Stay ConnectedWelcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.
We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You’ll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.
New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
How we started Food Blogger Pro, why we're switching to WordPress, and how to start something with Bjork Ostrom.
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Welcome to episode 195 of The Food Blogger Pro Podcast! This week on the podcast, Bjork chats about a big and exciting change we're making on Food Blogger Pro.
Some Exciting Updates Coming to Food Blogger ProSomething very exciting has been happening behind the scenes here at Food Blogger Pro HQ for the past few months, and we're finally spilling the beans: we're moving to WordPress!
That's right! We're migrating Food Blogger Pro from a CMS called ExpressionEngine to our recommended CMS for food bloggers, WordPress.
There are many reasons why we're switching over to WordPress, and that's what Bjork is here to talk about today. He'll share how Food Blogger Pro was initially set up, why we think WordPress will be a huge win for our membership site, strategies for starting something big, and more.
We're so excited to share this new and improved version of Food Blogger Pro with you. :)
In this episode, Bjork shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Finding your photography style, what makes quality content, and the Saveur Blog Awards with Sam Adler.
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Welcome to episode 194 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sam Adler from Frosting and Fettuccine about the importance of creating quality content.
Making Great ContentSam knows quality content. Whether she's publishing on her blog or on her Saveur Blog Award-winning Instagram account, she's constantly on the quest for creating the highest-quality content she can.
That's what she's here to chat about today. You'll learn about her approach to photography and color, her background in cooking, and what it was like to be nominated (and eventually WIN!) a Saveur Blog Award. Enjoy!
In this episode, Sam shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
The importance of a business plan, helpful tools for SEO, and making the most out of your old content with Nora Schlesinger.
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Welcome to episode 193 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nora Schlesinger from A Clean Bake about how she prioritizes her work and runs her blog.
Doing Less to Accomplish MoreNora had a few other blogs before landing on her current blog, A Clean Bake. Throughout her time running these blogs, she's learned a lot. Most importantly, how to work less and still be able to accomplish everything she wants to.
This interview focuses around the ideas of prioritizing your work and working smarter. It's a fantastic interview, and you'll love learning about her favorite tools, the course she took to understand SEO, and how she makes her older posts work for her.
In this episode, Nora shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Thanks to our Reviewer of the Week, WisteriaJ7! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.
We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
The importance of understanding a business at a whole, starting a brick and mortar business, and hiring help with Jen and Rob Morris.
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Welcome to episode 192 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jen and Rob Morris from Cupcakeology about starting and growing their bakery.
How Rob and Jen Built a Successful BusinessHave you ever dreamt of opening up your own bakery or restaurant? Jen and Rob did, too. They opened Cupcakeology in Philadelphia due to a love of desserts and management.
Jen and Rob learned a ton about running their own business, and that's what they're here today to chat about. You'll learn about how they overcame the difficulties of starting their own business, how they decided to hire help, and why they eventually started a blog.
This is such a fun interview, and we know you'll love learning about their journey.
In this episode, Jen and Rob share:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Thanks to our Reviewer of the Week, Wordnerdy! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.
We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
Tips for Instagram success, building a product or website, and how to know when you should invest in your business with Ryan Walker.
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Welcome to episode 191 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ryan Walker from Link in Profile and Tap Bio.
Building a Better BioIf you've spent any time on Instagram, chances are that you've seen the words "Link in Profile" and / or "Tap Bio" before.
Link in Profile and Tap Bio are Instagram bio tools that help send your followers to your blog content. Ryan Walker, the founder of these two companies is here today to chat about these tools and how they can help you with your Instagram strategy.
He shares his tips for Instagram success, his advice for building a product or website, how to know when you should invest in your business, and so much more.
Enjoy!
In this episode, Ryan shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Thanks to our Reviewer of the Week, Margaret! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.
We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
How notifications work, how to create a customer journey strategy, and writing engaging notifications with Josh Wetzel from OneSignal.
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Welcome to episode 190 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Josh Wetzel from OneSignal about using push notifications on your blog.
Push Notifications for BloggersChances are that you've seen a prompt on a blog that says something like, "Do you want to opt-in to browser notifications?" Pinch of Yum might be one of them!
Those are called push notifications, and OneSignal is a company that helps you create those push notifications to increase user engagement on your site.
Josh Wetzel, OneSignal's Chief Revenue Officer, is here today to talk about the benefits of using push notifications on your blog and the results that you may see after enabling them for your website.
In this episode, Josh shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Thanks to our Reviewer of the Week, Crackersandcabernet! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.
We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
Why you should build your processes, how to create a more valuable business, and prioritizing your tasks with Blake Bailey.
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Welcome to episode 189 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Blake Bailey from Process Street about the importance of documenting your processes.
Make Less WorkWhether you know it or not, there are a lot of processes that go into creating blog content. Photographing a recipe, publishing a post, sharing that post on social media, reaching out to sponsors, adding ads to your site.
Blake from Process Street is here to talk about why you might to document these processes and how to get started documenting these processes.
He'll help you save time and work smarter by automating some of your most common to-dos and prioritizing your tasks.
In this episode, Blake shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Thanks to our Reviewer of the Week, Sylvia! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.
We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
Retina images, how to start optimizing your site, and the different levels of image optimization with Simon Duduica.
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Welcome to episode 188 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Simon Duduica about optimizing images on your website.
Optimizing Your Website's ImagesWe know that optimization is important when it comes to building a website, so today's interview focuses on optimizing images.
Optimizing images on food blogs is especially important. Food blogs are typically heavy-handed with their use of images, and for good reason: people eat with their eyes. That said, it's just as important that your images look good as it is to optimize them for site performance and speed.
That's where ShortPixel comes in. They help you optimize your images in a way that doesn't compromise quality or that "drool-worthiness" we all want to see in our images.
ShortPixel's Head of Technology, Simon, is here to chat through what optimizing your images means and how you can make sure the images on your site are optimized.
In this episode, Simon shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Thanks to our Reviewer of the Week, Brenda from Become Betty! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.
We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
What self-publishing is, how much you can expect to spend, and enlisting the help of others with Chelsea Cole.
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Welcome to episode 187 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Chelsea Cole from A Duck's Oven about the process of self-publishing a cookbook.
How to Self-Publish Your Own CookbookIt's time for part 2 of our two-part publishing series!
This week, we're chatting with Chelsea Cole, sous vide master, all about the steps she took to self-publish her very own cookbook.
Self-publishing is certainly different from traditional publishing, so this episode focuses on the nuances that make self-publishing so accessible and exciting for bloggers.
You'll learn how she found her topic, how much you should expect to spend if you're self-publishing a book, and more. Enjoy!
In this episode, Chelsea shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Thanks to our Reviewer of the Week, Bob! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.
We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
Fine-tuning your book idea, book proposals, and understanding your reader with Lindsey Smith.
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Welcome to episode 186 of the Food Blogger Pro podcast! This week on the podcast, Alexa interviews Lindsey Smith, aka. The Food Mood Girl, about the traditional publishing process.
How to Become a Published AuthorYou have an awesome book idea, but you have no idea what to do with it. If this sounds like you, then this episode is for you!
Lindsey Smith is a publishing pro; she has gone through the self-publishing process in addition to working with a traditional publishing house. This episode, however, is focused on the latter–getting an agent, going through a publisher, and writing a book proposal. She also talks about how she started her own press and developed a conference for aspiring authors.
The publishing process may seem a bit daunting, but you'll learn a ton of helpful tips in this interview like how to set your pitch apart, how your pitches will change based on the type of book you're writing, and how you can fine-tune your book idea and proposal. Enjoy!
In this episode, Lindsey shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Thanks to our Reviewer of the Week, YumYoga! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.
We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
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