Stay ConnectedWelcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.
We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You’ll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.
New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
What a Personal Board of Directors does, how to fill the seats on your Personal Board of Directors, and how your Personal Board of Directors can help you grow with Bjork Ostrom.
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Welcome to episode 205 of The Food Blogger Pro Podcast! This week on the podcast, Bjork wraps up our Projects series by talking about building his Personal Board of Directors.
How (and Why) You Need to Build a Personal Board of DirectorsIn the final episode of our four-part Projects series, Bjork is here to talk about forming his Personal Board of Directors.
The people on his Personal Board of Directors help keep him accountable and encourage him to set aside the time to do the things that are important to him. In this episode, you'll learn how to form a Personal Board of Directors for yourself, what seats you migh want to fill, and how the people on your Personal Board of Directors can help you grow as a business owner and person. Enjoy!
In this episode, Bjork shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
What is an EIN, how to separate your business finances from your personal finances, and keeping your books in order with Bjork Ostrom.
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Welcome to episode 204 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how we've structured our businesses and the tools we use to manage them.
LLCs, S-Corps, and Accounting, oh my!If you're generating income with your blog, it's important that you have your business structured in a way that you not only understand, but that helps you make strategic decisions in the future.
Bjork is here today to chat through how we have our businesses set up, as well as the tools we use to keep track of our financials. You'll learn why it's important to separate your business income from your personal income, how to make sure your books are in order, and more to give you a better idea of how you could be managing your blog expenses and income.
In this episode, Bjork shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Balancing the attention you give to ads, increasing your business' earning potential, and making a blog visit more valuable with Bjork Ostrom.
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Welcome to episode 203 of The Food Blogger Pro Podcast! This week on the podcast, Bjork chats about how we're strategically targeting our low-hanging fruit.
How We're Finding and Juicing the Low-Hanging Fruits in Our BusinessesWorking smarter, not harder. Sounds like the dream, right? That's exactly what this episode is about; putting in a bit of work and getting a big return.
This episode is part two of our four-part "Projects" series, and Bjork is sharing some ways that you can be thinking more strategically about the low-hanging fruit in your own business. He'll encourage you to find the things you're already doing and do them a little bit better so that you can be more efficient and effective with your work.
In this episode, Bjork shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Retargeting website visitors, specific opt-ins, and quick-start guides with Bjork Ostrom.
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Welcome to episode 202 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about WP Tasty's traffic and marketing strategy.
Our Early Stage Strategy for Building Traffic and MarketingWe're so excited for this episode because it marks the start of our three-part series, "Projects."
Today's episode focuses on WP Tasty, our sister site for WordPress plugins for food bloggers. One of the words that you'll hear Bjork say a few times throughout this episode is the word "intentional," and it's at the core of the strategies that we're sharing today.
We encourage you to take some of the strategies you'll hear today and see if you can apply them to your own blog or business in an intentional way!
In this episode, Bjork shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Why you should be implementing an email strategy, how to get more readers on your list, and what to do once those readers are on your list with Matt Molen.
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Welcome to episode 201 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Molen about implementing and maintaining a solid email list strategy.
Email Marketing for BloggersToday's episode focuses on the unsung hero, the oft forgotten promotional medium of blogging: email marketing.
It's easy to just set up an RSS-driven email campaign, meaning that your subscribers automatically get new posts, and forget about it.
But you can be doing a lot with your email list, and Matt is here today to talk about those strategies and plans that can help you grow a healthy, engaging email list.
It's a fun interview, and we hope you have a few takeaways that you can apply to your mailing list after listening.
In this episode, Matt shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Thanks to our Reviewer of the Week, Quackygirl33! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.
We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
How we built a membership site on WordPress, how we work as a team, and how we run our business with Bjork Ostrom.
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Welcome to episode 200 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the tools that we use to run Food Blogger Pro.
The State of Food Blogger ProAnd the day is here! Welcome to the 200th episode of The Food Blogger Pro Podcast! To celebrate, we're focusing on…Food Blogger Pro!
More specifically, this episode focuses on how we run Food Blogger Pro as a membership site, business, and producer of content. Bjork talks about all of the tools that are essential to running Food Blogger Pro, and we encourage you to think about the ways that you could incorporate some of them into your own blog or business.
Whether this is your first Food Blogger Pro Podcast episode or your 200th, thank you for making the FBP Podcast a part of your week!
In this episode, Bjork shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Tips for recipe development, using photography and writing templates, and working with a shoot assistant with Lindsay Ostrom.
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Welcome to episode 199 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about how she's managing life, work, and her new normal.
The State of Pinch of YumToday marks part one of a two-part series here on the Food Blogger Pro Podcast where we're focusing on the states of two of our businesses - Pinch of Yum and Food Blogger Pro.
Today's focus is on Pinch of Yum. A lot has changed for Lindsay and her food blog these past few months. Lindsay now has a young daughter, she took a three-month maternity leave at the end of last year, and she's now back at work three days a week.
Because of these changes, her schedule and workflow has had to change a bit, and that's what she's here covering today. She'll talk about her new schedule, how she works most efficiently, and why photography and post templates are especially helpful for her to get her tasks done.
In this episode, Lindsay shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How Google Ads works, when you should consider using Google Ads, and best practices for YouTube ads with Chris Schaeffer.
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Welcome to episode 198 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chris Schaeffer all about Google Ads.
Using Google Ads as a BloggerWe see ads all of the time, but do you know how to run, optimize, and analyze your own ads?
Enter: Chris Schaeffer. He's actually working with our WP Tasty team to help optimize their Google Ads, so he's here today to chat about the strategies, tools, and placements you can consider as you're getting ads set up for your content.
If the idea of running your own ads makes you want to cry, this episode will calm those nerves and give you a great starting point to a pain-free ad strategy.
In this episode, Chris shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
Giving meaning to (not provided) data in Google Analytics, removing your own pageviews from your traffic, and making your numbers more accessible with Jeff Sauer.
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Welcome to episode 197 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeff Sauer from Jeffalytics about making the most of your analytics data.
Making Sense of Your Website AnalyticsWe're so excited to welcome Jeff Sauer from Jeffalytics back on the podcast. Jeff was actually on our podcast before, episode 76 to be exact, and he's here today to continue that awesome conversation.
Jeff is a pro at making analytics data meaningful, which helps him and his clients make smart decisions about their businesses.
You'll learn about some helpful tools that you can incorporate into your workflow, some important concepts to remember as you're analyzing your analytics data, and how you can start to fully understand your readership and conversion numbers.
In this episode, Jeff shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
Measuring an ROI, how to fit into a brand's strategy, and long-term brand relationships with Nick Brucker.
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Welcome to episode 196 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Nick Brucker from Sparq Designs about common questions about influencer marketing.
Answering Your Questions about Influencer MarketingNick knows marketing. His company, Sparq Designs, helps businesses with their online marketing, media needs, and strategic planning, and he has a deep understanding of marketing from both a brand and a blogger perspective.
Today on the podcast, Nick is tackling your questions about influencer marketing, and…we're answering real marketing questions from bloggers like you!
We asked the Food Blogger Pro community about their influencer marketing struggles, and Nick is here to offer his advice and strategies for creating long-lasting and beneficial relationships with brands.
In this episode, Nick shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
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