Stay ConnectedWelcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.
We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You’ll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.
New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
Pinning what's important on Pinterest, establishing an Instagram Story series, and tips for understanding engagement.
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Welcome to episode 215 of The Food Blogger Pro Podcast! This week on the podcast, you'll learn how to optimize the time you spend on Pinterest, how to establish an Instagram Story series, how to calculate engagement, and more.
ShareLet's talk sharing content! In this episode, we're focusing on sharing content on social media. There are so many social media platforms and strategies, and this episode will help you create those processes to help you increase followers and engagement.
First, you'll hear from Kate Ahl, who is one of our Food Blogger Pro experts and who owns a Pinterest management company called Simple Pin Media. She's here to share information about common traits of successful pinners, how to encourage readers to pin your content, and how to control what your readers share on Pinterest.
Then Abby, the Social Media Manager for all of our brands, talks about how we're using Instagram Stories for Food Blogger Pro. We use recurring series to engage our followers and constantly deliver value.
And last, Bjork talks through what engagement actually is and how you measure it. We're always talking about how important engagement is, and he'll help you understand why that is.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How to figure out which old posts you should optimize, what it means to "connect" your posts, and a simple way to track your optimization efforts.
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Welcome to episode 214 of The Food Blogger Pro Podcast! This week on the podcast, you'll learn how to optimize old posts, connect your posts to one another, understand the impact of your optimizations, and more.
OptimizeIt's time to talk optimization! And this episode will help equip you with the strategies and processes you need to optimize your posts, build authority, and
First, you'll hear from our SEO Expert, Casey Markee, as he talks about optimizing and republishing old posts. He also talks about whether or not it's okay to have a 404 page and when you should consider noindexing your posts.
Then you'll hear from Jeff Coyle from MarketMuse, a content planning and optimization software, about connecting your posts to one another and the tools you can use to optimize your posts.
And then Bjork Ostrom, rounds out this episode by talking about how you can track and monitor your optimization efforts to make sure that they're having the impact you hoped. It's a simple way to keep tabs on whether or not you're targeting the right posts with the right optimizations.
It's a really helpful episode, and we hope you'll be able to apply these tips to your own blogging efforts. Enjoy!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Trends in site speed, how to publish trendy content on your blog, using hashtags on Pinterest, and creating a patterned Instagram grid.
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Welcome to episode 213 of The Food Blogger Pro Podcast! This week on the podcast, you'll learn about tips for optimizing your site speed, how Lindsay publishes trendy content, and how to share smarter on social media.
TrendsThis week on the podcast, we're focusing on trends, and you'll hear tips from three experts on site speed, blogging, and social media.
First, Andrew from NerdPress will talk about trends in site speed, and he'll share his photo size recommendations, his favorite plugins, information about caching, and more.
Then Lindsay from Pinch of Yum talks about how she publishes relevant content for her readers and how she stays on top of food trends.
And last, Abby, Food Blogger Pro and Pinch of Yum's Social Media Manager will talk about some of the trends we're seeing on social media, namely hashtags on Pinterest and then Instagram pattern grids.
It's a great episode, and we can't wait for you to dive in. Enjoy!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How Lindsay organizes and creates new content for Pinch of Yum, new courses on Food Blogger Pro, and why we're switching up our podcast format.
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Welcome to episode 212 of The Food Blogger Pro Podcast! This week on the podcast, you'll learn about the new podcast format, new courses on Food Blogger Pro, how bloggers can approach creating new content, and more.
NewIt's the first episode of our new format for the Food Blogger Pro Podcast! We're trying a little 10ish episode experiment with this podcast format, and we'd love to hear what you think.
In this new format, we're going to split each episode up into a few mini interviews, all surrounding the same topic.
Today's topic is "New," and we talk about the new format, some of the new content we've published to Food Blogger Pro, how bloggers can approach creating new content, and more.
We're so excited to launch into this new series!
We cover:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How you can join Food Blogger Pro, when our prices are increasing, and how you can get access to a special master class called My Instagram Playbook.
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Welcome to episode 211 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about Enrollment Week here at Food Blogger Pro.
Enrollment Week at Food Blogger ProWelcome to Enrollment Week! This is a really exciting week here at Food Blogger Pro because we're holding a free, virtual event, opening enrollment, and giving you the ability to sign up for an exciting master class.
Here are the deets:
An important note about this enrollment period is that Food Blogger Pro enrollment will stay open indefinitely, which means that enrollment will remain open after July 25! We are increasing our prices after that date, so if you want to lock-in our lower prices, be sure to join before then.
Bjork summarizes all of the exciting events and offerings in this episode of the podcast, and we can't wait to share it with you!
In this episode, Bjork shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
The two biggest decisions that helped Pinch of Yum grow their Instagram account, why it's important to track your social media habits, and how to register for our free, virtual Instagram Playbook event with Lindsay Ostrom.
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Welcome to episode 210 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about her Instagram Playbook.
Pinch of Yum's Instagram PlaybookWe have some exciting news for ya today - we're holding a brand new, free, and virtual event next week called "Our Instagram Playbook." During that event, Lindsay and Bjork will be opening the Pinch of Yum Instagram Playbook and talking through the intentional strategies and decisions that have helped grow the Pinch of Yum Instagram account to over 850,000 followers.
This episode of the podcast is a bit of a teaser for that event, and Lindsay talks all about why having rules set up for the Pinch of Yum Instagram account has been so beneficial to her. You'll learn all about where the idea of a playbook originated, what has contributed the most to the Pinch of Yum account's growth, why we believe engagement is the most important, and more.
And…be sure to register for our free event next week at foodbloggerpro.com/playbook!
In this episode, Lindsay shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How you can make money from a blog, what Chelsea's social strategy looks like, and how much to charge for a sponsored post with Chelsea Lords.
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Welcome to episode 209 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to an episode from 2017 with Chelsea from Chelsea's Messy Apron about how she made $40,000 in her first year of blogging.
How to Make $40K in the First Year of BloggingWe're so thrilled to share another FBP Rewind episode with you today, and this episode with Chelsea Lords from Chelsea's Messy Apron was originally published allllll the way back in 2017. That said, the advice and tips that she shares are all just as prevalent as they were back then.
This is the story of how Chelsea made a whopping $40,000 in her first year of blogging. If you're already monetizing your blog, or if you have a goal to start monetizing your blog sometime soon, you'll love hearing about the decisions that Chelsea made in order to turn her blog into a profitable business.
As you're listening, we encourage you to note where you can tighten up some of your money-making processes in the pursuit of maximizing your blog income.
In this episode, Chelsea shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How to lean into a blogging niche, how to sell physical products online, and how blogging has changed through the years with Suzy Karadsheh.
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Welcome to episode 208 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Suzy Karadsheh about growing a blog to a full-time job and selling physical products online.
Full-Time Blogging and Physical ProductsToday we're hearing from Suzy, the blogger behind the site, The Mediterranean Dish. Suzy's story is really awesome because she found her niche and really leaned into that niche, and then her blog took off.
From running her own online store for her own products to bringing team members on to help with her business, Suzy is totally owning her space in the blogging world, and she's here to tell you how she's doing it.
You'll learn about some of the tools and processes she relies on, how she sells physical products, how she finally decided to take blogging seriously, and so much more. Enjoy!
In this episode, Suzy shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Thanks to our Reviewer of the Week, Iva from Food by Iva! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.
We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
Building routines to deal with daily chaos, how parameters help you design, and tips for refining your design with Melissa Coleman.
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Welcome to episode 207 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Melissa Coleman about designing your perfect workspace.
Consciously Uncoupling and Crafting the Ideal WorkspaceYou may recall that Melissa Coleman from the food blog, The Faux Martha, was on the podcast just back in December talking about her Year of the Pivot.
Today, she's here to continue the conversation and talk about the project she has been working on recently: designing the new Pinch of Yum offices.
If you don't have a dedicated office to work from, you're not alone. But that doesn't mean that you can't make intentional decisions to refine and optimize your workspace.
Melissa is here to talk through her process for designing a space, as well as the tips that you can and apply to your own workspace.
In this episode, Melissa shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Thanks to our Reviewer of the Week, mak@sgt! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.
We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
How YouTube prioritizes videos, why YouTube is different from other social platforms, and the characteristics of successful YouTube accounts with Tim Schmoyer.
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Welcome to episode 206 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tim Schmoyer about creating, delivering, and capturing value on YouTube.
YouTube for Food InfluencersWhile we know that "hands and pans" videos perform well on social media platforms like Instagram and Facebook, are they really the best types of videos to share on YouTube?
Tim Schmoyer is here today to talk about the nuances that go into creating a powerful presence on YouTube. If you're already making food and recipe videos, you'll love learning about how you can create, deliver, and capture value on YouTube in this interview. If you're not already creating content on YouTube, this episode should shed some light on the many positive outcomes of sharing videos on this platform.
In this episode, Tim shares:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Thanks to our Reviewer of the Week, smallfarmbiglife! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.
We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.
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