Stay ConnectedWelcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.
We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You’ll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.
New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
How to understand small business taxes, what S-Corp elections are, and how to review your blogging expenses every quarter with Bjork Ostrom.
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Welcome to episode 284 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to an episode that will help you optimize your income and make more money from blogging.
Making More Money Without Doing More WorkWelcome to our first FBP Rewind episode in this two-part series! Today, we're rewinding back to a solo episode with Bjork where he talks about the ways you can maximize your blogging income.
Between implementing smarter ways you can track your income to understanding different tax laws, this episode will help you implement some helpful money-making strategies in the new year. This episode is a great reminder that small tweaks in your day-to-day can help your business get to the next level.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
The value of offering help, utilizing processes to make decisions, and reserving some unstructured time for yourself with Bjork Ostrom.
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Welcome to episode 283 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about five different ways that you can try to make 2021 better than this year.
Last week on the podcast, Bjork chatted about some of the positive takeaways he has from 2020. To go back and listen to that episode, click here.
Looking ForwardWe're all probably hoping that 2021 is a lot better than 2020 has been, and in today's episode, Bjork is covering five different ways that you can try and make that happen.
From partnering with others to leaning into processes to help guide decisions, we're hoping that you can tuck some of these ideas into your back pocket and pull them out as you strive towards personal and business growth in the new year.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
How to use a framework to accomplish a goal, asking for help, evaluating your needs, and thinking about your legacy with Bjork Ostrom.
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Welcome to episode 282 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about some of the positive takeaways he has from 2020.
Helpful, Impactful Takeaways from This YearThis year has been a bit of a doozy, hasn't it? Even with it being an eventful year, we still have some positive takeaways that we're planning on bringing into 2021 (and beyond).
And that's what this episode is all about! In this solo-episode, Bjork shares nine of the most helpful and impactful takeaways from the year, ranging from personal development to business growth to mental health and beyond.
We'd love to hear your most impactful takeaways from this year in the comments section on the show notes for this episode: foodbloggerpro.com/282
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
How to build a high-quality food photography business, finding clients, and organizing shoot days with Christina Peters.
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Welcome to episode 281 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Christina Peters from Food Photography Blog about how she has built a career out of photographing food.
The Business of Food PhotographyWhen you're building your food photography career, you can face a lot of questions. Questions like:
That's what Christina is here to talk all about today! She has coordinated and prepped over 1000 food photography jobs over her career, and she's here on the podcast to talk all about her strategies and tips that will help you build and grow your own food photography business.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
How SideChef works with partners, creating clear step-by-step recipes, and how to use SideChef with Sandie Markle.
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Welcome to episode 280 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sandie Markle from SideChef about how their platform helps foodies and creators.
Getting Started with SideChefToday on the podcast, you'll hear about SideChef, which is a platform that's aimed at making the cooking experience easier. With a custom app, tailored cooking experiences, and dynamic recipe guidance, SideChef wants to make the whole cooking journey easier for its users.
Sandie Markle, SideChef's Director of Content Partnerships, will share how SideChef helps their users with meal planning, grocery delivery, and smart kitchen connectivity, as well as how bloggers, content creators, and influencers can get involved with their Micro-Influencer Program.
It's a really cool platform, and we're excited to help you learn more about it in today's episode!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Trimming unnecessary spending, how to start tracking your spending and budgeting, and working towards financial freedom with Anna Rider.
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Welcome to episode 279 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Anna Rider from Garlic Delight about financial independence and retiring early.
Financial IndependenceThis is a different kind of episode for us, but it's about a topic that affects us all as creators, bloggers, and side hustlers: business and personal finances.
How do you manage your spending? Do you understand the value of the business and personal purchases you're making? Can you calculate the expected value of a blog post?
Not only are you looking to maximize the return on the money you spend on your business, but you're also probably working to save money for long-term goals. Understanding your finances is a crucial step as you're working towards financial independence and retirement.
If you've ever wanted to learn more about budgeting, tracking your spending, and understanding the impact of the money you spend, this episode with Anna is for you!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Deleting content on a blog, noindexing posts, and optimizing blog category pages with Carrie Forrest.
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Welcome to episode 278 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Carrie Forrest about some of the SEO enhancement she has made to her blog this year.
How to Overcome a 60% Dip in TrafficDo you know which of your posts are performing the best? Do you know which ones aren't getting any search traffic?
That's what Carrie is back on the podcast to talk about today!
Carrie has been blogging for over 10 years, and in that time, she has published a lot of content. But not all content performs equally.
As the result of an SEO audit after she experienced a large dip in traffic, Carrie decided to refresh and delete nearly 2/3 of the content on her site. Through that process of learning about the health of her site as a whole, Carrie now better understands how her content performs and how her content supports the mission of her blog.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Finding balance in entrepreneurship, engaging with your significant other about your business, and dealing with burnout with Sherry Walling.
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Welcome to episode 277 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sherry Walling from Zen Founder about how entrepreneurs can care for their mental wellbeing.
Care For YourselfThe focus of today's episode is mental health for entrepreneurs – why it's so important, practices that support positive mental health, and how to make lasting behavioral changes.
Bjork interviews Zen Founder co-founder Sherry Walling in this episode, and she draws on her background as a clinical psychologist who has experience supporting high achieving people with high-intensity jobs to help entrepreneurs support their mental health and emotions.
Your mental health is important, it matters, and it's okay and necessary to take the time to care for yourself.
This episode will give you some ideas and strategies to care for your mental health through your entrepreneurial journey.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Transitioning to full-time blogging, running a blog as a business, and making every day enjoyable with Bjork Ostrom.
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Welcome to episode 276 of The Food Blogger Pro Podcast! This week, we're playing an episode from the Irie Lemon Podcast with Liz Della Croce and Vincent Mcintosh.
Scaling Your Business & Providing Massive ValueToday's episode is a bit different from normal, and that's because we're featuring an episode of the Irie Lemon Podcast.
Liz and Vincent interviewed Bjork a few weeks ago about his unique journey from non-profit educator to food and tech CEO. You'll hear stories of how Bjork and Lindsay formed their businesses, how Bjork stays inspired, and how he delegates and hires.
We hope you enjoy this featured podcast episode!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Ad revenue in Q4, common traits of top ad revenue-earning sites, and balancing ad revenue and user experience with AdThrive.
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Welcome to episode 275 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister and Becca Clark from AdThrive about how ad revenue works and how food bloggers can increase the income they get from ads.
Optimizing AdsLet's talk about ads. They're a simple way to make some money from your site (essentially, the more traffic you have, the more ad revenue you can potentially make), and there are many different strategies to help you optimize your ad revenue out there.
But ad placement and revenue is an art and a science. Paul and Becca from AdThrive are here on the podcast to talk about how ads work and how food bloggers can optimize the ads they run on their sites.
It's an interesting conversation in how ads operate behind-the-scenes, as well as how incredible content is essentially the ultimate driver of ad revenue.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
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