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    Business

    The Food Blogger Pro Podcast

    Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.

    We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You’ll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.

    New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

    Advertise
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    • Google Play
    • Spotify

    Latest Episodes:
    175: FBP Rewind: How to Find Balance in Blogging with Ali Martin Nov 06, 2018
    Show notes

    Photography, blogging as a career, and finding balance with Ali Martin.

    -----

    Welcome to episode 175 of the Food Blogger Pro podcast! This week on the podcast, we're rewinding back to episode #24 with Ali Martin from Gimme Some Oven.

    How to Find Balance in Blogging

    Every once in a while, we like to rewind back to a past episode of the Food Blogger Pro Podcast, and this one is a good one. It's one of our most popular episodes, and while a lot has changed since this episode aired in December 2015, a lot of what Ali talks about is as important as ever.

    We're so excited about this FBP Rewind episode because the advice that Ali gives in this interview is timeless. She talks about important self-care tips, following your passions, and how she grows her blog every day.

    In this episode, Ali shares:
    • How she stumbled upon the idea for a blog & got started
    • What motivated her to keep blogging when she didn't even know she could make money with a blog
    • Her tips for white photography
    • When she quit her job to be a blogger full-time, and how long she thinks she'll be doing it
    • What she does to continue to grow her blog every day
    • How she uses the Google Keyword Planner to get post ideas
    • Why she surveys her readers every year
    • Her best advice for new and experienced bloggers

    Resources:

    • Food Blogger Pro enrollment opens on Thursday, November 8! Join at foodbloggerpro.com
    • Gimme Some Oven
    • 016: How Elise Bauer Built Simply Recipes and Recovered from a 70% Drop in Traffic
    • White Balance Eyedropper Tutorial
    • Google Keyword Tool (note - this link will only work if you have an AdWords account set up)
    • Gimme Some Oven on Facebook, Twitter, Pinterest, and Instagram
    • Ira Glass quote on creative work
    • foodbloggerpro.com/one

    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

    Thanks to our Reviewer of the Week, Bethany from Maloney Made! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.


    174: 7 Ways To Practice 1% Infinity with Bjork Ostrom Oct 30, 2018
    Show notes

    A free event (and you're invited!), proactive content consumption, and microlearning with Bjork Ostrom.

    -----

    Welcome to episode 174 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about the ways that you can practice 1% infinity with your blog or business.

    7 Ways To Practice 1% Infinity

    If you've been around Food Blogger Pro for a while, chances are that you've heard of 1% infinity.

    It means making a little bit of progress, every single day, forever, and it's our philosophy here at FBP HQ.

    But how do you actually practice 1% infinity in your own life? That's the question Bjork is answering in today's episode.

    And we'd love to know: what's the #1 way you practice 1% infinity in your business? Let us know in the comments at foodbloggerpro.com/174!

    In this episode, Bjork shares:
    • Why free events and webinars are valuable
    • What proactive content consumption is
    • How to block out time for microlearning
    • An easy to fill your day with knowledge
    • Why it's important to connect with both similar and diverse groups of people
    • How conferences or in-person events are inspiring
    • What structure-free times are

    Resources:

    • Register for our Video in 2019 Summit!
    • Pocket
    • This Week in Startups
    • Startups for the Rest of Us
    • MacBreak Weekly
    • Mixergy

    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

    Thanks to our Reviewer of the Week, Aaron from Fat for Weight Loss! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.


    173: Creating What You Can't Find with Sven Raphael Schneider Oct 23, 2018
    Show notes

    Diversifying income, a smarter way to choose tools, and forming your path with Sven Raphael Schneider.

    -----

    Welcome to episode 173 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Sven Raphael Schneider from Gentleman's Gazette about starting and growing his business by fulfilling a need.

    Creating What You Can't Find

    Sven Raphael Schneider started his business, Gentleman's Gazette, out of a need. He was looking for information on men's fashion, and he couldn't find it.

    So he fulfilled the need he saw and created the content himself.

    From there, he learned a lot about running a business, from diversifying his income to understanding the correlation between quality and sales. You'll learn all about his strategies for growth in this episode.

    In this episode, Sven shares:
    • How he formed his path online
    • How he dealt with troubles early on
    • The way he's diversifying his income
    • Why quality doesn't always equate to sales
    • Why you should think of your goals before choosing your tools
    • Why they switched their focus from Instagram to YouTube
    • Why he likes to produce content in advance

    Resources:

    • Moleskine
    • Gentleman's Gazette
    • ConvertKit
    • InflusionSoft
    • 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom
    • Traction
    • EOS
    • Follow him on YouTube

    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

    Thanks to our Reviewer of the Week, Rosscito! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.


    172: Dreaming Big with Olena Osipov Oct 16, 2018
    Show notes

    Staying motivated, avoiding mistakes, and refreshing old content with Olena Osipov.

    -----

    Welcome to episode 172 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Olena Osipov from iFOODreal about the importance of dreaming big in order to grow your blog.

    Dreaming Big

    Your goals, dreams, and aspirations shape the direction in which you take your business and blog, and Olena's journey is a great example of that. You'll learn how she stayed motivated and encouraged through all of the ups and downs of blogging and how she managed to take her blog full-time.

    Olena is living the dream, and she talks all about how she did it in this episode!

    In this episode, Olena shares:
    • What it was like to move from Ukraine to Canada
    • How she decided to start her blog
    • How she stayed motivated
    • How to keep going and connect with others
    • What her biggest mistake was
    • How she saw 75% growth in traffic
    • SEO recommendations she received
    • Why updating old recipes was so helpful

    Resources:

    • Unsplash
    • iFOODreal
    • Pat Flynn
    • 053: Pat Flynn's Tips for Building Online Businesses That Fly
    • 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom
    • 093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill
    • 132: Perfecting Your Story and Your Brand with Laurie Buckle
    • 091: Optimizing Recipes for SEO with Joost De Valk from Yoast SEO
    • Google Ads Keyword Planner
    • Google Trends
    • Ahrefs
    • Moz
    • 133: Optimizing Your Food Blog's SEO with Casey Markee
    • 136: Optimizing for Search Results on Google and Pinterest with Raquel Smith
    • Tasty Recipes
    • Nutrifox
    • Tasty Pins
    • Follow Olena on Facebook and Instagram

    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

    Thanks to our Reviewer of the Week, HayMade! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

    We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.


    171: The Business of Podcasting with Noelle Tarr Oct 09, 2018
    Show notes

    How to keep creating content, stay relevant, and get sponsors with Noelle Tarr.

    -----

    Welcome to episode 171 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Noelle Tarr from Coconuts & Kettlebells about strategically using a podcast to build a business.

    The Business of Podcasting

    Let's talk about podcasting and how it can be an awesome opportunity to get your content seen and heard.

    Noelle has a blog, a cookbook, and a podcast, and she finds that the podcast is a great way to reach her audience on a deeper level and create a community with her followers.

    You'll learn how she started her podcast, how she decides on topics, and so much more. If you've ever wondered if starting a podcast is right for you, this episode will help you understand the benefits and opportunities behind building your brand with a podcast.

    In this episode, Noelle shares:
    • Why she started her podcast
    • How she tracks the success of her podcast
    • Which podcast topics perform best
    • How she's building her email list
    • How they keep creating content
    • How they schedule their podcast interviews
    • How they keep topics relevant
    • How they use their podcast to communicate other projects to their followers
    • Tips for pricing podcast sponsorships

    Resources:

    • Pocket
    • Coconuts and Kettlebells
    • Well-Fed Women Podcast
    • Libsyn
    • Coconuts & Kettlebells cookbook
    • Podcasts Hit the Books
    • How to Start a Podcast in 2018: Pat's Complete Step-By-Step Podcasting Tutorial
    • 053: Pat Flynn's Tips for Building Online Businesses That Fly

    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

    Thanks to our Reviewer of the Week, Dawn! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

    We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.


    170: What's Working and What's Not with the FBP Community Oct 02, 2018
    Show notes

    How to get your content seen, use other medias to share your content, and finding the time to get through your to-dos.

    -----

    Welcome to episode 170 of the Food Blogger Pro podcast! This week on the podcast, we hear from three Food Blogger Pro members about what's working to help them grow their blogs and what's not.

    What's Working and What's Not

    We're so excited to share this new episode with you today because it's definitely a bit different from the episodes we've shared in the past.

    We're highlighting three Food Blogger Pro members, Katie, Mary, and Sarah, as they talk about the things that really help their blog growth, and the things that they've been struggling with.

    Then Bjork responds and offers some ideas and encouragement to work through those tough situations. He talks about finding the time to work through your to-dos, tips for social media, and more.

    It's a really fun episode, and we'd love to hear what you think in the comments!

    In this episode, Katie, Mary, and Sarah share:
    • Using your blog as a portfolio
    • Getting your content seen
    • Using recipe videos
    • How passion fuels progress
    • Finding enough time

    Resources:

    • Hey Nutrition Lady
    • What is affiliate marketing?
    • 12 Healthy Freezer Meals
    • Mary's Nest
    • Mediawyse
    • Blog Tutor
    • Sustainable Cooks

    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.


    169: Insights and Observations on Starting a Business with Josh Pigford Sep 25, 2018
    Show notes

    Caring for yourself as an entrepreneur, ignoring data, and being a painkiller with Josh Pigford.

    -----

    Welcome to episode 169 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Josh Pigford from Baremetrics about the lessons he has learned in the 15+ years he's been building businesses.

    Insights and Observations on Starting a Business

    The life of an entrepreneur is always changing, but after 15+ years in the business, you can expect to learn a thing or two.

    Josh is a self-proclaimed "maker" who "can't stop making things." As a blogger, you can probably relate. You can't stop posting, stop photographing, stop social media-ing.

    Josh has 50+ projects and businesses under his belt, and he's here today to share a few of the insights and observations he has learned along the way. From advice about whether you should have a painkiller or a vitamin business to whether or not it makes sense to strive towards perfection, you'll learn all about the lessons Josh has learned to help him build a $1M+/year business.

    In this episode, Josh shares:
    • When he became an entrepreneur
    • What Baremetrics is
    • Why his customers cancel
    • His insights and observations for starting businesses
    • Why you should ignore data early on
    • The difference between a painkiller and a vitamin in business
    • How to care for yourself as an entrepreneur

    Resources:

    • Baremetrics
    • WP Tasty
    • Open Benchmarks
    • Open Startups
    • 140: From $300k in Product Sales to $9m in Software Sales with Nathan Barry
    • Josh's Observations / Insights
    • Shoeboxed
    • Quickbooks
    • Cedar & Sail
    • Rockburg
    • Follow Josh on Twitter

    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

    Thanks to our Reviewer of the Week, Becky Wink! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

    We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.


    168: How to Add More Value to Your Sponsored Content with Mandi Gubler Sep 18, 2018
    Show notes

    Why metrics are important, advice for growing your sponsored content, and how to stand out to brands with Mandi Gubler.

    -----

    Welcome to episode 168 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Mandi Gubler from Vintage Revivals about a new way to organize and report on sponsored content.

    How to Add More Value to Your Sponsored Content

    Let's face it: sponsored content is tough. Determining your work's value, fostering a relationship with a brand, and actually creating valuable content is certainly not the easiest way to monetize your blog.

    That said, it can be an extremely profitable way to monetize your site, and Mandi is here today to chat all about it.

    The majority of her blogging income comes from sponsored content, so she understands how the process works and how to deliver the most valuable content possible to the brands she's working with.

    She wants to help you refine your sponsored content process and add more value to your campaigns. She'll give you advice for standing out to a brand, choosing a project management tool, and more!

    In this episode, Mandi shares:
    • How DIY blogging has changed since she started blogging
    • The common income path for DIY bloggers
    • Where the majority of her income comes from
    • How to determine your sponsored content rate
    • The problem she sees with project management tools
    • Why metrics are so important in sponsored content work
    • Advice for growing your sponsored content game
    • How to stand out to a brand
    • How to determine when you should increase your rate
    • Where you can go to learn more about sponsored content

    Resources:

    • Vintage Revivals
    • Typeform
    • Curbly
    • Influence Kit
    • Izea
    • Bruno's Sponsored Content Crash-Course
    • Follow Mandi on Instagram

    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

    If you'd like to be featured as our Reviewer of the Week in an upcoming episode of the Food Blogger Pro Podcast, leave a review for us on iTunes and include your name and blog name in the review!

    We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.


    167: The Importance of Investing in Yourself with Jessica Gavin Sep 11, 2018
    Show notes

    How to manage your time, reinvest in your blog, and invest in yourself with Jessica Gavin.

    -----

    Welcome to episode 167 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jessica Gavin about investing in your blog and yourself.

    The Importance of Investing in Yourself

    Jessica's career has taken her to a lot of different places: attending culinary school, becoming a food scientist, writing a cookbook, creating an app, working with her husband, learning photography, and meeting other bloggers at conferences and workshops.

    And even with all of that going on, Jessica understands a lesson that's sometimes tough to grasp: the importance of investing in yourself. Sometimes it's necessary to buy that extra lens, attend that workshop, or join that group because you'll grow through that situation.

    You'll hear her talk about how she manages her time, how she formed her posting strategy, and why she chooses to reinvest in her blog and herself in this episode. Enjoy!

    In this episode, you'll learn:
    • Why she decided to not go to culinary school out of high school and decided to study food science instead
    • When she decided to start her blog
    • When she started to take the photos for her blog
    • How she manages her time
    • How she chose a posting strategy
    • Why they choose to reinvest in the blog

    Resources:

    • Learn about affiliate marketing
    • Yoast
    • Blog Tutor
    • 091: Optimizing Recipes for SEO with Joost De Valk from Yoast SEO
    • Everything Food Conference
    • Jessica's income reports
    • 093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill
    • 132: Perfecting Your Story and Your Brand with Laurie Buckle
    • CookIt Media
    • SideChef
    • Jessica's app
    • Follow Jessica on her blog
    • 038: 7 Strategies to Build Traffic

    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

    Thanks to our Reviewer of the Week, Katams! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

    We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.


    166: Answering Your Questions about Pinterest with Kate Ahl Sep 04, 2018
    Show notes

    When you can expect a burst of Pinterest traffic, the ideal number of boards, and how to disclose sponsored links with Kate Ahl.

    -----

    Welcome to episode 166 of the Food Blogger Pro podcast! This week on the podcast, we're sharing the Q&A from our recent Pinterest Traffic Bootcamp.

    Answering Your Questions about Pinterest

    Pinterest is a complex social media that requires time and a solid strategy to see success.

    That's exactly why we held a Pinterest Traffic Bootcamp! We invited Kate Ahl, our FBP Pinterest Expert and the owner of the Pinterest management company, Simple Pin Media, to speak about strategies, building traffic, tools, and more.

    We hosted a Q&A with Kate at the end of the Pinterest Traffic Bootcamp, and she answered a ton of your most important Pinterest questions around topics like hashtag best practices, board management, and the highs and lows of Pinterest traffic.

    After listening to this episode, you'll be equipped with knowledge to help you form your own successful Pinterest strategy. Enjoy!

    In this episode, you'll learn:
    • If keywords and hashtags are the same thing
    • Best practices for hashtags on Pinterest
    • If you should be using board sections
    • What the ideal number of boards is
    • If you should disclose your sponsored or affiliate links on Pinterest
    • Why your Pinterest traffic might have gone down recently
    • When you can expect a burst of traffic as a food blogger
    • What giraffe pins are and why you shouldn't be using them anymore
    • What rich pins are and whether or not you should use them
    • What the benefits of group boards are
    • Whether or not you should delete pins
    • How videos work on Pinterest

    Resources:

    • Google Home Mini
    • How to listen to podcasts on your Google Home
    • Simple Pin Media
    • Tailwind
    • Join the Simple Pin Media newsletter
    • Bitly
    • How to upload video to Pinterest
    • Simple Pin Podcast
    • Simple Pin Media services

    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

    Thanks to our Reviewer of the Week, Lois from Polish Housewife! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

    We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.


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