Stay ConnectedWelcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.
We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You’ll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.
New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
Flash photography, the road to recovery, and building a business with Joanie Simon.
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Welcome to episode 185 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Joanie Simon about using flash photography and recovering from addiction.
Darkness and LightWe typically talk about the benefits of shooting food photos with natural light - namely, it's an easy way to make sure your photos look natural.
But if you take a quick peek over at Joanie's Instagram profile (@thebiteshot), you'll see that she's getting beautiful, natural-looking photos using flash.
That's right! Joanie has figured out a way to make flash photography the foundation of her successful YouTube channel, brand partnerships, and more.
But that's not the only reason you'll love this episode. Joanie's journey to food blogging and photography wasn't an easy one, and you'll hear about her road to recovery and her story of how she got to where she is today.
In this episode, Joanie shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Thanks to our Reviewer of the Week, Betsy from The Dinner Sisters! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.
We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
Defining growth, figuring out your definition of success, and learning from those who are paying attention with Paul Jarvis.
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Welcome to episode 184 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Paul Jarvis about his new book, "Company of One," and building better businesses.
Build Better, Not Bigger, BusinessesPaul is back on the Food Blogger Pro Podcast to chat about his new book, how to build better businesses, how to define growth, and so much more.
Paul understands business in a pretty unique way. His ideologies of starting small, defining growth, and continual learning will help you evaluate your blog or business and challenge you to find your own definition of success.
Plus, his new book, "Company of One," will be out next week, so be sure to pre-order if you're interested!
In this episode, Paul shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Thanks to our Reviewer of the Week, Carolyn from Umami Girl! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.
We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
Intentional effort, going by stopping, and finding the good with Bjork Ostrom.
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Welcome to episode 183 of the Food Blogger Pro podcast! This week on the podcast, we're rewinding back to a Bjork solo episode where he talks about how to keep going when you're not sure you can continue.
How to Keep GoingHappy 2019! For today's podcast episode, we're rewinding back to a solo Bjork episode called, "How to Keep Going."
This episode was originally published in August 2017, but the strategies, advice, and techniques Bjork shares will help you stay motivated in the new year.
It's tough to keep going, keep doing, and keep creating, especially when you're trying to balance it with the other aspects of your life. The tips Bjork shares in this episode will help you get up each and every day to do the work.
In this episode, Bjork shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Narrowing your niche, increasing your traffic, and finding a business coach with Meggan Hill.
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Welcome to episode 182 of the Food Blogger Pro podcast! This week on the podcast, we're rewinding back to one of our most popular episodes with Meggan Hill from Culinary Hill.
How Finding a Niche Transformed a BusinessToday we're rewinding back to one of our most popular podcast episodes ever with Meggan Hill from the blog Culinary Hill.
Meggan has a firm understanding of her brand, her audience, and her niche, and that deep understanding helps drive her content creation and direction. And that's exactly what Meggan talks about in this interview.
You'll learn how she defined her niche, how that then increased her traffic, how she just finds the time to do what she does, and so much more. Enjoy this rewind episode!
In this episode, Meggan shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How to navigate the fall, the importance of play, and protecting the everyday with Melissa Coleman.
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Welcome to episode 181 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Melissa Coleman from The Faux Martha about the things she learned about herself this year.
The Year of the PivotMelissa Coleman of The Faux Martha had a big year. Not only does she run a successful blog, she also published her first book, The Minimalist Kitchen, this April.
But they aren't the only reasons she had a good year: she called this year The Year of the Pivot. She knew something needed to change, and she set out on a journey this year to make it happen.
Without revealing too much, she learned quite a bit from this experiential year, and the lessons she learned serve as a powerful message to all bloggers in this episode.
In this episode, Melissa shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
Quality content, becoming a subject matter expert, and finding connections in your content with Jeff Coyle.
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Welcome to episode 180 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jeff Coyle from MarketMuse about becoming an expert on your blog.
Establishing Your ExpertiseJeff helps run MarketMuse, an AI planning and optimizing software, and they focus on optimizing your content to improve your search engine ranking potential.
This episode focuses around becoming a subject matter expert on your blog; choosing a topic to go all-in on and really become "the" expert of that topic.
You'll learn a lot about why subject matter expertise is valuable as a content creator, what a quality piece of content actually looks like, how you can prove you're an expert, and so much more.
Let's dive in!
In this episode, Jeff shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Thanks to our Reviewer of the Week, Rebecca from No Big Bites! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.
We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
Why you might want to purchase a website, how to make smart buying decisions, and how to buy a process with Jeff Hunt.
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Welcome to episode 179 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jeff Hunt about the process of buying and selling websites.
The Art of Buying WebsitesIf you want to secure a place on the internet with a website, you don't always need to start it from scratch. Instead, you can buy a pre-existing website.
Why would you want to buy rather than start? Well, that's a good question, and the exact reason why Jeff is here today. He'll talk about his decision to purchase his first website, how you can make smart buying decisions, how to avoid spammy links, and so much more.
If you're looking for ways to diversify your income, or perhaps start a new site, I think you're really going to learn a lot from this interview.
Let's jump in.
In this episode, Jeff shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Thanks to our Reviewer of the Week, Dale & Valarie from Unstoppable Foodie! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.
Consistent quality content, working together, and improving the process with Sonja and Alex Overhiser from A Couple Cooks.
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Welcome to episode 178 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Sonja and Alex Overhiser about balancing content, working together, and podcasting.
Life, Podcasting, Blogging, and Cookbook WritingSonja and Alex seem to be doing it all: publishing consistent quality blog content, focusing on SEO, sharing their content on social media, publishing a cookbook, and producing a podcast.
How do they balance it all? That's a good question. And that's the exact topic of this episode.
They cover their typical day-to-day, small changes that helped them find balance, and more. Let's dive in.
In this episode, Sonja & Alex share:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Thanks to our Reviewer of the Week, Laine Oliver! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.
Lighting for recipe videos, different videos for different platforms, and finding your video style with Emily Caruso.
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Welcome to episode 177 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Emily Caruso, Pinch of Yum's Video Specialist, as part of our recent Video in 2019 Summit.
A Video in 2019 Q&AWe recently held a free event called the Video in 2019 Summit, and it focused on ways you can level-up your recipe videos in the new year.
Our last session of the day was a Q&A with Pinch of Yum's Video Specialist, Emily Caruso, and she answered listener-submitted questions about style, lighting, tools, and more.
Emily creates awesome Pinch of Yum recipe videos all by herself in her home, so if you're producing videos without a fancy studio, you'll find this episode inspirational, motivational, and full of helpful tips!
In this episode, Emily shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Thanks to our Reviewer of the Week, Emily from Layers of Happiness! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.
Top mistakes of affiliates, buyer intent, and the authentic use of affiliate links with Chris Guthrie.
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Welcome to episode 176 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Chris Guthrie about making affiliate marketing work for you.
Affiliate Marketing for BloggersThis is the greatest time of year. No, not because of the holidays…because it's gift guide season!
Joking aside, gift guides are just one of the many ways that you can make affiliate marketing work for you, and that's exactly why Chris is here.
He's sharing some unique strategies for affiliate marketing, and he chats about important keywords for affiliate marketing, optimization, and more.
If you're looking for ways to up your affiliate income game, this episode is for you!
In this episode, Chris shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Thanks to our Reviewer of the Week, Tieghan from Half Baked Harvest! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.
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