Stay ConnectedWelcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.
We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You’ll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.
New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
Creating reader-first content, how to effectively work with brands, and creating a seven-figure income with Chelsea Lords.
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Welcome to episode 264 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Lords about growing her website traffic and building her seven-figure blogging business.
PersistenceIt's time to welcome Chelsea Lords from Chelsea's Messy Apron back to the podcast!
Her original episode on the FBP Podcast is one of our all-time most-downloaded episodes, and we're so excited we had the chance to welcome her back to the show and catch up on how her blog has grown and evolved since we last talked to her.
You'll hear how her social media and traffic strategies have shifted, how and why she strives to create the most helpful content she can for her readers, and how she managed to grow Chelsea's Messy Apron into a seven-figure revenue business.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How to advocate for your brand, the importance of content, and growing an Instagram following to 1.7 million with Tieghan Gerard.
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Welcome to episode 263 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tieghan Gerard about running her brand, growing her blog, and working with her family.
Creating with ConfidenceToday we're welcoming Tieghan Gerard back to the podcast after four whole years!
Tieghan has been pretty busy these past few years; she learned how to delegate work to her team, grow her personal brand, and set boundaries when they're needed. She also realized that awesome, high-quality content needs to be at the core of everything she does because it helps her build a following and branch out to do other exciting projects that helps her grow her business.
We loved catching up with Tieghan in this episode, and we know you'll love getting a peek behind-the-scenes of how she runs Half Baked Harvest!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How to understand your blog data, why blogging was more profitable than freelancing, and how to write a cookbook with Mary Cressler and Sean Martin.
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Welcome to episode 262 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mary Cressler and Sean Martin from Vindulge about the journey to how they run their food blog today.
The Journey of Food BloggersMary Cressler and Sean Martin have done it all: they freelanced, they worked with ad companies, they worked with influencer marketing companies, they catered, they wrote a cookbook –– all in the pursuit of finding what it is that they like to do.
This conversation with the Vindulge team will inspire you to think about your own journey and dig deep to figure out the way you want to run your blog. There's not a "right" way or a "wrong" way to run your blog; this episode will give you some ideas to help make your blogging journey the best it can be for you.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Why metrics are so important to brands, how to increase the probability of working with your favorite brand, and how content ownership works with Bruno Bornsztein.
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Welcome to episode 261 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bruno Bornsztein from InfluenceKit on how to understand the value of your sponsored content work.
How to Work With BrandsIt's Part 2 of our Managing Sponsored Content series here on the Food Blogger Pro Podcast! Bruno from InfluenceKit is rounding out this mini series in a conversation with Bjork about how to create awesome sponsored content.
Creating sponsored content is like creating your regular content. You already publish an awesome recipe with great pictures on your blog or on social media. Sponsored content just allows you to continue to make the content that you love to make…and then get paid for it.
There are parts of the sponsored content process, however, that are different. You need to build relationships, negotiate for your rate, sign contracts, understand the brand's goals, and report back on the performance on your post's performance.
And it's there where you can hunker down and optimize your work to create more value for brands, more value for your audience, and more revenue for you.
If you want to learn even more about maximizing your sponsored content revenue, be sure to get registered for our free workshop with Bruno this Thursday, July 16 at 1pm ET / 12pm CT!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How to communicate with brands, work with brands goals in mind, and manage sponsored content work with Pinch of Yum's Jenna Arend.
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Welcome to episode 260 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenna Arend from the Pinch of Yum team about some of the systems they use to manage their sponsored content work.
Managing Sponsored ContentSponsored content is a great way to diversify your income as a blogger, and for the next two weeks on the podcast, we're going to be talking about how you can manage your sponsored content work.
Today, we're starting the sponsored content conversation with an interview with the Communications Manager of Pinch of Yum, Jenna.
She'll give you a behind-the-scenes tour of how the Pinch of Yum team uses processes to handle their sponsored content work. Between establishing a system for initial conversations with brands to contract review, we're hoping that you're able to take some of the systems that the Pinch of Yum team relies on and use them to streamline your own sponsored content efforts.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Why watch time is important on YouTube, how to produce video content without a crew, and the types of videos that perform best on YouTube with Beth Le Manach.
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Welcome to episode 259 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Beth Le Manach about effectively creating and sharing content on YouTube.
Keep Showing UpDo you know how to create engaging content on YouTube? Or how to make money from YouTube videos?
If not, you're in luck! This week on the podcast, we're talking to the talented Beth Le Manach from Entertaining with Beth about creating YouTube content and getting more views.
If you want to start creating YouTube videos, or maybe you already post on YouTube and want to level-up your channel, we think you'll learn a lot from this episode. But even if you're not interested in YouTube, her advice about remembering the purpose of your content is a great reminder for everyone.
Enjoy!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How to start having conversations about race, how wine and race intersect, and how to support black and people of color in the wine industry.
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Welcome to episode 258 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Julia Coney about wine, race, and Netflix's "Uncorked."
UncorkedIf you've listened to The Food Blogger Pro Podcast for a while, you'll know that we love talking with creators and people who want to make an impact. We're having another one of those conversations today with wine writer, Julia Coney.
When it comes to understanding racial injustice, it's important to invest the time in educating yourself and forever be in pursuit of making a difference. Julia's insights and experiences are one way we can educate ourselves and lean into having these tough but valuable conversations.
Today, you'll hear Julia's stories about race issues in the wine industry, advice for having important conversations about racial injustice, and thoughts about why the movie, "Uncorked," is so impactful.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Our favorite resources to help support black-owned businesses and learn more about being actively anti-racist with Bjork and Lindsay Ostrom.
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Welcome to episode 257 of The Food Blogger Pro Podcast! This week on the podcast, Bjork and Lindsay talk about the resources they're using to learn about racism and some ways that we can support black-owned businesses.
Where Do We Go From HereAfter a two-week hiatus from the podcast, we're back with an incredibly important episode from our fearless leaders, Bjork and Lindsay Ostrom.
These past few weeks have been complicated, sad, frustrating, difficult, and unjust.
Also in these past few weeks, we've listened to powerful conversations, participated in important discussions with our team, and are holding ourselves accountable to being actively anti-racist, challenging injustice, and using our platform to amplify messages of hope and change.
In this episode, Bjork and Lindsay share some resources for supporting black-owned businesses and learning more about anti-racism.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
We're taking a break from our normal podcast schedule this week to reflect and offer help and support to those who need it.
Here are the links to the resources and organizations Bjork mentioned in this episode:
The beauty of anti-racism is that you don't have to pretend to be free of racism to be an anti-racist. Anti-racism is the commitment to fight racism wherever you find it, including in yourself. And it's the only way forward. - Ijeoma OluoWhy connection is important, how to make the most out of growth opportunities, and how to build a career that you love with Wendy Braitman.
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Welcome to episode 256 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews career coach, Wendy Braitman about the importance of breaking big goals into small, actionable steps.
Career TransitioningDo you have a specific career goal in mind? Maybe it's a certain number of pageviews or working with a specific brand or making a full-time income from blogging.
They're all huge goals, and when goals are this big, it's sometimes tough to figure out how you can get there.
A lot needs to happen between now and the point where we achieve those goals, and that's what Wendy is here to discuss today.
This episode is all about the importance of accountability, setting up systems, and breaking those big goals into small, actionable, achievable steps.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
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