Stay ConnectedWelcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.
We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You’ll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.
New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
How to create unique recipe content, balance a blog and a full-time job, and produce content your readers will love with Erika Kwee.
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Welcome to episode 294 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Erika Kwee from The Pancake Princess about the Bake Off series on her blog.
Bake OffsErika has a food blog, The Pancake Princess, but her most popular posts aren't about recipes that she has developed herself.
Instead, her most popular posts are from her Bake Off series where she tries multiple recipes for the same food from around the internet and breaks them down by what makes them similar, what makes them different, and which are her and her taste testers' favorites.
In today's episode, we're diving deep into Erika's Bake Off posts and taking about how she produces this comprehensive and unique content for her blog.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Keyword research and content types and the decisions that helped increase Food Truck Empire's income with Brett Lindenberg.
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Welcome to episode 293 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brett Lindenberg about growing his site, Food Truck Empire, alongside working a full-time job.
A $100k Side HustleIt can be tough building and growing a side hustle like a blog alongside working a 9–5 full-time job. So when we heard that Food Blogger Pro Member, Brett from the site Food Truck Empire, was making $100k a year with his blog while continuing to work at his full-time job, we knew we needed to invite him on the podcast to talk about how he did it.
This interview is jam-packed with keyword research guidance, tips about working with contractors, stories about buying other sites, and advice surrounding content creation. Enjoy!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
How to measure Life Profitability, practicing mindfulness, and how your personal values can connect to your brand's values with Adii Pienaar.
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Welcome to episode 292 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adii Pienaar about his new book, "Life Profitability."
Life ProfitabilityWhen starting and building your own business, it's easy to get "tunnel vision" and put all of your time, effort, and thoughts into making it succeed.
But will all of that brain-space spent on your business make your life more fulfilling?
Adii is here today to talk about why that's not necessarily the case, and instead, argue for the need of a healthy balance between life, business, and productivity. This interview will have you challenging your definition of success and inspire you to work towards creating a more mindful, value-driven life and brand.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Inspiring your audience, how to confidently host a live event, and communication before and after an event with Angel Marie.
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Welcome to episode 291 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Angel Marie about planning and hosting webinars.
Going LiveWebinars or live events can be a great way to communicate with your audience, sell a product or service, or switch up the way you produce content online.
That said, presenting information to your audience in a live event may seem a bit overwhelming. There's the marketing piece, the "getting ready to go live" piece, the actual presentation piece, and the post-event follow-up piece, and they all have to work together to effectively communicate your ideas and advice.
It can feel like… a lot. But there are ways you can streamline the process to help you teach and inspire your audience through these live events.
Angel, the Content Educator over at ConvertKit, is a pro at hosting and facilitating live events, and she's here on the podcast to help you become more confident in presenting your ideas in a live setting. She's an incredible communicator, presenter, and motivator, and her tips and ideas will help you overcome any doubts or uncertainties you have about going live in front of your audience.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
How to track user-controlled analytics, what a mental activity monitor is, and how to align with your journey with Bjork Ostrom.
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Welcome to episode 290 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about blogger burnout and how you can improve the relationship you have with your work.
Blogger BurnoutWhen you're living that solopreneur life, the process of starting and growing your blog can get overwhelming. The countless tasks, to-dos, and responsibilities can really add up over time, leading to a sense of fatigue and burnout.
In this episode, Bjork shares seven different concepts that can help you combat those feelings of blogger burnout and fall back in love with your work.
And we'd love to hear about your experiences in the comments here –– how do you overcome those feelings of burnout?
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
A conversation about running a restaurant during a pandemic, writing a book about Black food in America, and how to understand Black culture through food with Chef Marcus Samuelsson.
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Welcome to episode 289 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chef Marcus Samuelsson about his experience in the restaurant industry during the COVID–19 pandemic and how he is celebrating Black culture through food.
How the COVID–19 Pandemic Has Affected the Restaurant Industry and Celebrating Black Excellence in American FoodMarcus Samuelsson is a chef, an immigrant, a restaurateur, and an author, and he's here to talk about the restaurant and food industry and Black food culture in America.
You'll first hear about his experiences as a restauranteur and how he has essentially had to start from scratch and reinvent himself during the COVID–19 pandemic. Food is a way that we communicate with and relate to one another, so the pandemic is creating some unique challenges in the restaurant and food industry.
Then he talks about Black food in America and how we can learn and grow in our understanding of Black culture through food. He'll encourage you to do the work and immerse yourself in the incredible foods and dishes that celebrate Black culture, as well as share the story of his new book, "The Rise."
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Setting up a welcome sequence, how to segment your email subscribers, and gaining new subscribers with Allea Grummert.
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Welcome to episode 288 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Allea Grummert about marketing your blog to your email list.
Last week on the podcast, Bjork chatted with Russ and Natalie Monson about building online businesses. To go back and listen to that episode, click here.
Email for BloggersHow would you describe your email marketing strategy?
Solid? Not quite? Not even close?
Regardless of how much time and effort you've spent building and maintaining your email list, this interview with Allea Grummert from Duett will help you grow, refine, and nurture the email subscribers you have for your blog. She talks about welcome sequences, segmentation, opt-ins, and more –– enjoy!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
How outside funding affects a business, running a business with your significant other, and maintaining a healthy work-life balance with Russ and Natalie Monson.
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Welcome to episode 287 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Russ and Natalie Monson about building online businesses.
Entrepreneurial BalanceAs entrepreneurs, business owners, and bloggers, we know that it's sometimes tough to find balance between life and work.
That's what we're focusing on in this interview with Russ and Natalie Monson from Super Healthy Kids and Prepear. Throughout their time as entrepreneurs, they've grown a food blog, built an app, received funding for their business, and more.
In this episode, you'll learn how they do it all while maintaining a healthy balance with their other responsibilities.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Screening applicants, knowing you're ready to hire, and the best questions to ask in an interview with Emily Perron.
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Welcome to episode 286 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emily Perron about hiring freelance help.
Build Your TeamOne of the inevitable truths of running and growing your own business is that you'll need to hire some help at some point.
But how do you make sure that your job listing is as eye-catching and descriptive as it can be? How do you ask the right questions in an interview? How do you make sure you're hiring the right person for the job?
That's what Emily is here to talk about today! In this episode, we dive deep into the world of hiring freelancers, from figuring out when it's time to hire to all of the boxes you should check throughout the hiring process.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
How to pay attention to when you feel tension, focusing on your craft, and serving your audience as a blogger with Bjork Ostrom.
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Welcome to episode 285 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to an episode we shared earlier this year about what to do when you feel like you've done everything.
What To Do When You Feel Like You've Done EverythingI'm sure there has been a time in all of our blogging journeys where we feel like we're doing everything we can, yet the traffic, income, subscriber, and/or follower numbers just aren't moving.
So what do you do then? What do you do when you feel like you've done everything you can?
That's what this episode is all about. Bjork will offer some high-level advice and specific strategies that you can implement when you're feeling stuck.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
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