Stay ConnectedWelcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.
We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You’ll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.
New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
Maximizing your Q4 revenue, how to keep the Q4 momentum, and republishing content with Bjork Ostrom and Jenna Arend.
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Welcome to episode 274 of The Food Blogger Pro Podcast! This week on the podcast, we're re-sharing a Q&A we held for our Food Blogger Pro members where Bjork and Pinch of Yum's General Manager, Jenna, answer questions about preparing for Q4.
Last week on the podcast, Bjork chatted with Danielle Liss from Businessese and LISS Legal about the ways that bloggers can protect their content. To go back and listen to that episode, click here.
How Food Bloggers Can Make the Most Out of Q4Q4 is made up of the last three months of the year (October, November, and December), and it's a big deal for food bloggers.
Why? Because people are hungry for recipes! They want recipes for Halloween, Thanksgiving, the holidays. And when we're not experiencing a pandemic, they want crowd-pleasing recipes and recipes they can make for their holiday parties and get-togethers.
Not only that, but advertising spend goes up during these three months. Sponsors are looking for bloggers and content creators who can create seasonal content, and display ad revenue goes up because traffic is up.
To help you prepare for Q4, today we're sharing the Q&A we hosted with our Food Blogger Pro members last week! We have these live Q&As every single month for our Food Blogger Pro members. Sometimes we focus on a specific topic (like this one), and other times it's an excuse to pick Bjork's brain on any blogging topic under the sun. It's so fun to connect, answer our members' toughest questions, and have an hour to intentionally work on getting a tiny bit better.
We hope you enjoy this replay of our Q&A from October 2020!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
How to create and maintain Terms of Service, Privacy Policies, disclaimers, and more to protect your content with Danielle Liss.
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Welcome to episode 273 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from Businessese and LISS Legal about the ways that bloggers can protect their content.
Last week on the podcast, Bjork chatted with Les Alfred from Balanced Black Girl about building a brand that allows you to share your message. To go back and listen to that episode, click here.
Protecting Your ContentYou spend a lot of time creating content; how can you make sure that your content is actually protected?
That's where things can get kind of…confusing. What can be copyrighted? What are DMCA takedown notices? Do you need a disclaimer? How often should you update your Terms of Service and Privacy Policy?
Danielle is here on the podcast to discuss it all!
You work hard to produce the content for your blog and brand – in today's episode, you'll learn how to make sure your work, your business, and your content are all protected.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
Tips for dealing with Imposter Syndrome, managing a podcast, and starting a new brand with Les Alfred.
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Welcome to episode 272 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Les Alfred from Balanced Black Girl about building a brand that allows you to share your message.
Create Your Own RoomHave you ever worked on a project and just felt that something about it was…off? It's as though it just doesn't fit with your vision, your wants, or your passions?
That's exactly where Les found herself two years ago when she was a food and fitness blogger at The Balanced Berry. She took a step back, leaned into the discomfort she was feeling, and ultimately started a new brand, podcast, and website all under the Balanced Black Girl name.
It's under this brand that Les is able to relay the message she feels called to share to her audience and have meaningful conversations with others who help her spread her mission.
In this conversation, Les shares advice for bloggers who feel like they need a break, how she deals with Impostor Syndrome, and how to manage feeling lost and get back on track.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How consumers use subscriptions, how to stay competitive as a subscription-based business, and how to get paid for your work with Melissa Lanz.
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Welcome to episode 271 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Melissa Lanz from The Fresh 20 about running subscription businesses in 2020.
Serving Your SubscribersDo you have a subscription-based business? If not, this episode may convince you to add one to your monetization strategy!
Melissa runs the subscription-based business, The Fresh 20, and she's back here on the podcast this week to talk about how you can help your readers with a useful subscription service. She'll help you understand the best way to find and serve "your people," identify your audience's problems, and offer solutions with the content you produce.
Subscription businesses can be a great way to create a sustainable income as an entrepreneur AND serve your audience along the way. You'll learn how in this episode!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How to remind yourself of personal and business tasks, protect your stuff from theft, and keep a tidy computer with Bjork Ostrom.
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Welcome to episode 270 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about his must-have apps for a productive business and personal life.
Get It DoneApps are great to help you become more productive, track your progress, and optimize your day. But which are our absolute favorites? The ones we rely on day after day, week after week to help us get it all done?
That's what Bjork is focusing on in this episode. You'll hear about the apps and tools he uses to fly through email, stay on top of business and personal tasks, record quick videos, and stay hydrated with a color-changing water bottle.
Yes, seriously.
We're excited to share some of our favorite apps with you today! And if you have any must-have apps, leave them in the comments at foodbloggerpro.com/270 –– we'd love to hear your suggestions!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How to manage a team as a blogger, republish content, and identify high-quality content with Sally McKenney.
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Welcome to episode 269 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sally McKenney about how she creates the very best recipe content for her readers.
How To Create The Best Recipes for Your ReadersWe're so excited to welcome Sally from Sally's Baking Addiction back to the podcast after five years. Fun fact: she was the first true interviewee on The Food Blogger Pro Podcast!
This episode is loaded with valuable information for any blogger at any part of the blogging journey. Sally talks about what it's like to run a blog and balance being a parent, how she delegates tasks, the work she'll always do for her blog, and the kind of work that has been most beneficial to her blog's growth.
Then she'll talk about the importance of creating awesome content for your readers. What does it look like? How do you update your older content to be even better? She answers all of these questions (and more!) in this interview.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Is the blogging niche too saturated, how to find a good host for your website, and the difference between WordPress.com and WordPress.org.
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Welcome to episode 268 of The Food Blogger Pro Podcast! This week on the podcast, we're resharing an episode in which we offer advice to new food bloggers.
Blogging Misconceptions, How to Choose a Host, and Why WordPressWe're going back to basics today and resharing an episode from 2019 about starting a blog. If you have an idea for a blog, business, series, post, or product, we hope this episode will help give you a bit of a push to actually start.
First, you'll hear from Bjork. He covers three of the most common blogging misconceptions we hear from new bloggers and how you can switch your thought processes around them.
Next up: Andrew, our Site Speed Expert here at Food Blogger Pro. In his section, he's talking all about hosting. For instance, did you know he recommends changing hosts every few years?!
Last, our old WP Tasty Lead, Raquel. She's talking all about WordPress and why it's the CMS we recommend for food bloggers.
We think you'll have a lot of great takeaways from this episode, regardless of whether your blog is brand new or if you've been blogging for years. Enjoy!
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Creating a freelance photography business, shooting in manual mode, understanding a DSLR, and tips for improving your food photography skills with Ashley McLaughlin.
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Welcome to episode 267 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to our episode about freelance food photography with Ashley McLaughlin.
Freelance Food Photography…with a side of ArchitectureWe're revisiting one of our past episodes about food photography this week! We interviewed Ashley McLaughlin back in 2017 about her freelance food photography business, and we're resharing that episode with you today.
Architecture and food…it doesn't sound like there would be many similarities between the two, right? But there are, and Ashley's background in architecture helped her understand experience, perspective, and design in a culinary setting.
After staring her blog, Edible Perspective, as a way to stay creative, Ashley's love of food transformed into a love of photography. After a long learning process, she went from a complete novice with a DSLR to understanding exposure meters, shooting in manual mode, and writing a food photography series on her blog. Now she's a full-time freelance food photographer who has photographed multiple cookbooks for bloggers.
It's a good reminder that your blog isn't the only money-maker in this industry; freelance food photography or writing can be a great way to build an income by doing what you love.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Learn how to write with focus, read with purpose, and build your community in this special FBP Rewind episode with Gabriela Pereira from DIY MFA.
Welcome to episode 266 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to one of our most popular episodes about writing with Gabriela Pereira from DIY MFA.
Write More, Write Better, and Write SmarterWriting –– do you love it or hate it?
It seems to be one of those topics that really divide people; either you love the creative process of putting words onto paper or…you don't.
Today's FBP Rewind episode will help you get those creative juices flowing and fine-tune your writing processes.
A bit about our interviewee: Gabriela got her MFA in 2010, and after she graduated, she realized that a lot of people don't actually need a formal education process in order to write. If you give yourself permission to own your creativity and writing, and if you learn a few key skills along the way, you can be a writer.
She started her business, DIY MFA, to teach others how they can do exactly that.
Gabriela has been able to practice, evaluate, and fine-tune her craft and teach others how to do the same. Gabriela's strategies about finding the right writing system, tracking productivity, staying inspired, and understanding strengths and weaknesses all play into finding one's voice and writing style.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Delegating work, how to solve your readers' problems, and dedicating time to learn with Beth Moncel.
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Welcome to episode 265 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Beth Moncel about adapting and growing her blog over the past five years.
Adapting and AdjustingWe're so excited to welcome Beth Moncel from Budget Bytes back to the podcast today! She was our 11th guest on the podcast, so we're excited to catch-up with her in this episode.
While we do talk about the things that successfully help her run her blog in this episode, we also talk about where she has struggled these past few years. Between hiring, listening to her readers, and adapting to drops in traffic, Beth has learned and grown, and we hope that this episode will teach you how you can adjust to changes in your own blogging journey.
In this episode, you'll learn:Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
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