a mindset shift.

Timestamps:

(0:37) - Understanding stress and perception

(2:28) - Using time and volume to change perspective

(3:16) - The importance of contrast

(4:12) - The insignificance of micro importance

(6:51) - The power of reframing and long-term perspective

(8:42) - The unique mindset

(9:33) - Controlling the uncontrollable

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(This episode is a re-run. Original airdate was on September 15, 2022)

Two Types of Business Risk | Ep 649 Feb 05, 2024

Show notes

“If you can play the game on an unlimited time horizon, then you absolutely should just play it as many times as seemingly possible. But most of us do not have unlimited spins.” Today, Alex (@AlexHormozi) talks about the top business risks that are made by many new entrepreneurs, show you how each risk works (with different scenarios played out), the best ways to approach these, and how the wealthiest figure out ways to play the game in new ways where they can't lose.

Timestamps:

(1:02) - The entrepreneur's dilemma: risk vs reward

(3:13) - Different approaches to risk

(5:29) - The dichotomies in entrepreneurship

(6:19) - The new entrepreneur's guide to risk management

(7:11) - The role of luck in business success

(10:53) - Controlling risk for success

(12:56) - The power of risk management

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(This episode is a re-run. Original airdate was on July 26, 2022)

Mastering the Grind: The Path to Achievement Pt.2 (on the Aubrey Marcus Podcast) | Ep 648 Feb 02, 2024

Show notes

“Once you start winning, it's easy to impress other people.” Today, join Alex (@AlexHormozi) as he guests on the Aubrey Marcus Podcast to deep dive into overcoming limitations and achieving personal growth and success. They explore topics such as self-awareness, breaking through barriers, harnessing potential, and stepping out of comfort zones, while also providing practical tips for business growth and effective work habits. This is part 2 of the interview.

Follow Aubrey Marcus on:

➤ Instagram | Spotify | Apple | X / Twitter | LinkedIn

➤ Check out full episode on YouTube!

Timestamps:

(0:41) - The art of making friends and building mastery

(4:04) - The importance of charisma and breaking down skills

(12:44) - The power of volume in business

(18:45) - The Solomon Paradox and self-advice

(25:34) - The power of accountability and self-reflection

(29:22) - The importance of self-truth and accountability

(33:52) - The importance of action and accountability

(35:48) - The power of defying expectations and proving others wrong

(40:20) - The importance of learning and intelligence

(46:22) - The power of effort and determination

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My Investment Thesis | Ep 647 Jan 31, 2024

Show notes

The game has changed, and the entire economy has shifted. How will you continue to play? Today, Alex (@AlexHormozi) discusses his investment strategy and its evolution, including transitioning from banking to treasury bonds for better safety and returns, focusing on understanding the investment area, and shifting towards private deals. He also presents a three-step investment strategy that involves self-improvement, risk diversification through indexes, and leveraging one's main game.

Timestamps:

(1:13) - The role of banks in investments

(3:04) - Exploring alternatives: U.S. government bonds

(6:19) - Investment strategy evolution

(8:18) - The power of knowledge in investing

(9:55) - Investing in private deals

(14:37) - Investing in what you know: A case study

(16:32) - Three-step investment phase

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(This episode is a re-run. Original airdate was December 29, 2022)

Managing Talent To Drive Higher Performance | Ep 646 Jan 29, 2024

Show notes

It’s about allowing them to have complete control over their goals. Today, Alex (@AlexHormozi) explores an innovative approach to performance management and compensation structure that drives higher outcomes. By leveraging variable compensation tied to personal goals aligned with company objectives, the strategy fosters motivation, job satisfaction, and reduced employee churn, benefiting both sales and non-sales roles.

Timestamps:

(1:12) - The concept of variable compensation

(3:18) - The power of autonomy in goal setting

(4:32) - The impact of social pressure on goal setting

(5:53) - The benefits of this approach for employees and the company

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(This episode is a re-run. Original airdate was December 21, 2021)

The Honest Realities of Entrepreneurship Pt.1 (on the Aubrey Marcus Podcast) | Ep 645 Jan 27, 2024

Show notes

“If someone's making more money than me they're better at the game of business in some way.” Today, join Alex (@AlexHormozi) as he guests on the Aubrey Marcus Podcast to talk about the importance of patience, investing in quality products, harnessing the power of word-of-mouth referral, and managing stakes in business relationships. They stress on the significance of directing your energy towards acquiring customers and enhancing their worth over time. They also explore the role of reputation while discussing the concept of brand value. This is part 1 of the interview.

Follow Aubrey Marcus on:

➤ Instagram | Spotify | Apple | X / Twitter | LinkedIn

➤ Check out full episode on YouTube!

Timestamps:

(1:57) - Importance of honesty in business deals

(7:10) - Reality of starting a business

(11:45) - The role of comparison and competition in business

(17:01) - Importance of reciprocity in business

(27:00) - The impact of comparison and judgment in business

(30:33) - Journey of building a successful business

(33:56) - Leveraging technology and branding in business

(38:07) - Importance of promotion and customer feedback

(44:38) - The art of giving more and trimming down

(48:00) - The role of legitimacy and proof in business

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99% of Businesses Fail Over a Long Enough Time Horizon | Ep 644 Jan 25, 2024

Show notes

“I think most people miss is that they don't even know the hats that they are wearing.” Today, Alex (@AlexHormozi) talks about the importance of transitioning from selling your services to selling your business and making your business a sellable asset. He discusses the key aspects of focusing on people to scale up the business, the need for operational independence, the relevance of high-quality talent, and the understanding towards the importance of continuing the learning process.

Timestamps:

(1:02) - Understanding the value of a business

(2:08) - The misconception of being a business owner

(3:20) - Importance of replacing yourself in the business

(5:19) - Journey of entrepreneurship and scaling a business

(7:41) - Role of leadership in a sellable business

(10:52) - Importance of making your business sellable

(14:05) - Transition from business owner to investor

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(This episode is a re-run. Original airdate was on February 22, 2022)

I Spoke my Wealth Into Existence | Ep 643 Jan 23, 2024

Show notes

“I chose to stop giving trauma power.” Today, Alex (@AlexHormozi) shares powerful insights about the importance of character traits in achieving entrepreneurial success. He discusses how the beliefs, skills, and character traits we possess directly impact our business performance. He explains how some entrepreneurs struggle with the stories they tell themselves, which become obstacles in their path to success.

Timestamps:

(0:34) - The power of self-narratives

(2:47) - The importance of character traits

(4:47) - The role of beliefs and insecurities

(6:22) - Changing your identity and character traits

(9:00) - Transforming negative character traits

(11:11) - The impact of character on business success

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(This episode is a re-run. Original airdate was on August 11, 2022)