Stay ConnectedWelcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.
We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You’ll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.
New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
How the Jumprope app works, why how-to videos are great for recipe creators, and the importance of stories with Jake Poses.
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Welcome to episode 255 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jake Poses from Jumprope about this new video-sharing app.
How-To VideosCreating recipe videos can seem like a big undertaking. Between the set-up, the lighting, the gear, and the editing, it can seem like a lot for people just getting started with video.
Jumprope is a new app that's designed to make the process of producing video for your audience easier. Not only can you edit and share how-to videos within the Jumprope app, you can then export your videos from there in the sizes and formats you need for YouTube, Instagram, and blog posts. Create once and share everywhere.
It's a really slick app, and we think you'll get a lot out of this conversation with Jake. Between his understanding what of it takes to build a business to his insights into what it means to drill for and find "oil," this conversation will inspire you to do, share, and create.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Using Google Analytics to form content decisions, why email list signups are important for food bloggers, and the impact more traffic has on ad revenue.
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Welcome to episode 254 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the results that come from getting more traffic to your blog.
Leveraging TrafficAs bloggers, we all want more traffic, right? It's one of the main goals we hear from bloggers who are looking to level-up their blog and their business, and it's an important step if you want to build your blog into a profitable business.
But the benefits of more traffic far outweigh a higher number of pageviews; more traffic can impact your revenue, your email list, your content decisions, and more.
In today's episode, Bjork will talk about five opportunities that you may see as you build your site traffic. Enjoy!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How to grow an audience on social media, why connection is important, and how to post unique content to TikTok with Yumna Jawad.
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Welcome to episode 253 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yumna Jawad from Feel Good Foodie about how she grew her social following.
Growth HackingIn today's episode, you'll hear from Yumna from Feel Good Foodie. You may recognize the name because you may be one of her 2.2 million followers on Instagram or one of her 200,000 followers on TikTok.
As you can probably imagine, we're talking all about growing your social media audience with Yumna today. She, more or less, has figured out the secret sauce to growing an audience on Instagram and on TikTok, and she's sharing her strategies and tips for "growth hacking" during this episode.
It's a really fun episode, and Yumna is just such a knowledgeable, hard-working blogger. We know you'll have a ton of takeaways from this episode!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How website traffic and ad revenue are affected by the coronavirus, how to ask your audience what it needs, and how you can evolve your content calendar based on what's performing on Pinterest.
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Welcome to episode 252 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder, Danielle Liss, and Kate Ahl about traffic, sponsored content, and Pinterest strategies.
What You Should Know About Traffic, Sponsored Content, and Pinterest in 2020Today, Bjork is interviewing three of our Food Blogger Pro Experts. If you're not a Food Blogger Pro member, or maybe you are a member and you're not really sure what our experts do, they volunteer their time on the forum and during Live Q&As to help our members out with their trickiest questions. Our experts specialize in certain topics like SEO, affiliate marketing, social media, email marketing, and more, and that's what they teach our members about on Food Blogger Pro.
So in today's episode, you'll hear from Andrew Wilder, who specializes in WordPress tech and traffic, Danielle Liss, who's a lawyer and focuses on sponsored content and all-things legal, and then Kate Ahl, who is our Pinterest Expert. All three are here on the podcast talking about what you need to know about traffic, sponsored content, and Pinterest in 2020.
It's safe to say that 2020 has gotten off to a unique start, so these areas of traffic, working with sponsors, and social media need to be approached in a different way. Traffic is up, sponsors are adjusting their strategies, and Pinterest has reported higher users than ever before.
Today's episode will equip you with some of the strategies and confidence you need to navigate this year as a business owner and blogger.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How creators can navigate the pandemic, how you can evolve your content, and knowing who you're serving as a blogger with Laurie Buckle.
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Welcome to episode 251 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Laurie Buckle from CookIt Media about knowing and serving your audience.
EmpathyLet's talk about understanding your audience.
As content creators, we publish tons of recipes, blog posts, resources…but are they actually serving our audience? Who is our audience, anyway?
They're interesting questions, right? It's easy to go through the motions of developing, shooting, and publishing a recipe without really thinking about who we're writing to or why they need this content.
Luckily, Laurie from CookIt Media, an influencer marketing agency, is here today to talk through these questions and help you deeply and personally understand the audience you're serving.
It's especially important to understand where your content fits into what your audience needs these days, but the advice Laurie gives during this interview will make a lasting impression on you and your blog.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
The costs associated with switchtasking, the difference between time management and focus management, and how to restore your missing minute with Dave Crenshaw.
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Welcome to episode 250 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dave Crenshaw about productivity, avoiding "switchtasking," and managing your focus.
Focus ManagementDo you actually notice how many times your focus drifts from the task you're supposed to be working on each day? Or how often you multitask?
Maybe you're experiencing switchtasking even more often during these difficult, strange times we're currently experiencing.
If this sounds like you, this episode will surely help you out. Dave shares some actionable strategies that can help you combat your wavering focus and reliance on staying connected in this episode, and you'll even learn how you can download his newest book, "The Result," for free.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
What to consider when launching a redesign, how to get involved with Clariti, and step-by-step videos with the Tasty Recipes plugin.
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Welcome to episode 249 of The Food Blogger Pro Podcast! This week on the podcast, the team talks about some of the new and exciting projects they're working on.
Team Check-InToday's episode is a little different from some of our more recent episodes. In fact, it's kind of like a piece of content that we publish at the beginning of each month for our Food Blogger Pro members called a "Happening Now" video.
In these videos, the team talks through some of the specific things they're working on at the moment. We'll talk about a new tool we're using, a new process we're implementing, new projects we're working on, or just a new insight we're excited to share.
These videos are just a good reminder for us to check-in with the community and chat about what's working and what's not during that specific time, and it's a great way for our members to be totally in-the-loop with what we're up to.
So today, we're giving you a sneak peak of what a Happening Now video may sound like. We talk about the Food Blogger Pro redesign, a new tool we're building, and an update to one of the plugins we built, so we hope you enjoy this little sneak peek behind-the-scenes!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How Pinch of Yum is approaching sponsored content, planning new content, and letting go of certain tasks during the COVID-19 pandemic.
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Welcome to episode 248 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about how Pinch of Yum is coping with this season.
Running at an InclineWhat has your blog looked like these past few weeks? Are you posting more? Did you have to rearrange your entire editorial calendar? Are you sitting on recipes that you already have shot? Are you getting more done than usual? What have you had to let go?
These are the types of questions Bjork asks Lindsay, bosswoman behind the food blog, Pinch of Yum, in today's episode.
It's an incredibly honest and raw discussion on how Pinch of Yum is approaching the act of creating content during this uniquely challenging time, and Lindsay talks about how she's planning on delivering value to her readers and finding her role in this season.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Remembering to care for the essentials, how to approach content creation during the COVID-19 outbreak, and the importance of avoiding disastertunity.
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Welcome to episode 247 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how we're approaching the COVID–19 outbreak personally and with our businesses.
Covering the BasicsOof. These past few weeks have been interesting to say the least.
Not only is it confusing, stressful, and scary personally, it can add a whole level of uncertainty when you're running a business.
There isn't a right or a wrong way to approach content during this time, but in this episode, Bjork talks about the ways we're approaching business during the COVID–19 outbreak.
One thing we really want you to remember during this strange time is that the content you're creating is helpful, it is making a difference, and it is bringing people value. You can serve your audience during tough times – and this episode should give you some ideas on how to do that.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Hiring a contractor vs. an employee, how employee benefits work, and how you can start building your team with Moses Balian.
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Welcome to episode 246 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Moses Balian about contractors, employees, and building a team.
HiringAs you're growing your business, there may come a time when you're ready to hire some help.
But should you hire them as a contractor or as an employee? That's what Moses is here to talk about today!
He'll talk you through those initial decisions, using a PEO (that's a Professional Employer Organization), producing important tax and employee documents, and how employee benefits work.
It's a really interesting conversation, and if you're at the point where you could use another set of hands to work on your business, we think this episode will help you navigate your next steps.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
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