Stay ConnectedWelcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.
We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You’ll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.
New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
Setting SMART goals, understanding the why behind your goals, and the importance of gratitude with Bjork Ostrom.
-----
Welcome to episode 235 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how you can set better goals in the new year.
Three Ways to Set Smarter Goals in the New YearTomorrow we welcome a new year and a new decade (depending on who you ask). And that's why we thought it was important to rewind back to our 131st episode, Three Ways to Set Smarter Goals in the New Year with Bjork Ostrom.
We all know how new years resolutions or goals typically go: we're ambitious and make a ton of changes, and we slowly but surely fall out of those habits we once wanted to strengthen.
If you've experienced this with your new years goals, you're not alone. And if you have some goals or resolutions you wish to keep this year, we think you're really going to love this episode. Bjork's tips will help you create goals that will last and help you accomplish those goals with the right mindset.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Why you should start gratitude journaling, the Five Minute Journal, the benefits of meditation, and how to cultivate awe with UJ Ramdas.
-----
Welcome to episode 234 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews UJ Ramdas from Intelligent Change about gratitude, journaling, and meditation.
How to Level Up Your LifeFor today's FBP Rewind episode, we're rewinding back to episode 124 – How to Level Up Your Life with UJ Ramdas.
UJ is the co-creator of The Five Minute Journal and the co-founder of a company called Intelligent Change, and I thought this was a particularly fitting episode to reshare at the end of the year because we all like to review each year and make goals or resolutions for the new year.
And our hope is that some of the principles and tools that UJ and Bjork talk about in this episode can make a positive impact in your new year.
So if you're looking for a little accountability and actionable ways you can accomplish those goals next year, I think you're really going to enjoy this episode.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How to get things done and enjoy the work you're doing, why you should think about who you're serving, and how to improve over time with Bjork Ostrom.
-----
Welcome to episode 233 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks through seven questions to ask yourself as you look to the new year.
7 QuestionsAt the end of each year, we all get a little retrospective. How did this year go? Was it a good year or a not-so-great year? What can I do differently next year?
This episode will help you evaluate the current year in anticipation for the year ahead. Bjork outlines the seven questions you should ask yourself to help you assess, plan, and adjust the way you tackle your business each year.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How to repurpose recipe videos, why watch time is important on YouTube, and how to charge for client work with Brita Britnell.
-----
Welcome to episode 232 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brita Britnell from Food with Feeling about repurposing recipe videos.
Repurposing VideoIf you make recipe videos, you know how much work it takes to shoot, produce, and share these videos. And once the video is made, you're done with that footage forever.
Or are you? In this episode of the podcast, Brita from Food With Feeling talks about repurposing the video content she creates to give it new life and get more engagement from her audience.
You're doing all that work; don't just archive that video content and forget about it. Repurpose it. And today, you'll learn how. Enjoy!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Figuring out your "why," how to determine success based on metrics, and why search is so important on websites with Kingston Duffie.
-----
Welcome to episode 231 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie about increasing engagement on websites.
A Better ExperienceIf you've been around the food blogging industry for the past few years, you've probably heard the word "engagement" more than any other metric. And that's because brands, bloggers, and creators are putting a greater emphasis on engagement, even over other KPIs or metrics like pageviews or followers.
And that's why Kingston is here today! His company, Slickstream, is aimed at increasing engagement on bloggers' sites. And if you've visited our sister site, Pinch of Yum, lately, chances are you've seen Slickstream in action. Heck, you might have even used Slickstream without even knowing.
This is a really interesting interview focusing on ways that you can increase engagement on your own site–enjoy!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Evergreen content, onboarding your members, reducing churn, and segmenting your marketing lists with Mike Morrison.
-----
Welcome to episode 230 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mike Morrison about growing and retaining your membership site audience.
Membership SitesYou're an expert in something, so you start a membership site to teach people what you know. But how do you grow your membership site audience?
That's where Mike comes in. He's here today to talk to you about not only how you can gain members and grow your membership site, but also how you can retain and support your current members.
And even if you don't have a membership site, you'll still be able to apply his tips on segmented marketing, onboarding, and surveying to your own blog. Enjoy!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How to create a long-term nurture sequence, how to encourage your email list to take action, and a six-step process for implementing a successful email sequence with Allea Grummert.
-----
Welcome to episode 229 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks to Allea Grummert about how bloggers can level-up their email marketing.
Email MarketingWhat comes to mind when you hear the words, "email marketing"? Is it something you're excited about? Or is it "yet another thing" you have to figure out?
Whatever your relationship with email is, you'll learn so much from this episode. Allea is here to talk all about email marketing strategies for bloggers and to take you through her six-step process for implementing a successful email marketing strategy.
We're so excited for you to check out this episode, and if you listen all the way through, you'll find out how you can schedule a free 30-minute strategy call with Allea!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Rebranding a food blog, leaning into a niche, and Keep-Delegate-Delete lists with Isabel Orozco-Moore.
-----
Welcome to episode 228 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Isabel Orozco-Moore about leaning into a niche, delegating tasks, and more.
FocusIt seems a little counterintuitive that finding a niche, or a specialized focus, can actually give you more freedom as a blogger, but that's exactly what Isabel found when she decided to rebrand and really fine-tune her niche. By hunkering down and really focusing on Mexican cuisine, Isabel has been able to strengthen her brand and exercise her expertise.
But that's not all that Isabel and Bjork cover in this episode. In just four years, Isabel has gone all-in on turning her blog into a business, and this episode focuses on that journey. From monetization to hiring to delegating to getting nominated for a Saveur Award, we know you'll find useful and actionable tips in this episode. Enjoy!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Why texture is important in food photography, how to capture shadows in food photography, and why color theory is important for food photography with Rachel Korinek.
-----
Welcome to episode 227 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to one of our most popular episodes with food photographer, Rachel Korinek.
5 Tips to Improve Your Food PhotographyIt's time for another FBP Rewind episode, and this one is extra special because we're rewinding back to one of our top five most downloaded episodes, 5 Tips to Improve Your Food Photography with Rachel Korinek.
Rachel is such a talented photographer, and this episode will help you fine-tune and tweak your photography to help create a more appealing and yummy visual.
It's a great episode, and we hope you can apply some of these tips and skills to your own photography. Let's rewind!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How to navigate the fall, the importance of play, and protecting the everyday with Melissa Coleman.
-----
Welcome to episode 226 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to our episode with Melissa Coleman called, "The Year of the Pivot."
The Year of the PivotWe're rewinding back to an episode we aired in December 2018 with Melissa Coleman, the blogger, author, and designer behind the blog, The Faux Martha.
This episode is still one of our very favorite FBP Podcast episodes, and we think it'll be helpful, especially since we're already a month into the Q4 craziness that we typically face as food bloggers.
I think Melissa's experiences will resonate with you as she talks about why it's important to play, how to recover from a "fall" in your business, and how to find what feeds your soul.
This is such a great episode, and we're so excited to re-share it with you today!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Our TOPPODCAST Picks 
